The Partner/Channel Manager Role—and How It's Changed In The Last 10 Years

CoSell

Curious how the partner/manager role is changing? These days, we’re hearing how many partner/channel managers feel pressure to drive sales directly. Traditional Partner/Channel Manager In the traditional role, a channel manager was a business consultant.

Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers.

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Channel Management – Top Management Secrets IT Sponsors Must Know

ForzaDash

Top Management Secrets IT Sponsors Must Know. Channel management is an important term that IT sponsors should know and understand. They also have equally efficient MSP channel partners and systems to ensure continuing success. How do channel management work?

Impartner Will Showcase Leading Channel Management Technology Solutions at CES 2022

Impartner

The post Impartner Will Showcase Leading Channel Management Technology Solutions at CES 2022 appeared first on Impartner PRM.

Stop Making These 3 Channel Management Mistakes (Podcast)

Magnetrix

Narrator: Welcome to Channel Journeys, the podcast for channel professionals that will enable and inspire you to create your best channel journey ever. Here's your host, Rob Spee, a channel chief on a never ending quest for channel knowledge and adventure.

No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

Crossbeam Blog

If you have a fun house mirror at your desk because, really, there should be ten of you , we see you. co-selling execute

Impartner Solves No. 2 Channel Management Problem: Program Compliance Administration

Impartner

New Impartner Program Compliance Manager first out-of-the-box solution to automate partner tiering, compliance tracking, and tier status and benefit communication to partners. A staggering 60 percent of channel leaders lack confidence partners are segmented into correct tiers; 78 percent of those worry they may be overpaying partners by 20 percent. 1 problem – channel conflict – with our customers reporting globally we reduce that by 80 percent.

Channel Management Technology Leader Impartner Announces New VP of Engineering

Impartner

Newly appointed VP of Engineering Perry Smith brings extensive B2B software engineering management experience including leading engineering teams that have built world-class web, cloud, SaaS and enterprise applications. Salt Lake City, May 26, 2020 – Impartner, the world’s fastest-growing, most award-winning Partner Relationship Management (PRM) and channel management platform provider, announced today the appointment of Perry Smith as VP of engineering.

Transform Your Channel Managers to Rock Star Legends for Their Partner

Successful Channels

Are you ready to help make your channel managers as beloved by their partners as their favorite rock stars? Just imagine the cheers and the concert lighters (or concert lighter apps) glowing in adoration for your channel managers as they roll into your partner’s offices for business planning , scorecarding and QBR work-sessions. Your partners will be queuing up outside your office waiting for a chance to meet with channel managers who have new superstar appeal.

Impartner Announces New Chief Revenue Officer; Expands Executive Team to Capitalize Growth of Channel Management Technology Industry

Impartner

Salt Lake City, Sept 8, 2020 – Impartner, the world’s fastest-growing, most award-winning Partner Relationship Management (PRM) and channel management platform provider, announced today the appointment of SaaS-industry sales powerhouse Bill Curran as chief revenue officer. We’re happy to have him take the reins of the sales organization and, at the same time, to have Mark, who has grown our customer base 10x in recent years, focus on expanding our channel operations.”.

Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

These chats can also be pushed into Slack via the PartnerTap Channel. Channel Management Powerful Partner Ecosystems Strategic Partnerships digitalmarketplace hyperscalers marketplace marketplaceecosystempartners marketplaceecosystems marketplacepartners scalingmarketplaces

Impartner Announces New Chief Financial Officer and VP of Customer Success to Capitalize on Explosive Growth in Channel Management Technology

Impartner

Salt Lake City, March 23, 2020 – Impartner, the world’s fastest-growing, most award-winning Partner Relationship Management (PRM) and channel management platform provider, announced today the appointment of Jonathan Spira as CFO and Scott Taylor as VP of customer success. It’s a privilege to step into this role and help these corporations maximize the value they get from Impartner’s technology solutions and accelerate the performance of their channel operations.”.

Crowdvoicing Pioneer RingLeader Chooses Impartner as Game-Changing Channel Management Solution

Impartner

Key in their go-to-market strategy is using partner channels to distribute the crowdvoicing concept to customers throughout the country. Early on, the company realized they needed a technology to not only manage and optimize partners but also be able to provide training to enable them to explain the concept of crowdvoicing to their customers. The post Crowdvoicing Pioneer RingLeader Chooses Impartner as Game-Changing Channel Management Solution appeared first on Impartner PRM.

Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. Customer Relationship Management.

Impartner Fall ’17 Release Ushers in New Era of Precision in Channel Management

Impartner

Analyst firm SiriusDecisions stresses that vendors have accumulated many channel partner types, yet few have the resources to engage effectively with all of them — until now. Plus, the company’s new asset management system, Impartner SmartContent, means vendors can get exactly the right content to exactly the right partner at exactly the right time, based on their segmentation. Impartner Senior Director of Product Management Gary Sabin echoes this need in the market.

Impartner’s Big Funding Round Is Good News for PRM

Channel Insider

Impartner, a pure-play global leader in SaaS-based channel management solutions, announced a $50 million funding round last week, suggesting a bright future for channel management sales. ” Also read: Top Vendor Risk Management (VRM) Software 2021.

How to craft an ideal partner profile

Chaneltivity

At some point in your career, you’ve probably stumbled across a channel partner that fully engaged with your partner portal, liked all your LinkedIn posts, participated in webinars, and referred you to your best clients.

Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

These chats can also be pushed into Slack via the PartnerTap Channel. Channel Management Powerful Partner Ecosystems Strategic Partnerships digitalmarketplace marketplace marketplaceecosystempartners marketplaceecosystems marketplacepartners scalingmarketplaces

How do I get Partners to use the Partner Portal?

Chaneltivity

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. Things like opportunity management, training, promotions, and communications can be very valuable components of the portal.

Common Channel Blind Spots

Chaneltivity

In the Channel Expert Office Hours series, channel expert Raegan Wilson answers questions about channel management. What are common channel blind spots? The three common channel blind spots include: 1.

Is it time for a Partner Advisory Council?

Chaneltivity

Channel Management Partner Lifecycle Partner RelationshipsPartners have a unique perspective into your customers, competition, and the landscape your products fit into. But what’s the best way to tap into our partners’ insights?

An Ounce of Prevention: Reducing and Mitigating Employee Turnover on Your Channel Team

Chaneltivity

Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. The influx of companies entering the channel presents a unique growth opportunity for professionals with partnering and PRM experience.

Are you ready for PRM?

Chaneltivity

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. But not every company with channel partners benefits from a PRM, so we’ve put together this guide to determine if you’re ready for this next step.

4 Channel Program Practices that Save Time, Money, and Headache

Chaneltivity

In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Give them access to a secure portal to register, manage, and view the deals they are working on.

Staffing your PRM for Success

Chaneltivity

Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term success. Channel Program Details: What’s your current and expected deal registration flow?

Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Channel Marketing and Management Technology

Mindmatrix

Channel marketing and management (CMM) technology helps suppliers provide partners with marketing enablement, resources, programs and tools for driving awareness, generating demand, and building pipeline within partners’ target markets.

Channel Enablement and Marketing for a New Decade

Impartner

In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), seven key trends have emerged that will set the pace for how top channel managers and marketers optimize the performance of their channel in 2020 and beyond.

Why Offline Referrals are Still Important to Brands

Impartner

Impartner Articles Sales Amplifinity Channel Management Channel Model Partner Relationship Management Shadow Partners“The truth is that many successful referrals are made to friends and colleagues that are best unknown to employers, spouses, etc.”

Channeltivity Customers Named ‘5 Star Partner Program’ by CRN

Chaneltivity

CRN, a leading publication focused on the IT channel, has announced their 2019 Partner Program Guide , and Channeltivity is proud to congratulate 7 of our customers for being selected as a 5-Star Partner Program. The channel managers on these teams always impress us, and we are excited to see their outstanding work celebrated: The post Channeltivity Customers Named ‘5 Star Partner Program’ by CRN appeared first on Channeltivity.

Referral Tracking Software and Untapped Lead Generation

Impartner

Without tracking and rewards, management didn’t care, customers didn’t care, and referrals made up only a small fraction of their total leads. Impartner Articles Sales Amplifinity Channel Management Channel Model Partner Relationship Management Shadow Partners

Reporting & Analytics

Mindmatrix

is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem. Mindmatrix has strong analytics and reporting functionality that covers every module of the platform.

Top 10 Ways Impartner Grows Customer Channel Revenue

Impartner

Impartner’s 2019 customer survey reports an average channel revenue increase of 32.3%. Find out how our platform solves the common challenges that companies face when managing their channel. The primary reason for partner attrition is channel conflict.

5 Tips for a Successful Referral Program

Impartner

The most effective way to ensure that your referral pipeline is full is to have a referral marketing plan that utilizes all available communication channels with your customers and partners – who are your referral advocates.

World-Leading Satellite Operator SES Chooses Impartner to Power Global Rollout of Partner Program

Impartner

Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities. If you’re ready for a demo on how Impartner can transform your channel operations, click here.

3 Tips to Working Smarter, Not Harder

Impartner

With workflows and field information fully integrated into the system, the level of effort essential to managing a PRM solution would require the work of one full-time employee. Decide now, to implement proven strategies and effective structure for your channel programs.

Top 3 Reasons Referral Programs Fail

Impartner

Marc Benioff, CEO of Salesforce.com said it best: “Although every company knows customer references are important, most companies have a lax approach to managing them.” Impartner Articles Sales Amplifinity Channel Management Channel Model Partner Relationship Management Shadow Partners

Meet the Impartner Team at Dreamforce 2019

Impartner

We’ll be providing live demos and groundbreaking information about current best practices in the channel as well as insight into our Referral Automation Platform (RAP) and how it can help bring scalability and repeatability to managing referral partners.

Shadow Partners Step into the Mainstream

Impartner

What’s emerged, is a powerful ecosystem of “shadow channel” partners, similar to the Shadow IT phenom of recent years, as these same buyers circumvented traditional IT processes to more nimbly secure technologies of their choice in the manner in which they chose.

4 Ways Sales Can Benefit from Referrals

Impartner

Let’s take a look at key functions that great salespeople all tend to have in common: They Build Referral Channels. They Ask Their Channel for Referrals. They Motivate the Channel. They Nurture the Channel. Track and manage all the workflows so you can measure results.

The 5 Best Practices for Starting a Channel

Impartner

” If you’re building a channel, it’s always best practice to follow best practices. In an excerpt from Impartner’s eBook, “ The Ultimate Field Guide to Starting a Channel ,” here are the five key steps for success: 1. Want to learn more about building a channel?