2022

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You Know Nothing of Association Strategy Jon Snow

Partners Preceptors

You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova.

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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

Legal 199
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The Power of Global Innovation Ecosystems in Practice

EGA

The many new challenges facing businesses today may seem daunting, but to someone somewhere they are becoming old hat, having already experienced the quickly changing world of work.

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A Positive Mindset: What Opportunities Can It Bring You??

Peter Simoons

As a coach I often talk to people on a one-to-one basis about their role in business or in their alliances or in their career. I always see a solution for the challenges my clients face.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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What Could Possibly Go Wrong?

Ground Floor Partners

Eventually, every business, no matter how well run, hits a rough patch. While large businesses are used to hiring consultants, and have people and processes in place to get the most out of such consulting engagements, most small business owners do not.

Banking 130

More Trending

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4 habits to reclaim more time in your day

Stellar Partnerships

When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk.

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WHEN EVERY LITTLE BIT COUNTS

Be Partner Ready

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!)

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Three Keys to Hyper-Scale Your Marketplace Ecosystem

PartnerTap

In this article, we give you three quick, actionable steps that will hyper-scale your marketplace ecosystem. Whether you are just starting to scale, or you’re a tech giant that wants to see continued growth within your marketplace, this article will help you reach your goal.

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Don't Say the R Word

Partner Path

It’s like in the Harry Potter books, where they refer to the main antagonist as “he-who-must-not-be-named.” As if just saying Voldemort out loud would conjure his presence. No one wants to say the word recession lest they make it a reality.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Tackling Cybersecurity Challenges in the Hybrid Age

Compare The Cloud

Is technology changing how we work, or is work changing how we use technology?

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WELCOME TO 2022!

Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited.

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The Definitive Guide to B2B Podcasting in 2022

Jake Jorgovan

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. This guide begins with the basics, like the definition of a B2B podcast and why you should consider making one.

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The 2023 Executive Growth Alliance Schedule is out – this is what’s on the agenda of global leaders

EGA

Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

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The Benefits of a Collaborative Culture

Peter Simoons

When we talk about alliances, we tend to focus on the external component: collaborating with other organisations. By itself that is correct, after all alliances are collaborations between two or more organisations to accomplish a goal that one of the organisations cannot achieve on its own.

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What Could Possibly Go Wrong?

Ground Floor Partners

Eventually, every business, no matter how well run, hits a rough patch. While large businesses are used to hiring consultants, and have people and processes in place to get the most out of such consulting engagements, most small business owners do not.

Banking 130
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The End of Sales and Marketing-Led Growth: What You Need to Know

CoSell

Sales and marketing-led growth are heading for a cliff, and every GTM leader knows it. The lead generation channels (email, phone, and InMail) are seeing exponentially diminishing returns

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From helping to belonging

Stellar Partnerships

Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food.

Retail 206
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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NOT ALL MONEY IS CREATED EQUAL

Be Partner Ready

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not?

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The PartnerTap Story: A Company Built to Last

PartnerTap

In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work.

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The Demise of PRM As You Know It

Partner Path

The misunderstood and often overlooked partner portal is (and always has been) the digital face of partner engagement.

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On-premise vs. Cloud: The Implications On Data Security

Compare The Cloud

When a business is considering which Cloud infrastructure is the best fit for their company, there are a number of factors that they need to consider. Over the past decade, Cloud computing has significantly grown in popularity, offering organisations newfound flexibility and scalability.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

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Don Corleone’s Guide to a Strong Network

Partners Preceptors

By John Ricco, MPA, CAE. Convention season is about to kick into high gear. Now that in-person meetings are a “thing” again, many of us will attend events where we hope to create and cultivate relationships.

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Top Podcast Equipment, Gear, and Microphones in 2022

Jake Jorgovan

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows.

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Which Four Bubbles Does Global Peer Collaboration Burst?

EGA

Innovation has top of corporate agendas for over a decade – often with limited results despite leadership training programs, the establishment of innovation hubs, joint ventures, and hackathons for inspiration and insight. While companies invested $358 billion in corporate training in 2020, with $3.5

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What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after.

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Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

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Preparing for a Business Loan

Ground Floor Partners

Is Bank Financing Right for You? Unfortunately, there is no simple answer to this question. Here are a few things bankers look for when they consider a business loan application.

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Episode 36: Scott Lichtenstein, Co-founder, BuyerSight

CoSell

Scott Lichtenstein is an e ntrepreneur and startup executive with experience scaling sales, marketing, and sales operations for B2B & SaaS technology companies.

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10 wishes for International Women’s Day

Stellar Partnerships

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist.