Sat.Jul 02, 2022 - Fri.Jul 08, 2022

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Brace for impact

Stellar Partnerships

I once asked an international development expert what she really wanted from a corporate partner. Her response wasn’t what I expected. Rather than ask for a large amount of money for more programs, she said this. ‘There’s a copper mine near one of our biggest programs in Chile. I’d love the company to shut it down so the local communities could have better water, less pollution and their own land to grow food again.

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5 Key Differences between Sales and Partnerships

Chaneltivity

Let’s face it: there’s so much jargon in the business world that terms often get lumped together. A prime example of this phenomenon is sales and partnerships. Many people assume they have virtually the same function and produce the same results, but there are definite distinctions between the two teams. So if you’re like many companies that are considering adding partnerships to your organization, it’s worth understanding these differences, incorporating them into your job descriptions, and set

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NOT ALL MONEY IS CREATED EQUAL

Be Partner Ready

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not? You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc. So why then do so many non-profits go chasing after TIED MONEY!?

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Keeping Up Alliances and Maintaining Relationships in a Post-Covid World

Peter Simoons

“ Alliances are created between organisations and executed to success by the people involved and their personal relationships ”, I’ve written about that before. Personal relationships are essential as such for the success of alliances and partnerships. Meeting people and being able to look at someone eye-to-eye is the best way to build and maintain relationships.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Importance of Gatekeepers in Impacting Real Change

INSEAD Knowledge

How a social movement and an influential magazine successfully challenged the morally problematic use of fur in fashion.

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More Trending

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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

The average consumer is estimated to see between 5,000 and 10,000 ads online every day. Strategies such as banner ads and pop-up ads don’t reach audiences as they once did and viewers see them as intrusive. That’s where commerce content partnerships come in — a winning solution for both publishers and brands to speak with their customers. When you share your brands through content partnerships, you can: Get more eyes on your content Help readers access helpful information Increase sales Build st

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Building an MSSP Team

Channel Insider

Managed service providers (MSPs) looking to enter the security space face a difficult task: They need to establish a completely new team in addition to existing personnel. And those resources require different skill sets from traditional IT services. So how should MSPs go about building a security practice and establishing a managed security services provider (MSSP) team?

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Why Leaders Won’t Stop Waging Wars

INSEAD Knowledge

War brings out the worst in people and destroys the very foundations of humanity.

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Thinkers50 Radar 2022: Modupe Akinola

Thinkers 50

Modupe Akinola is a professor and researcher at Columbia Business School, and the director of the Sanford C. Bernstein & Co. Center for Leadership & Ethics. A former business consultant, Modupe is now an award-winning instructor in the MBA program at Columbia. Her research there focuses on why some people thrive under stress, while others succumb to the strain.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Tech for Good: The Mayflower Autonomous Ship and The Role of the Mainframe

IBM Business Partners

In the latest of the C-Suite series by IBM Institute for Business Value, sustainability was found to be top of mind for CEOs. The study, interviewing 3,000 CEO’s, revealed that there has been a dramatic emergence of sustainability onto the ‘mainstream corporate agenda’ with CEOs identifying sustainability as their ‘greatest challenge’. With reports of CEOs experiencing great pressure from board members and investors to transform their business in pursuit of becoming more sustainable, there’s gre

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Top MSPs 2022: IT Support, Cloud Services, and More

Channel Insider

At a time when experienced technology professionals are hard to find and expensive to hire, many organizations are turning to managed service providers (MSPs) to handle their security and IT services. As a result, the majority of MSPs ( 53 percent ) are optimistic or very optimistic about the prospects for their business over the next year. For companies looking to augment their current IT team with managed services, here’s a list of the best U.S.

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How software can support SaaS affiliate partner management

Impact

SaaS affiliate marketing partnerships have a lot of moving parts. Most SaaS partnership programs still heavily rely on manual processes, but specialized software can give a massive boost to your efforts. Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships.

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Tackle’s Microsoft commercial marketplace Seller Guide

Tackle.io

The Microsoft commercial marketplace has revolutionized B2B software selling, making it easier (and faster) for Independent Software Vendors (ISVs) to reach customers and accelerate revenue. However, understanding the roles, processes, and programs associated with the Microsoft commercial marketplace can sometimes be intimidating. This guide is designed to give you an overview of the Microsoft commercial marketplace, and to help you better understand the benefits of partnering with Microsoft to

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Partner Onboarding Best Practices for a Successful Channel Program

Impartner

Onboarding is one of the most important – but often overlooked – aspect of a partner program. Setting up the right process and tools according to partner onboarding best practices can help you quickly get new partners up to speed and start driving results. What is partner onboarding? Partner onboarding involves providing the necessary support and information to new partners so they can integrate smoothly into your partner program.

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Green Ammonia Market Looks Optimistic as Efforts to Boost Clean Energy Rise

Frost & Sullivan

San Antonio, TX –June 06, 2022–The growing need to decrease greenhouse gas emissions from industrial plants and reduce dependency on natural gas imports is leading to the adoption of green ammonia technology among manufacturers. Frost & Sullivan’s recent analysis, Green Ammonia: Valorization and Technology Market , finds that advancements in ammonia production from hydrogen derived from renewable sources are encouraged due to the recurring concerns about the environmental impact of conventio

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How American Express Differentiates Core Services with Infor Birst BI

TRG Blog

American Express Global Business Travel (GBT) is the world’s largest business travel provider with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year in corporate travel spending and serving 37 out of the 100 largest travel spenders in the US. American Express GBT wanted to protect and increase market share by differentiating its core services.

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Tackle’s Microsoft Commercial Marketplace Seller Guide

Tackle.io

The Microsoft Commercial Marketplace has revolutionized B2B software selling, making it easier (and faster) for Independent Software Vendors (ISVs) to reach customers and accelerate revenue. However, understanding the roles, processes, and programs associated with the Microsoft Commercial Marketplace can sometimes be intimidating. This guide is designed to give you an overview of the Microsoft Commercial Marketplace, and to help you better understand the benefits of partnering with Microsoft to

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Back to BIO In Person: An Interview with Donna LaVoie, President & CEO

LaVoie Health Science Blog

by Gemma Bakx, SVP, Investor Relations and ESG. GB: Donna, you have been presenting How to Tell Your Company Story in 15 Slides at the Biotechnology Innovation Organization International Convention for many years. What is your history with BIO, and what are the reasons behind your connection to it? DL: My first presentation was in 2008 in San Diego.

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PitchIT Volume 2

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] Welcome to the second part of PitchIT with Sean Lardo of ConnectWise! We’re diving deeper into our IT world and how to provide your service to clients. For those of us who work in IT, we know that our industry is ever-changing and growing. However, the growth that we’ve seen over the last few years has been exponential.

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What is Data Management Software?

TRG Blog

Enterprises are creating and storing an ever-growing amount of data, which makes data management challenging. Database management software enables businesses to increase data accessibility and streamlines the document management process.

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5 ways to take your pitch to the next level

Remarkable Partnerships

As Daniel Priestley says – “you get what you pitch for, and you’re always pitching.”. We love this approach. Pitching is a compelling way to inform or persuade others and it is part of our natural conversation. We pitch our ideas and thoughts to other people daily.? It can be as simple as deciding where to go for breakfast, or as complex as asking others to invest their time and money to support our cause.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to develop an affiliate commission strategy for your brand

Impact

An effective affiliate commission strategy is a vital factor in the success of your affiliate program. Today’s affiliate partnership industry allows brands to forge strong relationships with mutually beneficial commission terms. To develop an affiliate commission strategy, program managers need to understand how affiliate commissions work, study the market, and what rates will be profitable and competitive.

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How Technology Companies Find Growth Opportunities in Digitized Governance Models

Frost & Sullivan

San Antonio, TX– July 05, 2022 – Citizens’ evolving requirements, rapid urbanization and digitalization are encouraging governments to adopt a digitized governance model. Frost & Sullivan’s recent analysis, eGovernance Platforms and Services Industry , finds that the eGovernance model encourages a collaborative ecosystem between public and private sectors, which can also uplift socioeconomic infrastructure.

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Engineering and chemistry OR physics and biology?

Better Business for Good Company

Engineering and chemistry OR physics and biology? Approx. time to read: 7 minutes. From the earliest blacksmith shops and soap makers to 20th century steel foundries, cement plants and Kevlar manufacturing – a surprising number of global production technologies still predominantly use chemical and mechanical engineering. Our 21st century products look a bit cooler, but often the processes that make them are often antiques: We purify water with poisonous chemicals and mechanical filters.

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Are Mobile Services the Next Big Thing for Auto Dealers

Market Source Inc

The post Are Mobile Services the Next Big Thing for Auto Dealers appeared first on Migration.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Ultimate guide to affiliate marketing in financial services

Impact

Contents: The future of financial services companies Challenges for financial services companies How does affiliate marketing work? Affiliate marketing vs traditional advertising Why is affiliate marketing a good fit for financial services? Benefits of finserv affiliate marketing How does affiliate software work? How to get started with finserv affiliate marketing.

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True IDC Applauded by Frost & Sullivan for Achieving Strategic Customer Wins through Continued Expansion to Address Demand with Its Data Center Services

Frost & Sullivan

San Antonio, TX — 6 July 2022 — Frost & Sullivan recently evaluated the Thailand data center services industry and, based on its findings, recognizes True Internet Data Center Co. Ltd (True IDC) with the 2022 Thailand Data Center Services Company of the Year Award. The company focuses on sustainability in data center design and operations through improved energy efficiency, to differentiate in the highly competitive market.

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What is an affiliate marketing program, and how does it work for brands?

Impact

Affiliate programs traditionally involve two parties: publishers (affiliates) and the advertisers (brands) that pay them to promote products or services. Old school affiliate marketing was fairly inflexible — consisting of online publishers that posted links or banner ads to drive traffic. They earn the same commission as everyone else and often promote goods they didn’t vet.

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