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Zebra’s Bill Cate on Working With Influence Partners

The 2112 Group

Non-transacting partners range from IT resellers that see a sales opportunity but don’t have a relationship with the vendor to technology enthusiasts that recommend products to colleagues.

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Video: Jeskell Systems New CMO on Channel Marketing Best Practices and Challenges

Channel Insider

In episode 4 of Channel Insider: Partner POV, host Katie Bavoso sits down with the new Chief Marketing Officer of Jeskell Systems, Kelly Nuckolls. In her first month as CMO, Kelly has experienced bad marketing practices first hand with her inbox getting spammed by people trying to get her attention and time.

Insiders

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Epiphany Systems Enables MSPs to Better Assess Security Risks

Channel Insider

Prior to those positions, Singer spent more than a decade at Dyntek, an IT reseller and services provider. As new vulnerabilities are discovered, it also becomes possible to assess how they might impact a specific IT environment, said Singer, who is also CEO of Digitalware, a provider of cybersecurity services.

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Alphabet Looks to Acquire Hubspot: What It Could Mean for the Channel

Channel Insider

Industry impact and business value For IT resellers and managed service providers (MSPs), staying abreast of developments in the technology landscape is imperative. It would also mean the last of four long-lasting marketing automation firms being scooped up by giant tech leaders: Pardot (Salesforce), Marketo (Adobe), and Eloqua (Oracle).

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TreeHouse Interactive Sees Exponential Growth in 2014

Impartner

SALT LAKE CITY, UTAH — JANUARY 27, 2015 — TreeHouse Interactive™ ( www.treehousei.com ), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today it closed 2014 with significant growth in total and Reseller View PRM Platform revenue.

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Google Cloud and Hugging Face Unveil AI Alliance

Channel Insider

Managed service companies (MSPs) and IT resellers can leverage the integrated solutions to deliver more efficient AI services to their clients.