WHEN EVERY LITTLE BIT COUNTS

Be Partner Ready

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!)

NOT ALL MONEY IS CREATED EQUAL

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That other pot of money, unless you have untied money from a corporate partner, is donor money. “I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not?

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HEART & IMPACT

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If you, like the Heart Foundation, are keen to sign up high-value synergy-aligned partnerships like this, take the first step today and find out if you’re ready with our free Readiness Q&A.

KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. You’ve probably heard of the good ol’ SWOT analysis.

CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Three quarters believe companies should partner with charities to solve social problems in the coming year. Almost three quarters of Australians agree that a company’s cause activity is more genuine if they’ve partnered with a charity to deliver tangible impact.

READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 2) are we PARTNER ready so that our investment will produce a result and.

WHY ASK WHY?

Be Partner Ready

Each year about 400 non-profits complete our Readiness Q&A. It's also vital that you and your organisation know WHY you want corporate partners. There’s just three little letters that make up a big and important word: WHY.

TIME FOR A CHANGE

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Would having a genuine corporate partner in your corner make a significant difference? A corporate partner that you treasure not tolerate. If you’d like to see corporate partners in your future, then now really is the best time to prepare.

THE LARGEST PURSE OF THEM ALL

Be Partner Ready

However, if a nationwide stocked and well-known brand is seeking a partner for a Cause Related Marketing campaign, your cause needs to have broad, national appeal. Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into.

LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).

Anything Can Happen

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There is significant opportunity at present to win corporate partners; the conscious consumer movement has reached its peak [1] , pressuring corporates & brands to embrace CSR & Social Good. Failing to secure a partner after months of hard work is one thing.

A LARGE BUT COMPLEX PURSE

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It could be that they’re not ready, are focused elsewhere or have minimal negative impact. A fairly new example of a great partnership in Australia, funded by the CSR (sustainability) purse, is that of Workwear Group who partnered with The Big Issue at the start of this year.

THE PEOPLE PLEASING PURSE

Be Partner Ready

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later).

DO YOU KNOW WHERE YOU'RE GOING?

Be Partner Ready

Corporates are brilliant at solving problems and the majority want to be part of solving societal problems, it’s why they partner with non-profits.

WHO PULLS THE CORPORATE PURSE STRINGS?

Be Partner Ready

In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

DATA DRIVES DECISIONS

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Download the Cavill + Co report written for corporates here (send to your corporate prospects & partners).

THE POWER OF RESEARCH

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It’s great to go to a corporate prospect with a statistic like ‘75% of your consumers will choose your product over a competitor if it supports CareFlight’ It was very compelling and helped them to secure an $850k partner.

The Conscious Consumer Era has arrived. ARE YOU READY?

Be Partner Ready

Savvy corporates will be willing to invest, but will you be ready to partner? Do our Readiness Q&A today to see if your organisation is corporate partnership ready.

ABUNDANCE MINDSET

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com® will give you the best chance of success in winning corporate partners. Are you ready to unlock your potential?

WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?

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How that time is spent is also important, which is why we’re proud to partner with R U OK? Find out if your organisation is ready to forge partnerships as good as this one – do our free Readiness Q&A.

WIRES, wombats, a wine – what a way to make a difference!

Be Partner Ready

Finally’ The report finds that 3 out of 4 Australian consumers believe corporates should partner with charities to solve social problems, and half say they will switch to brands that are supporting charities in the next year.

INSIGHTS FROM THE INSIDE - PART 1

Be Partner Ready

It makes you reflect on why your organisation wants a corporate partner, and what type of partnership you want.

WHAT YOU SAY YES TO DETERMINES WHAT YOU SAY NO TO

Be Partner Ready

‘The Yes/No rule’ works in many instances including corporate partnering. Another student spent many hours over-servicing a small corporate sponsor when that time could have been more effectively spent developing a strategy to win high-value partners.

BECOMING AN OVERNIGHT SUCCESS PART 2

Be Partner Ready

Is there appetite within the corporate community to partner with your cause? Understanding the corporate landscape, the four purses that you can tap into and the reasons for partnering, is vital. Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand.

THE SKY ISN'T FALLING - PART 2

Be Partner Ready

If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality.

THE SKY ISN'T FALLING - PART 1

Be Partner Ready

Here’s my interpretation of the data as it relates to changemakers who are considering partnering with corporates. There’s always an opportunity on the other side of a crisis, it all depends where you look.

I'VE GOT A (GUT) FEELING

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I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.

ASKING QUALITY QUESTIONS

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It’s critical that a corporate partner is aligned to your Vision, Mission & Purpose, not just a ‘donor’ that puts money in the bank. Q “WHAT do we offer a corporate partner?” Q “WHO are our perfect partners?”

Do You Have a Lighthouse Reference Account?

Phoenix Consulting Group

Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. Partners want to be assured that there is a market of customers seeking your product.

THE FAMILIAR PURSE

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Check out the Vodafone Australia Foundation - it’s doing some cool things around smart technology for health and is a great example of partnering with the Philanthropic purse.

THE FIRST DATE WITH A CORPORATE

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Often, through lack of preparedness or robust thinking, they partner with a company that doesn’t value them, creates overservicing and burnout, and are not there for the right reason. Want to know if your organisation is ready to implement a corporate partnerships strategy?

Prospecting for Gold

Be Partner Ready

Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. Identifying corporate prospects is a little like prospecting for alluvial gold.

Know Thy Value

Be Partner Ready

All partnerships work well when each partner brings something of value to the other. Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A.

A LIFELINE IN LOCKDOWN

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A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.

ZERO TO HERO FOR BULLY ZERO

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Janet being Janet; took the bull by the horns and pitched and won the partner, adding to her existing partner – socially conscious clothing label Kind is Cool. She is also negotiating with yet another partner, soon to come on board.

GETTING THE BOARD ON BOARD

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The process puts YOU in the driver’s seat and you’ll do ample due diligence on prospective partners. On the flipside, make it clear that a corporate partnership is far more complex than a philanthropic gift, and that 18 months is a realistic timeframe to secure a new partner.

BECOMING AN OVERNIGHT SUCCESS: PART 1

Be Partner Ready

Is your organisation actually ready to pursue corporate partnerships? Within readiness there are two levels – 1) ORGANISATIONAL readiness and 2) PARTNER readiness. Download our free infographic detailing the 7 Organisational Readiness factors here.

6 Must Do’s When Launching a Product Through the Channel

PLM Alliances

Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams.

6 Must Do’s When Launching a Product Through the Channel

PLM Alliances

Some of the most successful businesses, from start-ups to well-established companies, understand that partner channels are more important than ever. They know an effective go-to-market strategy includes partners, not just your internal teams.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.