Sat.Jun 25, 2022 - Fri.Jul 01, 2022

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From helping to belonging

Stellar Partnerships

Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food. It was wildly popular among teenage boys who wanted party pies and sausage rolls at lunchtime and provided a safe space for the quieter kids to make friends.

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Congratulations ISTO’s Jessica O’Hanlon

ISTO / IEEE

The American Society of Association Executives (ASAE) has announced that Jessica O’Hanlon, CAE, a Senior Program Manager at IEEE-ISTO, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry. Jessica is a non-profit professional with over fifteen years of experience in volunteer, operations, and association management.

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Best New Management Books for 2022: Thinkers50 announces new booklist

Thinkers 50

PRESS RELEASE. Monday 27 June 2022 . LONDON – What are the new books every manager should read this year? Thinkers50, the global ranking of management thinkers, today announced its Best New Management Books: Top 10 New Titles for 2022. . The Thinkers50 Best New Books list offers an insight into what’s uppermost in managers’ minds. The Conversation , for example, by Harvard psychologist Robert Livingston is based on his extensive experience working with diversity and inclusion and offers guidance

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10 Best Practices to Create an Employee Recognition Program

ITA Group

10 Best Practices to Create an Employee Recognition Program. In the world of HR and employee engagement, the question of how to implement an employee recognition program is top of mind for many leaders. The question isn’t a surprise because right now is a challenging time for employee engagement. You can hardly go a day without seeing a new article about The Great Resignation and how it’s affecting hiring and the morale of employees left behind.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How e-commerce marketers can better resonate with today’s smart consumers

Impact

The post How e-commerce marketers can better resonate with today’s smart consumers appeared first on impact.com.

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Thinkers50 Radar 2022: Julia Binder

Thinkers 50

Julia Binder is an expert in innovation and sustainability, and in the intersection where both can combine to transform our economic system. As a Professor of Sustainable Innovation and Business Transformation at IMD, her research has focused on how to create and run businesses in ways that generate economic, social, and environmental success. Julia is inspired by sustainable entrepreneurs, who are changing entire industries with strategies and work structures that weigh social and environmental

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8 Sales Incentive Program Ideas That Work

ITA Group

8 Sales Incentive Program Ideas That Work. SPIFs, spurts and promotions are great ways to drive sales activity. In fact, about 90% of top-performing organizations use incentive programs to reward their sales associates. However, in the increasingly competitive channel market, smart companies influence desired behaviors earlier in the channel partner relationship to achieve better participation, higher engagement and more profitable partnerships.

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Four things every commerce content publisher can do now to grow

Impact

Originally published on Marketing Donut. Commerce content arrived just in time for the publishing industry. As dollars from conventional ads, subscription services, and paywalls dried up, commerce content appeared as a customer-friendly and sustainable path to revenue. Early in the pandemic, customers relied on trusted publisher recommendations to evaluate and purchase items online that they hadn’t searched before.

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Empowering Public Health Leaders in Africa

INSEAD Knowledge

A unique programme to foster leadership and supply chain skills through public-private capacity-building efforts.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Budgeting Challenges Facing the Oil and Gas Industry

TRG Blog

As the world continues to move towards renewable energy, the oil and gas industry will face increasingly steeper technical, operational, and organisational challenges. Having a streamlined budgeting process is among the most daunting ones.

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Frost & Sullivan Explores Industry Trends and Prospects at Germany’s Largest Event on Fleets

Frost & Sullivan

This is not an easy time to be in the fleet business. Fleet managers are struggling with a host of challenges ranging from volatile fuel costs, supply chain uncertainties, and labor shortages. Meanwhile, the increasing shift towards electrification and autonomous technology in the commercial vehicles arena, paralleled by greater automation in workflows and operational processes, are creating immediate challenges but are set to yield long-term benefits.

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Why publishers need commerce content as a marketing strategy

Impact

Ad blockers. The cookie’s demise. Declining cost per mille (CPM). All of these changes affect how publishers make money from ad revenue. But publishers can meet the ever-changing consumer demands and advertising landscape with commerce content. So what’s in it for them? On the supply side, commerce content allows publishers to flourish. But first, publishers need a firm understanding of how to make commerce content work for them in this new era of advertising.

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The Best Way to Achieve SAFe® Scrum Master Certification (SSM)

Binfire Collaboration Blog

It is a very honorable thing to become a servant leader and coach to lead the teams, you direct them in the right direction to get higher yields. For this certification, you need to pass a scrum master certification exam, after which you will be awarded your certification of SAFe Scrum Master (SSM®). Aspects of this Scrum Master Certification. Foremost, SAFe® is the most popular scaling method, and the demand of this skill is very high.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Focus on delivering products OR delivering service and value?

Better Business for Good Company

Focus on delivering products OR delivering service and value? Approx. time to read: 8 minutes. The “everybody knows” way to grow a business in the 20th century was to grow product sales – and once you were in the market to continuously develop new products with more features. However: • Most of the time, what people want is the benefit of the product they buy, not the product itself.

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Global Metrology Software Market Driven by High Demand for Quality Control

Frost & Sullivan

San Antonio –June 30, 2022– The global market for dimensional metrology software is growing as organizations across sectors expedite automation to align with their digitalization agendas. Frost & Sullivan’s recent analysis, Global Dimensional Metrology Software Growth Opportunities , finds quality inspection and reverse engineering of components across applications to be key enablers for metrology equipment and software.

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How to pay influencers using impact.com’s automated recruiting, contracting, and payment tools

Impact

In 2021, influencer marketing grew steadily to the value of $13.8 billion. With that much value, it can be complex for brands to track the partnership outcomes and payments that make it all happen. . For brands, influencer payments are straightforward through automated processes with impact.com’s tools. From recruiting to contracts, payouts to tracking — building influencer partnerships is easy. .

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Customer Solutions

ITA Group

Customer Solutions. aschuman. Mon, 06/27/2022 - 13:18. Motivate Customers Throughout Their Journey With Cutting-Edge Customer Solutions. ITA Group partners with brands to foster deeper customer relationships at the moment customers begin researching, once they get to the counter (or online cart) to buy and in between purchases. Our customer solutions reach them throughout their buying lifecycle by combining personalized experiences, awards and tangible communications with traditional digital mar

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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PitchIT Volume 1

Managed Services Platform

Spotify: [link] Youtube: [link] Get ready to share your innovation with the world. Whether your solution solves a need in IT, finance, business operations or sales, it is up to you to make sure that your business has the resources and structure for you, your colleagues and your clients to get the job done. This week we have a great guest speaker, Sean Lardo of ConnectWise.

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Global Ground Station Services Market to be Transformed by Innovative Business Models

Frost & Sullivan

San Antonio, TX. –June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services. The models integrate excess/idle ground station terminal capacity into an automated digital platform, helping users cost-effectively schedule their data exchange tasks with their respective satellites.

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Why publishers need commerce content as a partnerships strategy

Impact

Ad blockers. The cookie’s demise. Declining cost per mille (CPM). All of these changes affect how publishers make money from ad revenue. But publishers can meet the ever-changing consumer demands and advertising landscape with commerce content. So what’s in it for them? On the supply side, commerce content allows publishers to flourish. But first, publishers need a firm understanding of how to make commerce content work for them in this new era of advertising.

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How to craft an ideal partner profile

Chaneltivity

At some point in your career, you’ve probably stumbled across a channel partner that fully engaged with your partner portal, liked all your LinkedIn posts, participated in webinars, and referred you to your best clients. Dream partner, right? For many partnerships leaders, finding a partner like that only happens once in a blue moon. But what if you could reel in excellent partners consistently?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Speed of Change. Buckle up.

Compass Point

We have all heard the phrase “the only guarantees in life are Death and Taxes”. I would argue that “Change” should be added to that list. Most people see change as an unwelcome event and resist it. They understand their job, its routines, expectations, and outcomes. “I come into work, I do ‘X’ and I go home”. No surprises. It all gets comfortable, and its predictability creates a feeling of security for your employees.

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ABB Applauded by Frost & Sullivan for Decreasing Power Consumption and Lowering Carbon Emissions with Its Power Technology Subsea System

Frost & Sullivan

San Antonio, TX – June 29, 2022 – Frost & Sullivan recently assessed the global oil and gas automation industry, and, based on its research results, recognizes ABB with the 2022 Global Oil and Gas Automation Technology Innovation Leadership Award. The company excels in innovating subsea systems and electrification services and provides underwater control solutions for offshore and submerged industrial systems, especially in the natural gas and oil sectors, thus leading the subsea systems aut

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What is lead generation (and how it works for affiliate marketing)

Impact

Without generating traffic, your products or website aren’t enough on their own. Brands need to connect with new consumers to expand sustainably. Lead generation (or lead gen) invites people to engage with your brand before buying or signing up. Lead gen can fit with your business model and usually involves exchanging personal information (like phone numbers or emails) for discount codes, free style guides, or detailed quizzes and recommendations.

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Incoming: the 4-Day Workweek. Are You Ready?

TRG Blog

If you think organisations that embrace the " work from anywhere " arrangement are progressive enough, think again!

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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As a Business Grows, How Does the Role of the Entrepreneur Change?

Aepiphanni

The role of the entrepreneur changes within a successful business in 3 distinct ways.

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Growth in Cyber Attacks Boosts Global Demand for Endpoint Security

Frost & Sullivan

San Antonio –June 29, 2022– The changing landscape and significant surge in cyber threats have contributed to the high demand for endpoint security solutions globally, finds Frost & Sullivan’s recent analysis. Endpoint security is the practice of using host-based software products to secure computing devices such as laptops and smartphones. The global endpoint security market will likely reach $31.1 billion by 2026 from $17.4 billion in 2021, registering expansion at a compound annual growth

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How influencers and affiliates bring different strengths to your partnerships revenue growth strategy 

Impact

In the world of partnerships, affiliates and influencers go together like Bey and Jay-Z. Both play an integral role as solo artists in your revenue channel — and work magic when positioned well in your overall marketing strategy. But like hip-hop’s most beloved power couple, influencers and affiliates are different in that they bring unique strengths to center stage.