Do You Have a Lighthouse Reference Account?

Phoenix Consulting Group

Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. Partners want to be assured that there is a market of customers seeking your product.

READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 2) are we PARTNER ready so that our investment will produce a result and.

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LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).

Are You Ready to Create a Channel Partner Program?

Phoenix Consulting Group

Are you an ISV partner looking to create a channel program to accelerate revenue? I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. Why a Partner Program? This is probably not the first time you‘ve thought of creating a partner program.

Creating a Repeatable Sales Model in a Targeted Vertical

Phoenix Consulting Group

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

Identifying Your Target Partner and Defining The Value Exchange

CoSell

Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. What target do partners stand out?

Do You have a Repeatable Sales Model?

Phoenix Consulting Group

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.

Has your Channel Data Strategy Got You Driving in the Dark?

Channel Incentive Best Practices

Capturing data from a downstream channel and sharing that data appropriately with partners has its challenges. Added to that, most vendors are at least one, if not two steps away from their customers when selling through distribution and channel partners. Partner Program Manager.