Sat.May 27, 2023 - Fri.Jun 02, 2023

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Increase partner marketing ROI with hyper-targeted ABM accounts lists

PartnerTap

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

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Busting 4 myths in your partnerships

Stellar Partnerships

History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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Reinventing Yourself After a Setback

INSEAD Knowledge

Al Gore famously opened his speeches and the award-winning documentary film “An Inconvenient Truth” with the same quip: "I'm Al Gore, I used to be the next President of the United States." The former Vice President, often described as one of the most powerful in American history, failed to secure the US presidency in 2000. Although he won the popular vote, he lost to his opponent in the electoral college after a fateful and contested recount in Florida and a decision by the Supreme Court in Dece

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From Quantity to Quality: Improving Your Idea-Generation Process

Hype

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Increase Partner Marketing ROI with Hyper-Targeted ABM Account Lists

PartnerTap

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

More Trending

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Gartner Forecasts Strong Government Opportunities for MSPs

Channel Insider

Recent Gartner research forecasts that, with about one-third of Australian government spending to be dedicated to IT services, MSPs have a strong year of opportunity ahead in the sector. Overall spending will reach AUD$17 billion in 2023 , which is an 8.4% increase from the previous year. This is slower than the increase in spending in 2022 (9.4 %) but higher than the global growth in government spending (7.6% to US$589.8 billion).

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The Future of Innovation Management: Trends and Predictions

Hype

The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.

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The Real People of MarketSource

Market Source Inc

MarketSource is a rich, living fabric of individuals who contribute to our culture through their diverse backgrounds, skills, experiences, and dreams. We’d like you to meet some of them. The post The Real People of MarketSource appeared first on MarketSource.

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Join us at PrestoCon Day, a free virtual community event

IBM Business Partners

The Presto Foundation is excited to share its upcoming virtual community conference PrestoCon Day , taking place on 7 June 2023. Register for the free, virtual event What is Presto? Presto is an open-source, fast and reliable SQL query engine that provides one simple ANSI SQL interface for all your data analytics and your open lakehouse. Some of the biggest companies in the world are contributing to the Presto open-source project, including Meta, Uber and Intel.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Sunway Medical Centre Velocity Awarded by Frost & Sullivan for Leading the Malaysian Hospital Industry with Holistic Medical Care and Pioneering Technologies

Frost & Sullivan

San Antonio, TX — 2 nd June, 2023 — Frost & Sullivan recently researched the Malaysian hospital industry and, based on its findings, recognizes Sunway Medical Centre Velocity (SMCV) with the 2023 Emerging Hospital Company of the Year Award. Since its establishment in 2019, SMCV has been a leading hospital in Kuala Lumpur that serves patients in need of various specialized services, including obstetrics & gynecology, pediatrics, neonatology, fertility, orthopedics, neurosurgery, internal

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5 Steps to Enable Your Sales Team for Cloud GTM

Tackle.io

While your sales team has spent countless hours perfecting their sales processes, asking them to consider Cloud GTM as part of their sales strategy might feel like a curveball. Changing habits requires an ongoing enablement strategy, demonstrating and celebrating wins, and providing sellers with the right direction and support to get them started. Cloud GTM can be a major home run—deals happen faster, and there’s more expansion opportunity just waiting to be captured.

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A Beginner's Guide to SunSystems Cloud Training for End-Users

TRG Blog

Infor SunSystems Cloud is a financial management software developed to enable organisations, regardless of their sizes and industries, to streamline and automate their financial operations, including accounting, budgeting, and reporting.

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Modernizing child support enforcement with IBM and AWS

IBM Business Partners

With 68% of child support enforcement (CSE) systems aging , most state agencies are currently modernizing them or preparing to modernize. More than 20% of families and children are supported by these systems, and with the current constituents of these systems becoming more consumer technology-centric, the use of antiquated technology systems is archaic and unsustainable.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Professional and personal perseverance drive Sean Coyle to make things better for everyone.

Market Source Inc

Inside Sales Rep Sean Coyle relishes challenging tasks. “This allows us to continuously learn, adapt, and excel, ultimately leading to increased productivity, job satisfaction, and overall success.” The post Professional and personal perseverance drive Sean Coyle to make things better for everyone. appeared first on MarketSource.

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Enabling Your Sales Team for Cloud GTM

Tackle.io

Changing habits requires an ongoing enablement strategy, demonstrating and celebrating wins, and providing sellers with the right direction and support to get them started. Cloud GTM can be a major home run—deals happen faster, and there’s more expansion opportunity just waiting to be captured. All your sales team needs are a few hits under their belts, and they’ll be hooked.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

Digital business models are revolutionizing how leaders conduct business. This is not just a technology industry phenomenon but one that reaches across industries. With your car having more computing power than your phone from ten years ago, is there any doubt that many industries are heavily technology dependent? Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown.

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WebSphere Application Server support

IBM Business Partners

IBM continues to be committed to supporting your journey with the WebSphere platform. There is no planned end-of-support date for WebSphere 8.5.5 and 9.0.5. IBM intends on supporting these WebSphere releases beyond Oracle’s stated extended support date for Java 8. For more details, see the WebSphere Application Server traditional Lifecycle. The post WebSphere Application Server support appeared first on IBM Blog.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How Chriztine Kirk Strengthens Global Connections

Planview Blog

With employees and teams around the world, Planview is a global powerhouse. Each employee brings their unique background to their role to build something great together, no matter where they are located. This month, we’re highlighting Chriztine Kirk, our energetic and team-focused Director of Solution Consulting APAC, based in Singapore. Explain your role at Planview and a few of your responsibilities.

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Cloud Security: Enforcing Least Privilege Access to Workloads and Resources

Frost & Sullivan

Mounting Risks in Cloud Environments Organizations worldwide have been migrating to the cloud to help them achieve business goals of growing revenue, improving customer experience, and increasing operational efficiency. Recently, Frost & Sullivan surveyed nearly 1000 worldwide organizations and found that 73% of them see the cloud as the most important technology to achieve business priorities, among other technologies including Big Data Analytics, IoT, Collaboration & Conferencing, and

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“Ask the Experts” with Advertise Purple: Finding the Right Partners to Diversify Programs and Accelerate Growth

Impact

Scott Gold of impact.com sat down with Jonathan Moisan, CEO of Advertise Purple, to discuss the agency’s approach to partner recruitment and how impact.com helps to streamline this process. Scott: Can you share a bit about your personal background and experience with affiliate and partnerships marketing? Jonathan: I fell into affiliate and partnerships marketing by way of chance.

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IBM Cloud Databases for Elasticsearch End of Life and pricing changes

IBM Business Partners

As part of our partnership with Elastic , IBM is announcing the release of a new version of IBM Cloud Databases for Elasticsearch. We are excited to bring you an enhanced offering of our enterprise-ready, fully managed Elasticsearch. Our partnership with Elastic means that we will be able to offer more, richer functionality and world-class levels of support.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Webinar Content 101: How to Reach Consideration Stage Buyers

PLM Alliances

Webinars have become indispensable in the B2B marketer's arsenal, effectively engaging potential buyers and providing in-depth information about products and services. To truly capture the attention of B2B buyers in the consideration stage, it is crucial to position your solution as the best choice while adhering to content creation best practices. In this article, we will delve deeper into the process of crafting compelling webinar content that targets potential B2B buyers in the consideration

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Palo Alto Networks Applauded by Frost & Sullivan for Offering Cost-effective and Timely Protection to Reduce the Risk of a Data Breach

Frost & Sullivan

SAN ANTONIO, TX. – 31 st May, 2023 – Frost & Sullivan recently assessed the network security industry and, based on its findings, recognizes Palo Alto Networks with the 2022 Indian Company of the Year Award. The company offers innovative next-gen products for network security that authenticates, validates, and apply threat prevention capabilities across a company’s infrastructure and tackle the most critical global security challenges.

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Tips for Accelerating Success with Flow Metrics 

Planview Blog

It can be easy to fixate on tracking any number of metrics throughout the software delivery process, from story points delivered, to commits per project, to build success rate. However, while there’s value in monitoring the performance of specific activities like these, it’s essential to prioritize the outcome of your work—not just steps within the process.

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IBM Tech Now: May 30, 2023

IBM Business Partners

​Welcome IBM Tech Now, our video web series featuring the latest and greatest news and announcements in the world of technology. Make sure you subscribe to our YouTube channel to be notified every time a new IBM Tech Now video is published. IBM Tech Now: Episode 77 This episode, we’re covering the following topics: IBM Watson Code Assistant IBM Hybrid Cloud Mesh IBM Event Automation Stay plugged in You can check out the IBM Blog Announcements for a full rundown of all cloud news, ann

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Mobile app fraud prevention 

Impact

Contents Mobile marketing and the rise of scams Mobile app scams: the different types and how they work How to protect your program from mobile app fraud The future of mobile app marketing Mobile marketing and the rise of scams Online marketing is all about attention. Brands want to build awareness, reach potential customers, and retain them. Content creators look for ways to grow audiences—leveraging unique voices to stand out from the crowd.

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Driivz™ Recognized by Frost & Sullivan for Revolutionizing Electric Vehicle Charging Infrastructure with Its Disruptive Digital Services Software Platform

Frost & Sullivan

SAN ANTONIO – May 30, 2023 – Frost & Sullivan recently researched the electric vehicle (EV) charging infrastructure industry and, based on its findings, recognizes Driivz with the 2023 Global Customer Value Leadership Award. Driivz is a world-leading EV charging and energy management solution provider that focuses on electric mobility innovation and growth.

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Are You a Trusted Advisor?

Phoenix Consulting Group

As published in Forbes.com In the world of ecosystem partnering, everyone clamors to be “the trusted advisor,” often without fully understanding what that means. Not every partner in your ecosystem can lay claim to that role—a role that, as it turns out, can be multifaceted. It’s possible to claim that role at a strategic level in advising clients about their business, at an operational level in managing the day-to-day or even in niche specialties.

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