CyCognito’s Lori Cornmesser on Channel Chiefs Starting Over
The 2112 Group
MAY 11, 2021
The average channel chief spends between 18 and 36 months in their role. Review the resumes of some of the industry stalwarts and you’ll see a succession of channel leadership jobs, each requiring the same entry process of discovery, planning, and assimilation. Starting over as a channel chief isn’t easy.
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