Why Partnerships Fail Before They Even Begin
Peter Simoons
JULY 13, 2025
Why do Partnerships Fail? Partnerships and alliances can be one of the most powerful ways to grow your business, but only if you enter them for the right reasons. Far too often, companies jump into partnerships without a clear strategic rationale. They get swept up by the excitement of an attractive proposal, good personal chemistry with the other party, or simply a vague sense that “we should do something together”.
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