Peter Simoons

SEPTEMBER 6, 2021

Both meanings can still fit nicely within the collaborative business or alliance spectrum, but having a different understanding of specific terms can create undesired complications. In one situation, a business unit of a client was working to establish a marketing alliance with a reseller.

Strategic alliances 245

Strategic alliances Marketing alliance Collaboration Legal 245

Mindmatrix

APRIL 27, 2023

A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.

Channels and alliances 40

Channels and alliances Ecosystems Marketing alliance Collaboration 40

Mindmatrix

MARCH 28, 2023

A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.

Channels and alliances 40

Channels and alliances Co-Alliance Ecosystems Marketing alliance 40

LaVoie Health Science Blog

JANUARY 7, 2021

Barrett brings deep experience in sales, marketing, alliance management, business, and product development to the firm and reports to Doug Russell , Senior Vice President, Client Services, PR/Media. Barrett joined the firm as an advisor to meet clients’ demands to identify licensing and corporate development partnership opportunities.

Strategic alliances 98

Strategic alliances Co-Alliance Marketing alliance Alliance management 98

Mindmatrix

FEBRUARY 15, 2023

A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.

Ecosystems 52

Ecosystems Channels and alliances Marketing alliance Collaboration 52

Mindmatrix

MARCH 30, 2023

A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Marketing alliance 40

BTD Consulting

JULY 12, 2021

Tailor governance to the attributes of the partnership For example, a short-term co-marketing alliance needs a very different governance model than a long-term research joint venture. Many forces should shape a governance structure, including venture goals, number of partners, and past relationships.

Government 52

Government Co-Alliance Alliance management Marketing alliance 52