2019

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How to Pick the Right Attorney for Your Startup

B Plans

This article is part of our “ Business Startup Guide ” – a curated list of our articles that will get you up and running in no time! Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model , your market opportunity, and most importantly, your fundraising and exit strategy.

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Lesson learned from Explainify's amazing process

Jake Jorgovan

Recently, I worked with Explainify on an explainer video for Lead Cookie. It's always amazing how whenever you become a customer of another company, you pick up tips and tricks on how you can improve your own. In this article, I share some of the things I learned from Explainify's productized process for creating an explainer video. But before that, be sure to watch their 60-second explainer video below so that you can see the quality of the output.

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Ten Things to Do For Your Business During the Holidays

Ground Floor Partners

Most businesses slow down once or twice a year, typically either around the holiday season starting in November, or in late summer. Whenever your slow season is, it is a good idea to take advantage of this time to regroup, reconnect, and recharge. Here are ten things you can do to get the most out of this down time. Research. The one thing you can be absolutely sure of in life is that things change.

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Ed Rigsbee’s Raw & Unedited with Dwight Holcomb: Lean Membership Marketing

Rigsbee Research

? [link] Ed Rigsbee, CSP, CAE, interviews Dwight Holcomb, author, “The Lean CMO-How Small Marketing Budget Can Produce Big Results” featuring Five Marks of the Lean CMO 1. Always Learning 2. Lightning-Fact Results 3. Positive ROI 4. Know Your Niche 5. Efficient and Effective Campaigns Three Codes to Thinking Lean 1. Asking the Right Questions […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Types of Toxic Leaders and How to Deal with Them

MMI Inc

Everyone knows at least one toxic leader—one who poisons not only their own pond but every person and team they Read More ?. The post 5 Types of Toxic Leaders and How to Deal with Them appeared first on Matrix Management Institute.

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Managing Ecosystems — ASAP Webinar

Alliance Strategy

By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. This 35 minute video covers: The post Managing Ecosystems — ASAP Webinar appeared first on Alliance Strategy.

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PAI and First Draft Launch Research Fellowship on Media Manipulation

Partnership on AI

Co-authored by Claire Wardle , Founder and Co-Director, First Draft AI technologies for media manipulation are becoming increasingly sophisticated, enabling the creation of fake videos that are difficult to detect as fake with the naked eye. As we approach 2020, manipulated and synthesized videos not only threaten election integrity around the world, but also the promulgation of truth in general.

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Master video calling

SamePage

Video calling is one of our crucial collaboration features. To be in touch is especially vital for co-located offices. During the last few weeks, we have been working hard improving our video calling solution. Language.

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Why Offline Referrals are Still Important to Brands

Impartner

“The truth is that many successful referrals are made to friends and colleagues that are best unknown to employers, spouses, etc.” Why Offline Referrals Are So Important. Some of our most successful clients, giant household name brands, have built powerful referral programs around our platform’s remarkable capability to handle and reward offline referrals.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Channeltivity Announces Channel Champions Series

Chaneltivity

Celebrates Expertise and Success in the Channel. Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced their Channel Champion interview series, designed to highlight high achieving channel professionals within the technology industry. “With over 30,000+ channel professionals in the Channeltivity ecosystem, we have the pleasure of working with a wide variety of impressive individuals in the spac

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We Need All of our Alliances to be Agile!

Phoenix Consulting Group

In early 2018, my colleague Laura Powers, an Agilest Icon, and I held a workshop on Agile Partnering. One of our attendees was Kristina Scott, Sr. Director Partner Enablement, Marketing, Operations at Seclore. Seclore is an emerging security software startup with a broad ecosystem of channels, technology alliances and OEMs. A year after the workshop, Kristina remarked “Thinking back to the workshop, I’ve come to appreciate that “we need all of our alliances to be agile.”.

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How To Achieve Better-Together Partnerships

Successful Channels

Like chocolate and peanut butter or caramel and sea salt, your partnerships can be the best and the most complementary relationships possible. Imagine if all your channel partnerships were 1+1=5 where both parties win all the time. This is not as elusive as you may think. All your partnerships can be as good as donuts and coffee, or any of these examples above if both parties are committed to each other’s success.

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Should You Scale Your Business?

Ground Floor Partners

OK. So you started your own business, grew it to the point where you are now making a modest income, and you finally went on a vacation for the first time in five years. Revenue has increased for the past few years, the business is generating a small profit, and you have several employees. Are you ready to take it to the next level and scale your business by a factor of five, ten or twenty?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Thank You just isn't enough

Collaboration LLC

It is hard to believe we are ending another year and beginning not only another year but another decade – how did 2020 get here so fast. As time continues to accelerate faster these days, I find that it is important to take time to reflect over the last year. As I ventured on this reflection journey of 2019, I realized I had a heart full of gratitude.

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How Collaboration Can Cure Most Marketing Project Ills

MMI Inc

A project is a project. While everyone seems to think their projects are different, this simply isn’t true. After training Read More ?. The post How Collaboration Can Cure Most Marketing Project Ills appeared first on Matrix Management Institute.

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Cisco Partner Summit – DevNet

Partner Path

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. In this short video, listen to her chat about Cisco DevNet, the developer program that delivers APIs, SDKs and sandbox to developers. It's critical that partners have the ability to build solutions and create customer outcomes.

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Ecosystems and Platforms — LinkedIn Learning Course

Alliance Strategy

By Ben Gomes-Casseres | Online course on Lynda.com | This conversation with Ben demystifies ecosystems and platform strategies. It builds. The post Ecosystems and Platforms — LinkedIn Learning Course appeared first on Alliance Strategy.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How Should Human Rights Advocacy Balance the Opportunities & Risks of Artificial Intelligence?

Partnership on AI

How might artificial intelligence (AI) technology be best leveraged for human rights causes while also mitigating the risks? Are resource-constrained human rights organizations able to tap into this technology, and are there particular applications where AI will create the most impact? PAI Partner, Intel – along with other distinguished voices from Arizona State University, Numina, and Benetech – explored this set of questions in a PAI convened panel at the recent AAAS Science, Tech

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How chat apps approach threads and why they fail

SamePage

It happens to all chats with multiple people eventually. Several distinct questions get asked at the same time, and people start chatting about them one over another. Various topics get discussed, replied, argued about, forgotten, lost, found, started over, argued about again, and so on. It's easy to get lost and hard to escape without a headache.

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How to Successfully Enable Your Partners

Impartner

Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 6: Partner Enablement – 2020 and Beyond. I was recently asked to discuss “Partner Enablement” with the additional caveat of looking at “2020 and beyond”. Interesting challenge! I know this is critical for many organizations who work with a channel, whether these have tens of local partners or tens of thousands of partners, globally.

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The 4Ps to Partner Process Automation Readiness

Chaneltivity

When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and should be reviewed even when you’re adding new automated functionality to an existing program, such as MDF or Lead Distribution.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Why Principles-Based Collaboration Is Essential For Agile Ecosystems

Phoenix Consulting Group

as published in Forbes.com. As we enter an “Era of Ecosystems,” we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. I believe the partner management processes that have been developed as a profession are still relevant, but we do need to rethink how we apply them. Nine-way governance models just aren’t efficient and agile.

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A Channel Marketer’s Fantasy: Closed Loop ROI Management

Successful Channels

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted outcomes. It is particularly anxiety producing to invest in marketing or sales actions, where the supplier marketer has little control over how it is planned, executed or measured. Channel executives today are being measured on the return they can generate on all channel investments and need more certainty in the way this process is managed.

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Understanding Market Research

Ground Floor Partners

Market Research: The action or activity of gathering information about consumers’ needs and preferences. (Google Dictionary). Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines. Look at a few competitors, find out what their pricing is, find out where they are selling their products and services, and look up a few customer reviews.

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Celebrating our Clients and 16 Years on the Central Coast

Collaboration LLC

I’m honored to share that Collaboration Business Consulting is celebrating its “SLO Sweet 16” this month. That’s 16 wonderful years in San Luis Obispo, out of the 24 total that Collaboration has been in business. It’s incredible to think about the impact our organization has made on countless others on the Central Coast — and, likewise, the support the community has given to us.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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How to Break Down Silos Through Training

MMI Inc

A silo is a vertical area that operates on its own. It serves its own interests. It’s focused on its Read More ?. The post How to Break Down Silos Through Training appeared first on Matrix Management Institute.

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Cisco Partner Summit – Customer Success

Partner Path

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. On day two, she listened to numerous roundtables where the terms customer experience, customer success, customer satisfaction and customer lifecycle were used interchangeably. AHHHH! Listen to her short video explaining why these are all different and then focus in on the critical element of customer success.

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PODCAST: Why You Need An Alliance “Constellation”

Alliance Strategy

Hosted by Pam Harper and Scott Harper | Originally published on Growth Igniters Radio with Pam Harper and Scott Harper®. The post PODCAST: Why You Need An Alliance “Constellation” appeared first on Alliance Strategy.