Peter Simoons
MARCH 16, 2025
Its easy to recognise cultural differences between continents, say, between Europe, Asia, and Africa. But the nuances go much deeper. Even within Europe, cultures vary widely. A British professional might say interesting when they mean boring, a German may naturally defer to hierarchy, while the Dutch favour open debate yet struggle to make decisions without full consensus.
Partner Path
MARCH 19, 2025
Executive Turnover and Proving the Value of Partnerships In todays fast-paced business landscape, partnerships remain a critical component of go-to-market strategies. Yet, despite their potential for growth and competitive differentiation, many organizations are experiencing a disconnect between their stated commitment to partnerships and the actual investment in partner programs.
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Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 If you're running an agency and looking to expand your service offerings without stretching your resources or diluting your brand, white-label SEO might be the perfect solution. But here's the thing it can get a bit tricky. You must ensure that your white-label SEO partner maintains brand consistency and delivers high-quality SEO practices that meet your clients' expectations.
Channel Insider
MARCH 19, 2025
Auguria is a fairly new vendor focused on using technology to cut through the noise created by data and bring security risks to the attention of experts faster. The company went all-in on the channel from its inception, and co-founder and CEO Keith Palumbo sat down with Channel Insider to explain why. Leveraging the channel as a force multiplier in sales and innovation Palumbo says his company is all-in on the channel and has been since its inception, though 2025 will mark the first year of full
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Stellar Partnerships
MARCH 16, 2025
I cant be the only one hooked on MAFS (or trashy towers as its known in our house!) judging by their viewer numbers. Wow! There are many examples in this season about the dating paradox. The harder you chase someone, the less interested they seem (poor Jamie). The world is full of paradoxes at the moment. Im not going to dig into world politics, but we know which one Im talking about, right?
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Procurement and sourcing are critical functions in any organization, directly impacting its financial health and operational efficiency. In an ever-evolving market, the demand for skilled professionals in these fields has surged, making the role of specialized recruiters, headhunters, and executive search firms more vital than ever.
Channel Insider
MARCH 19, 2025
Coralogix, a full-stack observability platform, is leveraging its acquisition of Aporia to launch an AI Center. This center will enable organizations to gain real-time visibility into their AI applications. Centralized AI management provides governance, quality, and performance guardrails The AI Center will allow businesses to accelerate their AI adoption and manage AI agents by providing comprehensive, real-time insights into AI performance, quality, security, and governance within a single pla
Frost & Sullivan
MARCH 19, 2025
SAN ANTONIO, TX. March, 19, 2025 Frost & Sullivan recently researched the smart building solutions for the healthcare industry and, based on its findings, recognizes Siemens with the 2024 Global Company of the Year Award. Siemens is well-equipped with the domain know-how and technologies needed to support the evolution of smart hospitals that focus on staff productivity, digitized operations, and sustainability, addressing overcrowding and high operations costs in hospitals.
Partnership on AI
MARCH 19, 2025
Share Our Blog / Blog Synthetic and Manipulated Content From Deepfakes to Disclosure: PAI Framework Insights from Three Global Case Studies Christian Cardona, Claire Leibowicz March 19, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> While many are harnessing AI for productivity and creativity, AIs rapid advancement has accelerated the potential for real-world harm.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 In business and investment, due diligence is the cornerstone of success. It's not just a meticulous process; it's a critical step in making informed decisions. Due diligence consultants play a pivotal role in business transactions, especially in mergers and acquisitions. These consultants offer deep insights and thorough investigations into potential investments, ensuring that all parties have a clear understanding of the deal's intricacies.
Mindmatrix Blog
MARCH 19, 2025
A partner relationship management system (PRM) has long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.
Planview Blog
MARCH 19, 2025
Financial services organizations are navigating a rapid pace of change, driven by technological advancements, shifting consumer demands, and the complexity of global economic forces. To stay competitive, many of these organizations are transforming their approach to strategy execution, ensuring they can not only survive but thrive in a dynamic and disruptive environment.
Frost & Sullivan
MARCH 20, 2025
Innovative BaaS model, encompassing battery leasing, renting, and swapping is addressing key challenges to EV adoption. The electric vehicle (EV) industry is being disrupted by the emergence of Battery-as-a-Service (BaaS). This innovative model, which includes battery leasing, renting, and swapping, addresses key challenges to EV adoption, such as high upfront costs and lengthy charging times.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Solid public health consultants have in-depth expertise and innovative technology. But even solid public health consulting firms have different strengths. Some excel in scientific policy, while others have long-term experience in grants. The challenge is finding the right consultant for your needs. This article is your comprehensive guide to the best in the business.
Impact
MARCH 19, 2025
Retail media networks connect brands directly with high-intent shoppers at purchase. Powered by first-party data, these platforms provide visibility into customer behavior, enabling precision targeting that traditional advertising channels simply can’t match. The numbers speak volumes: U.S. brands using sponsored product ads experience 428 percent incremental ROI by reaching consumers primed to convert.
Partnerize
MARCH 19, 2025
As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing so, we can ensure that affiliate marketing is not just seen as a complementary channel but as a cornerstone of the modern media mix. The post The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices appeared first on Partnerize.
Frost & Sullivan
MARCH 19, 2025
Stricter Regulations, Sustainability Demands, and Digital Innovation to Spur Global Chemicals Industry Transformation LONDON, 19th March 2025 The global chemicals industry is poised for major transformation in 2025, driven by stricter regulations, sustainability initiatives, and digital advancements. As a key player in sectors like home care, electronics, and automotive, the industry faces growing regulatory scrutiny, accelerating innovation toward safer, high-performance alternatives.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Among the bustling corridors of healthcare, where every heartbeat tells a story of compassion and dedication, nurse practitioners stand as pillars of expertise and empathy. However, with such a vast expanse of career possibilities, finding the perfect fit can feel akin to searching for a needle in a haystack. Fear not, for we've carefully curated a list of the top 13 recruiters, staffing agencies, headhunters, and search firms, each dedicated to sculpting the perfect career c
SEO Magazine
MARCH 21, 2025
Local search can feel frustrating.People want to find your business, but your pages stay hidden behind competitors.The smallest thingsthey matter.Seriously.Like listing price per person or service options, just as Sports, Spirits, and Steaks has done. Adding your address makes you appear on Google Maps and helps searchers see your business first for searches.Google uses websites to learn; the more it learns, the better your site shows up in search results.Improving your local search results is e
ZinFi
MARCH 20, 2025
AIs Next Move: Private Cloud & Edge Computing In this episode, Sugata Sanyal speaks with Vineet Sharma , Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI in private cloud and edge computing. As businesses rethink their partner relationship management (PRM) strategies, they are shifting workloads to private cloud for cost, compliance, and security advantages.
Affise
MARCH 20, 2025
In iGaming industry, operators are constantly seeking innovative ways to optimize their revenue streams. Affiliate marketing has emerged as one of the most effective strategies for driving traffic, acquiring new players, and fostering long-term customer relationships. However, the success of an affiliate program hinges on the software that powers it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to crickets. Without podcast promotion, it can be impossible to get new listeners. Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there. Keep reading to learn more.
ClearPoint Strategy
MARCH 20, 2025
Let's rethink "laziness.
Hype
MARCH 20, 2025
Innovation isnt just for R&D teams or leadershipits a company-wide effort. Yet, one of the biggest challenges organizations face is engaging employees in innovation while they manage their daily responsibilities.
SEO Magazine
MARCH 19, 2025
AI search engines are rewriting SEO strategies as millions seek instant, conversational answers from platforms like ChatGPT and Bard.Meanwhile, nearly 40% of Gen Z opts for TikTok over Google for queries, upending standard approaches. Marketers need to change how they use keywords, use structured data, and make content that works with how people search online now.Keyword and backlink strategies are outdated.Conversational AI requires answers that fit the situation.Brands must adapt swiftly to st
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Jake Jorgovan
MARCH 19, 2025
Last Updated: March 2025 When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you dont have the traffic to attract sponsors, you need to build an audience, or youre starting a new podcast and you have the budget to launch with a bang.
ClearPoint Strategy
MARCH 20, 2025
Because crafting a collaborative strategy leads to better communication and, ultimately, better results.
ZinFi
MARCH 18, 2025
Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson , CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience leading partner programs at Accenture, Dell, and Future Tech, she shares strategies for structuring councils, engaging partners effectively, and implementing feedback-driven improvements.
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