PLM Alliances

AUGUST 21, 2022

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. How you go-to-market often defines your advantage in the marketplace.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Impartner

FEBRUARY 21, 2018

. “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.” ” Building partner trust is the key to successful channel programs. Fake news kills partner trust.

Growth partners 52

Growth partners Successful channels 52

Successful Channels

FEBRUARY 16, 2018

The highly successful Singer Sewing Machine channel strategy taught us that a commitment to partner life-stage activation, management and measurement will yield much greater partner satisfaction and commitment levels. Here are a range of tools that are inspired by the Singer Sewing Company channel strategy.

Credit 52

Credit Channel strategies Channel management Successful channels 52

Successful Channels

MAY 4, 2018

Start with top partners: The more significant the relationship the more your partners and your channel team is willing to invest in building a meaningful joint business plan. Key growth partners, keep it manageable for initial planning as well as check-ins and QBRs.

Growth partners 40

Growth partners Energy Channel management Engineering 40