Stellar Partnerships

From helping to belonging

Stellar Partnerships

Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food.

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10 wishes for International Women’s Day

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I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist.

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A drop in the ocean

Stellar Partnerships

It’s 12C and raining in Melbourne and I’m feeling smug about having booked my first holiday to QLD in years. I know that mentioning my holiday will test the business partnership as Sharon holds the fort in her thermal onesie. But staring out from the beach has reminded me of Blue Ocean Strategy.

Rethinking the costs of partnerships

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The economist Adam Smith believed that free markets were the best way to create an efficient economy. Our individual self-interest, with everyone working to serve themselves will ensure that we all have the goods we need. But the ‘invisible hand’ of the marketplace is imperfect.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC.

Competing on value not price

Stellar Partnerships

We all love bargains. That’s why retailers are constantly promoting sales online or in-store. Years ago there used to be only the after Christmas sales, when people camped in the street to be first in line.

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Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

The great customer resignation

Stellar Partnerships

This weekend’s election shows that results don’t always meet expectations. Life has a way of delivering unexpected or disappointing outcomes. Think about giant Freddos that aren’t really that big after all, the miracle grapefruit diet that didn’t work or Bridgerton season 2 without the raunchy bits.

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Getting out of your comfort zone

Stellar Partnerships

We humans are all creatures of habit. That’s why we go to our favourite restaurant and end up ordering the same thing each time. Or we open the wardrobe and wear the same 20% of our clothes. We just know what works and don’t want to take the risk of being disappointed with the result.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Best dressed for partnerships

Stellar Partnerships

“You are not going out dressed like that!” I can hear my mother’s words echoing in my head from my teenage years. It’s fair to say I experimented with a bunch of outfits that ranged from fashion forward to downright weird.

Always be opening

Stellar Partnerships

The British businessman James Goldsmith was famous for his many wives and amorous adventures. He once offered this advice after his third marriage, “if you marry your mistress, you create a job vacancy”.

Raising the bar

Stellar Partnerships

Have you ever seen a barrister in action? Below the antiquated gown and scratchy wig, there is a magician at work. One of the features of our legal system is that a barrister can work on a wide range of cases.

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The power of storytelling

Stellar Partnerships

When I was a little girl there was a TV series in the UK called Jackanory. It ran for no more than 15 mins in the afternoon during the kids’ shows. It was a simple format with a presenter sitting on a chair reading a book to camera.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Rise of the JEDI

Stellar Partnerships

I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of the big screen experience.

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Stop pitching, start fishing

Stellar Partnerships

At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. Ask not what your country can do for you; ask what you can do for your country”. He put forth an ambitious vision of change and renewal.

Avoiding the burnt chop

Stellar Partnerships

Shortly after my wedding, my lovely mother-in-law gave me a novel piece of advice. Avoid the burnt chop” she said. I was baffled, thinking she was giving me well-meaning cooking advice, but it turned out to be a common Australian syndrome.

Corporate partner or charity competitor?

Stellar Partnerships

Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its deep recesses an antique gem: a Sony Walkman. Back in the 1980s and 1990s it was the height of fashion, kickstarting a whole new era of walking for exercise.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

Hitting a corporate partner’s hot spots

Stellar Partnerships

My border collie knows how to push my buttons. Whenever I reach for my runners, she waits by the door in the hope that I need a companion for my travels. But she really comes into her own at dinner time. She knows she’s not supposed to scrounge at the dinner table.

The Queen’s Gambit and corporate partnerships

Stellar Partnerships

Have you watched the Queen’s Gambit (currently streaming on Netflix) yet? I highly recommend it. It’s entertaining and makes chess look far less geeky than how I viewed it when my brother was the school champion. There are also lots of parallels to be drawn with corporate partnerships.

Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. They have special superpowers of resilience, creativity, courage, resourcefulness and emotional intelligence. But they’re not alchemists, who promised to turn lead into gold.

Avoiding brand washing in sponsorships

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Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Selling to vs selling through

Stellar Partnerships

Who makes the decisions in your household? Research shows that women make at least two thirds of the purchasing decisions, from houses to groceries. But it’s not always the hand that holds the wallet that rules the world. Have you ever been on holiday with a toddler?

Finding Warm Introductions

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Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones that you delete with no response? I receive around 10 ‘sales’ emails every day. It’s very rare that I reply to them.

Leveraging E.S.G. to W.I.N corporate partners

Stellar Partnerships

It’s the start of the new school year. Even with the shadow of COVID, most parents want similar things for their kids. They want them to make friends and feel happy and supported to do their best. As parents we’ll sometimes go to crazy lengths to help them shine.

Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. There has never been more pressure on a business to do good in society and not just do no harm.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Reflect and renew for 2022

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One of my rituals for the start of a new year is to hang up a new calendar. Every space is blank; a clean sheet to fill with new possibilities and future adventures.

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Burnout or boreout?

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It’s two weeks to Christmas and everyone I know is looking a bit stressed. If you’ve got kids, then you’re probably juggling all of the concerts, prize-givings, valedictories and performances that we couldn’t fit in during lockdown.

Lights, camera, action!

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It’s funny how some things that were once familiar have now become novelties. Working in an office and wearing a suit seem quaint and slightly eccentric. Last week we hosted our first in-person workshop since January, and it was a very surreal experience.

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Question Time

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Can poodles breathe underwater? Why don’t crabs have eyebrows? What does a rainbow taste like? Kids ask the best questions. My 5 year-old neighbour asked his mum, “where do I come from?” She took a deep breath and launched into a detailed lecture on the birds, bees, mum’s tummy etc.

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The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Time to rethink volunteering

Stellar Partnerships

What’s the first thing you did after lockdown ended? Some people headed straight to the pub. But it wasn’t the lack of booze during lockdown that drove people to queue outside a bar at 8am; it was the opportunity to do it with friends.

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Great Resignation or Great Opportunity?

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Borders are opening and airlines are dusting the desert sand off their planes. People are starting to plan trips and my inbox is full of ads for overseas holidays. We’re on the move again. But it’s not just family reunions and holidays that are the cause of the movement.

Conscious Consumer, Hidden Audience

Stellar Partnerships

As vaccination rates climb, we’re heading into the Spring sunshine like bears out of hibernation. We’ve all made adjustments and, like my waistline, things are not likely to bounce back into the same shape. How many of you are likely to be back in the office full time?

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Making Your Case

Stellar Partnerships

Children are the evil geniuses of persuasion. They’re able to make their case in a way that hits all of our hot spots and pain points to get the outcome they want. I remember well the bedtime battles that would happen in my house.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.