CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over

The 2112 Group

Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role.

What Does Digital Transformation REALLY Mean for the Channel?


It is imperative that we reshape our channel cultures now, so we don’t fall behind our competitors. Leadership. It’s important to have channel and alliance leaders who know how to work in the digitized landscape. They improve workflows and drive more revenue for channel teams.

The Channel Gets Serious About Being Taken Seriously

Channel Insider

It may be because so many have deep roots in product resale, but the sad fact is that many customers see channel technologists, technicians, consultants, engineers and such as little more than glorified computer hobbyists. Also read: Top Channel Partners & How to Find the Best One.

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