ISTO / IEEE
DECEMBER 2, 2024
At IEEE-ISTO, we see industry consortia and technology collectives working on various electro-technology innovations today that prove highly impactful to industry, ecosystems, and humanity. A key component that these progressive groups share is their adherence to a Technology Roadmap. Technology Roadmaps are vital in conveying the short and long-term goals and strategies of member organizations.
Peter Simoons
DECEMBER 1, 2024
Alliance management is often seen as an accessory to a business strategy when, in fact, it’s the strategic thread that ties together revenue growth, cost savings and innovation in ways few other functions can. For today’s C-suite, unlocking the full potential of strategic alliances isn’t optional, it’s essential. As businesses confront increasingly complex markets, fluctuating demand and mounting competitive pressures, alliances become a direct route to new revenue streams, faster product develo
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Partner Path
NOVEMBER 19, 2024
3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.
Be Partner Ready
DECEMBER 1, 2024
As Australians brace for a summer of extreme weather, with warnings of soaring temperatures and unpredictable conditions [1] , nonprofits are navigating their own storm of challenges. Much like the climate’s volatility, the non-profit sector is facing - what many of our students, clients and fundraising consultants - one of the toughest fundraising landscapes in over a decade.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
NOVEMBER 25, 2024
Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Peter Simoons
NOVEMBER 17, 2024
Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.
Channel Insider
NOVEMBER 14, 2024
The rise of artificial intelligence is fast transforming the business landscape, with generative AI (GenAI) emerging as a powerful productivity driver. In 2024, GenAI’s influence continues to streamline workflows, enhance operations, and deliver new value for businesses. Staying on top of GenAI’s latest tools, developments, and trends is essential for MSPs to guide their customers through the AI-driven landscape and maintain a competitive edge in 2025 and beyond.
Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
Vantage Partners
DECEMBER 2, 2024
Negotiators should always be seeking to know more—about their counterparts and what they care about, the context in which they see the negotiation, their emotional state and more.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Stellar Partnerships
NOVEMBER 24, 2024
Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.
SEO Magazine
NOVEMBER 15, 2024
Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.
Channel Insider
NOVEMBER 22, 2024
Eaton Corporation’s Steve Loeb, Vice President of Distributed Infrastructure Sales, and Donna St-Denis, Channel Marketing Director, join Partner POV host Katie Bavoso for an in-depth look at Eaton’s solutions and the value of the Eaton PowerAdvatage Partner Program. In a world where AI touches all kinds of technology, today’s data centers need to be able to handle the increased workloads and capacity needs.
INSEAD Knowledge
NOVEMBER 25, 2024
Rigid hierarchical team designs – once the de facto way of structuring organisations – seem to have fallen out of favour with many contemporary organisations and knowledge workers. In recent years, prominent firms including Google, Netflix and Meta have embraced a decentralised approach, where authority is more evenly distributed between team members instead of concentrated among a few senior leaders.A key benefit of decentralisation is that it empowers workers with greater autonomy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Vantage Partners
DECEMBER 2, 2024
What do great managers have in common with generative Al (GenAI) superusers? The ability to craft effective prompts with appropriate context and a clear request. The skills required to efficiently share context and articulate a clear ask (to a great degree) are transferrable from computer work to human interactions. And the core concept is as easy as following a three-step template.
Stellar Partnerships
NOVEMBER 17, 2024
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.
SEO Magazine
NOVEMBER 20, 2024
Forget generic content that falls flat. Instead, dial in on the things that truly resonate with your audience and watch your engagement and search rankings soar. Enticing headlines pull them in, while visuals keep their eyes glued to the screen. Stories weave magic into facts, and interactive bits make everything feel snappy. But don’t forget: each reader is a world of their own—personalized content is key!
Channel Insider
NOVEMBER 19, 2024
In September and October 2024, Channel Insider solicited nominations from IT channel vendors, solution providers, and partner businesses who shared their most impactful partner companies. These partnerships showcase the value of channel collaboration and community. Below, our editorial team has chosen the strongest examples of partnership from the nominations we received.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
INSEAD Knowledge
NOVEMBER 17, 2024
Diverse research findings by INSEAD faculty this month include a new strategy that could help improve tax collection and a way of improving the safety and reliability of AI in healthcare. Other research looks at how taking part in standard-setting organisations (SSOs) can help technology companies get better at forecasting.Another study examines why IPOs featuring at least one female director might have been underpriced.
Vantage Partners
NOVEMBER 22, 2024
Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.
Partnership on AI
NOVEMBER 20, 2024
Share Our Blog / Blog Safe Foundation Model Deployment AI Safety in Practice: Insights from a Joint Workshop with PAI and MLCommons PAI Staff November 20, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> A joint exploration of collaborative approaches for responsible evaluation and governance of AI across the value chain In October 2024, Partnership on AI (PAI) and MLCommons virtually convened practitioners and policy analysts to assess the current
Frost & Sullivan
NOVEMBER 14, 2024
San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
NOVEMBER 25, 2024
In Part 2 of this Channel Insider: Partner POV interview featuring Nick Sikorski, Vice President of Sales and Marketing at EchoStor , and Mark Milano, Manager of IT Employee Experience and End User Computing at Eversource , we continue the conversation about what makes the partnership work and what Milano says other businesses can do to find success with an IT solution provider of their own choice.
INSEAD Knowledge
DECEMBER 1, 2024
AI’s immense potential is not difficult to see. The current consensus is that every organisation needs AI – although what exactly for is not always clear. The race for finding effective use cases and applications is on.One opportunity for deploying the technology is to assess personality: an individual’s characteristics that remain consistent across different social situations.
Mindmatrix
NOVEMBER 27, 2024
Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance
Dinkel Business Development
DECEMBER 3, 2024
The year is winding down. Many businesses find themselves at a critical crossroads. It’s the perfect time to reflect on the past 12 months, analyze what worked, and identify areas for improvement. The process of setting business development goals for the upcoming year can be daunting, but it’s also a vital step toward driving sustainable growth and staying ahead of the competition.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
DECEMBER 3, 2024
A Snapshot of the DXP Industry 2023 Revenue – $12.5 billion. Future Growth Rate – over 12% Number of Competitors – 50+ Companies to Action – Acquia , Adobe , Bloomreach , Contentful , Contentstack , HCLSoftware , Liferay , OpenText , Optimizely , Progress , Sitecore , and Squiz. Growth Drivers – Digital Transformation, Advancing Connectivity Networks, and the Adoption of Digital Content Services.
Channel Insider
NOVEMBER 25, 2024
Following Snorkel AI’s June collaboration agreement with Amazon Web Services (AWS), which is designed to assist enterprises in building custom, production-ready AI models, the company is now joining AWS’ Independent Software Vendor (ISV) Accelerate Program. By joining this program, Snorkel AI aims to deliver powerful, scalable AI solutions to AWS customers and help them boost their AI capabilities.
INSEAD Knowledge
NOVEMBER 25, 2024
Rigid hierarchical team designs – once the de facto way of structuring organisations – seem to have fallen out of favour with many contemporary organisations and knowledge workers. In recent years, prominent firms including Google, Netflix and Meta have embraced a decentralised approach, where authority is more evenly distributed between team members instead of concentrated among a few senior leaders.A key benefit of decentralisation is that it empowers workers with greater autonomy.
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