Mindmatrix Blog

MARCH 6, 2025

Partner Relationship Management (PRM) platforms have long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.

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Jake Jorgovan

MARCH 6, 2025

Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. Offering a 401(k) plan can open the door to significant tax breaks. One major advantage of contributing to your employees' 401(k) plans is that employer contributions are generally 100% tax deductible (up to the annual corporate tax

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Channel Insider

MARCH 7, 2025

AI platform vendor Accrete recently announced its partnership with New Era Technologies, signalling a shift towards enterprise sales and a new business model for the eight year old company. Channel Insider spoke with CEO Prashant Bhuyan to learn more about hes taking the companys experience serving government agencies to Fortune 100 companies at scale.

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Impact

MARCH 6, 2025

Affiliate links are a powerful way to monetize your content , but the difference between authentic recommendations and questionable marketing tactics lies in one key factortransparency. With 57 percent of consumers naming transparency as the most important value they look for in an influencer, its clear why proper affiliate link disclosures matter. Its not just a legal requirementits a tool for building trust and loyalty.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Chaneltivity

MARCH 3, 2025

For revops leaders, its not enough for your program to look like its working you need to prove it through your partner analytics. So, what do you track? And once you know what to track, how do you build a reporting process you dont dread completing every month or every quarter? Keep reading to learn what partner analytics is, how to apply it in your program, and some best practices to adopt along the way.

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Channel Insider

MARCH 6, 2025

ConnectWise has released multiple reports over the last several months, including its annual MSP security threat report and new insights on the financial health of channel partners. We spoke with ConnectWise CISO Patrick Beggs and EVP of Service Leadership and IT Nation Peter Kujawa to dig deeper into what their research means for MSPs. 2025 MSP Threat Report highlights added complexity and targeted approach to security The companys annual MSP Threat Report is based on research from the ConnectW

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Frost & Sullivan

MARCH 6, 2025

Quantum dots (QDs) are revolutionizing industries with their unmatched color purity, tunable emissions, and energy efficiency. From electronics and energy to healthcare and computing , these nanoscale materials are unlocking new market opportunities and transforming the way industries innovate. By enhancing high-definition displays, high-efficiency solar cells, and next-generation bio-imaging , quantum dots are fueling advancements across sectors.

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Affise

MARCH 7, 2025

In the ever-evolving landscape of mobile marketing, personalization stands out as a key differentiator driving user engagement and loyalty. As businesses strive to deliver more relevant and engaging experiences to their users, the role of Artificial Intelligence (AI) in personalizing mobile attribution becomes increasingly crucial. By leveraging AI, companies can gain deeper insights into user […] Enhancing Mobile User Engagement Through AI-Driven Personalization in Attribution Affise.

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Tishkoff

MARCH 7, 2025

Contracts form the backbone of any business transaction, ensuring clarity, protecting interests, and minimizing risk. However, not all contracts are created equal, and poorly drafted agreements can lead to costly disputes. Understanding the key clauses that should be included in a business contract is essential for safeguarding your companys legal and financial well-being.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Channel Insider

MARCH 6, 2025

Data management solutions provider OneTrust recently announced an integration with Azure OpenAI, which accelerates and automates AI governance with centralized oversight for responsible innovation. New integration expands agentic AI management capabilities AI teams today are deploying models and launching dynamic agents that interact, learn, and evolve in real time, said Blake Brannon, Chief Product & Strategy Officer at OneTrust.

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ClearPoint Strategy

MARCH 7, 2025

Learn how operational metrics can enhance your business performance with actionable insights and strategies for success.

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ZinFi

MARCH 6, 2025

5 Keys to Building a High-Impact Marketing Funnel A high-impact marketing funnel is essential for driving engagement, generating leads, and increasing customer conversions. In this episode, Bryant Walker , CEO of Tavo Media Group, shares the five critical keys to building a successful marketing funnel that aligns content, media, and execution. Join Sugata Sanyal as they discuss brand positioning, messaging, content strategy, sales alignment, and ROI measurement.

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Tishkoff

MARCH 7, 2025

Contracts form the backbone of any business transaction, ensuring clarity, protecting interests, and minimizing risk. However, not all contracts are created equal, and poorly drafted agreements can lead to costly disputes. Understanding the key clauses that should be included in a business contract is essential for safeguarding your companys legal and financial well-being.

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Channel Insider

MARCH 6, 2025

Researchers at security vendor CyberArk have utilized their open-source Fuzzy AI tool to jailbreak the latest model of Anthropics Claude, just weeks after successfully jailbreaking OpenAIs o3 model. Eran Shimoy, CyberArks principal vulnerability researcher, shared key insights on what this means for partners and customers looking to securely integrate GenAI into their workloads.

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ClearPoint Strategy

MARCH 6, 2025

Learn how business performance management software enhances organizational success by aligning strategy, improving efficiency, and enabling data-driven decisions.

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ZinFi

MARCH 5, 2025

A Partner Ecosystem is an essential strategy for businesses looking to grow and expand their market influence. It consists of different types of partners who work together to create business opportunities. Some partners sell products directly, while others play an indirect but equally important role. These indirect partners, called non-transacting partners, do not make sales themselves.

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Tishkoff

MARCH 5, 2025

Dissolving a business is a significant decision that involves legal, financial, and operational considerations. Whether closing due to financial difficulties, retirement, or a business transition, following the proper legal steps is essential to avoid liability, protect stakeholders, and ensure a smooth exit. Improper dissolution can result in legal disputes, tax penalties, and personal liability for business debts. 1.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Channel Insider

MARCH 7, 2025

AI infrastructure provider PEAK:AIO recently announced the availability of a new version of its revolutionary AI Data Server to set a new standard for performance, density, and sustainability. The companys 2U solution, engineered by Dell Technologies enterprise-grade precision and powered by PEAK:AIOs software, provides 1.5PB of storage and 120GB/sec RDMA NFS and NVMe-oF performance.

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ClearPoint Strategy

MARCH 4, 2025

Explore top strategic management tools to enhance your planning process, align goals, and drive organizational success with actionable insights.

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ZinFi

MARCH 5, 2025

Sales enablement is a key factor in making sales, marketing, and customer experience (CX) teams work better together. Companies today handle a lot of data, especially when they work with partners. If teams do not share this data properly, they may face poor communication and lost sales. Sales enablement makes sure that the right tools, data, and strategies are in place to help teams succeed.

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Tishkoff

MARCH 5, 2025

This guide provides legal professionals and business owners with essential tips for navigating the complexities of subscription-based contracts. From streaming entertainment and software as a service (SaaS) to curated box subscriptions and recurring service agreements, this model offers convenience and flexibility for consumers while providing a predictable revenue stream for businesses [ 1].

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

ForzaDash

MARCH 3, 2025

A Quantum Leap in Technology and What It Means for MSPs Microsofts recent quantum computing breakthroughcentered around the development of the Majorana 1 chip and a new state of matter marks a significant step toward practical quantum computing. While the field has long been viewed as futuristic, this advancement brings it closer to real-world applications, impacting industries across the board, including Managed Service Providers (MSPs).

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ClearPoint Strategy

MARCH 3, 2025

Master the strategy pyramid to align your organization's goals and enhance execution. Learn how to connect vision with daily actions for success.

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ZinFi

MARCH 5, 2025

Driving revenue growth takes more than just selling products. Many businesses partner with others to expand their reach and increase sales. Some partners sell directly, while others, known as non-transacting partners, support business growth without making direct sales. These partners help with lead generation, brand awareness, and customer trust. This strategy is part of a partner ecosystem , where different partners work together to drive success.

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Partnership on AI

MARCH 6, 2025

Share Our Blog / Blog Accelerating Action with PAI on International Womens Day Thalia Khan March 6, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This International Womens Day we celebrate the resiliency of women across the globe as we unite under this years theme to Accelerate Action. At Partnership on AI, we are dedicated to addressing the risks and challenges that AI poses to marginalized groups, including women.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

ForzaDash

MARCH 3, 2025

In a riveting session with Jeff Bishop at the IT Nation event, we explored numerous aspects that are vital for the success and evolution of Managed Service Providers (MSPs). Jeffs deep understanding of technology, coupled with his experience in cybersecurity and business automation, provided profound insights. Here are five key takeaways from our conversation that MSPs can utilize to enhance their operations and adapt to the ever-changing tech landscape. 1.

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ClearPoint Strategy

MARCH 4, 2025

Discover 12 powerful ClearPoint features that streamline strategy execution, automate reporting, and boost efficiencyplus a sneak peek at whats coming next!

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ZinFi

MARCH 4, 2025

Businesses today depend on strong partner ecosystems to grow. A partner ecosystem helps companies sell more, reach new markets, and provide better customer service. However, managing a partner ecosystem can be complex. Traditional methods involve a lot of manual work, making it slow and hard to scale. AI and automation provide effective solutions to these challenges.

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