Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. Some of the biggest challenges in corporate partnerships are the myths and inaccurate assumptions about what constitutes a partnership and what a partner is willing to do for your non-profit.

The cycle of frustration in corporate partnerships

Stellar Partnerships

Working in partnerships can sometimes feel like we’re chasing our own tails, but not as much fun. Potential – whether you’re starting from scratch or rebuilding a partnership portfolio, there’s partnership potential for everyone.

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The Queen’s Gambit and corporate partnerships

Stellar Partnerships

There are also lots of parallels to be drawn with corporate partnerships. Understanding how to play corporate partnerships is very similar to understanding chess. The white pawns are all of the things that you can offer in a partnership that might solve these issues.

Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Good leadership is critically important to light the fire for successful corporate partnerships. If you’re an NFP leader, how can you light the fire for your team to be successful in partnerships? Build a system to sustain a partnership. Avoiding partnership envy.

What can F1 teach corporate partnerships?

Remarkable Partnerships

With the new season of Formula One beginning this Friday, we were reflecting on the ways that the world of corporate-charity partnerships is similar to the world of the race-track. We’ve come together to share the five key lessons Formula One can teach us about corporate partnerships.

3 essential books for corporate partnerships professionals

Remarkable Partnerships

At Remarkable Partnerships, we love reading around our subject. Though it can be read in just a couple of sittings, the key messages stayed with us for a long time and now it helps define our corporate partnerships approach. Remarkable Partnerships

How to build a successful career in corporate partnerships

Remarkable Partnerships

At Remarkable Partnerships, we love being connected to so many passionate individuals working in this sector. If that sounds like you, and you want to build a successful career in corporate partnerships, here is our advice on how to do exactly that: It all begins with your purpose.

Five essential features of a corporate partnerships strategy

Remarkable Partnerships

A strong corporate partnerships strategy will give your team greater focus. Also, the world has changed due to the COVID-19 pandemic, so it is vital that you clarify how you will respond by shifting your corporate partnerships approach. Remarkable Partnerships

What can corporate partnerships professionals learn from major donor fundraising?

Remarkable Partnerships

Yet often we categorise someone in technical terms as a major donor relationship, or as a corporate partnership, sometimes before we’ve even met the person. COVID-19 has thrown considerable professional hurdles at fundraisers and partnerships professionals (never mind the personal ones!)

Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven.

KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

The SWOT A that our students have just completed is a Corporate Partnerships SWOT A , and the benchmark for them is their Corporate Partnerships Intention. Our unique SWOT A exercise enables you to view your organisation from a corporate perspective.

READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 3) WHY do we want a corporate partner? Why do we want a corporate partner?

New Beginnings

Stellar Partnerships

The landscape for corporate partnerships has changed dramatically and 2021 is the time for partnerships to shine. A post- COVID world will be built by organisations focused on what they can achieve in partnership together. Partnership potential.

Mastering the basics

Remarkable Partnerships

We’re incredibly excited to be joining over 235 corporate partnerships professionals at the first ever Corporate Partnerships Everywhere conference tomorrow. Seize the pandemic partnership opportunity. Remarkable Partnerships

The truth is out there- but not where you think

Stellar Partnerships

It’s what corporate partnership managers hear all the time from their bosses. The pressure to find new partnership opportunities. We know there are plenty of corporate partnership opportunities for non-profits, despite the current environment.

LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

Standing back, admiring my Alice-in-wonderland-esque sculpture, it dawned on me that the path to success – whether it be a giant liquorish all sorts sculpture or winning a corporate partnership – is very much the same.

DO YOU KNOW WHERE YOU'RE GOING?

Be Partner Ready

As Yogi Berra once said “ if you don’t know where you’re going, you’ll end up somewhere else ” That’s why the BePartnerReady.com® process starts with setting an intention for corporate partnerships. Give corporates what they want.

Keeping it fresh

Stellar Partnerships

It’s a challenge for charities to keep the relationship with a corporate partner fresh and engaged, especially when the partnership has been established for a while. We often talk about partnerships as a marriage, not a speed date.

ABUNDANCE MINDSET

Be Partner Ready

Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporate partnerships. Successful corporates and brands have a positive, can-do attitude, and innovation inevitably flows.

Taking the F word out of partnerships

Stellar Partnerships

The F word in partnerships is “fundraising”. Corporate partnerships are typically the awkward teenagers in a non-profit family; they look familiar, but it’s an uneasy fit. That’s why partnerships are usually corralled into fundraising. My son was an early reader.

Thanking your corporate partners

Stellar Partnerships

How are you thanking your corporate partners this year? It’s never been more important to nurture your corporate relationships and make them feel valued. You need to highlight the difference they are making in the world as a result of your partnership.

Hello from the other side

Stellar Partnerships

It’s tempting to think of corporates as hard-nosed, profit making machines. If you’re building corporate partnerships, then try to understand what’s happening on their side of the fence. Dear Partnership Manager, I’m the CSR and Community Engagement Manager for ACME Retail.

Seize partnership opportunities in the new different

Remarkable Partnerships

So, what are the main features of this new reality that you need to consider when building corporate-charity partnerships? This represents a major opportunity for corporate-charity partnerships. Remarkable PartnershipsThe new landscape.

Rejection or opportunity? What to do with a ‘no’.

Stellar Partnerships

When you’re working on new corporate partnerships you’re bound to encounter a lot of no’s. Stay engaged and look for an opportunity to explain, clarify or reposition your partnership proposal. It can feel like a no from a corporate partner is a personal rejection.

Getting the Fit Right

Stellar Partnerships

My wardrobe is a perfect reflection of typical corporate partnership portfolios. There are some partnerships that are the ideal fit; they are easy decisions and each time you work together you create magic. They are the partnership equivalent of shoulder pads and bubble skirts.

You can’t whistle a symphony

Stellar Partnerships

The shift in power towards employees opens up new opportunities for charities seeking corporate partnerships. How can you work with corporate partners to help solve their war for talent? “You can’t whistle a symphony. You need the whole orchestra”. Luccock. I miss live music.

GETTING THE BOARD ON BOARD

Be Partner Ready

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership.

Seize the pandemic partnership opportunity

Remarkable Partnerships

If you are a fundraising director or CEO of a charity, you could be forgiven for thinking that there isn’t much of a corporate partnerships opportunity right now. A partnership with a charity can be a really creative solution to motivating employees. Remarkable Partnerships

A world without cookies

Stellar Partnerships

Concerns have been growing about online security and the way in which customer information is captured by corporates. But now governments have started to tighten rules around the use of cookies and how corporates can gather, use and store personal information about us.

The Conscious Consumer Era has arrived. ARE YOU READY?

Be Partner Ready

Finally’ shows that almost half of Australians feel let down by corporates who are failing to meet their societal obligations, and 2 in 3 Australians believe that corporates should be doing more to solve societal problems in tough times.

Kindling the spark of innovation in partnerships

Stellar Partnerships

Kindling the spark of innovation to drive partnership growth requires the same patience and gradual approach as a log fire. But corporate CEOs desperately need help to position themselves for a post COVID future. How can you stimulate innovation in your partnerships?

Is the ‘More from Less’ mentality a challenge or an opportunity for corporate-charity partnerships?

Remarkable Partnerships

This inevitably threw many relationships, including corporate-charity partnerships, into question. As a result, my friends at Remarkable Partnerships spent April-June running free workshops to help breathe belief back into corporate partnerships teams.

Five significant learnings from 2020

Remarkable Partnerships

We’re seen game-changing partnerships built and delivered. Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment. See more guidance from Remarkable Partnerships on how to secure internal partnerships here.

Five account management lessons from the pandemic

Remarkable Partnerships

It is now well over a year since the global pandemic began, and the heady days of visiting our corporate partners by train (or plane!) for partnership review meetings is a distant memory. And those are the partnerships that last the longest and make the greatest impact.

Aim, fire, ready

Stellar Partnerships

But in the rush to adapt and push normal processes aside, we’ve seen some less than effective prospecting for corporate partners. More time spent on getting ready before pulling the trigger to approach a corporate will yield much better outcomes.

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