2023

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CHRISTMAS DOESN'T LIKE ME

Be Partner Ready

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies

Banking 246
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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

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Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

Over the past few months Artificial Intelligence (AI) has been in the news quite a lot, especially in the form of ChatGPT. Even though ChatGPT promises to be a useful tool, the news has not all been positive. The EU privacy regulators have created a special task force to investigate ChatGPT and Italy has already banned access to ChatGPT. Microsoft has heavily invested in the company behind the tool, which rekindled competition between the big IT companies.

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Trust Arrives on Foot, but Leaves on Horseback

Peter Simoons

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Partner data is the holy grail for prioritizing MDF investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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How to source and close new logo accounts with partners

PartnerTap

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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Ready, steady, prospect

Stellar Partnerships

It’s the start of the Australian school year and parents have been cleaning out the shops for new shoes, uniforms and eye wateringly expensive stationery. Of course, they need the must-have Harry Potter themed drink bottle at a bracing $45! February is when everyone is best dressed and ready to go. That’s why schools do their class photos now, and not in December when outfits are frayed, and everyone looks like they’ve been through Tough Mudder.

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What 2023 Taught Us: The Rules Are Always Changing

INSEAD Knowledge

2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.

Banking 118
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Intellectual Honesty Is Critical for Innovation

INSEAD Knowledge

When top Amazon executives were debating in the mid-2000s whether to greenlight Kindle, the now ubiquitous e-reader, sparks flew in the boardroom. Jeff Wilke, the CEO of Amazon’s retail business at the time, openly challenged Jeff Bezos in front of the board. Wilke argued that the venture would fail because Amazon lacked experience creating hardware.

Insurance 132
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Introducing the technology behind watsonx.ai, IBM’s AI and data platform for enterprise

IBM Business Partners

We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.

Legal 135
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Nail It the First Time: Your Roadmap to Intelligent Contact Center Automation

Frost & Sullivan

In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?

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PAI’s Policy Forum — The Time Is Now to Act Together on AI Governance

Partnership on AI

Share Our Blog / Blog PAI’s Policy Forum — The Time Is Now to Act Together on AI Governance Rebecca Finlay October 27, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This week Partnership on AI (PAI) had the pleasure of convening a Policy Forum with leaders from around the world, who have been building the foundation of good AI governance.

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impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact

By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands NEW YORK – September 12, 2023 – impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Inside-out versus outside-in strategy: Which is better for your business?

Hype

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

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When to Guide and When to Listen: A Day in the Life of Global Manager of Business Intelligence and Analytics Elvia Martínez

Planview Blog

Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.

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The remarkable Remarkable Partnerships 

Remarkable Partnerships

Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.

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Enterprise Go-to-Market in 2023: Sell With Your Best Partners

PartnerTap

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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The Missing Key in AI Content Writing

SEO Magazine

In the realm of digital marketing and content creation, the emergence of AI-driven writing tools has been nothing short of revolutionary. Yet, despite their ingenuity, a glaring gap has remained—a disconnect in context and relevance, a struggle to mirror the nuanced understanding that human writers bring to the table. This is where SEO GPT 2, the latest iteration from SEO Vendor, ushers in a groundbreaking patent-pending solution: Dynamic Topic Relations.

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International School Marketing Trends: 8 Best-in-Class Strategies for 2024

TRG Blog

The international school landscape has never been more competitive. In Bangkok for example, where I am based, there are almost 80 international schools with new establishments opening every year, meaning that the competition to attract and retain parents - and the best teachers - is intense. This makes the school marketing team’s job more challenging than ever, as they try to cut through the noise and get their message to the right audience.

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The Psychological Strategies of Influencers

INSEAD Knowledge

Nathalie made a living promoting fashion brands and products on social media. Initially, she found her work as an influencer liberating as it allowed her to express herself. However, over time, the responsibility and pressure that came with having her whole life displayed online took a toll on her physical and mental health. The constant need to churn out fresh, digital material for mass consumption, often by sharing intimate details of her life, had a significant psychological impact.

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AI assistants optimize automation with API-based agents

IBM Business Partners

Generative AI-powered assistants are transforming businesses through intelligent conversational interfaces. Capable of understanding and generating human-like responses and content, these assistants are revolutionizing the way humans and machines collaborate. Large Language Models (LLMs) are at the heart of this new disruption. LLMs are trained on vast amounts of data and can be used across endless applications.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Wolters Kluwer Applauded by Frost & Sullivan for Improving Healthcare Efficiencies, Quality, and Outcomes and for Its Competitive Strategies

Frost & Sullivan

SAN ANTONIO – October 19, 2023 – Frost & Sullivan recently researched the conversational artificial intelligence (AI) in healthcare industry and based on its findings, recognizes Wolters Kluwer with the 2023 Global Competitive Strategy Leadership Award. The company is a professional information, software solutions, and services provider across diverse verticals, from healthcare to finance.

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Industry Leaders and Advocates Launch Framework for Responsible Use of AI-Generated Media

Partnership on AI

Share Our Blog / Press Release Synthetic and Manipulated Content Industry Leaders and Advocates Launch Framework for Responsible Use of AI-Generated Media PAI Staff February 27, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> NEW YORK CITY – Today the Partnership on AI (PAI) unveiled a first-of-its-kind Framework for the ethical and responsible development, creation, and sharing of synthetic media.

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How to find products for affiliate marketing content [for publishers and creators]

Impact

Imagine writing a beard-shaping guide geared toward millennial men. You’d likely list all the steps to shape and maintain specific beard styles. Within these steps, you’d mention items they need to complete the look. Now you can add affiliate links to helpful products from brands that align with your audience, ensuring they achieve the best results.

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From Quantity to Quality: Improving Your Idea-Generation Process

Hype

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Insights from the Central Coast Economic Forecast: Are we on the brink of a recession?

Collaboration LLC

This was the burning question on everyone's mind, as the Central Coast leaders met last week to discuss the state of the national and local economy. The prevailing consensus was a reassuring 'probably not in 2024. ' Let's delve into the critical insights I gathered that could impact businesses across the Central Coast. On a national scale, Chris Thornberg a Founding Partner at Beacon Economics, predicted a relatively stable economy for the upcoming year.

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Unique Ways of Incorporating Branding in Your Business: Expert Tips and Strategies

Binfire Collaboration Blog

Businesses are always looking for new and innovative ways to stand out from their competitors. One way to do this is by incorporating branding into every aspect of the business. From the products and services offered to the way the business is presented to the public, branding can make a significant impact on the success of a business. One unique way to incorporate branding is through the packaging of products.

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6 Things Top Cloud Sellers Do To Stand Out

Tackle.io

You’ve heard it here hundreds of times. Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. But so many ISVs on this path struggle because they don’t know where to invest time and resources or what initiatives and activities will have the most impact on driving the partnership forward.