April, 2024

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.

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Is the juice worth the squeeze?

Partner Path

Putting in the work on PRM tools pays off. Your PRM, known as the Partner Portal to your partners, should hold all the sales tools, automated processes, and enablement necessary to help partners sell your joint value proposition (and deliver on it). That’s easy to write, but in reality, it’s more complex. Anyone who has been through the experience of solution evaluation, implementation, change management and ensuring post-launch success has at some point asked themselves whether “the juice is wo

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How to Market, Promote & Grow Your Podcast Audience to Increase Listeners

Jake Jorgovan

“How do I promote my podcast to get thousands of downloads per episode?” is one question I often get asked in my work with Content Allies. Through the work I do advising podcast agencies, and through the podcast ads company I run, Listen Network , I am spending most of my days helping companies grow their podcast audience. My answer is building an audience for your podcast can seem daunting, but with the right strategies, you can attract new listeners and grow your following over time.

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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. Today, this is more applicable than ever. Many companies include alliances & partnerships as a critical pillar in their overall strategy to achieve their growth ambition.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Five Reasons Consortia Thrive with IEEE-ISTO

ISTO / IEEE

In the dynamic landscape of technology and innovation, consortia play a pivotal role in driving collaboration and fostering market advancements. Among the facilitators of successful consortia, IEEE-ISTO continues to be a key enabler. Here are five compelling reasons why consortia find success and thrive when partnered with IEEE-ISTO. 1. Industry-Leading Expertise At the heart of ISTO’s success lies its industry-leading expertise.

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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 1

Be Partner Ready

Some phrases just become part of everyday language. Many come from Shakespeare but occasionally a comedian says something so funny it’s embraced by the world over. John Cleese is a comedian best known for (TV show) Fawlty Towers but before that he was in a group called Monty Python, with 4 other comic geniuses. In the cult film The Life of Brian he asks “what did the Romans ever do for us?

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What is Comp Neutrality and why does it matter?

Partner Path

Deciding how to tackle sales compensation is no easy task. A participant in our recent partnering executive roundtable asked the group: “Are you in favor of or opposed to creating compensation neutrality for your direct field team?” Without missing a beat (and to my surprise), almost half of the roundtable participants said they were against ‘comp’ neutrality.

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Podcast Marketing Strategy 101 - Tactics for both organic & paid podcast growth

Jake Jorgovan

This article covers everything I’ve learned from working at Content Allies , one of the top B2B podcast agencies and Listen Network , the most advanced ads network for podcasts looking to grow their audience, listenership and downloads. With the increasing popularity of podcasts and the competition for listeners, it's essential to have a well-rounded podcast marketing strategy in place.

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What Business Leaders Really Think About Generative AI

INSEAD Knowledge

With its potential to transform life as we know it, generative AI (gen AI) has taken the world by storm. Beneath the hype, knowing how people are using the technology and their attitude towards it could help us anticipate its trajectory. A new INSEAD survey of managers and executives across industries and continents may offer some clues.The survey of some 1,200 INSEAD alumni illustrates that corporate decision-makers and employees alike are embracing the transformative technology.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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IEEE-ISTO Announces Formation of the Waveform Architecture for Virtualized Ecosystems (WAVE) Consortium

ISTO / IEEE

PISCATAWAY, N.J., March 18, 2024: IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the WAVE Consortium. Waveform Architecture for Virtualized Ecosystems (WAVE), created under the auspices of IEEE-ISTO, envisions a future where SATCOM networks are built on agile, scalable, and cost-effective commodity platforms, enabling rapid acceleration of inno

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4 partnership pop stars – which one are you?

Stellar Partnerships

Social media is full of quizzes that are a wonderful time waster, especially if you’re waiting for a train. At any given time I’ve explored what type of potato I am, my ideal spirit animal or my chances of surviving a zombie apocalypse (spoiler alert- unlikely to make it through teatime). Through all of our conversations with non-profits working valiantly to build a partnerships program we’ve identified four types of approaches.

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EMBRACING THE STUDENT MINDSET

Be Partner Ready

It’s no secret that recruitment and retention of talented people within the non-profit sector is challenging. Staff turnover in 2023 was at 9% [1] (working with non-profits for almost 30 years, I reckon it’s much higher). I believe it has much to do with three things: 1) insufficient support 2) little opportunity for advancement and 3) overwork.

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AWS to Cut Hundreds of Sales, Marketing, and Store Tech Jobs

Channel Insider

Amazon Web Services (AWS) has announced significant restructuring measures affecting its global sales, marketing, and physical stores technology teams. The tech giant plans to cut several hundred roles across these three divisions to streamline its operations and concentrate efforts on key strategic areas. Redundancies in several job families, such as program management and sales operations, have contributed to the decision for layoffs.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top Physical Therapist (PT) Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Dealing with the landscape of healthcare employment can be as complex as the field itself, particularly for physical therapists on the hunt for their next opportunity. Whether you're a recent graduate eager to break into the industry or an experienced PT looking to pivot your career path, finding the right recruiter or staffing agency can make all the difference.

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Are Boards Forward-Thinking Enough in this Disruption Era?

INSEAD Knowledge

The old assumption that the past informs the future no longer holds true in an era marked by unparalleled speed and deep-rooted uncertainty. Corporations today face an environment that require boards to recalibrate their governance approach.Indeed, our collaborative board research with BCG, Heidrick & Struggles and INSEAD has identified significant challenges in long-term strategic planning.

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The recession-proof influencer: How to thrive when marketing spend dries up

Impact

As a creator, you have a lot to offer brands in a tough economic climate. But with limited funds, brands may be more picky about who they work with and eager to see results from their partnerships. With inflation rising, 76 percent of consumers are trading down their purchases to less expensive or higher value options. That trickles up to businesses that need to trim budgets and grow their businesses on less.

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5 tips for success with corporate foundations

Stellar Partnerships

Corporates have been busy setting up their own charitable foundations. These foundations are tax effective vehicles for corporate giving, allowing them to maximise the value of their own contributions and those of staff and customers. It means a more consistent allocation of funds for non-profit investments that are quarantined from the usual corporate budget fluctuations.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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MEET THE HUMANS BEHIND BEPARTNERREADY.COM®: PERKO

Be Partner Ready

It was 2018. I was burned out and on the verge of walking away from the business I’d built up over 23 years. I’d moved from Melbourne to a small country town in Victoria (for love and a balanced lifestyle). Let the team go, working alone for the first time in years, struggling with technology & loneliness. I hated every minute of it.

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Data Breach Response Plan for MSPs: Complete Guide

Channel Insider

An MSP data breach response plan is a detailed blueprint that specifies how to protect against an intrusion with guidelines on what to do in the event of a suspected or confirmed intrusion. Besides disrupting a managed service provider’s operations, a successful breach would put all of its customers at risk, especially if the intruders gained access to the service’s professional services automation (PSA) and remote monitoring and management (RMM) platforms.

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Top Temp Agencies, Staffing Agencies, & Employment Agencies in Kansas City, Missouri

Jake Jorgovan

Navigating the job market can often be an intimidating experience, whether you're just starting your career or seeking a fresh opportunity. In Kansas City, Missouri, several staffing and employment agencies provide vital support to job seekers, connecting them with positions that fit their skills and aspirations. This article rounds up the top 11 temp agencies, staffing firms, and employment agencies in the area, each offering unique services to help you advance your career.

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Unleash the Power of SEO GPT: Why It Helps Elevate Your SEO Game!

SEO Magazine

Dive into the future of content creation with SEO GPT, a game-changer that transcends traditional GPT capabilities. This cutting-edge tool leverages advanced machine learning and deep learning to produce unique, top-tier content quickly. By doing so, you gain valuable time for other vital tasks while maximizing your content marketing strategies. Understanding SEO GPT Capabilities SEO GPT transforms content creation by leveraging the advanced GPT language model, optimized for crafting keyword-ric

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Cybersecurity Threats Loom Large for Vietnam's Financial Sector

TRG Blog

Financial institutions around the globe are under constant attack from cybercriminals , and Vietnam's financial sector is no exception. These attacks are becoming increasingly sophisticated , evolving alongside the nation's rapid digital transformation.

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The 3-second rule for great negotiations

Stellar Partnerships

Primary school teachers are the gold standard negotiators. When you’re wrangling a room full of 6-year-olds your day is filled with endless micro negotiations. At any given time Braden is licking the Playdoh, Jayden won’t eat his lunch and Kayden will only write his letters if he has the shiny pink pencil. Achieving a Middle East peace deal would be much easier if only the UN employed teachers as negotiators.

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How Healthy is Your Professional Services Organization?

Vantage Partners

Annual physicals and preventive care are common for individual health. It helps prevent diseases and treat issues before they metastasize. They provide peace of mind and an early warning system of trouble.

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Salesforce Enhances Data Usability with Spring ‘24 Data Cloud Release

Channel Insider

Salesforce delivers a suite of new features that optimize data accessibility across its CRM applications and other business systems organizations regularly use in its latest Data Cloud platform release. The updates to the company’s hyperscale data platform enable users to create highly tailored customer experiences that integrate data from the platform with Salesforce’s Einstein AI platform to drive predictive insights that accelerate business outcomes.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Tax Benefits for Employers: Navigating 401k and Pension Contributions

Jake Jorgovan

Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. This article simplifies the process and offers clear guidance on optimizing 401k and pension contributions.

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Efficiently Elevate Your Content: Harnessing SEO GPT 2’s Impactful Writing Features

SEO Magazine

In today’s digital landscape, standing out with compelling content is more critical than ever. SEO GPT 2, a state-of-the-art AI writing tool, is here to revolutionize the process of crafting articles. By diving deep into vast data pools, it extracts relevant facts and insights essential to creating informative content. This process lays a solid foundation and ensures each piece flows logically from start to finish.

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A Simple Phrase for Getting Better Help

INSEAD Knowledge

Giving and receiving help are essential aspects of organisational life, whether that’s providing career advice or soliciting a colleague’s input on a tricky technical problem that you just can’t solve on your own. Through help exchange, individuals gain access to ideas, resources and relationships that help them complete tasks more efficiently and effectively than if working alone.However, a growing body of research has documented various ways in which people routinely fail to seek or offer help

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