Identifying Your Target Partner and Defining The Value Exchange

CoSell Blog

Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. What target do partners stand out?

Has your Channel Data Strategy Got You Driving in the Dark?

Channel Incentive Best Practices

Capturing data from a downstream channel and sharing that data appropriately with partners has its challenges. Added to that, most vendors are at least one, if not two steps away from their customers when selling through distribution and channel partners. Partner Program Manager.


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How to Drive Impact with Channel Capacity Planning

PLM Alliances

As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Partner capacity versus partner scoring.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.