Sales Effectiveness: The B2B Sales Leader's Guide

Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on:

  • Proven methods for warming up cold calls
  • Coaching points for responding to price pressure early and often
  • Front-line examples of how to win the battle for customer retention

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