Marketing Channel Strategy – How IT Vendors Reach their End-User Goals

ForzaDash

Marketing channel strategy is made up of a series of decisions and structures that an IT vendor or manufacturer creates and makes. In-Depth Understanding of Marketing Channel Strategy. What is marketing channel strategy? Marketing Channel Strategy Simplified.

Modernizing Incentive Programs for Today’s Channel

Channel Incentive Best Practices

Looking to take your channel incentives to the next level? While partner incentives form a central pillar in all good channel programs, ensuring these incentives are modernized and optimized to drive partner loyalty creates many challenges in today’s ever changing channel ecosystem.

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Channel Focus Virtual Event

Channel Incentive Best Practices

This year Channel Focus is going Virtual! As we get to grips with the “ new normal “, it has never been a more critical time to keep abreast of the very latest thinking on Channel strategy. A Special Channel Mechanics Offer! What makes Channel Focus unique?

How Great Channel Leaders Unlock Powerful Revenue Acceleration

PLM Alliances

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Clear channel strategy.

Muted Optimism Holds Sway Among Channel Professionals

The 2112 Group

Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report. The year 2020 will go into the history books and the channel annals as an extraordinary year – and, obviously, not for good reasons. Channel leaders aren’t doing this without fuel.

Surge in Collaboration Tools for Remote Work and Education Triggers Growth of Global Wireless Content Sharing Market

Frost & Sullivan

Channel development : Focus on the key elements of an effective channel strategy, including a well-designed portal for automated billing, provisioning and solution management for partners, extensive partner education and training, and incentives based on quantity and quality of customer deals.

Virtual Partner Connections Require Objectives, Structure

The 2112 Group

Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent.

Make an Impact: Know Your Channel Partner Health Index

PLM Alliances

It is impossible to ensure your channel efforts are paying off unless you have an objective, data-driven view of your teams' and programs' performance. The first and most important element of any channel management plan is the Channel Health Index.

Channel Sales for SaaS Webinar

Channel Incentive Best Practices

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE.

The Essential Guide to Partner Planning

PLM Alliances

A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes. Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning.

Virtual Partner Connections Require Objectives, Structure

The 2112 Group

Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. The number of p artners using tools provided by channel programs is also increasing. Automation and systems aren’t useful without a strategy and intent.

Stop Making These 3 Channel Management Mistakes (Podcast)

Magnetrix

Narrator: Welcome to Channel Journeys, the podcast for channel professionals that will enable and inspire you to create your best channel journey ever. Here's your host, Rob Spee, a channel chief on a never ending quest for channel knowledge and adventure.

How a PRM Can Change Your Channel Partner Strategy (Partnernomics Podcast with Dr. Mark Brigman)

Magnetrix

For those who aren’t channel partnership professionals, or who don’t work in areas that commonly use PRM, Dr. Mark Brigman asks, starting from the ground floor, “what is a PRM?” This is an evolution when it comes to their channel program.

Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. How do you know if your strategy is falling short? The six disciplines of channel management.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Companies now realize that a go-to-market strategy is the new path to sustained industry leadership.

Concerned about losing customers? Focus on your partner relationships

PLM Alliances

The partner value proposition represents the overall advantage a channel partner receives from selling a company’s products and solutions. Forming a strong partner value proposition should be an essential element of any channel effort (whether its recruitment, planning, program design, etc.).

How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results.

Why Your Go-To-Market Strategy Matters

PLM Alliances

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. Why you need a go-to-market strategy. Rethink your engagement strategies.