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Be Partner Ready
JULY 19, 2022
To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!)
Be Partner Ready
JULY 3, 2022
That other pot of money, unless you have untied money from a corporate partner, is donor money. “I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not?
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Be Partner Ready
DECEMBER 7, 2021
If you, like the Heart Foundation, are keen to sign up high-value synergy-aligned partnerships like this, take the first step today and find out if you’re ready with our free Readiness Q&A.
Be Partner Ready
JULY 5, 2021
Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. You’ve probably heard of the good ol’ SWOT analysis.
Be Partner Ready
NOVEMBER 15, 2021
Three quarters believe companies should partner with charities to solve social problems in the coming year. Almost three quarters of Australians agree that a company’s cause activity is more genuine if they’ve partnered with a charity to deliver tangible impact.
Be Partner Ready
APRIL 25, 2021
When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 2) are we PARTNER ready so that our investment will produce a result and.
Be Partner Ready
APRIL 3, 2022
Each year about 400 non-profits complete our Readiness Q&A. It's also vital that you and your organisation know WHY you want corporate partners. There’s just three little letters that make up a big and important word: WHY.
Be Partner Ready
MARCH 1, 2022
Would having a genuine corporate partner in your corner make a significant difference? A corporate partner that you treasure not tolerate. If you’d like to see corporate partners in your future, then now really is the best time to prepare.
Be Partner Ready
OCTOBER 26, 2022
However, if a nationwide stocked and well-known brand is seeking a partner for a Cause Related Marketing campaign, your cause needs to have broad, national appeal. Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into.
Be Partner Ready
APRIL 12, 2021
No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).
Be Partner Ready
OCTOBER 6, 2021
There is significant opportunity at present to win corporate partners; the conscious consumer movement has reached its peak [1] , pressuring corporates & brands to embrace CSR & Social Good. Failing to secure a partner after months of hard work is one thing.
Be Partner Ready
OCTOBER 11, 2022
It could be that they’re not ready, are focused elsewhere or have minimal negative impact. A fairly new example of a great partnership in Australia, funded by the CSR (sustainability) purse, is that of Workwear Group who partnered with The Big Issue at the start of this year.
Be Partner Ready
SEPTEMBER 26, 2022
In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later).
Be Partner Ready
MAY 30, 2021
Corporates are brilliant at solving problems and the majority want to be part of solving societal problems, it’s why they partner with non-profits.
Be Partner Ready
SEPTEMBER 16, 2022
In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.
Be Partner Ready
APRIL 5, 2021
Download the Cavill + Co report written for corporates here (send to your corporate prospects & partners).
Be Partner Ready
JULY 16, 2020
It’s great to go to a corporate prospect with a statistic like ‘75% of your consumers will choose your product over a competitor if it supports CareFlight’ It was very compelling and helped them to secure an $850k partner.
Be Partner Ready
JANUARY 30, 2021
Savvy corporates will be willing to invest, but will you be ready to partner? Do our Readiness Q&A today to see if your organisation is corporate partnership ready.
Be Partner Ready
AUGUST 4, 2020
com® will give you the best chance of success in winning corporate partners. Are you ready to unlock your potential?
Be Partner Ready
OCTOBER 29, 2020
How that time is spent is also important, which is why we’re proud to partner with R U OK? Find out if your organisation is ready to forge partnerships as good as this one – do our free Readiness Q&A.
Be Partner Ready
DECEMBER 7, 2020
Finally’ The report finds that 3 out of 4 Australian consumers believe corporates should partner with charities to solve social problems, and half say they will switch to brands that are supporting charities in the next year.
Be Partner Ready
AUGUST 17, 2020
It makes you reflect on why your organisation wants a corporate partner, and what type of partnership you want.
Be Partner Ready
MAY 31, 2020
‘The Yes/No rule’ works in many instances including corporate partnering. Another student spent many hours over-servicing a small corporate sponsor when that time could have been more effectively spent developing a strategy to win high-value partners.
Be Partner Ready
NOVEMBER 3, 2022
Is there appetite within the corporate community to partner with your cause? Understanding the corporate landscape, the four purses that you can tap into and the reasons for partnering, is vital. Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand.
Be Partner Ready
SEPTEMBER 13, 2020
If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality.
Be Partner Ready
SEPTEMBER 6, 2020
Here’s my interpretation of the data as it relates to changemakers who are considering partnering with corporates. There’s always an opportunity on the other side of a crisis, it all depends where you look.
Be Partner Ready
AUGUST 31, 2020
I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.
Be Partner Ready
APRIL 12, 2022
It’s critical that a corporate partner is aligned to your Vision, Mission & Purpose, not just a ‘donor’ that puts money in the bank. Q “WHAT do we offer a corporate partner?” Q “WHO are our perfect partners?”
Phoenix Consulting Group
DECEMBER 20, 2021
Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. Partners want to be assured that there is a market of customers seeking your product.
Be Partner Ready
OCTOBER 5, 2022
Check out the Vodafone Australia Foundation - it’s doing some cool things around smart technology for health and is a great example of partnering with the Philanthropic purse.
Be Partner Ready
OCTOBER 10, 2021
Often, through lack of preparedness or robust thinking, they partner with a company that doesn’t value them, creates overservicing and burnout, and are not there for the right reason. Want to know if your organisation is ready to implement a corporate partnerships strategy?
Be Partner Ready
SEPTEMBER 2, 2021
Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. Identifying corporate prospects is a little like prospecting for alluvial gold.
Be Partner Ready
AUGUST 9, 2021
All partnerships work well when each partner brings something of value to the other. Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A.
Be Partner Ready
MAY 3, 2022
A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.
Be Partner Ready
FEBRUARY 20, 2022
Janet being Janet; took the bull by the horns and pitched and won the partner, adding to her existing partner – socially conscious clothing label Kind is Cool. She is also negotiating with yet another partner, soon to come on board.
Be Partner Ready
AUGUST 11, 2020
The process puts YOU in the driver’s seat and you’ll do ample due diligence on prospective partners. On the flipside, make it clear that a corporate partnership is far more complex than a philanthropic gift, and that 18 months is a realistic timeframe to secure a new partner.
Be Partner Ready
OCTOBER 30, 2022
Is your organisation actually ready to pursue corporate partnerships? Within readiness there are two levels – 1) ORGANISATIONAL readiness and 2) PARTNER readiness. Download our free infographic detailing the 7 Organisational Readiness factors here.
PLM Alliances
AUGUST 21, 2022
Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams.
PLM Alliances
AUGUST 21, 2022
Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams.
PLM Alliances
AUGUST 21, 2022
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.
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