Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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Do you have a Recession Strategy for Alliances?

Phoenix Consulting Group

Is there a recession on the horizon for 2023? Some economists say we are already in one and many others are predicting one for the coming year. Still, other economists point to a growing GDP. I’m not an economist and would not be foolish enough to enter my prediction. Though I do like Fortune magazine’s prediction that the economy ‘will remain weird in 2023″ I have weathered a few downturns and have helped organizations prepare their partnering strategy to weather a

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9 types of partnership marketing [with examples]

Impact

Meryl Streep holds the record for most Academy Award nominations of any actor. Would she still reign supreme if she pigeonholed herself to a specific cast type? Likely not. By accepting roles such as Miranda Priestley, Margaret Thatcher, and Donna Sheridan, she cemented herself as an iconic actress and a trailblazer in Hollywood. While diversifying your partner mix might not make you the Meryl Streep of your industry, it introduces you to the true potential and power of partnership marketing —ma

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Looking Back to Improve the Future

Peter Simoons

The beginning of the New Year is always a good moment to reflect, by looking back and learning lessons from the past to bring them forward into the upcoming year. When you do so, think about what went well and what didn’t go so well. Or, in other words, what were your successes and failures? Personally, I’m not a fan of the word failure, because of its negative connotation.

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The remarkable Remarkable Partnerships 

Remarkable Partnerships

Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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B2B Podcast KPIs: Which Are Most Valuable?

Jake Jorgovan

There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.

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Tips for Building a Collaborative Relationship with Google Cloud

Tackle.io

It’s no exaggeration to say that partnering with a Cloud Provider is an essential component for Marketplace success. It’s the key to scaling your business through co-selling as well as the linchpin of a Cloud go-to-market strategy. . Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership. .

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A New Era of Learning in a Post-Pandemic World

Binfire Collaboration Blog

The global pandemic has brought unprecedented changes to the way we work and engage in learning opportunities. As restrictions are lifted and many countries move into a post-pandemic era, it is essential that businesses and schools are able to adapt and thrive amidst these changes. This article will explore how tools such as online digital learning platforms can help people stay connected, learn new things, collaborate effectively, gain new qualifications or certifications, learn business skills

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Train for the Future: 2023

Dinkel Business Development

As I look back on 2022, I try to reflect on opportunities both gained and lost. Each year we learn new skills, develop new relationships, and overcome new challenges to improve ourselves and prepare for the future. Training and development should be a constant priority so we’d like to share some important tips to help give you a competitive edge in 2023.

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A Career in the Family Business: Duty or Choice?

INSEAD Knowledge

The career choices made by members of a family enterprise tend to be fraught with tension. Most experience unspoken pressure to join the family business, which becomes a problem when dreams and family expectations are at odds with each other. How do they decide whether to work in their family enterprise? And when they do dive in, are there winning strategies or paths that lead to leadership roles in a family business?

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Tackle Customer Story: SecurityScorecard

Tackle.io

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

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4 Characteristics of a Culture of Innovation

Hype

Innovation culture is one of those terms that’s hard to define – poll 10 people on the street and we’d likely get 10 different interpretations. Yet we tend to know it when we see it. I often find myself working with companies that, in the past, have tried a generic “open suggestion box” approach to innovation: Create an ideas portal, let people post ideas spontaneously and see if anything interesting comes up.

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3 Reasons Your Sales Training is Failing & How to End Up Winning in 2023

SFE Partners

As a sales leader, providing effective sales training to your team is perhaps one of the most crucial yet challenging aspects of securing long-term revenue growth. It’s so integral that the U.S. alone has spent over $70 billion on training per year since 2017. But despite this, 26% of reps say their sales training is ineffective, and 84% of sales training is forgotten in the first three months.

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U Mobile Applauded by Frost & Sullivan for Its Stellar Brand Equity, Performance, and High-quality, Affordable, and Accessible Mobile Services

Frost & Sullivan

SAN ANTONIO – January 5, 2022 – Frost & Sullivan recently researched the Malaysian mobile services industry and, based on its analysis, recognizes U Mobile with the 2022 Malaysian Mobile Services Company of the Year Award. The company, a leading telecommunications service provider, offers a range of mobile and digital services, encompassing mobile voice, SMS, mobile data plans, mobile financial services, and digital insurance services.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Tackle Customer Story: SecurityScorecard

Tackle.io

[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.

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Crystal Ball 2023

Managed Services Platform

Welcome to the first blog post of 2023! Humanize IT is taking a look into the crystal ball to see what the New Year will bring. In order to adapt to any new year, MSPs must look at the economy and the events that are coming up, and align the company accordingly. Based on this, we predict that in 2023 services are going to be the most important thing MSPs can offer.

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PSMJ Resources, Inc. Announces New President to Support Continued Growth

PSMJ Resources Blog

Gregory C. Hart takes the role as the company approaches 50 years of improving the business performance of A/E/C organizations worldwide.

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2023 Will See Greater Data Growth and Technological Convergence

Frost & Sullivan

With baselines for 5G consumer plans starting at the top end of 4G plans (for example, 100 Gb buckets and higher) and enterprise applications already generating IP traffic in terabytes per second, it should not be hard to see how the use of data from 2023 onward is going to scale quite rapidly. Soon, there will be a tipping point where 5G will be the preferred technology because of the cost and capacity to serve the demand for data.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Tips for Building a Collaborative Relationship with Google Cloud

Tackle.io

It’s no exaggeration to say that partnering with a Cloud Provider is an essential component for Marketplace success. It’s the key to scaling your business through co-selling as well as the linchpin of a Cloud go-to-market strategy. Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership.

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Digital Marketing Report that Moves your Strategy Forward

Binfire Collaboration Blog

How to Create a Valuable Digital Marketing Report for Your Management . A report on digital marketing can help both you and the stakeholders take a retrospective look at the campaigns and overall marketing efforts. Ultimately, it can cover performance gaps and contribute to building highly effective campaigns in a short period of time. In this article, we’ll cover the basics of digital marketing report that you and your management will benefit from. .

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Account based marketing

Mindmatrix

If you are used to the standard, funnel model of driving sales, account-based marketing may seem a little counter-intuitive. In standard funnel models of sales and marketing, a marketing team tries to determine a target market, and using a large net, attempts to capture as many leads as possible and push them into the funnel. The focus at the initial stage is lead generation.