The Difference Between a Partnership and an Alliance

Peter Simoons

Do you ever wonder what the difference is between partnerships and alliances? The words partnerships and alliances are generally used interchangeably. Some people confuse the terminology even further by using the word alliance when they mean a channel relationship or a licensing deal.

The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Increasing revenue through alliances isn’t as easy as it sounds though, it is essential that you maintain a strong, value-driven relationship with your partners.

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We Need All of our Alliances to be Agile!

Phoenix Consulting Group

Seclore is an emerging security software startup with a broad ecosystem of channels, technology alliances and OEMs. A year after the workshop, Kristina remarked “Thinking back to the workshop, I’ve come to appreciate that “we need all of our alliances to be agile.”. “We

Ecosystem Partnerships Extend and Evolve Alliances

Phoenix Consulting Group

Q: You have been involved with the channel and emerging ecosystems for some time. NW: I would not say the concept of partnership has evolved so much as a recognition of how partnerships extend and enhance the business has evolved, especially with respect to channels.

Understanding different channel sales models

Mindmatrix

Understanding Different Channel Partner Models & Personas. In today’s highly competitive environment, understanding the different partner types and channel models is the key to enjoying a winning partner-mindshare. This involves forming strategic alliances with channel partners.

Channel Sales for SaaS Webinar

Channel Incentive Best Practices

Looking to take your SaaS solutions to market via the Channel? If so, join Channel Mechanics for the upcoming webinar “Channel Sales for SaaS”, with guest speakers, Justine Cross , Managing Director, EMEA Channels and Nehul Goradia , Co-Founder, Enabler ONE.

Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results.

How to Plan, Manage, and Measure Strong Channel Business Partnerships

Successful Channels

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. can do to build stronger and more committed partnerships for their channel. And, how more committed partnerships generate greater levels of revenue contribution from your channel.

How to Effectively Manage Strategic Partnerships

Aepiphanni

There can be strength in numbers, and successful business partnerships and strategic alliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? The same study reveals that alliances account for nearly a third of a business’ revenue and value. One poll released by Mckinsey shows that there are a multitude of reasons why alliances do not work out.

Finding Business Partners: A Strategic Investment

Powerlinx

An advisor to the Powerlinx board, Gomes-Casseres has researched alliance strategy and management for 30 years and consulted with major companies worldwide. Gomes-Casseres explains that the success of any alliance starts with the right fit between the partners.

How to Securely Share Your Customer Account Data and Close More Deals [Guide]

PartnerTap

This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together. Channel and alliance managers now have the ability to control what is being shared with their partners.

Our solutions to the Two Universal Challenges to Scaling Revenue – Generating Partnerships (Part 3 of 3)

PartnerTap

Business development and channel teams need the right visibility into each partner’s accounts to develop the best revenue strategies with each partner. Also follow us on LinkedIn for more information about channel, partnerships, and strategic alliances.

Drive More Revenue with Automated Account Mapping

PartnerTap

Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn.

Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. How can alliance teams unearth their highest-earning partners without wasting time?

How the Cloud Era Has Revolutionized How CloudCheckr Sells Software

Tackle.io

The webinar began with Don discussing how software companies can benefit from the cloud’s emergence as a sales channel, add value for the cloud hyperscalers (AWS, Azure, GCP), and create convenience for customers. .

Ep. 136 – Amazzia Chief-Strategy-Officer (CSO), William Fikhman

COO Alliance

For over 16 years, William has dedicated his career to helping hundreds of brands thrive on the most critical eCommerce channel by developing services and programs that adeptly utilize the platform. Our guest today is Amazzia’s Chief Strategy Officer, William Fikhman. .

PRM Software, and the Next Frontier—Co-Selling

CoSell Blog

In short, brands are recognizing that managing a diverse set of partners and alliances is critical for success. This is happening around the world, within channels across every industry and region. The phrase: “through-channel marketing automation (TCMA) will describe a radical shift.

7 Tips for Building an Effective Co-sell Program

PartnerTap

According to an article by Harvard Business Review , 60% to 70% of alliances fail within their first year. Once you have CEO to CEO access, the entire organization has to be all in on this relationship from the channel teams, field engagement teams, and the field.

Want More Partner Leads? Develop a Strong Partner Mindset

PartnerTap

To learn more about sales, alliance partnerships and channel sales, follow us on LinkedIn. Let’s face it cold calling is hard but throw in a global pandemic and it’s even harder. If you want to gain access into key accounts, focusing on your partners is time well spent.

LaVoieHealthScience Names James (Jim) Heins as Senior Vice President and Managing Director of its New York Practice

LaVoie Health Science Blog

Heins combines his passion for public health and specialized communications skills to implement effective disease awareness and patient engagement programs through traditional, digital, and social media channels. In 2019, LHS formed a global alliance with Omnicom Public Relations Group, Inc.,

First Impressions Count…Is your Welcome Kit up to Snuff?

ISTO / IEEE

by Michelle Hunt, Director, Alliance Management Operations – ISTO. And, don’t forget to provide links for e-newsletter and social channel subscriptions. As a member organization, understanding the importance of retaining a happy and strong membership base is key.

Legal 100

Strategic Partnering Agreement – Most Common Problems Without It

ForzaDash

The strategic partnering agreement should also reflect the perceived objectives and mission of the alliance. It is an important alliance because such advantages are deemed impossible to achieve independently. Best Channel Partner Programs And 4 Crucial Elements Of Success.

What New Marketplace Sellers Need to Know in 2021

Tackle.io

While the enthusiasm around Cloud Marketplaces is encouraging, the channel isn’t a one-way ticket to easy sales. Director of Technology & Strategic Alliances at Lacework , echoed Udi’s thoughts. . Tackle does this with a Slack channel dedicated to sales wins and lessons learned. “We

How to Scale Your GTM Through Partners

CoSell Blog

Research over the last 15 years…has shown that relationship quality is the pre-eminent factor in predicting channel partner success.” — Mike Nevin, Alliance Best Practice When you want to solve your partner’s challenges, it pays to listen.

Tackle’s Marketplace Leaders Guide to AWS re:Invent 2020

Tackle.io

Speaker: Doug Yeum , Head of Worldwide Channels and Alliances; Sandy Carter, VP Global Public Sector Partners and Programs; and Dave McCann , VP, AWS Migration, Marketplace, and Control Services. This year, like everything else, AWS re:Invent looks a little different.