HEART & IMPACT

Be Partner Ready

If you, like the Heart Foundation, are keen to sign up high-value synergy-aligned partnerships like this, take the first step today and find out if you’re ready with our free Readiness Q&A.

READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. 2) are we PARTNER ready so that our investment will produce a result and.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

CRUSADING CONSUMERS EMERGE FROM LOCKDOWN CHAMPIONING CHARITY

Be Partner Ready

Three quarters believe companies should partner with charities to solve social problems in the coming year. Almost three quarters of Australians agree that a company’s cause activity is more genuine if they’ve partnered with a charity to deliver tangible impact.

A PARTNERSHIP FOR PEOPLE AND PLANET

Be Partner Ready

In late 2021 Conservation Volunteers Australia (CVA) forged a brilliant partnership with the Bupa Foundation called ‘Healthy Planet, Healthy People’ Bupa is a healthcare company committed to helping people live longer, healthier & happier lives and making a better world.

KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. You’ve probably heard of the good ol’ SWOT analysis.

WHY ASK WHY?

Be Partner Ready

Each year about 400 non-profits complete our Readiness Q&A. It's also vital that you and your organisation know WHY you want corporate partners. There’s just three little letters that make up a big and important word: WHY.

THE POWER OF RESEARCH

Be Partner Ready

It’s great to go to a corporate prospect with a statistic like ‘75% of your consumers will choose your product over a competitor if it supports CareFlight’ It was very compelling and helped them to secure an $850k partner.

ABUNDANCE MINDSET

Be Partner Ready

com® will give you the best chance of success in winning corporate partners. Are you ready to unlock your potential?

LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

No matter how many corporate contacts you or your board has, how many pitches you make, success will not come unless you’re ready. I spent the Christmas holidays indulging in passion – making stuff (calling it ‘art’ is a bit of a stretch).

Anything Can Happen

Be Partner Ready

There is significant opportunity at present to win corporate partners; the conscious consumer movement has reached its peak [1] , pressuring corporates & brands to embrace CSR & Social Good. Failing to secure a partner after months of hard work is one thing.

WHAT YOU SAY YES TO DETERMINES WHAT YOU SAY NO TO

Be Partner Ready

‘The Yes/No rule’ works in many instances including corporate partnering. Another student spent many hours over-servicing a small corporate sponsor when that time could have been more effectively spent developing a strategy to win high-value partners.

WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?

Be Partner Ready

How that time is spent is also important, which is why we’re proud to partner with R U OK? Find out if your organisation is ready to forge partnerships as good as this one – do our free Readiness Q&A.

INSIGHTS FROM THE INSIDE - PART 1

Be Partner Ready

It makes you reflect on why your organisation wants a corporate partner, and what type of partnership you want.

ASKING QUALITY QUESTIONS

Be Partner Ready

It’s critical that a corporate partner is aligned to your Vision, Mission & Purpose, not just a ‘donor’ that puts money in the bank. Q “WHAT do we offer a corporate partner?” Q “WHO are our perfect partners?”

DO YOU KNOW WHERE YOU'RE GOING?

Be Partner Ready

Corporates are brilliant at solving problems and the majority want to be part of solving societal problems, it’s why they partner with non-profits.

DATA DRIVES DECISIONS

Be Partner Ready

Download the Cavill + Co report written for corporates here (send to your corporate prospects & partners).

The Conscious Consumer Era has arrived. ARE YOU READY?

Be Partner Ready

Savvy corporates will be willing to invest, but will you be ready to partner? Do our Readiness Q&A today to see if your organisation is corporate partnership ready.

WIRES, wombats, a wine – what a way to make a difference!

Be Partner Ready

Finally’ The report finds that 3 out of 4 Australian consumers believe corporates should partner with charities to solve social problems, and half say they will switch to brands that are supporting charities in the next year.

THE SKY ISN'T FALLING - PART 2

Be Partner Ready

If it feels like the sky is falling, purse those lips and get ready to kiss the stars. Because whether it is, or it isn’t, your response will create your reality.

THE SKY ISN'T FALLING - PART 1

Be Partner Ready

Here’s my interpretation of the data as it relates to changemakers who are considering partnering with corporates. There’s always an opportunity on the other side of a crisis, it all depends where you look.

I'VE GOT A (GUT) FEELING

Be Partner Ready

I grew up in a family surrounded by a lot of woo woo. My Auntie was a medium (tv fame no less) and every weekend as my dad drooled over the Page 3 girl in the Daily Mirror, my mum and I would salivate over the horoscope predictions.

Do You Have a Lighthouse Reference Account?

Phoenix Consulting Group

Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. Partners want to be assured that there is a market of customers seeking your product.

A LIFELINE IN LOCKDOWN

Be Partner Ready

A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.

THE FIRST DATE WITH A CORPORATE

Be Partner Ready

Often, through lack of preparedness or robust thinking, they partner with a company that doesn’t value them, creates overservicing and burnout, and are not there for the right reason. Want to know if your organisation is ready to implement a corporate partnerships strategy?

ZERO TO HERO FOR BULLY ZERO

Be Partner Ready

Janet being Janet; took the bull by the horns and pitched and won the partner, adding to her existing partner – socially conscious clothing label Kind is Cool. She is also negotiating with yet another partner, soon to come on board.

Prospecting for Gold

Be Partner Ready

Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out. Identifying corporate prospects is a little like prospecting for alluvial gold.

Know Thy Value

Be Partner Ready

All partnerships work well when each partner brings something of value to the other. Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A.

GETTING THE BOARD ON BOARD

Be Partner Ready

The process puts YOU in the driver’s seat and you’ll do ample due diligence on prospective partners. On the flipside, make it clear that a corporate partnership is far more complex than a philanthropic gift, and that 18 months is a realistic timeframe to secure a new partner.

Do you know why you need a Repeatable Delivery Model?

Phoenix Consulting Group

Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model. Your service partners?

Are You Ready to Create a Channel Partner Program?

Phoenix Consulting Group

Are you an ISV partner looking to create a channel program to accelerate revenue? I’ve partnered with Gary Lam, an expert in partnering with Salesforce ISVs. Why a Partner Program? This is probably not the first time you‘ve thought of creating a partner program.

Identifying Your Target Partner and Defining The Value Exchange

CoSell

Envisioning A Target Partner When you think of an ideal partner, what comes to mind? Instead of igniting conflict, fear, or competition, each partner sees a mutual benefit. Clear Role: Each partner has a clear role in the partnership. What target do partners stand out?

Creating a Repeatable Sales Model in a Targeted Vertical

Phoenix Consulting Group

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

Has your Channel Data Strategy Got You Driving in the Dark?

Channel Incentive Best Practices

Capturing data from a downstream channel and sharing that data appropriately with partners has its challenges. Added to that, most vendors are at least one, if not two steps away from their customers when selling through distribution and channel partners. Partner Program Manager.

How to Drive Impact with Channel Capacity Planning

PLM Alliances

As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Partner capacity versus partner scoring.

How to Use Partner Scoring to Increase Channel ROI

PLM Alliances

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one.

Do You have a Repeatable Sales Model?

Phoenix Consulting Group

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

Impartner’s PRM Solution Helps BigCommerce Drive Partner Growth

Impartner

In new video case study, BigCommerce channel chief says partners’ No. 1 need is to ‘be easily found:’ Impartner makes it easy for partners to merchandise themselves and drive leads. “Most of the time, merchants come because they want the BigCommerce platform before they ever find a partner,” Lindsey said. “Our currency is how we differentiate partners to a customer base that is predominately self-serve. FOR IMMEDIATE RELEASE.