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CSR, ESG & SUSTAINABILITY – WHAT DO THEY ALL MEAN?

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As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). ESG (Environment, Social & Governance) on the other hand is a broader framework that evaluates a company's performance in three key areas: Environmental, Social, and Governance factors.

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NOT ALL MONEY IS CREATED EQUAL

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A philanthropic grant – whether from government or a company foundation - is tied money. You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc. So why then do so many non-profits go chasing after TIED MONEY!?

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THE QUESTION OF RECESSION

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Also, governments and central banks often implement measures to stimulate the economy, which can lead to long-term benefits. They can encourage innovation, efficiency, and new business models. Think about companies like Disney, Microsoft, Harvey Norman, Priceline, MYOB, Uber and Airbnb that were all launched during a recession.

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KNOW THYSELF – THE PATH TO WISDOM

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For instance, having no government funding for a non-profit can be seen as a strength as it means they’re completely independent and nimble – important to many corporates. It’s important to recognise the malleability of an issue or element – that at times, it can be both a strength and a weakness.

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WHY ASK WHY?

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It read like a government official had written it. THIS is what donors are inspired by, want to connect to, not the boring numbers or the long-winded explanation of your (albeit brilliant) services. Some months ago, I had to read a ‘case for support’ for an established organisation seeking several million dollars from corporates.

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THE POWER OF RESEARCH

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To prove a theory to secure more government funding? If it’s what’s known as ‘quantitative research’ [1] there must be an adequate sample size for it to be credible. Six things I’ve learned from authoring over 7 reports & books based on research data: Why are you doing the research?

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DO YOU KNOW WHERE YOU'RE GOING?

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e) organisation-focused not fundraising-focused (it’s about finding a partner that can work with you to achieve your Vision, Mission & Purpose, not (only) contribute cash). If all you genuinely want is cash - there are easier and quicker ways of getting money (from government, philanthropists, Trusts and Foundations).