Peter Simoons
JULY 13, 2025
Why do Partnerships Fail? Partnerships and alliances can be one of the most powerful ways to grow your business, but only if you enter them for the right reasons. Far too often, companies jump into partnerships without a clear strategic rationale. They get swept up by the excitement of an attractive proposal, good personal chemistry with the other party, or simply a vague sense that “we should do something together”.
Jake Jorgovan
JULY 13, 2025
Recruitment Process Outsourcing (RPO) providers promise a lot, but few actually deliver. If you’ve led a hiring cycle that dragged on (too slow, too expensive, too disconnected), you know what’s at stake. Your team burns out. Budgets get stretched. And the roles you needed filled last quarter are still sitting open. What makes it worse: only 42% of companies are satisfied with their RPO provider, and 60% say the partnership fails to meet expectations.
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Be Partner Ready
JULY 7, 2025
As a former POM, I grew up watching The Antiques Roadshow. If you’ve ever watched it, you’ll know the drill. A nice lady queues for several hours to see the jewellery expert. She’d inherited a rather old-fashioned brooch from her grandmother which the family had dubbed, rather dismissively, the "big blue blob." Believing it to be mere costume jewellery, she wore it on her wedding day for sentimental reasons.
Stellar Partnerships
JULY 13, 2025
“Your poor planning is not my emergency” A former colleague once had this quote pasted in big letters above her desk. Her calm efficiency made her a magnet for others with the organisational skills of a raccoon on red cordial. We’re all juggling a million things, each with our own system to keep the plates spinning. But sometimes, someone else’s crisis crashes into your carefully laid plans – and it’s always urgent.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
JULY 7, 2025
Global MSP XTIUM announced this week it would formally expand into the EMEA market, with its European HQ in the Netherlands. We spoke with President and CEO Russ Reeder and Managing Director of XTIUM EMEA Leon Schuurmans about the news. Global MSP unifies offerings across the continent following merger The announcement marks a formal entry into a market that the company already supports.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
INSEAD Knowledge
JULY 7, 2025
It must be flattering to be offered a seat on the board of a non-profit organisation (NPO). After all, the non-profit sector has long valued for-profit executives for their business acumen, result-orientation and decision-making abilities. Along with their expertise in areas such as finance, legal, human resources, marketing and management, the ability of for-profit executives to translate broad strategic goals into actionable decisions can help non-profit boards navigate complexity and ambigui
Jake Jorgovan
JULY 13, 2025
Interviews alone often fall short when it comes to predicting future performance, especially in sales. According to Deloitte , they’re a poor predictor of candidate potential. That’s why many companies now use test assignments alongside traditional interviews to make more informed hiring decisions. Salespeople are the engine of revenue growth. Without the right talent in place, even the best products can fail to reach their market.
ZinFi
JULY 13, 2025
Best Practices Guides. A strategic guide to building high-impact partner programs with PRM software. Download your COMPLIMENTARY COPY of Partner Ecosystem Playbook: Build, Scale, Succeed Guide. A strategic guide to building high-impact partner programs with PRM software. More on Partner Ecosystem Playbook: Build, Scale, Succeed Guide In today’s evolving SaaS landscape, partnerships are no longer “nice to have” – they are mission-critical.
Channel Insider
JULY 7, 2025
As cyber threats grow more sophisticated and costly, enterprises are turning to trusted MSPs and channel partners for resilient, data-centric defense strategies. In this Q&A, experts from Dynamix and Infinidat discuss how cyber storage resilience is influencing enterprise security priorities—and why it presents a significant opportunity for the channel.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
PLM Alliances
JULY 9, 2025
Eric Arcese is Reimagining Partner Marketing: Driving Transformational Growth The Renaissance Is Real Eric Arcese, Vice President of Global Partner Marketing at Dell Technologies , is optimistic about Dell’s future, noting that Dell is not just revisiting partner marketing—it is reimagining it. “We’ve always known our work was essential to the partner ecosystem,” he says, “but now there’s a real reckoning across tech: you can’t drive transformational outcomes without a robust partner ecosystem.
Mindmatrix Blog
JULY 10, 2025
Marketing Development Funds (MDF) have long been a vital element of successful channel marketing strategies. Yet for many vendors and channel partners , MDF remains underleveraged. Either partners don’t use the funds, or when they do, the outcomes are inconsistent or hard to measure. The problem isn’t the idea of MDF itself—it’s the lack of strategy, guidance, and measurement behind it.
Jake Jorgovan
JULY 8, 2025
Updated: July 2025 Abraham Lincoln once said , “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Old Abe was onto something, and his wisdom holds up for businesses today. No matter how shiny your tech stack or how bold your strategy, an organization’s true edge comes down to how well it prepares and empowers its people.
ZinFi
JULY 11, 2025
Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it’s about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale. This podcast dives into how a global leader builds and nurtures a vast partner ecosystem, transforming challenges into opportunities for growth and innovation.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
JULY 11, 2025
Enterprise private cloud company, Platform9, is partnering with Commvault, provider of cyber resilience and data protection solutions for the hybrid cloud, to provide data protection for organizations building private clouds on modern platforms. Integrating Commvault with Private Cloud Director The partnership includes full integration of Commvault with Platform9 Private Cloud Director for advanced data protection.
Frost & Sullivan
JULY 14, 2025
San Antonio, TX — 14 th July, 2025— Frost & Sullivan is pleased to announce that MatchMove has been awarded the 2025 Singapore Enabling Technology Leadership Recognition in the embedded finance industry for its outstanding achievements in technological innovation, strategic execution, and customer impact. This recognition highlights MatchMove’s commitment to helping businesses modernize financial service delivery, reduce time-to-market, and unlock new revenue streams through its comprehensiv
SEO Magazine
JULY 8, 2025
South Africa’s digital economy is growing at a pace that’s hard to ignore, and the pressure to keep up with the global AI boom is on. From Johannesburg’s fintech startups to Cape Town’s lifestyle brands, businesses are investing more in their online presence, and they’re expecting digital agencies to keep up. Whether you’re a solo web designer, a PPC strategist, or running a full-service creative studio, the demand for SEO is no longer optional.
Jake Jorgovan
JULY 13, 2025
Financial Planning and Analysis (FP&A) teams have evolved from traditional budgeting roles to strategic partners driving organizational success. Their actionable insights are shaping how executive teams steer growth, manage risk, and allocate capital. In fact, in a PwC survey , 58% of Chief Finance Officers (CFO) reported spending more time on FP&A because the value is undeniable.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ZinFi
JULY 7, 2025
Channel sales in today’s fast-paced, AI-driven market require more than just traditional selling instincts. Success now hinges on adopting a growth mindset—seeing sales as a set of learnable skills and not just an inborn talent. By continuously learning and improving, both vendors and their partners can adapt to new trends, master specific selling techniques, and harness AI to eliminate low-value tasks.
Channel Insider
JULY 11, 2025
Recently, Microsoft announced a collaboration with Huntress, an enterprise-grade cybersecurity solution, to improve cybersecurity for businesses of all sizes and combat modern threats. Huntress’ purpose-built cybersecurity solutions will seamlessly integrate into Microsoft environments to unlock protection for endpoints, identities, and employees. Unlocking potential use cases within the Microsoft security ecosystem According to Huntress, more than 300 million organizations depend on Microsoft’s
Frost & Sullivan
JULY 7, 2025
SAN ANTONIO, TX. – July 7, 2025 – Frost & Sullivan is pleased to announce that Fictiv , a global manufacturing and supply chain company , has received the 2025 Global Supply Chain for Custom Mechanicals Technology Innovation Leadership Recognition for its outstanding achievements in technology innovation, digital orchestration, and customer value creation.
Affise
JULY 10, 2025
Affiliate partnerships are a cornerstone of customer acquisition. For casinos, sportsbooks, and other iGaming operators, tapping into networks of digital affiliates can drive significant traffic and conversions – when managed correctly. That’s where iGaming affiliate marketing software becomes indispensable. These platforms streamline tracking, automate payouts, and provide granular insights that enable profitable, performance-based partnerships.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Jake Jorgovan
JULY 11, 2025
Updated: July 2025 88% of customers say great service makes them more likely to buy again. That’s a huge deal. So if service is the heart of your brand, then hiring the right people is where it all begins. But finding those gems, the ones who can stay calm under pressure, speak with empathy, and actually want to help, takes more than your average hiring process.
ZinFi
JULY 7, 2025
Optimizing Partner Management with Automation for Manufacturers: Large manufacturing companies frequently encounter significant complexities in managing their extensive dealer networks and distribution channels. Manual partner onboarding and performance tracking processes lead to operational inefficiencies, compliance risks, and missed revenue opportunities across their global sales channels.
Channel Insider
JULY 7, 2025
Channel Insider Staff Writer Jordan Smith contributed to this article. TD SYNNEX has made a strategic move to deepen its capabilities in digital business orchestration, announcing its acquisition of Apptium, the software development firm behind a cloud commerce platform. If you’ve been following TD SYNNEX’s StreamOne story, this won’t come as a surprise: Apptium was already a key enabler of the platform.
Frost & Sullivan
JULY 8, 2025
This blog is based on our analyses, Top 10 Opportunities in Network Services , Strategic Imperatives in Enterprise Network Services , and Insights on Intelligent Network Automation, 2025 authored by Frost & Sullivan’s growth experts, Stephen Thomas and Amrit Singh , from the Enterprise Network Services team. Enterprise network services encompass the tools, technologies, and systems that keep organizations, devices, and people connected.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Partnerize
JULY 9, 2025
It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, and Lucy Hetherington from On The Beach, they delved into the profound shifts in consumer behaviour and how these are reshaping the way we approach collaborations.
Jake Jorgovan
JULY 13, 2025
The CIO role has evolved from managing infrastructure to shaping business strategy. Today, it’s about driving growth, enabling speed, and embedding risk management into every strategic decision. In fact, 77% of global executives say CIOs are essential for business transformation. That tells you everything you need to know about how this role has shifted.
ZinFi
JULY 8, 2025
Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun , Founder of A2 Media, and Will Taylor , Co-founder & Chief Partner Officer at Audience-led. The trio delves into the importance of humanizing brands through authentic storytelling for effective partnering.
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