Integration Partnerships for a Better Partner Experience


Integration partnerships are the key to building better partner relationships. Channel Chief & Chill Impartner Articles Marketing News & Trends Sales Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports


Noted in the report as “driving the partnership economy forward,” scored top marks on its breadth and depth of service offering and highest overall average for company strategy. Attendees will walk away with practical steps to succeed in the new partnership economy.


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3 Little-Known Ways to Engage Your Channel Partners


Channel partners who can offer a customer more: Help partners develop other partnerships. And lastly, how far along in the future do you plan when it comes to managing your channel partnerships ? And that's the foundation of the partnership going forward.

Frost & Sullivan’s Perspective on Zoom’s $14.7 Billion Five9 Acquisition

Frost & Sullivan

Elka Popova, Vice President, Connected Work, says, “Zoom now has a really well-rounded portfolio, especially with regard to the possibility to bundle (and potentially more tightly integrate) Zoom Phone with Five ‘ ‘9’s contact center solutions.

4 major retailers that crushed their revenue goals using partnership marketing


The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Partnerships

From affiliate networks to modern partnerships — an evolution in the works


As the latter became more popular across college campuses, in homes, and at places of business in the mid-1990s, so, too, did the pre-partnership era of affiliate networks and their revenue-generating ways. These qualities are the reason why partnerships are on the rise.