CoSell

DECEMBER 22, 2020

Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target Partner Ready for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria.

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Collaboration 130

Phoenix Consulting Group

SEPTEMBER 3, 2021

That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.

Partner ready 52

Partner ready Successful channels Collaboration Engineering 52

Be Partner Ready

APRIL 15, 2024

It was 2018. I was burned out and on the verge of walking away from the business I’d built up over 23 years. I’d moved from Melbourne to a small country town in Victoria (for love and a balanced lifestyle). Let the team go, working alone for the first time in years, struggling with technology & loneliness.

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Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled.

Banking 246

Banking 246

Be Partner Ready

MARCH 25, 2024

When the Barbie movie first came out, I was hesitant to go see it. Then my friends – from ages 14 – 70 - kept saying “Have you seen Barbie? It’s fantastic! It’s not what you expect!” ” The Barbie movie broke 17 box office records.

Corporate partnerships 130

Corporate partnerships Collaboration 130

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance).

Government 237

Government Legal Energy 237

Channel Incentive Best Practices

NOVEMBER 5, 2020

Firstly, they will have revenue responsibility which takes them into numerous internal sales meetings, “w ar rooms ” and into customer sales engagement (with partners). Secondly, their time will be stretched across departments to ensure the organization is fully “ Partner-ready ” (to support partners in sales initiatives).

Partner ready 98

Partner ready Government 98

Be Partner Ready

FEBRUARY 11, 2024

Our new Conscious Consumer research (download free here ) reveals that Australians are most inclined to switch brands to support a cause in the ‘everyday food items’ category.

Retail 130

Retail Collaboration 130

Be Partner Ready

JANUARY 16, 2024

I have to confess, coming back to work last week after a month off, was tough. Getting going has been akin to winding up an old car! What the hell is that noise (oh, it’s the alarm). How on earth do I log onto Zoom? What’s the password for that (and that?).

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Be Partner Ready

JULY 19, 2022

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!) have you changed the way you purchase products?

Banking 246

Banking Credit 246

Phoenix Consulting Group

JUNE 13, 2022

Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model.

Co-Alliance 52

Co-Alliance Partner ready Government 52

Be Partner Ready

JULY 3, 2022

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not? You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc.

Government 246

Government 246

Be Partner Ready

DECEMBER 7, 2021

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

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Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre.

Legal 130

Legal 130

Be Partner Ready

NOVEMBER 15, 2021

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if buying a product or service, they’d rather buy from companies doing good.

Collaboration 242

Collaboration 242

Be Partner Ready

JULY 5, 2021

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

Corporate partnerships 246

Corporate partnerships Partnership strategies Government 246

Be Partner Ready

JUNE 18, 2023

Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation.

Banking 130

Banking Energy Corporate partnerships Retail 130

PLM Alliances

AUGUST 21, 2022

That means: Training the right individuals at partner organizations. In developing partner readiness plans, it’s imperative to keep the partner’s perspective in mind. With the right information. At the right time. In an effective format (that’s also cost-effective).

Partnering capability and readiness 52

Partnering capability and readiness Partner ready 52

PLM Alliances

AUGUST 21, 2022

That means: Training the right individuals at partner organizations. In developing partner readiness plans, it’s imperative to keep the partner’s perspective in mind. With the right information. At the right time. In an effective format (that’s also cost-effective).

Partnering capability and readiness 52

Partnering capability and readiness Partner ready 52

Be Partner Ready

MARCH 21, 2023

Sally & Hailey at Harry Styles, February 2023 When Hailey met Georgia in 2019 she’d been running her modular training program for 22 years. The popular program, HeartSmart®, was delivered via Masterclasses and later as a physical toolkit.

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Be Partner Ready

DECEMBER 18, 2022

Back in 2019, Hailey was burned out from running a small business for 24 years. Her husband Tyrone – and rock of 19 years – was concerned. The vibrant, funny woman he’d met all those years ago was depressed, despite having built over 50 partnerships investing over $40 into charities, she felt like a failure.

Energy 130

Energy 130

Be Partner Ready

JULY 16, 2020

My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management. Non-profits, like companies, exist to solve a problem.

Government 230

Government 230

Be Partner Ready

AUGUST 4, 2020

Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporate partnerships.

Corporate partnerships 217

Corporate partnerships Collaboration 217

Be Partner Ready

MAY 31, 2020

My dear friend Susan Ryan, a brilliant artist and business coach, said this to me in the early days of Cavill + Co. It became a favourite saying, one that my students loved. But like all sayings, it took me experiencing it to truly get it.

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Be Partner Ready

MAY 18, 2022

In late 2021 Conservation Volunteers Australia (CVA) forged a brilliant partnership with the Bupa Foundation called ‘Healthy Planet, Healthy People’ Bupa is a healthcare company committed to helping people live longer, healthier & happier lives and making a better world.

Strategic partnership 130

Strategic partnership 130

Be Partner Ready

APRIL 3, 2022

There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night.

Corporate partnerships 130

Corporate partnerships Government 130

Be Partner Ready

OCTOBER 29, 2020

A much publicised and powerful partnership that got it right on so many levels, is Nestle’s KitKat and the R U OK? The alignment between a chocolate bar that is synonymous with ‘taking a break’ and a mental health organisation that encourages the question ‘R U OK?’

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Be Partner Ready

AUGUST 17, 2020

We’re now two months into our program and I thought you might find it valuable for me to share some of the key takeaways I’ve learned whilst completing the Modules along with the students.

Collaboration 189

Collaboration 189

Be Partner Ready

MARCH 1, 2022

And just like that – Autumn is upon us. It’s my favourite season. Harvest festivals, a crisp orange carpet on my driveway, cooler temperatures, shorter days, cosy nights in front of the fire sipping a Pinot.

Corporate partnerships 130

Corporate partnerships Partnership strategies 130

Be Partner Ready

MAY 30, 2021

As Yogi Berra once said “ if you don’t know where you’re going, you’ll end up somewhere else ” That’s why the BePartnerReady.com® process starts with setting an intention for corporate partnerships. There’re 3 good reasons to set an intention: 1.

Corporate partnerships 130

Corporate partnerships Energy Government 130

Be Partner Ready

APRIL 5, 2021

London, 1980’s: My padded shoulders, permed hair and I, worked with leadership teams and marketing managers within multinational companies (Unilever, J&J, Cadbury’s to name a few).

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Be Partner Ready

JANUARY 30, 2021

Late last year we released new research with Di Marzio Research that reveals - despite the turmoil in the economy created by COVID, rising unemployment and lockdowns - consumers are insisting that companies and brands do more to support causes. The research report entitled ‘The Conscious Consumer era arrives.

Corporate partnerships 130

Corporate partnerships 130

Be Partner Ready

SEPTEMBER 13, 2020

If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality. Here we reveal more stats from the awesome McCrindle/Cint [1] research study addressing How Australians are responding to COVID-19 and our interpretation for changemakers.

Collaboration 130

Collaboration 130

Be Partner Ready

SEPTEMBER 6, 2020

Here’s my interpretation of the data as it relates to changemakers who are considering partnering with corporates. There’s always an opportunity on the other side of a crisis, it all depends where you look.

Construction 130

Construction Government 130

Be Partner Ready

AUGUST 31, 2020

I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.

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Be Partner Ready

DECEMBER 7, 2020

You’d be hard pressed to find a more passionate advocate for Corporate Social Responsibility (CSR) than Indeya Passfield, a savvy digital marketer.

Collaboration 130

Collaboration 130

Magnetrix

OCTOBER 27, 2022

Partner marketing doesn't have to be boring. When are partners ready to engage a vendor? We all do our best to attract and recruit top channel partners: We pour hours into marketing and PR. When are partners ready to engage a vendor? Examples of vendor transparency that wins back confidence.

Channels and alliances 52

Channels and alliances Co-Alliance Partner ready Engineering 52