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The Cornerstones of Effective Leadership: Trust, Communication, and Collaboration

Peter Simoons

Leadership, trust and communication form an interdependent triad that drives effective collaboration. These elements are inseparably connected in a cycle: one cannot exist without the others and together, they become the foundation of any successful team or organisation. If you want a thriving workplace, you must commit to nurturing all three. Gone are the days of rigid, hierarchical leadership.

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Top 8 Trends in B2B Content Marketing for 2024

Jake Jorgovan

B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats​. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends: Prioritizing AI-driven personalization to cater to specific audience needs.

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In life, as in partnering.

Partner Path

10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.

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4 types of social change need different partnerships

Stellar Partnerships

The humble BandAid is much maligned. BandAid solutions have become synonymous with flimsy, short term responses. But anyone who’s ever had a hang nail or a paper cut will know how painful life can be without one. You don’t need a bandage or a visit to the doctor: the BandAid is the perfect solution. The writer Tracy Gary in her book Inspired Philanthropy outlines four models of social change.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Curio Digital Therapeutics Applauded by Frost & Sullivan for Enhancing Women’s Maternal Mental Healthcare with its MamaLift and MamaLift Plus Solutions

Frost & Sullivan

SAN ANTONIO, TX. – October 18, 2024 – Frost & Sullivan assessed the women’s health digital therapeutics industry, and based on its analysis results, recognizes Curio Digital Therapeutics with the 2024 Global New Product Innovation Award. The company is a leading developer of innovative digital health solutions focused on women’s mental health. It utilizes a predictive algorithm for early identification and triage of common mental health disorders affecting women, turning data into actionable

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White Label SEO: What It Is, Why Use It & MORE

Jake Jorgovan

If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.

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The Power of Pia: Utilizing AI for Helpdesk Consistency

Channel Insider

The largest growing technology trend across industries has been automation and AI, with no plans of slowing down. A new report by TD SYNNEX found that just 23 percent of channel businesses said they closed no deals involving AI. IT services and consulting company Pia has outlined a clear mission: Empower MSPs and IT service desks to utilize AI to optimize their operations.

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10 resourceful ways corporates can help

Stellar Partnerships

Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.

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INSEAD Insights: October 2024 Research Picks

INSEAD Knowledge

This month, we round up diverse research findings by INSEAD faculty. Among them is a simple law on long-term value capture by companies. Another study shows how companies can structure sales agents’ compensation to maximise revenue. Other studies explain why some people are more trusted than others within a network. Finally, changes in the environment can affect whether employees act in the interest of their employer vs. advancing their own career goals. 1.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Transitioning from Culture Fit to Culture Add: The Strategy

TRG Blog

As businesses strive to adapt and thrive in a rapidly changing world, the focus is shifting from maintaining a homogeneous culture to embracing diversity of thought and experience.

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Best UGC Examples: 7 Campaigns That Rock in 2024

Jake Jorgovan

User-generated content (UGC) has become a game-changer in the marketing world. Brands that effectively leverage UGC create more authentic connections with their audience, boost engagement, and drive conversions — all while keeping their marketing costs down. In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy.

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Karen Greer on Leading Secure Content & Evolving Managed Services

Channel Insider

In this episode of Channel Insider’s Partner POV, host Katie Bavoso sits with Karen Greer, CEO of Secure Content Technologies , to explore her journey and her company’s unique positioning. Greer’s company is a hybrid value-added reseller (VAR) and managed service provider (MSP) that’s 100% cybersecurity-focused. From discussing the challenges of being a female CEO in a male-dominated industry to the intricacies of managed services, this conversation serves as a rich sourc

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Challenges faced by COOs and how to overcome them

COO Alliance

While the role of a COO is critical to the success of any organization, it is not without its challenges. COOs often face a range of obstacles that require strategic thinking, resourcefulness, and effective problem-solving skills. One of the primary challenges faced by COOs is the need to balance competing priorities and align the interests of various stakeholders.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Leveraging Industrial DevOps: Insights from Dr. Suzette Johnson and Robin Yeman 

Planview Blog

What if a simple shift in your operating model could lead to significantly higher returns and improved operating margins for cyber-physical systems? In the latest Mik + One podcast, Dr. Mik Kersten, Chief Technology Officer at Planview, sat down with Dr. Suzette Johnson and Robin Yeman to discuss their groundbreaking work on Industrial DevOps and its potential to revolutionize the development of cyber-physical systems.

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Sustainable Packaging Plastics: Driving Innovation in PE, PP, and PET for a Greener Future

Frost & Sullivan

Sustainability is reshaping the future of packaging plastics like polyethylene (PE) , polypropylene (PP) , and polyethylene terephthalate (PET). These essential materials, widely used in plastic food containers , PET plastic bottles , and other applications, are now facing growing pressure to adopt sustainable packaging solutions. However, with the rise in eCommerce, increasing recycling demands, and a push for lightweight yet durable packaging materials, this is a great opportunity to maximize

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International SEO: 5 Key Tactics to Expand Your Brand's Global Reach

Jake Jorgovan

Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places. A solid international SEO strategy helps you do that efficiently. It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability.

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How MSPs Can Streamline IT Hardware Procurement for Clients

Channel Insider

As organizations increasingly rely on their technological assets to power their day-to-day activities, sourcing and procuring IT hardware has become a key component in building and maintaining efficient, reliable, and secure organizational infrastructure. While IT procurement is a complex process that involves numerous considerations, MSPs can help manage the process to ensure that an organization’s technology investments align with its operational needs.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Shaping the Future of AI Policy: A Q&A with David Wakeling

Partnership on AI

Share Our Blog / Blog Shaping the Future of AI Policy: A Q&A with David Wakeling Thalia Khan October 17, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Read our other speaker Q&A from PAI’s AI Policy Forum here. In September 2024, the Partnership on AI (PAI) held its AI Policy Forum in New York City, bringing together global thought leaders, industry leaders, and policymakers to discuss the evolving landscape of global AI governance.

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Culture Fit vs Culture Add: Transforming Company Culture for Growth

TRG Blog

The rapid pace of change in today's business environment means that organisational cultures need to be more adaptive and resilient than ever. Companies that can create cultures that embrace change, foster innovation, and prioritise employee well-being are likely to be better positioned for success in the future.

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The Future of Pet Food and Livestock Feed is Sustainable

Frost & Sullivan

GROWTH OPPORTUNITY HIGHLIGHT Personalized Nutrition in the Pet Food industry Opportunity Size: $ 500 million – $1 billion Growth Expected: Within 3 years Key Regions : Global, with a focus on Asia Pacific, European Union, and North America. How to Succeed: Dive into our detailed analysis on Global Growth Opportunities in the Pet Food Ingredient Industry to learn how personalized nutrition is revolutionizing healthy pet food.

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Paid Media ROI: Measure & Maximize for Successful Advertising Campaigns

Jake Jorgovan

If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Video: VXIT CXO Hopes New Book Will Demystify IT Managed Services

Channel Insider

In Part 2 on this Channel Insider: Partner POV interview featuring Paul Vedder Jr., the CXO of managed service provider VXIT talks about his new book “Vision & Execution: Empowering Personal Growth and IT Excellence.” Vedder explains his reasoning for writing the book was to help business owners better understand managed services, as well as help others in his industry find success as providers of managed services and solutions through stories of his own personal growth journey.

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How to switch to a new referral platform in 6 easy steps 

Impact

Launching a successful referral program is more complex than it appears at first glance. Many businesses underestimate the challenges involved, leading to underwhelming results and missed opportunities. The biggest hurdles? Determining the right incentives, accurately tracking referrals, and creating a program structure that motivates customers to become brand advocates.

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What is the Dead Internet Theory and What Will the Future of Search Be?

SEO Magazine

The Dead Internet Theory suggests that much online content and engagement might not be human-generated but AI-generated. Picture this: you’re scrolling through social media, unaware that AI algorithms are crafting the very stories you’re reading, pulling the strings from behind the scenes. Internet curiosities like shrimp Jesus memes might grab our attention, but they’re just the tip of the iceberg.

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ARC Group Applauded by Frost & Sullivan for Reliable and Superior Investment Advisory Service and Its Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – 21 st October 2024 – Frost & Sullivan recently analyzed the mid-market investment advisory services industry and, based on its findings, recognizes ARC Group with the 2024 Asian Company of the Year Award. The company is one of Asia-Pacific’s leading financial advisors, and through its comprehensive service provisions, innovation, and strategic market positioning, it has carved a niche in the financial domain, including equity markets such as initial public offerings (IPOs)

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Top 10 Cash Flow Management Consulting Firms, Companies, and Professional Services

Jake Jorgovan

Cash flow management is the lifeblood of any business, ensuring that there is enough liquidity to cover expenses, fund growth, and weather economic fluctuations. Hiring cash flow management consulting firms can help businesses maintain healthy cash reserves, optimize operations, and avoid costly financial pitfalls. These consultants bring a strategic approach to managing income and expenses, giving businesses greater financial stability.

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Blue Mantis Partners with HYCU for Cloud & SaaS Data Protection

Channel Insider

Managed services, cybersecurity, and cloud solutions provider Blue Mantis recently announced a strategic partnership and integration agreement with HYCU, Inc., a growing company for modern data protection for on-prem, cloud services, and SaaS. The partnership will allow Blue Mantis clients using AWS, Azure, and Google Cloud , as well as other SaaS platforms, to instantly identify and backup their cloud and SaaS applications, determine vulnerabilities, and remediate compliance gaps.

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Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Impact

Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales NEW YORK—October 17, 2024 – impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts , a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader in footwear and apparel retail as well as sneaker culture.

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