How to Effectively Manage Strategic Partnerships
NOVEMBER 24, 2020
There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. The same study reveals that alliances account for nearly a third of a business’ revenue and value. As this article on Mckinsey has put it, partnerships can be a huge factor in helping companies a) gain access to untapped markets and channels, b) allow two entities to share intellectual property or infrastructure, or c) even reduce risk for both parties.