Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Today, this is more applicable than ever. Many companies include alliances & partnerships as a critical pillar in their overall strategy to achieve their growth ambition.

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4 partnership pop stars – which one are you?

Stellar Partnerships

Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time I’ve explored what type of potato I am, my ideal spirit animal or my chances of surviving a zombie apocalypse (spoiler alert- unlikely to make it through teatime). Through all of our conversations with non-profits working valiantly to build a partnerships program we’ve identified four types of approaches.

Energy 100
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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

As a creator, you have a lot to offer brands in a tough economic climate. But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. With inflation rising, 76 percent of consumers are trading down their purchases to less expensive or higher value options. That trickles up to businesses that need to trim budgets and grow their businesses on less.

Finance 105
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For the planet and people: IBM’s focus on AI ethics in sustainability

IBM Business Partners

AI can be a force for good, but it might also lead to environmental and sustainability concerns. IBM is dedicated to the responsible development and deployment of this technology, which can enable our clients to meet their sustainability goals. “AI is an unbelievable opportunity to address some of the world’s most pressing challenges in health care, manufacturing, climate change and more,” said Christina Shim, IBM’s global head of Sustainability Software and an AI Ethics

Energy 89
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Love Your Job or Leave It? Maybe There's Another Way

INSEAD Knowledge

Finding meaning in your work isn't just about loving what you do. The reality is there are many ways to experience fulfilment, even in what might seem like a mundane job.In this INSEAD Knowledge podcast, Winnie Jiang, an Assistant Professor of Organisational Behaviour at INSEAD, explains how financial security, connections with colleagues and even the satisfaction of doing a good job can all contribute to a sense of purpose.

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Understanding the Changing Dynamics of Procurement in Hospitality

TRG Blog

Procurement in the hospitality industry is not just about buying goods and services; it is a strategic process that impacts the overall quality of operations. With responsibilities ranging from sourcing furniture, equipment, food, and beverage supplies to managing relationships with suppliers, this function has evolved from mere cost-cutting to becoming essential in achieving business goals.

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AI this Earth Day: Top opportunities to advance sustainability initiatives

IBM Business Partners

This Earth Day, we are calling for action to conserve our scarcest resource: the planet. To drive real change, it’s crucial for individuals, industries, organizations and governments to work together, using data and technology to uncover new opportunities that will help advance sustainability initiatives across the globe. The world is behind on addressing climate change.

Energy 83
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Managing BizOps Through Rapid Growth

Aepiphanni

Managing a business through rapid growth can be like guiding a ship through a field of icebergs. With the right strategy in place, managing can be both successful and rewarding.

Finance 52
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Shoppers and Retail Associates: A Changing Relationship

Market Source Inc

Frontline sales associates are the life and breath of retail brands. If you are not making sure associates are prioritizing customer relationships, this blog is for you. The post Shoppers and Retail Associates: A Changing Relationship appeared first on MarketSource.

Retail 59
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Vodafone Earns Frost & Sullivan’s 2024 European Company of the Year Award for Redefining Water Management Technology across Europe

Frost & Sullivan

San Antonio, TX — April 22, 2024 — Frost & Sullivan recently researched the smart water metering industry and, based on its findings, recognizes Vodafone Group Plc with the 2024 European Company of the Year Award. Vodafone is a leader in telecommunications and has expanded its offerings to include smart metering solutions for industries such as utilities and energy.

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How to prevent prompt injection attacks

IBM Business Partners

Large language models (LLMs) may be the biggest technological breakthrough of the decade. They are also vulnerable to prompt injections , a significant security flaw with no apparent fix. As generative AI applications become increasingly ingrained in enterprise IT environments, organizations must find ways to combat this pernicious cyberattack. While researchers have not yet found a way to completely prevent prompt injections, there are ways of mitigating the risk.

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Soft Quarter for Australian MSPs, But Positive Outlook

Channel Insider

The latest Asia Pacific ISG Index shows that activity in the Australian and Aotearoa New Zealand (A/NZ) market had softened in the first quarter for MSPs, but across the APAC region, there are plenty of positive signs. The index focuses on large contracts with an annual contract value (ACV) worth US $5 million or more. In A/NZ, the first quarter saw a decline of 15% year-on-year in the area, on the back of a strong year in the same period last year.

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Calculating the Six Hidden Costs of Waste in Software Development 

Planview Blog

Nothing frustrates software developers more than working hard on something that never ends up providing value. Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines. The challenge lies not just in recognizing the presence of waste but in identifying exactly where resources are being inefficiently utilized.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Frost & Sullivan On Huawei Global Analyst Summit 2024

Frost & Sullivan

About Huawei Global Analyst Summit Huawei organized its Global Huawei Analyst Summit (HAS) from 17 th – 19 th April 2024 in Shenzhen, China. Hundreds of telecom and enterprise sector analysts, consultants, and media representatives participated to learn more about Huawei’s innovation and strategy. I had the opportunity to attend the keynote of the current CEO, various briefing sessions, and analyst roundtables.

Energy 52
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Deployable architecture on IBM Cloud: Simplifying system deployment

IBM Business Partners

Deployable architecture (DA) refers to a specific design pattern or approach that allows an application or system to be easily deployed and managed across various environments. A deployable architecture involves components, modules and dependencies in a way that allows for seamless deployment and makes it easy for developers and operations teams to quickly deploy new features and updates to the system, without requiring extensive manual intervention.

Retail 66
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Integrating SXO and SGE into Your Digital Strategy

SEO Magazine

In today’s world, blending SXO and SGE into your digital plan is key. Think not just what you feel folks look for but what they actually search online. SEO makes sure your stuff gets seen, mainly on SERPs. If it’s all over the place, bots struggle to sort and rank your pages well. Don’t forget about mobile SEO either; make everything easy to use on phones since Google gives those views top priority now.

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Tired of Workplace Miscommunications? DiSC can help.

Collaboration LLC

There seems to be a collective understanding that communication is one of the most important factors in healthy romantic relationships. But have you ever thought about how the same is true in the workplace? Studies say that 86% of employees and executives cite a lack of effective communication as the main cause for workplace failures, poor productivity, conflict, and turnover.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Gabby’s MarketSource Team is More Like Family

Market Source Inc

Gabby Rivera, a first-generation immigrant, says working at MarketSource “doesn’t really feel like work.” She leads her team as if they were family, and they support each other through everything. The post Gabby’s MarketSource Team is More Like Family appeared first on MarketSource.

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Top 6 Takeaways from SWAN Americas Alliance 21st Webinar “From Concerns to Clarity: Unpacking the LATAM Smart Metering Experience”

Frost & Sullivan

Frost & Sullivan recently participated in SWAN Americas Alliance 21st Webinar “ From Concerns to Clarity: Unpacking the LATAM Smart Metering Experience ”, featuring Latin American industry experts Sandra Elizabeth Rodríguez Ramírez, Information Technology Manager at Junta Municipal de Agua Potable y Alcantarillado de Celaya , José Teixeira, Key Account Manager at BuntPlanet (Siemens), Idel Montalvo Arango, Founder of IngeniousWare , and Frost & Sullivan’s Julieta Paez, Research Analyst a

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Safeguarding Ethics in AI-Driven Marketing Campaigns

SEO Magazine

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. You need tools to understand influencer impact on social platforms effectively. With technologies like engagement rate calculators or CPM estimators, it becomes simpler to gauge success and influence online. Yet these advancements bring about questions of ethics in creator management that must be addressed.

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5 steps for implementing change management in your organization

IBM Business Partners

Change is inevitable in an organization; especially in the age of digital transformation and emerging technologies, businesses and employees need to adapt. Change management (CM) is a methodology that ensures both leaders and employees are equipped and supported when implementing changes to an organization. The goal of a change management plan, or more accurately an organizational change plan, is to embed processes that have stakeholder buy-in and support the success of both the business and the

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Michael Gunther's Book, "'ME' TO 'WE'", featured in SLO Life Magazine

Collaboration LLC

Senior Consultant and owner of Collaboration Business Consulting, Michael Gunther, was recently featured in SLO Life Magazine. His first penned book discusses what he believes are the required elements to create a profitable and sustainable business. With his 25 years of experience as a business consultant, Michael Gunther knows how to create breakthrough performance for a business. "'ME' TO 'WE'" represents a mindset switch that is contradictory to what the media por

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5 Essential Tools for Crafting A Winning Strategy Execution Plan

ClearPoint Strategy

Unlock the secrets to a winning strategy execution plan with these 5 tools. Learn how to streamline processes and achieve your strategic objectives!

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Integrating Fractional Executives into Software Development Teams

Jake Jorgovan

Leadership gaps can significantly hinder your software team's progress, especially because the world of technology is extremely fast-paced. Fractional executives are a solid solution because they can guide and press the refresh key on your software development team. But integrating fractional executives into teams isn’t always easy. Luckily, this article will cover: The benefits of integrating fractional executives, from strategic guidance to leadership and mentorship Best practices for seamless

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Top 10 Web Analytics Tools in 2024

SEO Magazine

In 2024, finding the right web analytics tools is key to understanding your site visits. Yes, old-style numbers tell you who comes and goes. Yet, they miss out on why folks act as they do online. This gap makes it tough to improve their time on your site. You see where people leave but not why without more insights like thoughts or reasons behind actions.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Mindmatrix’s next-generation PRM & Partner Marketing Software, Bridge, Targets Sales and Marketing Excellence with its Account Mapping and Account Based Marketing (ABM) Features

Mindmatrix

Mindmatrix, the next-generation PRM , Partner Marketing and Sales Ecosystem Enablement Solutions provider has introduced an innovative Account Mapping feature to its PRM and Partner Marketing Software, Bridge, that supports account based marketing (ABM) and sales. This latest addition to the Mindmatrix platform revolutionizes traditional sales strategies by shifting the focus from individual contacts to a comprehensive account-based marketing and selling approach.

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Alphabet Looks to Acquire Hubspot: What It Could Mean for the Channel

Channel Insider

Alphabet, the parent company of Google, is considering acquiring HubSpot, a leading provider of marketing and customer relationship management (CRM) software, according to industry sources. The potential acquisition could mark Google’s most significant buyout yet, potentially surpassing its 2011 acquisition of Motorola Mobility for $12.5 billion.