Sat.Dec 03, 2022 - Fri.Dec 09, 2022

Imploding sports sponsorships: 3 lessons

Stellar Partnerships

There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard about Hancock Prospecting pulling its funding of Netball Australia.

Energy 130

How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they?

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Clarifying UK cloud adoption patterns

Compare The Cloud

There is no doubt that cloud migration continues to gain pace within the UK industry. What is less clear is the exact form this transition is taking; from cloud only to cloud first to fully hybrid, there are many routes to take.

Author Talks: After founding Grubhub, Mike Evans is still hungry

McKinsey Public & Social Sector Insights

Grubhub cofounder Mike Evans shares how he started one of the largest food delivery companies in the world and advises budding entrepreneurs on finding success. McKinsey on Books E-commerce

89

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What Do Workplace Addiction Recovery Programs Look Like? Our Interview With SOS Recovery Community Organization

Chameleon Sales

As an employer looking to be more inclusive and grow your team, you may wonder how workplace addiction recovery programs work. Since we are so passionate about this area here at Chameleon Group, we decided to share our experiences with other like-minded employers.

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How the cloud could hold the answers to the world’s biggest questions

Compare The Cloud

For any business with a growth mindset, cloud adoption can no longer be a “maybe”.

Energy 130

What is blockchain?

McKinsey Public & Social Sector Insights

Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time. McKinsey Explainers

90

CHT Security Applauded by Frost & Sullivan for Its Leadership Position as a Managed Security Service Provider in Taiwan

Frost & Sullivan Manufacturing

SAN ANTONIO – December 7, 2022 – Recently, Frost & Sullivan researched the Taiwanese cybersecurity service market and, based on its analysis results, recognizes CHT Security with the 2022 Taiwanese Company of the Year Award for its cybersecurity service.

Collaborations That Are Bad for Business but Benefit Employees

INSEAD Knowledge

Firms working on new ideas often collaborate with partners to access complementary resources. Such alliances are commonplace, for example between entrepreneurial firms and venture capital investors, or film studios and movie publishers.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

SMEs: The Move from Legacy to the Cloud

Compare The Cloud

Over the past ten years, the on-premise IT footprint of both large enterprises and small and medium enterprises (SMEs) has decreased dramatically.

The state of AI in 2022—and a half decade in review

McKinsey Public & Social Sector Insights

The results of this year’s McKinsey Global Survey on AI show the expansion of the technology’s use since we began tracking it five years ago, but with a nuanced picture underneath. Insights on Artificial Intelligence Artificial Intelligence Big data Digital strategy and organization

87

Employee Spotlight: Kathie McCauley

Market Source Inc

The post Employee Spotlight: Kathie McCauley appeared first on MarketSource

52

Don’t Want Your Social Media Accounts Stolen? Here’s How to Improve Their Security

Binfire Collaboration Blog

Over the last decade, social media expanded at unprecedented speed. It encompasses the better half world’s population , building connections without boundaries. Simultaneously, social networks added new features allowing users to monetize their accounts.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

inVia Robotics Earns Frost & Sullivan’s 2022 North American Technology Innovation Leadership Award for Its Highly Differentiated Products and Robotics-as-a-service Model

Frost & Sullivan Manufacturing

Survey: Growth for top performers among mid-cap consumer companies

McKinsey Public & Social Sector Insights

Top performers among mid-cap consumer companies in Europe grow by outperforming in the core, moving into attractive adjacencies, and by very selectively launching new businesses. Growth, Marketing & Sales Insights Marketing & Sales

86

Employee Spotlight: Nick Esposito

Market Source Inc

The post Employee Spotlight: Nick Esposito appeared first on MarketSource

52

Navigating volatility: Six trends businesses should look out for

McKinsey Public & Social Sector Insights

Senior partner Tracy Francis identifies six moves businesses—particularly consumer companies—can make to build resilience in the face of tough economic circumstances. Videos Asia-Pacific

86

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

European machinery companies: Opportunities in recovery from crisis

McKinsey Public & Social Sector Insights

McKinsey benchmark data highlight challenges for European machinery companies. A response focused on supply chains and sustainability can help. Advanced Electronics Insights Machinery & industrial goods Europe

77

How companies can build institutional and individual resilience

McKinsey Public & Social Sector Insights

Our Asia chairman, Gautam Kumra, discusses how companies can emerge stronger from current economic conditions through building institutional and individual resilience. Videos Asia-Pacific

80

The future is now: Unlocking the promise of AI in industrials

McKinsey Public & Social Sector Insights

Five proven use cases show how artificial intelligence is creating value for advanced industrial companies. Automotive & Assembly Insights Industrial high tech Automotive Artificial Intelligence

Destination zero: An action plan for shipping CEOs

McKinsey Public & Social Sector Insights

The transition to zero carbon can be a value-generating opportunity for shipping companies—if they are proactive and purposeful, rather than reactive and defensive. Insights on Travel, Logistics & Infrastructure Travel, Logistics & Infrastructure Sustainability

79

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How consumer companies can embrace change amid volatility

McKinsey Public & Social Sector Insights

Senior partner Dymfke Kuijpers shares more on being a business ‘triathlete’, and how consumer companies can embrace three mindsets to navigate current economic headwinds. Videos Asia-Pacific

79

Placing a premium on resilience: How businesses can thrive through volatility

McKinsey Public & Social Sector Insights

Senior partner Oliver Tonby shares four ways Asian businesses can anticipate and weather oncoming economic storms to emerge stronger. Videos Asia-Pacific

78

Addressing the revolving door in risk

McKinsey Public & Social Sector Insights

As the field of risk management evolves, the value proposition for employees has to evolve as well. Risk & Resilience Insights Economic development Growth Sustainability Risk Management Organization

72

Bracing for headwinds: How banks can navigate disruption

McKinsey Public & Social Sector Insights

Senior partner Joydeep Sengupta discusses how banks can navigate headwinds and capture opportunities in the next 12 to 18 months. Videos Asia-Pacific

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Building digital platforms to enable advanced air mobility

McKinsey Public & Social Sector Insights

Advanced air mobility could revolutionize passenger transportation, and the digital platforms that support it must be equally innovative. Aerospace & Defense Insights Aerospace Sustainability

71

Could supply-chain issues derail the energy transition?

McKinsey Public & Social Sector Insights

Electric-vehicle penetration is the biggest driver of oil demand declines in the energy transition. However, emerging supply bottlenecks for key battery materials could be an unexpected barrier. Oil & Gas Insights Oil & Natural Gas Operations

How retailers in Europe can navigate rising inflation

McKinsey Public & Social Sector Insights

With inflation at record highs throughout Europe, retailers are under more pressure than ever. Those that act quickly and follow a holistic playbook can be well positioned to thrive. Retail Insights Retail & Consumer Goods Retail environments Europe Marketing & Sales