2019

Ten Things to Do For Your Business During the Holidays

Ground Floor Partners

Most businesses slow down once or twice a year, typically either around the holiday season starting in November, or in late summer. Whenever your slow season is, it is a good idea to take advantage of this time to regroup, reconnect, and recharge.

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How to Pick the Right Attorney for Your Startup

B Plans

This article is part of our “ Business Startup Guide ” – a curated list of our articles that will get you up and running in no time! Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model , your market opportunity, and most importantly, your fundraising and exit strategy.

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Ed Rigsbee’s Raw & Unedited with Dwight Holcomb: Lean Membership Marketing

Rigsbee Research

? [link] Ed Rigsbee, CSP, CAE, interviews Dwight Holcomb, author, “The Lean CMO-How Small Marketing Budget Can Produce Big Results” featuring Five Marks of the Lean CMO 1. Always Learning 2. Lightning-Fact Results 3. Positive ROI 4. Know Your Niche 5. Efficient and Effective Campaigns Three Codes to Thinking Lean 1. Asking the Right Questions […].

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Lesson learned from Explainify's amazing process

Jake Jorgovan

Recently, I worked with Explainify on an explainer video for Lead Cookie. It's always amazing how whenever you become a customer of another company, you pick up tips and tricks on how you can improve your own.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

How Collaboration Can Cure Most Marketing Project Ills

MMI Inc

A project is a project. While everyone seems to think their projects are different, this simply isn’t true. After training Read More ?. The post How Collaboration Can Cure Most Marketing Project Ills appeared first on Matrix Management Institute. Project Leadership

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Introducing SafeLife: Safety Benchmarks for Reinforcement Learning

Partnership on AI

The Partnership on AI (PAI) is today releasing SafeLife – a novel reinforcement learning environment that tests the safety of reinforcement learning agents and the algorithms that train them. SafeLife version 1.0

Why Offline Referrals are Still Important to Brands

Impartner

“The truth is that many successful referrals are made to friends and colleagues that are best unknown to employers, spouses, etc.” ” Why Offline Referrals Are So Important.

Managing Ecosystems — ASAP Webinar

Alliance Strategy

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. This 35 minute video covers: The post Managing Ecosystems — ASAP Webinar appeared first on Alliance Strategy. Alliance Constellations (MA) Alliance Management (MA) Online Course 2

We Need All of our Alliances to be Agile!

Phoenix Consulting Group

In early 2018, my colleague Laura Powers, an Agilest Icon, and I held a workshop on Agile Partnering. One of our attendees was Kristina Scott, Sr. Director Partner Enablement, Marketing, Operations at Seclore. Seclore is an emerging security software startup with a broad ecosystem of channels, technology alliances and OEMs. A year after the workshop, Kristina remarked “Thinking back to the workshop, I’ve come to appreciate that “we need all of our alliances to be agile.”. “We

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Master video calling

SamePage

Video calling is one of our crucial collaboration features. To be in touch is especially vital for co-located offices. During the last few weeks, we have been working hard improving our video calling solution. Language. Undefined

Understanding Market Research

Ground Floor Partners

Market Research: The action or activity of gathering information about consumers’ needs and preferences. Google Dictionary). Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines.

How To Achieve Better-Together Partnerships

Successful Channels

Like chocolate and peanut butter or caramel and sea salt, your partnerships can be the best and the most complementary relationships possible. Imagine if all your channel partnerships were 1+1=5 where both parties win all the time. This is not as elusive as you may think.

Thank You just isn't enough

Collaboration LLC

It is hard to believe we are ending another year and beginning not only another year but another decade – how did 2020 get here so fast. As time continues to accelerate faster these days, I find that it is important to take time to reflect over the last year.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire - Partnership

Use this audit checklist to evaluate and improve the effectiveness of your recruiting process-related content. I’m not the first one to say that recruiters, human resources professionals and marketing specialists should team up to create content that engages top talent in your recruitment process.

How to Break Down Silos Through Training

MMI Inc

A silo is a vertical area that operates on its own. It serves its own interests. It’s focused on its Read More ?. The post How to Break Down Silos Through Training appeared first on Matrix Management Institute. Training

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Cisco Partner Summit – DevNet

Partner Path

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. In this short video, listen to her chat about Cisco DevNet, the developer program that delivers APIs, SDKs and sandbox to developers. It's critical that partners have the ability to build solutions and create customer outcomes. Industry Perspective

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PAI and First Draft Launch Research Fellowship on Media Manipulation

Partnership on AI

Co-authored by Claire Wardle , Founder and Co-Director, First Draft AI technologies for media manipulation are becoming increasingly sophisticated, enabling the creation of fake videos that are difficult to detect as fake with the naked eye.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

How to Successfully Enable Your Partners

Impartner

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 6: Partner Enablement – 2020 and Beyond. I was recently asked to discuss “Partner Enablement” with the additional caveat of looking at “2020 and beyond”. Interesting challenge!

Ecosystems and Platforms — LinkedIn Learning Course

Alliance Strategy

By Ben Gomes-Casseres | Online course on Lynda.com | This conversation with Ben demystifies ecosystems and platform strategies. It builds. The post Ecosystems and Platforms — LinkedIn Learning Course appeared first on Alliance Strategy. Alliance Constellations (MA) Alliance Design (MA) Alliance Strategy (MA) Online Course

Why Principles-Based Collaboration Is Essential For Agile Ecosystems

Phoenix Consulting Group

as published in Forbes.com. As we enter an “Era of Ecosystems,” we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships.

Five CSR Trends Every Company Can Get Behind

CPS

Originally posted on Forbes.com CommunityVoice . Written by: Amanda Ponzar. With recent data breaches, global riots, government shutdowns, rising nationalism, international tensions, crippling inequality, fear of artificial intelligence replacing jobs — the list goes on — even the most positive person can feel discouraged, unable to see a way forward. The 2019 trends in corporate social responsibility (CSR), however, can give us hope for a brighter future ahead.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Should You Scale Your Business?

Ground Floor Partners

So you started your own business, grew it to the point where you are now making a modest income, and you finally went on a vacation for the first time in five years. Revenue has increased for the past few years, the business is generating a small profit, and you have several employees. Are you ready to take it to the next level and scale your business by a factor of five, ten or twenty?

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A Channel Marketer’s Fantasy: Closed Loop ROI Management

Successful Channels

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes.

Celebrating our Clients and 16 Years on the Central Coast

Collaboration LLC

I’m honored to share that Collaboration Business Consulting is celebrating its “SLO Sweet 16” this month. That’s 16 wonderful years in San Luis Obispo, out of the 24 total that Collaboration has been in business.

ExactHire and BountyJobs Partner to Connect Employers to Search Firms

ExactHire - Partnership

ExactHire, provider of robust applicant tracking system and employee onboarding software solutions for small and medium employers, recently announced a strategic partnership with BountyJobs, Inc.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

The Great Restructuring Hoax: Don’t Fall for this Scam One More Time

MMI Inc

Organizations spend a million dollars or more restructuring only to find they need to do it again in two or Read More ?. The post The Great Restructuring Hoax: Don’t Fall for this Scam One More Time appeared first on Matrix Management Institute. Restructuring

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Cisco Partner Summit – Customer Success

Partner Path

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. On day two, she listened to numerous roundtables where the terms customer experience, customer success, customer satisfaction and customer lifecycle were used interchangeably. AHHHH! Listen to her short video explaining why these are all different and then focus in on the critical element of customer success. Industry Perspective

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How Should Human Rights Advocacy Balance the Opportunities & Risks of Artificial Intelligence?

Partnership on AI

How might artificial intelligence (AI) technology be best leveraged for human rights causes while also mitigating the risks? Are resource-constrained human rights organizations able to tap into this technology, and are there particular applications where AI will create the most impact?