Marketing Channel Strategy – How IT Vendors Reach their End-User Goals

ForzaDash

Marketing channel strategy is made up of a series of decisions and structures that an IT vendor or manufacturer creates and makes. In-Depth Understanding of Marketing Channel Strategy. What is marketing channel strategy? Marketing Channel Strategy Simplified.

How Can Vendors Best Align their MDF Program to Channel Strategy?

Channel Incentive Best Practices

It can be easy sometimes for a vendor – especially one with thousands of global partners and all the corresponding moving parts – to lose sight of the big picture when it comes to their organization’s overall channel goals or strategy. Keeping Communication Channels Open.

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Distribution Channels – Strategies, Steps, and Tips for IT Vendors

ForzaDash

Distribution channels are essential components in the entire MSP environment, which IT sponsors should understand. What strategic planning do you need to use to maximize your channel to distribute and market your products? What are distribution channels? Direct Channels.

Channel Chats Episode 1: The Building Blocks of a Channel Strategy

PLM Alliances

In our first Channel Chat episode, The Spur Group's CMO, Richard Flynn , (virtually) sits down with Baptie & Co. CEO, Rod Baptie, to discuss the building blocks of cultivating a successful channel strategy. Channel Chats Episode 3: How Cloud is Changing Partner Relationships.

Channel Chats Episode 1: The Building Blocks of a Channel Strategy

PLM Alliances

In our first Channel Chat episode, The Spur Group's CMO, Richard Flynn , (virtually) sits down with Baptie & Co. CEO, Rod Baptie, to discuss the building blocks of cultivating a successful channel strategy.

4 Ways to Increase your Channel Sales and Optimize Sales Channel Strategy using a PRM Portal

Magnetrix

This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. Here are a few ways you can make use of a PRM portal to optimize your strategies. #1 4 Onboard new channel partners efficiently.

Poly’s Nick Tidd on Redefining the Value of Technology

The 2112 Group

Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better meet customers’ evolving technology needs.

Channelnomics’ Larry Walsh on the 7 Truths About the Channel’s Long Tail

The 2112 Group

Channelnomics’ Larry Walsh discusses the debate around the true value of the channel’s long tail and explains some of the misconceptions about this cadre of partners. In practice, the long tail is a concept that few in the channel completely understand and even fewer know how to address.

PlanetOne’s Ted Schuman on Leveraging Data to Enhance the Human Experience

The 2112 Group

Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel.

Oracle NetSuite’s Craig West on Partner Enablement

The 2112 Group

While training and enablement are universally seen as a channel necessity, connecting the value to the outcome often proves elusive. One vendor that’s making enablement a core piece of its channel strategy and partner relationships is Oracle NetSuite.

Nutanix’s Christian Alvarez on Establishing Channel KPIs

The 2112 Group

Christian Alvarez, senior vice president of worldwide channel sales and all routes to market at Nutanix, joins Channelnomics’ Changing Channels host Larry Walsh to talk about creating meaningful and contextual channel key performance indicators (KPIs).

Cisco’s Denzil Samuels on Driving Better Customer Experiences

The 2112 Group

Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations.

Wasabi’s Laurie Mitchell on Expanding Into the International Market

The 2112 Group

Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel.

Gaining Exec Support for Channels

The 2112 Group

Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs. In reality, faith in the channel is elusive.

Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

The 2112 Group

Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model.

Microsoft’s Alyssa Fitzpatrick on Flipping the Co-Selling Model

The 2112 Group

Exec joins Channelnomics’ Changing Channels host Larry Walsh to discuss Microsoft’s innovative co-sell program, which drives independent software vendor products that complement the Azure cloud.

Ingram Micro Cloud’s John Dusett and Channelnomics’ Chris Gonsalves on Cloud Trends, Opportunities, and Challenges

The 2112 Group

Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers. As demand for cloud services grows, so too does the availability through the channel. Cloud Channel.

Trend Micro’s Louise McEvoy on Embracing the Reality of Change

The 2112 Group

channels at Trend Micro, joins Channelnomics Changing Channels host Larry Walsh to discuss how channel professionals can change their mindset and embrace the reality of change. The channel is on the brink of a major transformation. Louise McEvoy, vice president of U.S.

CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

The 2112 Group

Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role.

Google Cloud’s Sandeep Gupta on Driving Fluid Collaboration

The 2112 Group

Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, joins Channelnomics Changing Channels host Larry Walsh to discuss how Google Workspace can help ensure productivity and meaningful connection for everyone during this transitory time. .

Harvard Business School’s Frank Cespedes on How to Sell in a World That Never Stops Changing

The 2112 Group

Frank Cespedes joins Channelnomics’ Changing Channels host Larry Walsh to talk about effective sales and channel strategies in the post-pandemic economy. The COVID-19 pandemic left an indelible mark on the market – particularly when it comes to sales strategy and management.

Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies

The 2112 Group

Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies.

Secureworks’ Wendy Thomas on Securing Human Progress

The 2112 Group

Wendy Thomas, CEO of Secureworks, joins Channelnomics’s Changing Channels host Larry Walsh to discuss how security services are instrumental in helping businesses keep up with the security arms race.

HP’s Mary Beth Walker on Data-Driven Channels

The 2112 Group

Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity. .

Sibling Rivals Channel Maven’s Heather K. Margolis and Channelnomics’ Larry Walsh Dish on Channel Marketing

The 2112 Group

Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. Heather K.

Zebra’s Bill Cate on Working With Influence Partners

The 2112 Group

Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy. At least that’s what conventional channel wisdom says.

AppSmart’s Renee Bergeron on the Evolution of Channel Marketplaces

The 2112 Group

Renee Bergeron joins Channelnomics’ Changing Channels host Larry Walsh to discuss how innovative marketplace models are providing new avenues to market for technology vendors and partners. The concern is how marketplaces impact traditional channels and partners.

Channelnomic’s Larry Walsh on The Evolving Value of Distribution

The 2112 Group

Channelnomics’ Larry Walsh responds to the perception that distribution is declining in value to vendors’ go-to-market equation and channel programs.

Proofpoint’s Joe Sykora on Building Channel Sales Cultures

The 2112 Group

Joe Sykora joins Channelnomics’ Changing Channels host Larry Walsh to talk about strategies and tactics for instilling in partners the imperative of selling persistently and consistently.

Channel Chats Episode 1 - Baptie and Channel Focus

PLM Alliances

In our latest Channel Chat, The Spur Group's CMO, Richard Flynn, (virtually) sat down with the CEO of Baptie, Rod Baptie, discuss the building blocks of cultivating a successful Channel strategy.

How Great Channel Leaders Unlock Powerful Revenue Acceleration

PLM Alliances

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Clear channel strategy.

3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have a term sheet for channel partners.

Modernizing Incentive Programs for Today’s Channel

Channel Incentive Best Practices

Looking to take your channel incentives to the next level? While partner incentives form a central pillar in all good channel programs, ensuring these incentives are modernized and optimized to drive partner loyalty creates many challenges in today’s ever changing channel ecosystem.

Guiding Principles for a Successful MDF Program

Channel Incentive Best Practices

While the majority of successful channel programs include some form of Market Development Funds (MDF), how these programs are funded, the activities they support, their alignment with channel and company strategy, their payment methods and the levels of support required, can vary greatly.

Make an Impact: Know Your Channel Partner Health Index

PLM Alliances

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. The first and most important element of any channel management plan is the Channel Health Index.

The Essential Guide to Partner Planning

PLM Alliances

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning.

Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. How do you know if your strategy is falling short? The six disciplines of channel management.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Companies now realize that a go-to-market strategy is the new path to sustained industry leadership.

Build Lasting Relationships With Your Channel Partners

Chaneltivity

Many channel partners work with multiple vendors and have access to numerous products or services. A successful channel program has many elements that work together. The third element that channel professionals sometimes forget is a genuine relationship between the vendor and partner.

Concerned about losing customers? Focus on your partner relationships

PLM Alliances

The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.).