2022

4 habits to reclaim more time in your day

Stellar Partnerships

When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk.

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Essential Podcast SEO Strategies To Boost Visibility and Growth

Jake Jorgovan

Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening.

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A Positive Mindset: What Opportunities Can It Bring You??

Peter Simoons

As a coach I often talk to people on a one-to-one basis about their role in business or in their alliances or in their career. I always see a solution for the challenges my clients face.

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You Know Nothing of Association Strategy Jon Snow

Partners Preceptors

You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Tackling Cybersecurity Challenges in the Hybrid Age

Compare The Cloud

Is technology changing how we work, or is work changing how we use technology?

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Channel Partnering in Europe

Partner Path

Customize your approach to European partners for better results. Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office.

The 2023 Executive Growth Alliance Schedule is out – this is what’s on the agenda of global leaders

EGA

Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike.

The End of Sales and Marketing-Led Growth: What You Need to Know

CoSell

Sales and marketing-led growth are heading for a cliff, and every GTM leader knows it. The lead generation channels (email, phone, and InMail) are seeing exponentially diminishing returns

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WHEN EVERY LITTLE BIT COUNTS

Be Partner Ready

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!)

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

What Could Possibly Go Wrong?

Ground Floor Partners

Eventually, every business, no matter how well run, hits a rough patch. While large businesses are used to hiring consultants, and have people and processes in place to get the most out of such consulting engagements, most small business owners do not.

From helping to belonging

Stellar Partnerships

Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food.

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The Definitive Guide to B2B Podcasting in 2022

Jake Jorgovan

If you’re thinking about launching a B2B podcast but aren’t sure how, the first thing you need to do is come up with a plan. This guide begins with the basics, like the definition of a B2B podcast and why you should consider making one.

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The Benefits of a Collaborative Culture

Peter Simoons

When we talk about alliances, we tend to focus on the external component: collaborating with other organisations. By itself that is correct, after all alliances are collaborations between two or more organisations to accomplish a goal that one of the organisations cannot achieve on its own.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

WELCOME TO 2022!

Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited.

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The future of cloud and edge optimisation

Compare The Cloud

Today’s blog summary. The big names in public cloud have introduced businesses across the world to data-driven innovation and new levels of operational agility.

IEEE-ISTO Announces Formation of the Inter Company Quality Analytics (IMPALA) Consortium

ISTO / IEEE

IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the IMPALA Consortium.

The Demise of PRM As You Know It

Partner Path

The misunderstood and often overlooked partner portal is (and always has been) the digital face of partner engagement.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

The Power of Global Innovation Ecosystems in Practice

EGA

The many new challenges facing businesses today may seem daunting, but to someone somewhere they are becoming old hat, having already experienced the quickly changing world of work.

Relationship-led sales

CoSell

Highlights covered in this post include

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NOT ALL MONEY IS CREATED EQUAL

Be Partner Ready

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not?

What Could Possibly Go Wrong?

Ground Floor Partners

Eventually, every business, no matter how well run, hits a rough patch. While large businesses are used to hiring consultants, and have people and processes in place to get the most out of such consulting engagements, most small business owners do not.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

10 wishes for International Women’s Day

Stellar Partnerships

I like pink. Some of my favourite clothes are pink. But when I opened Shutterstock to search for International Women’s Day pictures there was a sea of pink with flowers and hearts. It looked more like commercials for a beauty product or a florist.

Top Podcast Equipment, Gear, and Microphones in 2022

Jake Jorgovan

Podcasting is exploding—I see it in my own podcast marketing company Content Allies —and PodNews reports that as of 8 February 2022, the number of channels in Apple Podcasts amounts to 1,375 channels with 14,154 shows.

What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after.

Don Corleone’s Guide to a Strong Network

Partners Preceptors

By John Ricco, MPA, CAE. Convention season is about to kick into high gear. Now that in-person meetings are a “thing” again, many of us will attend events where we hope to create and cultivate relationships.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

On-premise vs. Cloud: The Implications On Data Security

Compare The Cloud

When a business is considering which Cloud infrastructure is the best fit for their company, there are a number of factors that they need to consider. Over the past decade, Cloud computing has significantly grown in popularity, offering organisations newfound flexibility and scalability.

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6 Elements of Effective Strategic Planning

PLM Alliances

While the business operations framework is a continuous cycle in which each stage informs the next, developing a strategic plan is the best place to start. During the strategic planning process, an organization performs three steps: Builds or modifies the foundational strategic vision and mission.

3 Tactics to Overcome a Resistance to Partnering

Partner Path

Be proactive in winning over your sales, services & training teams. If you’re struggling to get your company to adopt a partnering model – you’re not alone.

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