2024

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Four Partnering Trends Taking Off in 2024

Partner Path

Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems. Consider how these trends may impact or improve your partner program.

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Top 10 Truck Driver & CDL (Commercial Drivers License) Recruiters, Staffing Agencies, Headhunting, & Search Firms

Jake Jorgovan

Skilled truck drivers and those holding Commercial Drivers Licenses (CDL) are the backbone of the transportation and logistics industry, ensuring the timely and safe delivery of goods across vast distances. Their role is not just about driving; it's about upholding safety standards, meeting delivery deadlines, and representing the company on the road.

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Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps

PartnerTap

As I mentioned in Sales Is Broken Part 1 , traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for failing to hit their targets. Many companies pointed to the general market conditions in 2023 or noted that buyers were taking longer to make purchasing decisions for their companies.

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Internal Alignment — The Key to Professional Services Partnership Success

Vantage Partners

No professional service firm partnership works without getting buy-in and mindshare from the partners or account executives who manage client relationships.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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NetApp Awarded Frost & Sullivan’s 2024 Global Company of the Year Award for Addressing the Unmet Needs of the Hybrid Cloud Storage Management Industry with Its Revolutionary BlueXP Platform

Frost & Sullivan

San Antonio, TX — February 14, 2024 — Frost & Sullivan recently researched the global hybrid cloud storage management industry and, based on its findings, recognizes NetApp with the 2024 Global Company of the Year Award. NetApp provides a unified platform that offers seamless insights and automation, enhancing the management of storage and data services across diverse environments.

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Three “Bad Boss” Habits to Avoid in 2024

INSEAD Knowledge

As the new year swings open its doors, promising a fresh start and a burst of motivation, it also brings the daunting prospect of having to do it all over again. Despite our best efforts to lead with empathy, authenticity and clarity, we often find ourselves slipping back into bad habits that can frustrate our teams and harm our organisations. The characteristics of good bosses is a subject of ongoing debate.

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Video: A Hacker’s View of the Cyberthreat Landscape in 2024 – PPOV Bonus Episode Part 1

Channel Insider

In this special bonus episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Cody Kretsinger, Principal Security Advisor at Galactic Advisors and former member of a hacking group LulzSec. In Part 1 of this interview, Cody tells his story of how he went from convicted hacker to cybersecurity defender using his skills and talents for good, and why other bad actors should do the same.

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Has Your Organization been Blocked by Charitable Fundraising Platforms? It is likely due to California’s new “Good Standing” requirement.

Pearlman + Pearlman

In the past few months, a sizable number of nonprofit organizations were surprised to find themselves blocked from receiving donations through various online fundraising platforms including Facebook. The cause was failure to be in “good standing” in California. This “good standing” requirement is part of California’s law governing charitable fundraising platforms.

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Case Study: 1st Page Rankings for 10+ Keywords in Only 6 Months

SEO Magazine

In the ever-evolving landscape of digital marketing, achieving first-page rankings on search engines is the ultimate goal for businesses looking to expand their online presence. Maximizing website visibility and generating more conversions can be achieved by securing a top spot in search results. However, achieving this feat is no easy task, especially in competitive niches.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Listening, Learning and Leading: Digital Transformation Expert Debra Aizikovitz

Planview Blog

Planview’s platform is designed to empower its customers for success in their digital transformation efforts. However, achieving success in any digital transformation initiative necessitates the alignment of people, methodology, and governance. Clients seeking assistance in ensuring their organizations are well-prepared for success can turn to Planview’s Evolve Advisory Services.

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3 Takeaways from Impartner Multiply

Partner Path

Make holistic partner program changes while optimizing operations. Traveling in from both sides of the pond, the PartnerPath team ventured to Miami for the Impartner Customer Conference, Multiply , this week. As Partner of the Year, we know a lot about Impartner , but there’s always a surprise or three at these conferences. Here are three takeaways that stood out to me and had me staring out to sea contemplating how we can better engage partners.

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Leadership in CPG: Key thought leaders in the CPG industry

Jake Jorgovan

Companies in the CPG industry often struggle to navigate rapidly changing consumer preferences and market dynamics. Thought leaders offer fresh perspectives and proven strategies to tackle these challenges effectively, delivering key insights to wide audiences. In this article, we'll introduce excellent key figures driving innovation and growth in the CPG space so that you can learn from them.

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Co-Sell Transformation Tech Stack

PartnerTap

Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires the right people, technology, and best practices. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation service

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 Digital Transformation Trends in the Hospitality Industry

TRG Blog

Digital transformation refers to the implementation and utilisation of digital technologies in the business to achieve a competitive edge. Those benefits include greater efficiency for the stakeholders, stronger business agility, and many more. Many industries are taking advantage of this digital transformation agenda, and the Hospitality Industry is no exception.

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CES 2024: Artificial Intelligence, Electrification, and Hydrogen Take Centerstage

Frost & Sullivan

The year kickstarted with the much-awaited CES 2024 that more than lived up to its reputation of being a showcase for breakthrough technology. From artificial intelligence to autonomous driving, electrification to micromobility, sustainability to sensors, established automakers to startups, concepts for road, air, and marine transportation – it was all there.

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How Indigenous perspectives can guide climate innovation for a just transition: IBM teams up with Net Zero Atlantic in Canada

IBM Business Partners

The windswept province of Nova Scotia lies on Canada’s Atlantic coast, and comprises part of Mi’kma’ki, the traditional districts of the Mi’kmaq First Nations people. In recent years, Nova Scotia has become a promising site for the clean energy transition, with some of the world’s fastest offshore wind speeds and potential for hydrogen development.

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How To Align What You Say With What You Do

INSEAD Knowledge

There is often a gap between our good intentions and our actual behaviour – what we claim to do and how we act. Alarmingly, we're sometimes not even aware of the difference between what we think we're doing and what we're really doing.Aligning our actions with our intentions is challenging, as our unconscious mind can influence and even derail our behaviour and decision-making.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Video: Xperteks CEO on the Difference Between an MSP and a Digital Janitor

Channel Insider

In the first episode of Channel Insider: Partner POV, Marcial Velez, CEO of Xperteks, joins Katie Bavoso to explain the difference between a managed service provider (MSP) and a “digital janitor” — and how solution providers can evolve from the latter into a true MSP. Velez also shares some of his success stories and his tips on how and why MSPs should prioritize using nurture methodologies.

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Bylaws – Legal, Practical and Foundational

Pearlman + Pearlman

Your nonprofit has been incorporated, and the work of the founders now turns to establishing a governance structure and the drafting of bylaws. Governance refers to the system (policies, practices, and processes) by which a board of directors oversees and governs a nonprofit organization. Bylaws are a foundational governance document, providing the rules of the road for many of the essential functions of the board, such as electing directors, appointing officers, holding meetings, and taking act

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Case Study: 1st Page Rankings with AI Content in 90 Days

SEO Magazine

In this latest case study, we reveal how AI-generated content can skyrocket a website to the first page of search results within 90 days. Leveraging two decades in global marketing and cutting-edge technology, we create bespoke SEO strategies rather than one-size-fits-all solutions. With a deep understanding of specific business needs, this serves as evidence that sophisticated tech paired with tailored expertise yields remarkable outcomes in digital visibility.

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PAI Welcomes Four New Partners: Ada Lovelace, EY, Inflection AI, and North American Broadcasters Association

Partnership on AI

Share Our Blog / Blog PAI Welcomes Four New Partners: Ada Lovelace, EY, Inflection AI, and North American Broadcasters Association PAI Staff January 18, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> In 2023, we saw remarkable interest and activity in AI issues–from public and business interest in adoption of generative AI tools to governments advancing policies.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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5 experts forecast affiliate marketing trends for 2024

Impact

Key takeaways from this blog AI and machine learning technologies may bring increasingly personalized targeting and speed up the cycles of affiliate marketing. TikTok and Amazon’s competition for a greater share of affiliate marketing dollars will likely have big consequences for the industry. Consumers are getting both more savvy and more trusting of affiliate and influencer marketing.

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Top 10 Investment Banking Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Investing in top talent is one of the best investments any company can make. This is especially true in the high-stakes world of investment banking, where the caliber of personnel can significantly influence a firm's success and overall reputation. The industry's competitive nature and the complexity of its operations necessitate not just any talent, but the absolute best of the best.

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Co-Sell Transformation Pitfalls

PartnerTap

As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.

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The HEXACO Model of Personality and Why It Matters

TRG Blog

Human psychology is probably one of the most challenging issues to study today. Therefore, personality assessments require a lot of time and effort but might not always yield reliable results. A more systematic approach was developed to support this process - the HEXACO model of personality , created by Ashton and Lee, based on the work of Costa, McCrae and Goldberg.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Viettel Cyber Security (VCS) Applauded by Frost & Sullivan for Its Excellent Solutions, Top-notch Technologies, and Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. – 8 th January, 2024 – Frost & Sullivan researched the cybersecurity services industry and, based on its findings, recognizes Viettel Cyber Security with the 2023 Vietnam Company of the Year Award. The company stands out as a trailblazer in the cybersecurity domain. It is committed to innovation and continuous research, consistently raising the bar in the cybersecurity industry.

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How to handle a ransomware attack 

IBM Business Partners

It’s the news no organization wants to hear―you’ve been the victim of a ransomware attack, and now you’re wondering what to do next. The first thing to keep in mind is you’re not alone. Over 17 percent of all cyberattacks involve ransomware —a type of malware that keeps a victim’s data or device locked unless the victim pays the hacker a ransom.

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Stop Asking Candidates for Their Last-Drawn Salary

INSEAD Knowledge

The practice of asking candidates to disclose their last-drawn salary to prospective employers has long been one of the more contentious aspects of the hiring process. While this remains a common request across many countries, certain states in the United States – including California and New York – have made it illegal. The European Union Pay Transparency Directive, which was established in early 2023, also prohibits employers from inquiring about a candidate’s pay history.When speaking with pe

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