Stellar Partnerships

Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. There has never been more pressure on a business to do good in society and not just do no harm.

Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC.

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Reflect and renew for 2022

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One of my rituals for the start of a new year is to hang up a new calendar. Every space is blank; a clean sheet to fill with new possibilities and future adventures.

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Are You Ready to be a Disrupter?

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These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Burnout or boreout?

Stellar Partnerships

It’s two weeks to Christmas and everyone I know is looking a bit stressed. If you’ve got kids, then you’re probably juggling all of the concerts, prize-givings, valedictories and performances that we couldn’t fit in during lockdown.

Question Time

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Can poodles breathe underwater? Why don’t crabs have eyebrows? What does a rainbow taste like? Kids ask the best questions. My 5 year-old neighbour asked his mum, “where do I come from?” She took a deep breath and launched into a detailed lecture on the birds, bees, mum’s tummy etc.

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The Queen’s Gambit and corporate partnerships

Stellar Partnerships

Have you watched the Queen’s Gambit (currently streaming on Netflix) yet? I highly recommend it. It’s entertaining and makes chess look far less geeky than how I viewed it when my brother was the school champion. There are also lots of parallels to be drawn with corporate partnerships.

Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. They have special superpowers of resilience, creativity, courage, resourcefulness and emotional intelligence. But they’re not alchemists, who promised to turn lead into gold.

Time to rethink volunteering

Stellar Partnerships

What’s the first thing you did after lockdown ended? Some people headed straight to the pub. But it wasn’t the lack of booze during lockdown that drove people to queue outside a bar at 8am; it was the opportunity to do it with friends.

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom was struggling to ensure that sales reps around the world––with different levels of experience and proficiency––were getting certified on updated messaging. Traditional methods were unexciting, time-consuming, and ineffective! Find out how they achieved success in Second Nature’s Customer Case Study!

Great Resignation or Great Opportunity?

Stellar Partnerships

Borders are opening and airlines are dusting the desert sand off their planes. People are starting to plan trips and my inbox is full of ads for overseas holidays. We’re on the move again. But it’s not just family reunions and holidays that are the cause of the movement.

Conscious Consumer, Hidden Audience

Stellar Partnerships

As vaccination rates climb, we’re heading into the Spring sunshine like bears out of hibernation. We’ve all made adjustments and, like my waistline, things are not likely to bounce back into the same shape. How many of you are likely to be back in the office full time?

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Making Your Case

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Children are the evil geniuses of persuasion. They’re able to make their case in a way that hits all of our hot spots and pain points to get the outcome they want. I remember well the bedtime battles that would happen in my house.

The Mindset for Partnership Prospecting

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“Whether you think you can or think you can’t- you’re right”. Henry Ford. Were you watching the Olympics and Paralympics? I’ve been in awe of the skills, dedication and sheer grit of the athletes competing.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Knowing what you don’t know

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My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China.

The four key questions your corporate wants you to answer

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Dating, job interviews and partnership meetings are all quite similar because they are conversations with lots of questions. Why so many questions? Well part of getting to know someone is making an assessment.

Penny Wise and Pound Foolish

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At my local market there is a car park with two dozen free parking spaces. The rest of the car park costs the princely sum of a dollar to park whilst you buy your fresh produce. I’ve noticed that cars idle, waiting for a free spot when there are plenty of empty spaces elsewhere.

Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn.

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Making the First Move

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“You must be an angel, because you look like you’ve fallen from heaven”. Have you been on the receiving end of a corny chat up line? Someone sidled up to my daughter and tried this one on her. It got an eye roll as it was so obviously cheesy.

Why talent is overrated

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I have just read Angela Duckworth’s book Grit: The Power of Passion and Perseverance. It’s filled with evidence, case studies and stories of how and why talent will only take you so far.

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Hello from the other side

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Them and us. It’s tempting to think of corporates as hard-nosed, profit making machines. But they’re filled with living, breathing humans that are trying their best to get through the day. Non-profits don’t have a monopoly on compassion, ingenuity or virtue.

Measuring Up

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My neighbour Andrew is a MAMIL* and loves cycling. Every Saturday afternoon he squeezes his gangly frame into a lycra suit covered with the names of sponsors he doesn’t have and relives the Tour de France around the bay in Melbourne.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Keeping it fresh

Stellar Partnerships

Queen Elizabeth will celebrate her platinum jubilee next year. That’s 70 years of shaking hands, cutting ribbons and making her subjects feel special. I’ve wondered how she manages to keep up the enthusiasm.

Rejection or opportunity? What to do with a ‘no’.

Stellar Partnerships

Outside my local shopping centre there was a young man begging. I’d always stop to chat to him and pat his little dog. Benjamin had a tough story of homelessness, poor mental health and abuse that’s led him to living on the street.

Getting the Fit Right

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I have three sections in my wardrobe. The first is full of the things that fit me well, make me feel comfortable and work in my favourite colours. I wear them all the time and they deliver for me, every time.

You can’t whistle a symphony

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“You can’t whistle a symphony. You need the whole orchestra”. Luccock. I miss live music. Lockdowns have left me craving the thrill of being in a live audience with the music about to start. Just a few weeks ago I watched my son play in his university orchestra.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The cycle of frustration in corporate partnerships

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My dog is full of energy and constantly on the lookout for new entertainment. When she’s had enough of squeaky toys, she chases her tail. Round and round in circles, oblivious to the world around her.

Taking the F word out of partnerships

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My son was an early reader. At kindergarten he devoured letters and numbers and knew his favourite books by heart. It made it tricky to avoid things that weren’t fit for a 5-year old’s eyes.

Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

“Managers light a fire under people. Leaders light a fire in people” Kathy Austin. Anthropologists talk about the importance of the chief in primitive times. The chief would be the one to light the fire for the tribe.

3 ways to help corporates connect with conscious consumers

Stellar Partnerships

I’m getting lessons in conscious consumerism from my 19 year-old daughter. Recently we headed to our local shopping centre for a mum and daughter afternoon of coffee, cake and refreshing her wardrobe on my credit card. As I browsed the window of Uniqlo I was told firmly, “No mum.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

5 things to make a submission stand out

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There are ways to stand out that are memorable and ways that are best avoided. My brother was on his way to the office to meet his new boss. He wore his best suit and had a fresh shave to make a good first impression.

Overcoming the Hurdles of a Federated Model

Stellar Partnerships

Have you ever participated in Tough Mudder? It’s a crazy fitness challenge with all kinds of obstacles to overcome. Personally, I’ve never felt the urge to commando crawl through mud or jump into icy water, but Sharon did it once – in a red morph suit (yes, you can bribe me for the photos).

A world without cookies

Stellar Partnerships

Can you imagine a world without cookies? It’s enough to give our favourite cookie monster palpitations. But what if it turns out to be a big opportunity for you and your non-profit? Experts in digital advertising tell us there are major changes underway to online customer identification.

Kindling the spark of innovation in partnerships

Stellar Partnerships

There’s a right way and many wrong ways to start a fire. I learned this the hard way when staying at an English country cottage in winter. The quaint old Georgian building had no central heating, and we weren’t going to get hot water unless I could get a fire going.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.