HEART & IMPACT
Be Partner Ready
DECEMBER 7, 2021
If you, like the Heart Foundation, are keen to sign up high-value synergy-aligned partnerships like this, take the first step today and find out if you’re ready with our free Readiness Q&A.
Partner ready Related Topics 
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READY, STEADY WOAH HOLD YOUR HORSES!
Be Partner Ready
APRIL 25, 2021
When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 2) are we PARTNER ready so that our investment will produce a result and.
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CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY
Be Partner Ready
NOVEMBER 15, 2021
Three quarters believe companies should partner with charities to solve social problems in the coming year. Almost three quarters of Australians agree that a company’s cause activity is more genuine if they’ve partnered with a charity to deliver tangible impact.
A PARTNERSHIP FOR PEOPLE AND PLANET
Be Partner Ready
MAY 18, 2022
In late 2021 Conservation Volunteers Australia (CVA) forged a brilliant partnership with the Bupa Foundation called ‘Healthy Planet, Healthy People’ Bupa is a healthcare company committed to helping people live longer, healthier & happier lives and making a better world.
KNOW THYSELF – THE PATH TO WISDOM
Be Partner Ready
JULY 5, 2021
Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. You’ve probably heard of the good ol’ SWOT analysis.
WHY ASK WHY?
Be Partner Ready
APRIL 3, 2022
Each year about 400 non-profits complete our Readiness Q&A. It's also vital that you and your organisation know WHY you want corporate partners. There’s just three little letters that make up a big and important word: WHY.
THE POWER OF RESEARCH
Be Partner Ready
JULY 16, 2020
It’s great to go to a corporate prospect with a statistic like ‘75% of your consumers will choose your product over a competitor if it supports CareFlight’ It was very compelling and helped them to secure an $850k partner.
ABUNDANCE MINDSET
Be Partner Ready
AUGUST 4, 2020
com® will give you the best chance of success in winning corporate partners. Are you ready to unlock your potential?
LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE
Be Partner Ready
APRIL 12, 2021
No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).
Anything Can Happen
Be Partner Ready
OCTOBER 6, 2021
There is significant opportunity at present to win corporate partners; the conscious consumer movement has reached its peak [1] , pressuring corporates & brands to embrace CSR & Social Good. Failing to secure a partner after months of hard work is one thing.
WHAT YOU SAY YES TO DETERMINES WHAT YOU SAY NO TO
Be Partner Ready
MAY 31, 2020
‘The Yes/No rule’ works in many instances including corporate partnering. Another student spent many hours over-servicing a small corporate sponsor when that time could have been more effectively spent developing a strategy to win high-value partners.
WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?
Be Partner Ready
OCTOBER 29, 2020
How that time is spent is also important, which is why we’re proud to partner with R U OK? Find out if your organisation is ready to forge partnerships as good as this one – do our free Readiness Q&A.
INSIGHTS FROM THE INSIDE - PART 1
Be Partner Ready
AUGUST 17, 2020
It makes you reflect on why your organisation wants a corporate partner, and what type of partnership you want.
ASKING QUALITY QUESTIONS
Be Partner Ready
APRIL 12, 2022
It’s critical that a corporate partner is aligned to your Vision, Mission & Purpose, not just a ‘donor’ that puts money in the bank. Q “WHAT do we offer a corporate partner?” Q “WHO are our perfect partners?”
DO YOU KNOW WHERE YOU'RE GOING?
Be Partner Ready
MAY 30, 2021
Corporates are brilliant at solving problems and the majority want to be part of solving societal problems, it’s why they partner with non-profits.
DATA DRIVES DECISIONS
Be Partner Ready
APRIL 5, 2021
Download the Cavill + Co report written for corporates here (send to your corporate prospects & partners).
The Conscious Consumer Era has arrived. ARE YOU READY?
Be Partner Ready
JANUARY 30, 2021
Savvy corporates will be willing to invest, but will you be ready to partner? Do our Readiness Q&A today to see if your organisation is corporate partnership ready.
WIRES, wombats, a wine – what a way to make a difference!
Be Partner Ready
DECEMBER 7, 2020
Finally’ The report finds that 3 out of 4 Australian consumers believe corporates should partner with charities to solve social problems, and half say they will switch to brands that are supporting charities in the next year.
THE SKY ISN'T FALLING - PART 2
Be Partner Ready
SEPTEMBER 13, 2020
If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality.
THE SKY ISN'T FALLING - PART 1
Be Partner Ready
SEPTEMBER 6, 2020
Here’s my interpretation of the data as it relates to changemakers who are considering partnering with corporates. There’s always an opportunity on the other side of a crisis, it all depends where you look.
I'VE GOT A (GUT) FEELING
Be Partner Ready
AUGUST 31, 2020
I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.
Do You Have a Lighthouse Reference Account?
Phoenix Consulting Group
DECEMBER 20, 2021
Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. Partners want to be assured that there is a market of customers seeking your product.
A LIFELINE IN LOCKDOWN
Be Partner Ready
MAY 3, 2022
A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.
THE FIRST DATE WITH A CORPORATE
Be Partner Ready
OCTOBER 10, 2021
Often, through lack of preparedness or robust thinking, they partner with a company that doesn’t value them, creates overservicing and burnout, and are not there for the right reason. Want to know if your organisation is ready to implement a corporate partnerships strategy?
ZERO TO HERO FOR BULLY ZERO
Be Partner Ready
FEBRUARY 20, 2022
Janet being Janet; took the bull by the horns and pitched and won the partner, adding to her existing partner – socially conscious clothing label Kind is Cool. She is also negotiating with yet another partner, soon to come on board.
Prospecting for Gold
Be Partner Ready
SEPTEMBER 2, 2021
Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. Identifying corporate prospects is a little like prospecting for alluvial gold.
Know Thy Value
Be Partner Ready
AUGUST 9, 2021
All partnerships work well when each partner brings something of value to the other. Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A.
GETTING THE BOARD ON BOARD
Be Partner Ready
AUGUST 11, 2020
The process puts YOU in the driver’s seat and you’ll do ample due diligence on prospective partners. On the flipside, make it clear that a corporate partnership is far more complex than a philanthropic gift, and that 18 months is a realistic timeframe to secure a new partner.
Do you know why you need a Repeatable Delivery Model?
Phoenix Consulting Group
JUNE 13, 2022
Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Your service partners?
Are You Ready to Create a Channel Partner Program?
Phoenix Consulting Group
SEPTEMBER 3, 2021
Are you an ISV partner looking to create a channel program to accelerate revenue? I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. Why a Partner Program? This is probably not the first time you‘ve thought of creating a partner program.
Identifying Your Target Partner and Defining The Value Exchange
CoSell
DECEMBER 22, 2020
Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. What target do partners stand out?
Creating a Repeatable Sales Model in a Targeted Vertical
Phoenix Consulting Group
NOVEMBER 23, 2021
Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.
Has your Channel Data Strategy Got You Driving in the Dark?
Channel Incentive Best Practices
NOVEMBER 5, 2020
Capturing data from a downstream channel and sharing that data appropriately with partners has its challenges. Added to that, most vendors are at least one, if not two steps away from their customers when selling through distribution and channel partners. Partner Program Manager.
How to Drive Impact with Channel Capacity Planning
PLM Alliances
JUNE 8, 2020
As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Partner capacity versus partner scoring.
How to Use Partner Scoring to Increase Channel ROI
PLM Alliances
JUNE 8, 2020
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.
Do You have a Repeatable Sales Model?
Phoenix Consulting Group
NOVEMBER 15, 2021
Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.
Impartner’s PRM Solution Helps BigCommerce Drive Partner Growth
Impartner
AUGUST 30, 2016
In new video case study, BigCommerce channel chief says partners’ No. 1 need is to ‘be easily found:’ Impartner makes it easy for partners to merchandise themselves and drive leads. “Most of the time, merchants come because they want the BigCommerce platform before they ever find a partner,” Lindsey said. “Our currency is how we differentiate partners to a customer base that is predominately self-serve. FOR IMMEDIATE RELEASE.
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