Binfire Collaboration Blog
MAY 14, 2025
More organizations are adopting hybrid cloud environments to balance the flexibility of cloud platforms with the control of on-prem infrastructure. This model offers better scalability, cost management, and workload distribution. But it also creates new challenges. With data and applications spread across multiple systems, security teams have to protect a wider attack surface.
Mindmatrix Blog
MAY 14, 2025
Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. These distinct relationships require tailored strategies, workflows, and systems to succeed. Thats why having the right PRM software is crucial. Traditional Partner Relationship Management platforms were built for the channelstructured programs, repeatable sales motions, and programmatic incentives.
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Channel Insider
MAY 14, 2025
Data infrastructure company NetApp and Intel have partnered to deploy NetApp AIPod Mini, a solution to streamline enterprise adoption of AI inferencing. The two companies are addressing challenges involved with deploying AI, such as cost and complexity, at the department and team level. Integrated AI inference from two tech powerhouses Through this partnership, NetApp and Intel will be able to provide organizations with an integrated AI inferencing solution built on an intelligent data infrastru
ZinFi
MAY 14, 2025
The Art of Scaling Culture: Building Like a Product, Letting Go Like a Leader In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, engages in a rich conversation with Gleb Budman, Founder and CEO of Backblaze. What begins as a simple entrepreneurial story evolves into a masterclass on the art of scalinga deliberate, multifaceted journey that extends far beyond growing revenues or adding headcount.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
MAY 14, 2025
Cato Networks, a leader in SASE solutions, recently announced a new capability to transform IT operations with Cato Autonomous Policies. Engine aims to analyze and improve SASE policies The new capability is built into the Cato SASE Cloud Platform. It is a SASE-native policy analysis engine built to optimize and improve all SASE policies, including security, access, and networking.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
MAY 14, 2025
Hewlett Packard Enterprise (HPE) recently announced the expansion of its advanced private cloud portfolio to combine flexible, enterprise-grade software for virtualized workloads and unified cloud management for customers through HPE Morpheus Software. Among the features of the expansion are: HPE Private Cloud Business Edition is now available with HPE Morpheus VM Essentials, which reduces up to 90 percent of VM license costs with multi-hypervisor support and self-service cloud consumption.
SFE Partners
MAY 14, 2025
Discover how to turn your existing tools into a powerful growth engine with Maximizing Your Tech Stack: A Strategic Guide to Sales Enablement and Growth from SFE Partners. This practical guide breaks down the five core components of a successful tech stack and shows how aligning people, processes, and platforms can drive revenue, improve forecasting, and reduce costs.
Channel Insider
MAY 14, 2025
Scale Computing took time from its annual flagship event in Las Vegas to share key success metrics from the past year and promote how it will enable channel partners of the future this week. Vendor touts SC//Platform as AI-ready, targets broader market following year of growth Scale Computing seems ready to throw its hat in the AI ring. While hosting its //Platform conference in Las Vegas this week, the vendor released new information that positions its various solutions as the backbone for orga
ZinFi
MAY 14, 2025
Event to Unveil the Next Phase of PartnerOps Framework with a Focus on Scalable Growth Through Ecosystem Collaboration. Pleasanton, CA May 14, 2025 ZINFI Technologies, Inc. , a global innovator in Unified Partner Management (UPM) and PRM solutions, has announced the next event in its worldwide PartnerOps Symposium Series will take place in Tampa, Florida.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
MAY 14, 2025
HP Inc. recently announced new benefits through its Amplify partner program to assist partners with navigating the evolving demands of the future of work with smarter, more connected experiences. Among these new enhancements are the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions, and the expansion of the Amplify AI program.
ClearPoint Strategy
MAY 14, 2025
Find the best reporting and dashboard tools to enhance your strategy execution. Learn how to evaluate features, usability, and integration for optimal results.
ZinFi
MAY 14, 2025
Leading Global Partner Programs Transformation at Scale In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Craig Patterson , Global Channel Chief at Exabeam, to discuss the intricacies of transforming and scaling global partner programs. With over two decades of experience building high-performing partner ecosystems, Craig shares valuable insights from his leadership journey across the telco, cloud, and cybersecurity sec
ClearPoint Strategy
MAY 14, 2025
You may not even realize it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Partner Path
MAY 14, 2025
5 Questions to Plan a Successful Partner Advisory Council In todays high-pressure sales environment where revenue targets soar while budgets tighten technology vendors need to stay closer than ever to market signals. But how do you stay truly in touch when your go-to-market model depends on partners?
Jake Jorgovan
MAY 14, 2025
Global digital ad spend is expected to surpass $730 billion in 2025. Competition is brutal. Media buying dictates how far your ad dollars go. The wrong agency wastes your budget. The right one maximizes every cent. You need an agency that understands real-time bidding, audience segmentation, and platform-specific nuances. Many claim expertise, but few deliver results.
ClearPoint Strategy
MAY 14, 2025
You just wrapped a strategy meetingideas were flying, actions were agreed on, and someone promised to send the minutes. A week later? Silence.
Jake Jorgovan
MAY 14, 2025
Hiring teams now spend 42% of their time just scheduling interviews, while 65% of candidates say a poor interview experience makes them walk away. One proven way to improve both efficiency and candidate experience is by using structured interviews. Research from Harvard Business Review shows that organizations adopting structured interviews and scoring systems are 24% more likely to hire successful employees.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ClearPoint Strategy
MAY 14, 2025
North Carolina is setting the bar for strategic planning in state government. Turn OSBMs planning framework into action with ClearPoint!
Jake Jorgovan
MAY 14, 2025
Performance marketing is a results-driven advertising strategy. Thats why, in many cases, performance advertisers prefer to pay only when specific actions like clicks or conversions happen. They focus more on sales than on awareness. For them, it's all about the results. In 2024, 80% of marketers put some of their ad budgets into search, social, display, and remarketing ads.
Impact
MAY 14, 2025
Relationships are the lifeblood of affiliate marketingand thats what makes industry events a goldmine of opportunities. These events allow brands, publishers, creators, and agencies to turn conversations into partnerships, gather industry intelligence, and drive measurable ROI. But too often, professionals return from these events with little more than business cards, vague promises, and minimal results to show for their investment of time and resources.
Jake Jorgovan
MAY 14, 2025
The Vice President (VP) of Marketing is one of the most impactful hires a company can make. In 2024, 59% of marketing leaders identified revenue generation as a top strategic priority. This illustrates the direct impact of the role on business growth. To attract the right person, you need clarity, not just on responsibilities, but on the actual cost and required skills.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Jake Jorgovan
MAY 14, 2025
By 2030, AI-driven processes are projected to contribute $15.7 trillion to global GDP. Organizations are no longer piloting AI; theyre weaving it into core workflows and products. 82% of companies worldwide are now leveraging or evaluating AI. This is driving many to create Chief AI Officer (CAIO) roles to steer their AI strategy and implementation.
Jake Jorgovan
MAY 14, 2025
Spending on digital transformation (DX) is projected to grow from 2.5 trillion U.S. dollars in 2024 to 3.9 trillion U.S. dollars by 2027. As technology investments continue to rise, companies are turning to fractional Chief Technology Officers (CTOs) to access high-level expertise without the cost of a full-time hire. In fact, 72% of CEOs plan to increase their use of fractional leaders across various domains.
Jake Jorgovan
MAY 14, 2025
In 2025, user-generated content (UGC) is a game-changer for marketing. Companies are keen on UGC agencies that help capture genuine content which really clicks with people. Here's a telling stat: 93% of marketers agree that UGC beats the pants off traditional ads. Whats more , ads with UGC see click-through rates that are four times higher. So, picking a top-notch UGC agency isnt just a nice-to-have; its crucial if you want to build trust and keep your audience engaged.
Jake Jorgovan
MAY 14, 2025
The health and wellness industry is booming, set to hit almost $9 trillion by 2028. People are paying more attention to their well-being and preventive care than ever before. Paid social advertising is a game-changer for wellness brands looking to break into this growing market. Creating targeted campaigns on various platforms is your key to ramping up consumer interest and engagement.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
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