Trending Articles

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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

“How do I promote my podcast to get thousands of downloads per episode?” is one question I often get asked in my work with Content Allies. Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network , I am spending most of my days helping companies grow their podcast audience. My answer is building an audience for your podcast can seem daunting, but with the right strategies, you can attract new listeners and grow your following over time.

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Insights from an award-winning partnership

Stellar Partnerships

Dolly’s Dream won the 2024 FIA award for Best Strategic Partnership. We go behind the scenes with Sally Sweeney, Head of Dolly’s Dream, to unpack the secrets behind the successful partnership with EssenceMediacom. Dolly’s Dream is a national not-for-profit that works to change the culture of bullying and support young people and families experiencing bullying, anxiety and depression.

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Commvault Doubles Down on Cloud Security with Appranix Acquisition

Channel Insider

Data security provider Commvault has joined forces with Appranix , a provider of cloud resiliency solutions for Google, AWS, and Microsoft. The integration of the two companies’ resources aims to provide customers with a portfolio of cyber resiliency solutions that enable rapid recovery from outages and cyberattacks. Commvault’s cybersecurity platform provides organizations with enterprise-scale data security across multiple workloads and locations at what the company states is the lowest total

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How Healthy is Your Professional Services Organization?

Vantage Partners

Annual physicals and preventive care are common for individual health. It helps prevent diseases and treat issues before they metastasize. They provide peace of mind and an early warning system of trouble.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Business Partners

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. This reality means that every brand in every industry with every business model needs to optimize the commerce experience, and thus the customer experience , to drive conversion rates and revenues.

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M&A Saga Continues in The Paper Packaging Industry

Frost & Sullivan

Over the years, the packaging industry has evolved into a saturated market where its growth mostly depends on the sectors it caters to – in this case, virtually every sector! Hence, companies operating in the industry have limited opportunities/alternatives to expand and maintain competitiveness. This leads to an increasing number of companies adopting inorganic growth strategies.

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Aerospike Lands $109 Million Investment to Fuel Expansion

Channel Insider

Aerospike, Inc. has marked a significant milestone in its expansion by securing a $109 million capital investment from Sumeru Equity Partners , with additional backing from existing investor Alsop Louie Partners. This investment highlights the robustness of the company’s low-latency NoSQL database platform and sets the stage for the development of its go-to-market strategy.

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INSEAD Insights: April 2024 Research Picks

INSEAD Knowledge

New research by INSEAD faculty explores the potential downsides of anti-corruption efforts and the various ways incumbent firms successfully defend themselves against new technologies that could displace them. Another paper examines how job candidates self-censor when negotiating pay at firms that frame the work in terms of its social impact. Other published articles delve into the impact of short-term-oriented data on financial forecasting, and what happens when entrepreneurs use scientific app

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Data privacy examples

IBM Business Partners

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. A school asks parents to verify their identities before giving out student information. These are just some examples of how organizations support data privacy , the principle that people should have control of their personal data, including who can see it, who can collect it, and how it can be used.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top Physical Therapist (PT) Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Dealing with the landscape of healthcare employment can be as complex as the field itself, particularly for physical therapists on the hunt for their next opportunity. Whether you're a recent graduate eager to break into the industry or an experienced PT looking to pivot your career path, finding the right recruiter or staffing agency can make all the difference.

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Which growth opportunities will disruptive fermentation technologies present for the development of alternative food products?

Frost & Sullivan

Fermentation, an ancient technique of harnessing microbes, is undergoing a modern revolution. Now, combating challenges such as scalability, regulatory constraints, and the imperative for embracing sustainable production, food and beverage (F&B) companies are ramping up their exploration of innovative, biotech-based fermentation approaches and new technologies.

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Building Trust and Compliance: A Conversation with Reagan Roney

Channel Insider

In this Channel Insider: Partner POV episode, host Katie Bavoso interviews Reagan Roney, chief experience officer and principal at Solvere One, an MSP based in Washington, D.C. They discuss Solvere One’s unique position serving clients from the heart of American democracy and their approach to compliance and security. Listen to the podcast: Watch the video: Family and tech: The dynamics of running an MSP with siblings Solvere One is a family-owned business with a history of supporting memb

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Navigating the Road to Marketing Approval with Smart & Time-Tested Communications Approaches

LaVoie Health Science Blog

Health and science communications are a niche within a niche. While all communications professionals provide a specialized function, carefully honing language, messages, and media outreach to enhance the visibility and credibility of their organizations while protecting their reputations, industry professionals must do so within the constraints of the regulatory agencies that tightly govern the biotech and pharmaceutical industries.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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VeloxCon 2024: Innovation in data management

IBM Business Partners

VeloxCon 2024 , the premier developer conference that is dedicated to the Velox open-source project, brought together industry leaders, engineers, and enthusiasts to explore the latest advancements and collaborative efforts shaping the future of data management. Hosted by IBM® in partnership with Meta, VeloxCon showcased the latest innovation in Velox including project roadmap, Prestissimo (Presto-on-Velox), Gluten (Spark-on-Velox), hardware acceleration, and much more.

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Top Temp Agencies, Staffing Agencies, & Employment Agencies in Kansas City, Missouri

Jake Jorgovan

Navigating the job market can often be an intimidating experience, whether you're just starting your career or seeking a fresh opportunity. In Kansas City, Missouri, several staffing and employment agencies provide vital support to job seekers, connecting them with positions that fit their skills and aspirations. This article rounds up the top 11 temp agencies, staffing firms, and employment agencies in the area, each offering unique services to help you advance your career.

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Frost & Sullivan Appoints the Leadership Team as part of its Decision to move its Regional Headquarters to Riyadh

Frost & Sullivan

Riyadh, Saudi Arabia–April 30, 2024 – The Executive Board of Frost & Sullivan announced the formation of Frost & Sullivan’s Regional Headquarters (RHQ) in Riyadh, Saudi Arabia. This strategic move reflects the company’s continued commitment to invest in the region and support its economic development. It will leverage its over 60 years of experience to help Government Agencies, Family Groups and the Private Sector formulate and align strategies to achieve the ambitious goals outlin

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NVIDIA AI Use Cases for MSPs: Enhance Efficiency and Offerings

Channel Insider

Artificial intelligence (AI) and machine learning (ML) are indispensable drivers of operational efficiency, revolutionizing organizational operations across every conceivable sector of the economy. With its high-performing GPUs powering edge-to-cloud computing, supercomputers, and workstations, NVIDIA’s comprehensive suite of products, platforms, and solutions is the AI engine many MSPs are turning to to deliver superior business outcomes and become more resilient in supporting customers’

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Generative AI in Business: Real-World Lessons for Decision Makers

TRG Blog

You've likely heard the buzz around generative AI , aka fancy tech that creates new stuff, like writing or images. But is it all just smoke and mirrors, or is there real potential for your business? This article will cut through the jargon and give you the lowdown on generative AI adoption, with a heads-up for our AI best practices in the back.

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AI transforms the IT support experience

IBM Business Partners

We know that understanding clients’ technical issues is paramount for delivering effective support service. Enterprises demand prompt and accurate solutions to their technical issues, requiring support teams to possess deep technical knowledge and communicate action plans clearly. Product-embedded or online support tools, such as virtual assistants, can drive more informed and efficient support interactions with client self-service.

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Tax Benefits for Employers: Navigating 401k and Pension Contributions

Jake Jorgovan

Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. This article simplifies the process and offers clear guidance on optimizing 401k and pension contributions.

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How Are Organizations Strategizing to Overcome Growth Restraints and Navigate the Transition to Immersive Worlds?

Frost & Sullivan

A seismic shift is underway in the global digital content services ecosystem, driven by the convergence of disruptive technologies and the proliferation of internet connectivity. While the metaverse has been gaining visibility as one of the main technological drivers transforming industries, many metaverse applications are still in their infancy, and organizations are grappling to integrate these seamlessly into their workflows.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Video: How To Manage and Optimize FinOps With LucidPoint

Channel Insider

Cloud consultancy LucidPoint has launched FinOps Managed Services to help clients clarify cloud costs. The company’s head of product and CEO join host Katie Bavoso to break down the barrier of entry to better financial freedom when it comes to optimizing cloud spend. Co-founded in 2017 by a US military veteran with an extensive history working for some of the top technology companies in the market, LucidPoint aims to make financial operations an easy task for customers by taking FinOps man

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7 flexible ways to pay influencers in 2024

Impact

Creator compensation is a hot topic. Payment terms play a pivotal role in retaining partners and enhancing performance outcomes. Influencers can boost your brand’s visibility and sales, so it’s vital to establish clear, fair, and mutually beneficial payment structures. Compensation and the quality of a partnership significantly influence creators when choosing brands for long-term partnerships.

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How to prevent prompt injection attacks

IBM Business Partners

Large language models (LLMs) may be the biggest technological breakthrough of the decade. They are also vulnerable to prompt injections , a significant security flaw with no apparent fix. As generative AI applications become increasingly ingrained in enterprise IT environments, organizations must find ways to combat this pernicious cyberattack. While researchers have not yet found a way to completely prevent prompt injections, there are ways of mitigating the risk.

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Top Pre-Construction Consultants, Services, Companies, & Consulting Firms

Jake Jorgovan

In the realm of business development, pre-construction consultants are important allies for business owners. These consultants offer a spectrum of services tailored to enhance project planning and execution, ensuring that every construction phase is underpinned by expert guidance and strategic foresight. Engaging with a top-tier consulting firm can drastically reduce the risks associated with large-scale construction projects, as they draw on their deep industry knowledge and risk management str

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Companies to Action: Workforce Optimization Initiatives Transforming the Contact Centers Landscape

Frost & Sullivan

Revolutionizing Contact Centers with Disruptive Workforce Optimization Technologies The growing complexity of voice calls in contact centers highlights the need for “super agents” who receive ongoing training. Integrating various contact center tools and automating processes to enhance efficiency aligns with organizational goals. Employee experience (EX) is crucial, for minimizing agent churn, particularly as 99% of contact center leaders navigate the shift towards remote or hybrid w

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Soft Quarter for Australian MSPs, But Positive Outlook

Channel Insider

The latest Asia Pacific ISG Index shows that activity in the Australian and Aotearoa New Zealand (A/NZ) market had softened in the first quarter for MSPs, but across the APAC region, there are plenty of positive signs. The index focuses on large contracts with an annual contract value (ACV) worth US $5 million or more. In A/NZ, the first quarter saw a decline of 15% year-on-year in the area, on the back of a strong year in the same period last year.

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SEO GPT 2: Custom Persona

SEO Magazine

Content creation plays a pivotal role in the success of any online venture. With the ever-increasing importance of search engine optimization (SEO), businesses and marketers are constantly seeking innovative ways to enhance their content strategies. One such tool that has revolutionized the way content is generated and optimized is SEO GPT 2 , particularly with its Custom Persona feature.