Stellar Partnerships

4 habits to reclaim more time in your day

Stellar Partnerships

When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk.

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Imploding sports sponsorships: 3 lessons

Stellar Partnerships

There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard about Hancock Prospecting pulling its funding of Netball Australia.

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From helping to belonging

Stellar Partnerships

Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food.

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7 signposts for success in cause marketing

Stellar Partnerships

Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 wishes for International Women’s Day

Stellar Partnerships

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist.

4 tips to make your partners feel loved

Stellar Partnerships

“There is no duty more indispensable than returning a kindness” Cicero. Only two more haircuts to the end of the year! My friend measures time in haircuts rather than sleeps, so it shocked me how little of 2022 we have left.

It’s all in your head

Stellar Partnerships

Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives is a mess of polyester that’s cut for a skinny giraffe.

Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC.

Finding the prince in a sea of frogs

Stellar Partnerships

Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with Tinder or Bumble and hope you won’t get swiped left.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Getting past the introduction

Stellar Partnerships

People have been sharing their memories of the much-loved Queen Elizabeth. A former colleague went to Buckingham Palace to receive an award for her work with young entrepreneurs. Dressed in her best outfit and killer heels, she was very nervous as her name was called.

7 Top tips for prospect research

Stellar Partnerships

How is your partnership prospecting going? Unless you’ve got a Rolodex like the legendary PR guru Max Markson, I suspect you don’t have the connections to the corporate partners you want.

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Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

Tailor made for success

Stellar Partnerships

As a vertically challenged female, clothes shopping is a struggle. Modern clothes, especially jeans, are made for people built like a giraffe, with impossibly long arms and legs. I have to imagine every outfit with 10 cm shaved off somewhere.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Start small, but get started

Stellar Partnerships

When you get started on something new you become aware of all the people that are already brilliant at it. At my first tap dancing lesson I felt like I was wearing lead boots compared to the Fred Astaire level tap enthusiasts in my class. It was unfamiliar and uncomfortable.

The accidental partnership executive

Stellar Partnerships

What do you want to be when you grow up? It’s the favourite question that adults ask kids. How on earth do you know? In my fifth decade I’m still figuring it out. A better question would be to ask what you love doing and what makes you happy.

Candid conversations

Stellar Partnerships

Kids are the most brutal critics. Perhaps that’s why so many people prefer dogs; they don’t care if you’re dressed badly or haven’t cleaned the house, you’ll still get a warm welcome and undying love. My daughter is training to be a teacher and she sees what kids write in their daily diaries.

Letter to my younger self

Stellar Partnerships

I grew up before the internet, when kids played in the street until it got dark and came home when dinner was ready. Thankfully, the absence of smartphone cameras and social media means that my teen years were undocumented and unseen by the world’s critical gaze.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Opposition or allies? Managing your internal stakeholders

Stellar Partnerships

There is an old story about Winston Churchill taking a newly elected MP into the UK houses of parliament. Pointing across the chamber, the newbie asked, “Is that where the enemy sits?” Winston replied, “No my boy, the opposition occupies the benches in front of you. The enemy sits behind you”.

The trap of playing favourites

Stellar Partnerships

When you open your wardrobe do you have your favourites? I find myself reaching for things that I know are predictable, comfortable and safe. When Sharon moved house recently, she discovered a treasure trove of items that had languished unnoticed for ages.

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Measure for measure

Stellar Partnerships

Last Mother’s Day my family treated me to a dinner at a swish Melbourne restaurant. It had an impressive 4- star rating from the critics and looked just like a real Parisian bistro.

Keeping the wheels turning

Stellar Partnerships

“Life is like a bicycle. To keep your balance you must keep moving” Albert Einstein. It’s midwinter and getting out of bed on a cold morning is a struggle. Even my border collie, a hardy soul, put one paw outside the door this morning and thought better of it. How’s your motivation right now?

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Avoiding the trap of complacency

Stellar Partnerships

Our world is in a turbulent phase, like an oyster writhing to resist the grain of sand before it creates a pearl. Things we took for granted are no longer a given. Think about reproductive rights, home ownership, democracy or a thriving Great Barrier Reef.

5 things to expect when prospecting

Stellar Partnerships

Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Because you don’t want to see the top of the hill and start panicking. When you’re looking down at the road, it looks just as flat as any other part. It helps to protect your attitude. Shielding ourselves from upcoming pain can work but often it’s better to be prepared and have a plan. Erm… childbirth anyone?

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Brace for impact

Stellar Partnerships

I once asked an international development expert what she really wanted from a corporate partner. Her response wasn’t what I expected. Rather than ask for a large amount of money for more programs, she said this. There’s a copper mine near one of our biggest programs in Chile.

A drop in the ocean

Stellar Partnerships

It’s 12C and raining in Melbourne and I’m feeling smug about having booked my first holiday to QLD in years. I know that mentioning my holiday will test the business partnership as Sharon holds the fort in her thermal onesie. But staring out from the beach has reminded me of Blue Ocean Strategy.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

The Queen’s Gambit and corporate partnerships

Stellar Partnerships

Have you watched the Queen’s Gambit (currently streaming on Netflix) yet? I highly recommend it. It’s entertaining and makes chess look far less geeky than how I viewed it when my brother was the school champion. There are also lots of parallels to be drawn with corporate partnerships.

Rethinking the costs of partnerships

Stellar Partnerships

The economist Adam Smith believed that free markets were the best way to create an efficient economy. Our individual self-interest, with everyone working to serve themselves will ensure that we all have the goods we need. But the ‘invisible hand’ of the marketplace is imperfect.

Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. They have special superpowers of resilience, creativity, courage, resourcefulness and emotional intelligence. But they’re not alchemists, who promised to turn lead into gold.

Flogging a dead horse

Stellar Partnerships

I’m an incurable optimist. That’s probably why I once did a basketball bootcamp despite being only 5ft nothing tall. In my younger days I had a boyfriend who was 6ft 4 inches and that really tested my optimism.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Competing on value not price

Stellar Partnerships

We all love bargains. That’s why retailers are constantly promoting sales online or in-store. Years ago there used to be only the after Christmas sales, when people camped in the street to be first in line.

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The great customer resignation

Stellar Partnerships

This weekend’s election shows that results don’t always meet expectations. Life has a way of delivering unexpected or disappointing outcomes. Think about giant Freddos that aren’t really that big after all, the miracle grapefruit diet that didn’t work or Bridgerton season 2 without the raunchy bits.

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Getting out of your comfort zone

Stellar Partnerships

We humans are all creatures of habit. That’s why we go to our favourite restaurant and end up ordering the same thing each time. Or we open the wardrobe and wear the same 20% of our clothes. We just know what works and don’t want to take the risk of being disappointed with the result.

Best dressed for partnerships

Stellar Partnerships

“You are not going out dressed like that!” I can hear my mother’s words echoing in my head from my teenage years. It’s fair to say I experimented with a bunch of outfits that ranged from fashion forward to downright weird.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.