Stellar Partnerships

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Hello from the other side: CSL

Stellar Partnerships

What does a corporate partner want? It’s the million-dollar question. To make your life easier we’ve recently been hosting chats with people from the corporate side of the table so you can hear from the horse’s mouth (so to speak) what’s important to them. This week we’re sharing the insights from Patrick at CSL. CSL is a global biotech company and one of Australia’s biggest success stories, with profits of over $2.2bln last year.

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Busting 4 myths in your partnerships

Stellar Partnerships

History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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5 ways partnerships are like parenting

Stellar Partnerships

“Parenting is a lot like folding a fitted bed sheet. No-one knows how.” It was Mother’s Day last weekend and hundreds of mums were wakened by the sound of pots banging and toast burning as kids attempted a breakfast in bed surprise. Or maybe your fur baby decided that 6am was the best time to greet you with a wet nose, a friendly paw and demands for a walk.

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The 5 small things to give your partnerships program a big lift

Stellar Partnerships

The Biblical story of David and Goliath is one of triumph over a much bigger foe. David the shepherd boy volunteers to fight the giant Goliath using only his slingshot and few small stones. He slays Goliath and puts to shame the others who were too afraid to venture out. When non-profits are hard at work prospecting for corporate partners it can feel like a David and Goliath moment.

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Your worst nightmare could be your best prospect

Stellar Partnerships

When non-profits look for new corporate prospects, they look for things they have in common. Unlike dating, opposites don’t attract in corporate partnerships. Finding alignment with elements such as shared audiences, brand, or geographic footprint is a great way to start. But sometimes it’s worth thinking laterally when it comes to the right fit. The most unlikely companies may be your most promising prospects.

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6 things your community partner wants you to know

Stellar Partnerships

I’ve amassed a ton of photos from family trips when my kids were little. We uncovered some albums recently and sat down together to revisit happy memories. We found pictures of a trip to Amsterdam and I recalled the canals, the flowers and the fabulous Van Gogh museum. My son remembered it differently. He loved the trip because he got to eat chips out of a cone, served with mayonnaise instead of ketchup.