Top 10 E-commerce Newsletters to Subscribe to in 2023
Are you looking for some insightful, in-depth, in-vogue e-commerce marketing newsletters to subscribe to?
We’ve got you covered. Below we analyze ten of the best e-commerce marketing newsletters out there, hand-selected by our team of experts.
Sign up for these newsletters and start learning from the pros.
You’ll get access to exclusive tips, tricks, and strategies to help you take your business to the next level.
But first:
Why Should You Subscribe in the First Place?
As any seasoned marketer knows, the e-commerce landscape is constantly changing. New technologies and platforms emerge, new trends come and go, and consumer habits continuously evolve.
Keeping up with all of these changes can be a full-time job in itself. That’s where e-commerce marketing newsletters come in.
You should subscribe to the best newsletters (for your needs) because you can:
1. Get Expert Advice and Tips for Your E-commerce Business
Marketing e-mails and newsletters have evolved dramatically during the past few years. In the beginning, most such e-mails were pure fluff.
Now, the story is different.
The best e-commerce newsletters offer you value and practical advice. You can learn from the successes (and failures) of other businesses and implement those lessons in your own e-commerce strategy.
Some e-mails also offer book summaries, the latest news in e-commerce, case studies, e-books, and more.
2. Stay Up-To-Date with the Latest Trends In E-commerce
It’s essential to stay up to date with the latest trends in e-commerce if you want your business to remain competitive. E-commerce marketing newsletters can help you do just that.
Most newsletters include a section on the latest e-commerce trends.
Reading that ensures you’re always up-to-date with the latest developments in the world of e-commerce.
Some practical newsletters also give you hints towards the necessary tools you can use to adapt these trends to your business. That brings us to the following point:
3. Learn about New Features and Tools to Help You Grow Your Business
As an e-commerce business owner or marketer, you need to constantly be on the lookout for new tools that can help you grow your business (e.g., platforms, software, etc.). Fortunately, many newsletters include a section on new features and tools.
Therefore:
You’re always among the first to learn about the latest developments in the e-commerce world.
You get access to unbiased reviews in your niche.
4. Get Exclusive Discounts and Deals on E-commerce Products and Services
Many e-commerce newsletters offer exclusive discounts and deals to subscribers. These deals are usually only available for a limited time, so it’s important to act fast if you see something you’re interested in.
However, the advantages are clear:
You can save money on products and services that you need for your business.
You get wind of significant business opportunities that can increase your ROI considerably in the long run.
5. Connect with other E-commerce Professionals
E-commerce newsletters can also be a great way to connect with other e-commerce professionals. Some newsletters include a section where businesses can post events, job openings, and other announcements.
By subscribing to one of these newsletters, you can ensure that you’re always in the loop regarding the latest developments in the e-commerce world.
6. Get Inspired by Case Studies and Success Stories
Many e-commerce newsletters include case studies and success stories from businesses worldwide. These stories can be a great source of inspiration for your own business.
Therefore:
You can get the inspiration and motivation you need.
You can get new, exciting ideas to flourish your business.
You can stay ahead of your competition.
What to Look for in an E-Commerce Newsletter?
When subscribing to an e-commerce newsletter, there are a few things you should look for:
1. The newsletter should be relevant to your business:
The newsletter you choose should be relevant to your business. There is no point in subscribing to a newsletter covering a different niche.
2. The newsletter should be from a reputable source:
Make sure that the newsletter you’re subscribing to is from a reputable source. There are many scammers out there who are looking to take advantage of unsuspecting businesses.
3. The newsletter should offer value:
The newsletter you choose should be packed with helpful information, illustrative examples, in-depth analyses, and actionable insights that you can use to grow your business.
4. The newsletter should be easy to read:
The newsletter should be easy to read and understand. It shouldn’t be full of jargon and technical terms.
5. The newsletter should be affordable:
The newsletter you choose should be affordable. There is no point in spending a lot of money on a newsletter, even if it meets all the features above. Instead, you could purchase dedicated courses that personalize the current e-commerce insights to your needs.
Best E-commerce Marketing Newsletters to Consider
Now that you know what to look for in an e-commerce newsletter, here are some of the best ones you can subscribe to:
1. Growthnotes: Best Overall for Actionable Advice
Growthnotes offers weekly marketing insights and highly actionable advice. The newsletter addresses a wide variety of topics in the e-commerce area, offering unique examples and entertaining analyses.
The newsletter is written eloquently, highlighting the essential information so you can easily retain the most important information.
It’s also accompanied by a slew of recent market examples and highly analytical comparisons.
2. E-commerce Insiders: Best for B2B Insights
E-commerce Insiders is an excellent resource for anyone who wants to stay up-to-date with the latest news and trends in the world of B2B e-commerce. The newsletter covers a wide range of topics, including marketing, SEO, social media, and more.
This bi-weekly newsletter gives you access to a wide range of essential news in B2B e-commerce, analyses, and personalized recommendations.
You will also learn about the current practices and any research going on in the industry.
Besides, the expert tips and tricks section helps you implement the new findings in the niche.
3. InVision: Best for Design Work Tips
InVision is another weekly e-commerce newsletter, which:
Summarizes their blog content
Offers some excellent design links
Features competitions
InVision is one of the best-looking newsletters on the web, with its minimalistic look and eye-catching images. That means you can also read this advice-packed newsletter on a smaller screen if you want to find new information on the best design work.
4. AdCollection: Best for Inspirational UGC Ads
The world of e-commerce is rapidly evolving, and so are the people. The current generations no longer buy products because a brand or a celebrity catches their eyes.
People trust peer-to-peer recommendations.
However, user-generated content is difficult to gather. It’s even more difficult to create, especially if you plan to produce UGC ads.
AdCollection can help you find the inspiration you need for your UGC ads, thanks to a comprehensive library of curated, sorted, and free ads.
These ads are rated using three metrics:
Audience Grab
Watchability
Clarity
Besides, these ratings are based on bullet-point insights from industry experts across agencies.
These UGC examples are also accompanied by:
Ad case studies and analyses
Top performing ads
Industry insights
5. Moz Top 10: Best for Industry Articles
Moz Top 10 is a bi-weekly newsletter that lives up to its name:
Each newsletter includes the latest best ten articles that appeared during the past two weeks. These articles touch on different topics such as SEO and marketing.
And they’re not promotional.
Moz could very well push its own pieces within its newsletter, but it doesn’t. Instead, it comprises articles and guides from every valuable source out there.
You can also notice the straightforward design that helps you quickly find the most helpful topics.
6. Newscred’s “Insights”: Best for Learning from the Experts
Current studies show that mentorship offers increased learning opportunities. And that’s precisely Newscred’s competitive advantage compared to other e-commerce newsletters:
It positions itself as the expert that teaches you from their experience. This strategy can help you thrive because you have:
Hands-on access to someone else’s direct and valuable experience
A multitude of practical, real-life examples
Access to content marketing guides and tips, such as creating a budget
7. Phrasee: Best Fun Newsletter
Phrasee newsletter is a lighthearted weekly piece that features news across the board, conference ideas, insightful examples, tips, and more. Better yet, it’s not salesy at all.
You will also love the memes, gifs, and Reddit-like language that give life to these newsletters.
Whether you’re a marketing assistant trying to learn something new or an experienced CEO, Phrasee will definitely entertain you with exciting topics.
And that will help you remember the key information better, so you can make wise decisions in your field.
8. Seth Godin: Best for Inspiration
Seth Godin’s newsletter is best for inspiration because:
It shows you how one of the best, most insightful marketers’ minds works. It’s like opening the proverbial box to finally think outside it.
Seth is a fascinating storyteller, offering you valuable perspectives and practical advice.
Reading these pieces can increase your motivation.
9. Ecommerce Nurse: Best for Growing Brands on Amazon
The team at Ecommerce Nurse supports e-commerce businesses using Amazon. Small companies can contact Ecommerce Nurse for something as small as listing optimization to something more significant, such as strategic consulting.
That same ethos is kept within their newsletter’s virtual pages.
Marketers and business owners who deal with an Amazon business will learn valuable strategies through the practical guides. From learning to create product pages to managing a store and rebranding, Ecommerce Nurse has it all.
10. Morning Brew: Best for Specialized News
Morning Brew has created three separate newsletters with specialized news covering the entire world of e-commerce. These three are:
Emerging Tech Brew: Best for information surrounding the tech sector
Retail Brew: Best for people interested in the retail industry
Marketing Brew: Best for insightful marketing topics
The news you’ll read is concise and clearly written around one essential idea. As such, you won’t get lost in the fluff of it all; instead, you’ll have plenty of new ideas to ponder and possibly implement before their following newsletter arrives.
Wrap Up
E-commerce newsletters are a great way to stay up-to-date with the latest news and trends in the world of online business. By subscribing to one of these newsletters, you can ensure you’re always ahead of the competition.
But, as you can see, all these newsletters are different.
Each covers a different angle, offering its unique selling point. Luckily, you can subscribe to all of them and see what fits.
Do you have any favorite e-commerce newsletters that you would recommend? Let us know in the comments below!