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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. With the increasing popularity of podcasts and the competition for listeners, it's essential to have a well-rounded podcast marketing strategy in place.

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Insights from an award-winning partnership

Stellar Partnerships

Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful partnership with EssenceMediacom. Dolly’s Dream is a national not-for-profit that works to change the culture of bullying and support young people and families experiencing bullying, anxiety and depression.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

As a creator, you have a lot to offer brands in a tough economic climate. But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. With inflation rising, 76 percent of consumers are trading down their purchases to less expensive or higher value options. That trickles up to businesses that need to trim budgets and grow their businesses on less.

Finance 105
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Safeguarding Ethics in AI-Driven Marketing Campaigns

SEO Magazine

In the realm of AI-driven marketing campaigns, ethical use should guide every strategy. You need tools to understand influencer impact on social platforms effectively. With technologies like engagement rate calculators or CPM estimators, it becomes simpler to gauge success and influence online. Yet these advancements bring about questions of ethics in creator management that must be addressed.

High tech 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Healthy is Your Professional Services Organization?

Vantage Partners

Annual physicals and preventive care are common for individual health. It helps prevent diseases and treat issues before they metastasize. They provide peace of mind and an early warning system of trouble.

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For the planet and people: IBM’s focus on AI ethics in sustainability

IBM Business Partners

AI can be a force for good, but it might also lead to environmental and sustainability concerns. IBM is dedicated to the responsible development and deployment of this technology, which can enable our clients to meet their sustainability goals. “AI is an unbelievable opportunity to address some of the world’s most pressing challenges in health care, manufacturing, climate change and more,” said Christina Shim, IBM’s global head of Sustainability Software and an AI Ethics

Energy 98
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NVIDIA AI Use Cases for MSPs: Enhance Efficiency and Offerings

Channel Insider

Artificial intelligence (AI) and machine learning (ML) are indispensable drivers of operational efficiency, revolutionizing organizational operations across every conceivable sector of the economy. With its high-performing GPUs powering edge-to-cloud computing, supercomputers, and workstations, NVIDIA’s comprehensive suite of products, platforms, and solutions is the AI engine many MSPs are turning to to deliver superior business outcomes and become more resilient in supporting customers’

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Love Your Job or Leave It? Maybe There's Another Way

INSEAD Knowledge

Finding meaning in your work isn't just about loving what you do. The reality is there are many ways to experience fulfilment, even in what might seem like a mundane job.In this INSEAD Knowledge podcast, Winnie Jiang, an Assistant Professor of Organisational Behaviour at INSEAD, explains how financial security, connections with colleagues and even the satisfaction of doing a good job can all contribute to a sense of purpose.

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Balancing Safety and Accessibility for Open Foundation Models  

Partnership on AI

Share Our Blog / Blog Other Balancing Safety and Accessibility for Open Foundation Models Madhulika Srikumar April 23, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> The release of Meta’s Llama 3 and the findings from the Stanford AI Index Report 2024 underscore an unmistakable trend – foundation models are not just advancing rapidly but also increasingly being released with open access.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top Temp Agencies, Staffing Agencies, & Employment Agencies in Kansas City, Missouri

Jake Jorgovan

Navigating the job market can often be an intimidating experience, whether you're just starting your career or seeking a fresh opportunity. In Kansas City, Missouri, several staffing and employment agencies provide vital support to job seekers, connecting them with positions that fit their skills and aspirations. This article rounds up the top 11 temp agencies, staffing firms, and employment agencies in the area, each offering unique services to help you advance your career.

Finance 130
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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Business Partners

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. This reality means that every brand in every industry with every business model needs to optimize the commerce experience, and thus the customer experience , to drive conversion rates and revenues.

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Video: How To Manage and Optimize FinOps With LucidPoint

Channel Insider

Cloud consultancy LucidPoint has launched FinOps Managed Services to help clients clarify cloud costs. The company’s head of product and CEO join host Katie Bavoso to break down the barrier of entry to better financial freedom when it comes to optimizing cloud spend. Co-founded in 2017 by a US military veteran with an extensive history working for some of the top technology companies in the market, LucidPoint aims to make financial operations an easy task for customers by taking FinOps man

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INSEAD Insights: April 2024 Research Picks

INSEAD Knowledge

New research by INSEAD faculty explores the potential downsides of anti-corruption efforts and the various ways incumbent firms successfully defend themselves against new technologies that could displace them. Another paper examines how job candidates self-censor when negotiating pay at firms that frame the work in terms of its social impact. Other published articles delve into the impact of short-term-oriented data on financial forecasting, and what happens when entrepreneurs use scientific app

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Navigating the Road to Marketing Approval with Smart & Time-Tested Communications Approaches

LaVoie Health Science Blog

Health and science communications are a niche within a niche. While all communications professionals provide a specialized function, carefully honing language, messages, and media outreach to enhance the visibility and credibility of their organizations while protecting their reputations, industry professionals must do so within the constraints of the regulatory agencies that tightly govern the biotech and pharmaceutical industries.

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Tax Benefits for Employers: Navigating 401k and Pension Contributions

Jake Jorgovan

Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. This article simplifies the process and offers clear guidance on optimizing 401k and pension contributions.

Credit 130
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Data privacy examples

IBM Business Partners

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. A school asks parents to verify their identities before giving out student information. These are just some examples of how organizations support data privacy , the principle that people should have control of their personal data, including who can see it, who can collect it, and how it can be used.

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Aerospike Lands $109 Million Investment to Fuel Expansion

Channel Insider

Aerospike, Inc. has marked a significant milestone in its expansion by securing a $109 million capital investment from Sumeru Equity Partners , with additional backing from existing investor Alsop Louie Partners. This investment highlights the robustness of the company’s low-latency NoSQL database platform and sets the stage for the development of its go-to-market strategy.

Finance 74
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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Transforming Chronic Care: Prioritizing Patient-Centered Models for Enhanced Outcomes

Frost & Sullivan

Patient-centered care, as defined by the National Quality Forum, emphasizes collaborative partnerships among patients, their families, and healthcare providers. It prioritizes individuals’ priorities, goals, needs, and values for better health outcomes. Despite initial challenges, advancements in remote monitoring devices, wearables, and telehealth technologies are accelerating the shift toward out-of-hospital care models.

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Shoppers and Retail Associates: A Changing Relationship

Market Source Inc

Frontline sales associates are the life and breath of retail brands. If you are not making sure associates are prioritizing customer relationships, this blog is for you. The post Shoppers and Retail Associates: A Changing Relationship appeared first on MarketSource.

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Top Pre-Construction Consultants, Services, Companies, & Consulting Firms

Jake Jorgovan

In the realm of business development, pre-construction consultants are important allies for business owners. These consultants offer a spectrum of services tailored to enhance project planning and execution, ensuring that every construction phase is underpinned by expert guidance and strategic foresight. Engaging with a top-tier consulting firm can drastically reduce the risks associated with large-scale construction projects, as they draw on their deep industry knowledge and risk management str

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AI this Earth Day: Top opportunities to advance sustainability initiatives

IBM Business Partners

This Earth Day, we are calling for action to conserve our scarcest resource: the planet. To drive real change, it’s crucial for individuals, industries, organizations and governments to work together, using data and technology to uncover new opportunities that will help advance sustainability initiatives across the globe. The world is behind on addressing climate change.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Soft Quarter for Australian MSPs, But Positive Outlook

Channel Insider

The latest Asia Pacific ISG Index shows that activity in the Australian and Aotearoa New Zealand (A/NZ) market had softened in the first quarter for MSPs, but across the APAC region, there are plenty of positive signs. The index focuses on large contracts with an annual contract value (ACV) worth US $5 million or more. In A/NZ, the first quarter saw a decline of 15% year-on-year in the area, on the back of a strong year in the same period last year.

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Generative AI in Business: Real-World Lessons for Decision Makers

TRG Blog

You've likely heard the buzz around generative AI , aka fancy tech that creates new stuff, like writing or images. But is it all just smoke and mirrors, or is there real potential for your business? This article will cut through the jargon and give you the lowdown on generative AI adoption, with a heads-up for our AI best practices in the back.

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ISH Tecnologia Applauded by Frost & Sullivan for Its Market-leading Position and Helping Secure and Grow Latin American Organizations

Frost & Sullivan

SAN ANTONIO, TX. – April 25, 2024 – Recently, Frost & Sullivan assessed the managed and professional security services industry and, based on its findings, recognizes ISH Tecnologia with the 2023 Brazilian Company of the Year Award. The company has over 27 years of experience delivering managed security services. It leads Brazil’s managed and professional security services (MSS & PSS) market with over 850 employees across 9 offices, 3 data centers, 3 SOCs, and over 60 partnerships

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The Role of Executive Search in Software Talent Acquisition: Attracting Top-Tier Developers

Jake Jorgovan

The current tech industry is extremely fast-paced and innovative. That’s why securing the best software development leaders is more challenging than ever. Attracting the right talent isn’t the only problem. You must also retain it so it can drive innovation and growth. You've come to the right place if you're searching for solutions to these hiring challenges.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AI transforms the IT support experience

IBM Business Partners

We know that understanding clients’ technical issues is paramount for delivering effective support service. Enterprises demand prompt and accurate solutions to their technical issues, requiring support teams to possess deep technical knowledge and communicate action plans clearly. Product-embedded or online support tools, such as virtual assistants, can drive more informed and efficient support interactions with client self-service.

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Building Trust and Compliance: A Conversation with Reagan Roney

Channel Insider

In this Channel Insider: Partner POV episode, host Katie Bavoso interviews Reagan Roney, chief experience officer and principal at Solvere One, an MSP based in Washington, D.C. They discuss Solvere One’s unique position serving clients from the heart of American democracy and their approach to compliance and security. Listen to the podcast: Watch the video: Family and tech: The dynamics of running an MSP with siblings Solvere One is a family-owned business with a history of supporting memb

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Understanding the Changing Dynamics of Procurement in Hospitality

TRG Blog

Procurement in the hospitality industry is not just about buying goods and services; it is a strategic process that impacts the overall quality of operations. With responsibilities ranging from sourcing furniture, equipment, food, and beverage supplies to managing relationships with suppliers, this function has evolved from mere cost-cutting to becoming essential in achieving business goals.

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