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Why publishers need commerce content as a partnerships strategy

Impact

Content Partnerships 101: Why you need commerce content — especially now. How can you form lucrative content partnerships? Download Content Partnerships 101: Why you need commerce content — especially now. Content partnerships solve a publisher’s biggest problems.

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Five essential features of a corporate partnerships strategy

Remarkable Partnerships

The Japanese strategy guru, Kenchi Ohmae, said, “Rowing harder doesn’t help if the boat is headed in the wrong direction.”. A strong corporate partnerships strategy will give your team greater focus. So here are our five essential features of a corporate partnerships strategy.

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impact.com Partners With Norsk Tipping To Drive A Sophisticated Partnership Strategy

Impact

The post impact.com Partners With Norsk Tipping To Drive A Sophisticated Partnership Strategy appeared first on impact.com.

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5 Recommendations for the cost-of-living crisis: Out of darkness cometh light

Remarkable Partnerships

That’s because corporate-charity partnerships are a huge opportunity in the crisis. This hugely successful partnership generated almost 36,000 selfie uploads and donated £180k to the charity. Indeed, many charities secured hugely successful corporate partnerships in the pandemic.

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5 lessons corporate fundraisers can learn from sales teams

Remarkable Partnerships

With this in mind, Peter from Remarkable Partnerships is pleased to share the five essential sales techniques that every corporate fundraiser should learn. Then when presenting your partnership idea, tailor your idea to the problems that your prospects are trying to solve.

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How to Get a Partnership Deal for Your Business

B Plans

A good partnership deal can take your business to the next level, and no business is too new or too small to start looking towards the future and considering potential partnerships. To find out exactly how other business owners are navigating partnership deals for their young businesses, we asked a panel of successful entrepreneurs to share their best tips and tricks. It’s often difficult to completely trust a third party in a partnership deal.

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3 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

Crossbeam Blog

You know you need a partner manager, a partner marketing manager, and a partner operations manager to help you bring your partnerships strategy to life — but where should those roles sit in your org chart?

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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

Crossbeam Blog

If partnerships can lead to a 50% faster time to close , a 232% increase in feature adoption , or a #1 ranking in an app marketplace , why is managing the sales team’s execution of partnership strategies a top challenge for partnership leaders?

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A shift in strategy: how senior leadership teams should think about modern partnerships

Impact

Any company with a partnerships program should consider whether it has siloed activities in its organization. There is nothing inherently wrong with this, but unlike sales and marketing, one leader doesn’t oversee a single strategy—we could call this leader a Chief Partnerships Officer.

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READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. 1) Are we ORGANISATIONALLY ready to pursue corporate partnerships. How else can you package up a partnership proposal with an investment figure at the end?

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Hello world!

CPS

Building a successful partnership also takes time. It’s important for you and your organization to create the right framework from the start and review the structure and process of the partnership on an ongoing basis to measure its success or failure. That’s where Collaborative Partnership Strategies (CPS) comes in. If your organization is considering developing a partnership or expanding your development strategy, then we can help manage the process.

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TIME FOR A CHANGE

Be Partner Ready

Autumn is a brilliant time to reflect on strategies and processes that you’ve followed in the past, and assess if they’re going to work for you, moving forward. And just like that – Autumn is upon us. It’s my favourite season.

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KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

The SWOT A that our students have just completed is a Corporate Partnerships SWOT A , and the benchmark for them is their Corporate Partnerships Intention. Want to know if your organisation is ready to implement a corporate partnerships strategy?

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Strategy is More Than a Plan

CPS

Strategy, like innovation and lots of other business buzzwords, seems to mean less the more it’s mentioned. Strategy is often expected to start with a description of a desired end state, but in practice there is rarely an orderly movement to goals set in advance.

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Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team

PartnerTap

To operationalize your partnership strategy, you need reliable account data. We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners.

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Building Trust: The Building Block of Partnerships (Part 1)

PartnerTap

Without trust, partnerships in business are more difficult, if not fractured, or altogether unproductive. Partnering is a process and as it is ever-changing your partnerships need to evolve. You may feel that you are solid on your partnership strategy, but things can change quickly!

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LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

Standing back, admiring my Alice-in-wonderland-esque sculpture, it dawned on me that the path to success – whether it be a giant liquorish all sorts sculpture or winning a corporate partnership – is very much the same.

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A Community Partnership with Impact

CPS

The post A Community Partnership with Impact appeared first on Collaborative Partnership Strategies. Community Partnership

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The PartnerTap Difference: Enterprise Grade Account Mapping Technology

PartnerTap

At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. To drive revenue and operationalize your partnership strategy, you need reliable account data.

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The PartnerTap Difference: Enterprise-Grade Account Mapping Technology

PartnerTap

At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. However, the current reality is that companies invest in partnerships that never generate revenue.

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Charity partnerships – employee engagement dynamite

Remarkable Partnerships

By engaging their employees in your charity partnership, you are providing a huge benefit – ensuring your partnership grows longer and stronger. Below are our top tips for using your charity partnership to engage your corporate partners employees. Remarkable Partnerships

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Who Should I Co-Sell With?

CoSell

Each partner should be vetted to guarantee that your partnership is complementary rather than competitive. A positive partnership can create a more robust offering for the platform provider and a more robust revenue stream for your organization.

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Create a Strategy with IMPACT, Not Strategery

CPS

Wikipedia defines strategy as “is a high level to achieve one or more goals under conditions of uncertainty.” In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked. But, having been in communications for 20-plus years, the term “strategy” has become one of the most overused terms, and more often than not, it’s strategery.

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ASKING QUALITY QUESTIONS

Be Partner Ready

Let’s look at a few, in relation to corporate partnerships. Q “WHY do we want corporate partnerships?” ” In a genuine partnership (as distinct from a philanthropic ask) you’re inviting a company to partner, and that means an exchange of benefit and value.

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impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports

Impact

Noted in the report as “driving the partnership economy forward,” impact.com scored top marks on its breadth and depth of service offering and highest overall average for company strategy. Attendees will walk away with practical steps to succeed in the new partnership economy.

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How to Scale Your GTM Through Partners

CoSell

How can you scale your go-to-market (GTM) strategy through partners? In the biggest scope, a partnership is all about helping the end clients become more successful. The most successful partnerships have a consistent focus on the end client’s needs.

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The 7 V’s of Big Data

Impact

Defining big data allows you to derive more value from partnership marketing , and the seven Vs sum it up pretty well: . How big data makes a major difference in partnership marketing. There’s no shortage of applications for big data in partnership marketing.

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ZERO TO HERO FOR BULLY ZERO

Be Partner Ready

For Janet, doing the BePartnerReady.com® program has enabled her organisation to plan for, and embrace, corporate partnerships that will give further reach to their mission and vision. Corporate Partnerships is a new income stream for Bully Zero.

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Without Strategy, Change is Merely Substitution, Not Evolution

CPS

Strategy plans are designed to create excitement about the future and the potential for endless possibilities – with the hope of reclaiming and/or sustaining momentum. Without strategy, change is merely substitution, not evolution. Strategy

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Six steps to help your retail partnerships thrive during an economic downturn

Impact

While anxiety often arises during economic uncertainty, there are ways to fight program cuts and turn adversity into an advantage with low-cost, high-reward affiliate partnerships. Partnerships managers that take the following steps can survive and thrive in the months ahead.

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Decarbonization Imperatives Drive the Mobility Industry to Innovate Towards ‘Zero’

Frost & Sullivan Manufacturing

Strategies to unlock next generation customer experiences and drive the smart city ecosystem.

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Decarbonization Imperatives Drive the Mobility Industry to Innovate Towards ‘Zero’

Frost & Sullivan Manufacturing

Strategies to unlock next generation customer experiences and drive the smart city ecosystem.

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Five Reasons Why Strategy is Vital

Remarkable Partnerships

Strategy has never been so important. Oxford Languages defines strategy as follows, “A plan of action designed to achieve a long-term or overall aim.” So here are our five reasons why strategy is important. Remarkable Partnerships

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Prospecting for Gold

Be Partner Ready

When I first started working in corporate partnerships, in 1991 at the NSPCC in London, I was an enthusiastic but green prospector. Want to know if your organisation is ready to implement a corporate partnerships strategy?

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Know Thy Value

Be Partner Ready

A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. Partnerships (and indeed marriages) often fail when there’s no mutual trust or give & take. Especially a corporate-cause partnership.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth. Partnership success story: How Skyscanner ensured a perfect partnerships program take off. Partnerships

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Partnerships with a purpose: 10 brands that inspire change

Impact

Corporate social responsibility (CRS)/charity partnerships allow companies to embrace a purpose-driven brand strategy. As an alternative, cause-based partnerships provide an economically accessible way to increase reach while supporting causes. Partnerships

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5 Channel Trends & Program Impact Predictions for 2022

ITA Group

Leaders need to ensure their program strategy, incentives, processes, engagement efforts and systems are evolving to meet the demands of indirect partner organizations. The right partnership strategy is the one that works best for your business, your partners and your customers.

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Partnerships with a purpose: 10 brands that inspire change

Impact

Corporate social responsibility (CSR) / charity partnerships allow companies to embrace a purpose-driven brand strategy. As an alternative, cause-based partnerships provide an economically accessible way to increase reach while supporting causes. Partnerships

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THE FIRST DATE WITH A CORPORATE

Be Partner Ready

What I love about this show – and why it makes me think of corporate partnerships – is that Daphne, the protagonist, is a modern lass who knows her worth. I encounter many non-profits with very nervous Boards when it comes to corporate partnerships.