February, 2024

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Four Partnering Trends Taking Off in 2024

Partner Path

Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems. Consider how these trends may impact or improve your partner program.

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Top 10 DevOps Recruiters, Staffing Agencies, Headhunting, and Search Firms

Jake Jorgovan

The quest for the right talent in the DevOps sphere is more demanding than ever before. This field, blending software development with IT operations for faster and more reliable software delivery, requires individuals who are both technically proficient and also adaptable and collaborative. DevOps recruiters, staffing agencies, headhunting, and search firms play a pivotal role in connecting businesses with these unique talents, ensuring that companies remain competitive and innovative in a rapid

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Alliance Success: Isn’t It All About Communication?

Peter Simoons

From a high-level perspective, alliances & partnerships can be seen as relationships established between organisations to reach a particular goal that one of the parties cannot (easily) achieve alone. At least that’s the definition! When taking a closer look, I would argue that alliances & partnerships are relationships between the people involved.

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Co-Sell Transformation Tech Stack

PartnerTap

Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires the right people, technology, and best practices. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation service

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leveraging Consortia Collaboration for Technology Adoption

ISTO / IEEE

Unlocking Success: Leveraging Consortia Collaboration for Technology Adoption In today’s fast-paced technological landscape, the success of a new innovation often relies on widespread adoption across a range of industry stakeholders. Whether you are a startup breaking into the market or an established player introducing a groundbreaking solution, one strategy that can significantly amplify your reach is leveraging a consortium to help accelerate the market adoption of your technology.

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3 Takeaways from Impartner Multiply

Partner Path

Make holistic partner program changes while optimizing operations. Traveling in from both sides of the pond, the PartnerPath team ventured to Miami for the Impartner Customer Conference, Multiply , this week. As Partner of the Year, we know a lot about Impartner , but there’s always a surprise or three at these conferences. Here are three takeaways that stood out to me and had me staring out to sea contemplating how we can better engage partners.

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Top 10 Nursing Recruiters, Staffing Agencies, Headhunters, & Search Firms

Jake Jorgovan

Nurses are the backbone of the healthcare system, providing critical care that blends technical skill with genuine empathy. This makes the recruitment of top-quality nursing talent a priority for healthcare institutions. Recruiting nurses is not just about filling vacancies; it's about finding professionals who can uphold the high standards of patient care and adapt to the dynamic healthcare environment.

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Alliance Success: Isn’t It All About Communication?

Peter Simoons

From a high-level perspective, alliances & partnerships can be seen as relationships established between organisations to reach a particular goal that one of the parties cannot (easily) achieve alone. At least that’s the definition! When taking a closer look, I would argue that alliances & partnerships are relationships between the people involved.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Companies have changed how they buy products and services for their companies, and sales deals today are exponentially more complex than they were 10 years ago. The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your bu

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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3 ways that trust drives innovation

Stellar Partnerships

Happy year of the dragon! It’s supposed to be a year of growth and regeneration, with the promise of greater prosperity. I am a dragon and so is my husband. Folklore says that two dragons together either get on fabulously well or really badly. So far so good after 30 years, but he’s forewarned that a divorce will look like World War Three on steroids.

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SAUCE OF INSPIRATION

Be Partner Ready

Our new Conscious Consumer research (download free here ) reveals that Australians are most inclined to switch brands to support a cause in the ‘everyday food items’ category. An excellent example of an everyday food item that’s changing the lives of sick kids, is Mum’s Sause, sold through more than 800 Coles supermarkets across Australia.

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Internal Alignment — The Key to Professional Services Partnership Success

Vantage Partners

No professional service firm partnership works without getting buy-in and mindshare from the partners or account executives who manage client relationships.

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Top 29 B2B Marketing Agencies

Jake Jorgovan

Navigating the B2B marketing sector can be overwhelming. Identifying the right digital marketing agency is crucial for your business's success. You're in the right place to alleviate this challenge. Discover the top 29 B2B marketing agencies that stand out in the B2B business industry. Explore the diverse industries they specialize in, ensuring a perfect match for your B2B business needs.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Alliance Success: What’s Trust Got To Do With It?

Peter Simoons

In my previous article, I wrote that alliance success begins with having an alliance culture in your organisation, but what’s trust got to do with it? The short answer is everything ! Trust influences everything. Trust is essential in establishing successful relationships, after all that is what alliances are; relationships between organisations that are delivered successfully by the people involved and their personal relationships.

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Co-Sell Transformation Pitfalls

PartnerTap

As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.

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NetApp Awarded Frost & Sullivan’s 2024 Global Company of the Year Award for Addressing the Unmet Needs of the Hybrid Cloud Storage Management Industry with Its Revolutionary BlueXP Platform

Frost & Sullivan

San Antonio, TX — February 14, 2024 — Frost & Sullivan recently researched the global hybrid cloud storage management industry and, based on its findings, recognizes NetApp with the 2024 Global Company of the Year Award. NetApp provides a unified platform that offers seamless insights and automation, enhancing the management of storage and data services across diverse environments.

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Generative AI use cases for the enterprise

IBM Business Partners

Remember how cool it felt when you first held a smartphone in your hand? The compact design and touch-based interactivity seemed like a leap into the future. Before long, smartphones became a way of life for organizations worldwide because of all they offer for business productivity and communication. Generative AI ( artificial intelligence ) promises a similar leap in productivity and the emergence of new modes of working and creating.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Video: A Hacker’s View of the Cyberthreat Landscape in 2024 – PPOV Bonus Episode Part 1

Channel Insider

In this special bonus episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Cody Kretsinger, Principal Security Advisor at Galactic Advisors and former member of a hacking group LulzSec. In Part 1 of this interview, Cody tells his story of how he went from convicted hacker to cybersecurity defender using his skills and talents for good, and why other bad actors should do the same.

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Top 9 Data Science Recruiters, Staffing Agencies, Headhunters, and Search Firms

Jake Jorgovan

Data Science demands a unique blend of skills in computer science, statistics, and domain-specific knowledge. Finding talent in this interdisciplinary field can be as complex and nuanced as the work itself. Recruiters, staffing agencies, headhunters, and search firms specializing in Data Science play a crucial role in bridging the gap between organizations seeking to harness data's power and the skilled professionals capable of turning data into actionable insights.

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Meet Elsa Harris, MarketSource’s Woman of the Week

Market Source Inc

A first-generation college graduate who recalls working alongside her mother as a child in California fields, Elsa Harris leads with compassion and wisdom. Read her inspiring story and path to leadership. The post Meet Elsa Harris, MarketSource’s Woman of the Week appeared first on MarketSource.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. Buyers have changed how they buy products and services for their companies and deal dynamics are exponentially more complex. Selling to the modern buyer in this more complex environment requires a seismic shift in how companies sell and empower their sellers.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Transforming Multinational SEO Challenges into Opportunities Through Collaboration

SEO Magazine

In the dynamic SEO landscape, agencies juggle complex tasks for large clients. Frequent Google updates can lead to ranking dips and resource-draining manual reporting, especially with vast ecommerce sites. Yet, those hurdles offer chances for growth. By using advanced technical tools and staying proactive, you turn these trials into advantages. Understanding Multinational SEO Complexities You face a tough puzzle when you dive into multinational SEO.

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Climate change predictions: Anticipating and adapting to a warming world

IBM Business Partners

In an era of accelerating climate change , predicting the near-future can yield major benefits. For instance, when utility officials are aware that a heat wave is on its way, they can plan energy procurement to prevent power outages. When farmers in drought-prone regions are able to predict which crops are susceptible to failure , they can deploy additional irrigation.

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Leadership Should Be a Team Sport

INSEAD Knowledge

Just as there is no yin without yang, there is no leadership without followership. The two interdependent and complementary roles cannot exist without each other. Followership is the symbiotic interchange between a leader and those they seek to influence. However, the word has long carried connotations of subservience, implying that followers are subordinates – a term derived from the Latin word for “lower order”.

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Top 10 Education Recruiters, Headhunters, and Executive Search Firms

Jake Jorgovan

"Education is not the filling of a pail, but the lighting of a fire." – W.B. Yeats. In the realm of educational advancement, the role of recruiters, headhunters, and executive search firms is pivotal. They are the architects behind the scenes, shaping the future of entire institutions by identifying and securing the leaders who inspire and innovate the people who seek to learn from them.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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What Is Online Fraud and Can Someone Go to Jail for It?

Binfire Collaboration Blog

If you live in a technologically developed country, you’ve likely experienced some form of digital-first fraud. This is no exaggeration. In today’s modern world, online fraud is everywhere, waiting to undermine the integrity of the internet and its users. As the world shifts more and more of its commerce onto the web, opportunistic criminals are taking advantage of the new opportunities fraud presents, thereby undermining the trust critical to any economic system.

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Jeskell Systems’ New CMO Discusses Channel Marketing Best Practices and Challenges

Channel Insider

In the latest installment of Channel Insider: Partner POV, host Katie Bovoso sat down with Kelly Nuckolls, Jeskell Systems’ newly appointed Chief Marketing Officer (CMO) to explore how IT solution providers can stand out in today’s business landscape. Drawing on her wealth of experience across various marketing leadership roles, Nuckolls shared a treasure trove of insights into how to navigate the fiercely competitive IT ecosystem.

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Case Study: 1st Page Rankings with AI Content in 90 Days

SEO Magazine

In this latest case study, we reveal how AI-generated content can skyrocket a website to the first page of search results within 90 days. Leveraging two decades in global marketing and cutting-edge technology, we create bespoke SEO strategies rather than one-size-fits-all solutions. With a deep understanding of specific business needs, this serves as evidence that sophisticated tech paired with tailored expertise yields remarkable outcomes in digital visibility.

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