Stellar Partnerships
DECEMBER 8, 2024
Behind the scenes of a successful partnership Some corporate-community partnerships take a while to develop whilst others start with a bang of excitement and activity. But can they sustain and grow over time? What really happens behind the scenes after the champagne corks have popped? Target Australia had offered support to a variety of non-profit partners over a number of years.
Channel Insider
DECEMBER 5, 2024
The AWS re:Invent announcements continue with a new agreement between the hyperscaler and global distribution and platform provider Ingram Micro. The two have agreed to a new multi-year Strategic Collaboration Agreement (SCA) and promise to deliver value for partners and independent software vendors (ISVs). SCA targets professional services and ISV business opportunities The SCA will extend Ingram Micro’s professional services program in cloud assessment and migration to more AWS partners worldw
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Channel Insider
DECEMBER 2, 2024
Distributed cloud storage and compute vendor Storj has worked with channel partners for years, but it has now formalized its channel motion with the company’s first channel program. Storj CEO Colby Winegar told Channel Insider how the program was created and why he and the company decided now was the right time to fully embrace the channel. Channel First program built on feedback from existing partners Storj first created a partner portal in 2023, though by Winegar’s own admission, it wasn’t the
Vantage Partners
DECEMBER 2, 2024
Negotiators should always be seeking to know more—about their counterparts and what they care about, the context in which they see the negotiation, their emotional state and more.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Mindmatrix
DECEMBER 4, 2024
The holiday season is a critical time for businesses, and it’s especially vital for B2B companies to maintain strong engagement with their partners. As the year winds down, distractions are abundant, and partners might be juggling their priorities. To stay on track and achieve end-of-year revenue goals, focusing on channel partner engagement by measuring and improving relationships through established metrics, auditing successful partnerships, and strategically selecting partners who align with
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impact
DECEMBER 9, 2024
United States affiliate marketing spend reached $9.56 billion in 2023 , reflecting steady industry growth as more brands leverage partnerships to expand reach and drive measurable results. However, as affiliate programs scale, one challenge consistently threatens their success: communication breakdowns. Poor communication creates a significant business impact.
Vantage Partners
DECEMBER 2, 2024
What do great managers have in common with generative Al (GenAI) superusers? The ability to craft effective prompts with appropriate context and a clear request. The skills required to efficiently share context and articulate a clear ask (to a great degree) are transferrable from computer work to human interactions. And the core concept is as easy as following a three-step template.
Mindmatrix
DECEMBER 9, 2024
Pittsburgh, PA Next-gen PRM and Partner Marketing Software Provider, Mindmatrix, announced a strategic partnership with Crossbeam which promises to revolutionize the way businesses approach Ecosystem-Led Growth strategies. This collaboration brings together the strengths of both companies to offer comprehensive end-to-end ecosystem-powered solutions by integrating each companys respective partner management and account mapping platforms into one partner orchestration platform.
Frost & Sullivan
DECEMBER 2, 2024
Movers & Shakers Interview with Wyatt Jenkins, Chief Product Officer, Procore Technologies Read our Movers & Shakers interview between Anirudh Bhaskaran, Industry Principal, Energy & Environment, Frost & Sullivan and Wyatt Jenkins, Chief Product Officer, Procore Technologies. The insightful conversation delves into understanding some of the key challenges prevailing in the construction industry, AI-driven innovation, cybersecurity measures, BIM and digital twin, the criticality o
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
TRG Blog
DECEMBER 6, 2024
We are thrilled to announce the addition of the CS Lucas Treasury Management System (TMS) to our financial solutions lineup. With its robust cash forecasting, payments, borrowing, and investment capabilities, this system is a natural fit alongside TRG Internationals existing offerings , such as Infor SunSystems Cloud , Yooz , and Infor OS.
Channel Insider
DECEMBER 2, 2024
Amazon Web Services (AWS) has been a major player in the IT environment and managed service provider (MSP) space for a number of years now. AWS drives growth through partnerships and provides organizations with a marketplace to showcase their products and services with the channel. As a subsidiary of the larger multinational technology conglomerate Amazon, AWS provides cloud computing platforms and APIs to individuals, companies, and governments.
PSMJ Resources Blog
DECEMBER 5, 2024
How is the A/E/C industry doing compared to the overall economy, and how can you apply stock price trends of publicly traded companies to making better strategic decisions for your own firm?
ClearPoint Strategy
DECEMBER 3, 2024
We invite anyone who is evaluating strategy and performance management solutions to take a close look at all of the available options.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impact
DECEMBER 2, 2024
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
TRG Blog
DECEMBER 2, 2024
86% of accounts payable teams rely on manual invoice processing 1. This can cause businesses to lose money and human resources that could be used in more strategic areas.
Channel Insider
DECEMBER 5, 2024
Unified vulnerability management company Nucleus Security announced that it would partner with SecurityScorecard, the global leader in cybersecurity ratings, to integrate the latter’s scoring data into the Nucleus Security platform and create a comprehensive view of company risk. The partnership results from mutual customers between the two companies wanting the ability to ingest data for portfolio and company scorecards from their SecurityScorecard subscription directly into their Nucleus
Frost & Sullivan
DECEMBER 3, 2024
A Snapshot of the DXP Industry 2023 Revenue – $12.5 billion. Future Growth Rate – over 12% Number of Competitors – 50+ Companies to Action – Acquia , Adobe , Bloomreach , Contentful , Contentstack , HCLSoftware , Liferay , OpenText , Optimizely , Progress , Sitecore , and Squiz. Growth Drivers – Digital Transformation, Advancing Connectivity Networks, and the Adoption of Digital Content Services.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PSMJ Resources Blog
DECEMBER 5, 2024
December 3, 2024 – Harrisburg, PA – Gannett Fleming TranSystems , a leading engineering and infrastructure solutions provider, has acquired Muller & Muller Ltd. (“M2”) , a Chicago-based architecture firm specializing in design excellence. This marks Gannett Fleming’s fourth strategic acquisition in 16 months and its first since merging with TranSystems.
Impact
DECEMBER 5, 2024
2024 in review As we close out 2024, I’m reflecting on what’s been an extraordinary year for impact.com and the broader partnership economy. This year has been transformative, as we’ve witnessed firsthand how marketing is evolving—shifting away from traditional, brand-driven messaging to a landscape where consumers hold the reins. At impact.com, we’ve been at the forefront of this change.
Channel Insider
DECEMBER 3, 2024
High-performance storage solutions provider StorONE and NAND Flash technologies innovator Phison announced that they will partner to deliver a cutting-edge storage solution that achieves one million input/output operations per second (IOPS) with only four Phison Pascari X200 drives. The collaboration provides a storage solution that offers data protection and security without impacting performance, allowing customers to experience optimal performance and reliability while safeguarding their data
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
DECEMBER 9, 2024
With the explosion of remote work, multi-cloud environments, and stringent regulatory demands, securing privileged access has become critical. Privileged Access Management (PAM) vendors are now at the forefront, crafting solutions that redefine identity and access security. The PAM space is expected to see exponential growth, with revenues projected to rise from $1.83 billion in 2023 to $4.86 billion by 2028.
Partnership on AI
DECEMBER 4, 2024
Share Our Blog / Press Release Announcements Partnership on AI and Microsoft Launch Fund Supporting New AI Expert Group Gift from Microsoft in Honor of PAI Founding Board Chair Eric Horvitz; Horvitz Named One of Four Inaugural Recipients of PAI’s Changemakers Awards PAI Staff December 4, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Seattle, WA – December 4, 2024 – Partnership on AI (PAI), a nonprofit multistakeholder organization dedicated to t
PSMJ Resources Blog
DECEMBER 5, 2024
Dear Insider, The phone rings. The voice on the other end of the line is confident and warm. Paul found himself facing the question he had been putting off for years. “Do I sell the firm?” The decisions that Paul made over the next few months had serious implications for his team and his company. We share his story to help you navigate the waters of the hottest M&A market this industry has ever seen.
Planview Blog
DECEMBER 6, 2024
Elite organizations are proving the power of the product operating model. Theyre shifting from time- and resource-wasting project-based work to value-focused product-oriented work, which enables them to improve operational efficiency, customer centricity, delivery speed, and other objectives. But just like any journey, the project-to-product shift comes with challenges.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Channel Insider
DECEMBER 2, 2024
In this episode of Partner POV, CEO of managed service provider BizCom Global, Mark Wiener, discusses the critical mistake many end user businesses make when they assume they’re too small to be the victim of ransomware or other types cyber attacks. He asks those business leaders, how much is your data is worth to you? Because, if the answer is “everything,” then you’ve got everything to lose by becoming an easy pay day for cyber criminals.
ISTO / IEEE
DECEMBER 2, 2024
At IEEE-ISTO, we see industry consortia and technology collectives working on various electro-technology innovations today that prove highly impactful to industry, ecosystems, and humanity. A key component that these progressive groups share is their adherence to a Technology Roadmap. Technology Roadmaps are vital in conveying the short and long-term goals and strategies of member organizations.
COO Alliance
DECEMBER 9, 2024
A Operating Officer (COO) is the action-oriented partner every CEO needsturning strategic vision into operational success. In small to medium-sized companies, the COO acts as the linchpin that holds various functions together, ensuring that the company not only charts a course but stays precisely on track. A COOs role is all about execution. They transform high-level strategies into concrete plans, mobilizing teams to achieve goals efficiently and effectively.
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