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A 60% Higher Alliances & Partnerships Success Rate.

Peter Simoons

Alliances are increasing in importance, used as a strategic tool to help organisations grow. Over 25 years ago Yves Doz and Gary Hamel wrote “No company can go it alone” as the opening statement of their book “Alliance Advantage: The Art of Creating Value Through Partnering”. People feel that they can just do alliances.

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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition.

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The Top 22 IT Channel Partners of 2022

Channel Insider

A great channel partner is in the eye of the beholder and can depend on whom you ask. Analysts, industry groups, IT vendors, and customers all have their own views on the best IT channel partners. Here are our picks for the 22 best IT channel partners in 2022. Best IT Channel Partners What is an IT Channel Partner?

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One Team, One Dream: How to Align Sales and Alliances for Revenue Success

Tackle.io

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. Deploy Cloud Specialists We’ve recently seen an emergence of cloud specialists in alliances teams. You can also listen in to the full webinar right here.

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One Team, One Dream: How to Align Sales and Alliances for Revenue Success

Tackle.io

Software companies adopting the Cloud Marketplaces as a go-to-market channel are seeing tremendous value from their sales and alliances teams working as one. We’ve recently seen an emergence of cloud specialists in alliances teams. Think of the sales and alliances partnership like a relay race.

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How AEC Group Educates Customers and Embraces Technology

Channel Insider

In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systems integrator. We’re beholden to the customer.

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Drive More Revenue with Automated Account Mapping

PartnerTap

Channel managers can use it to find out which rep they need to contact to start working on a sales call. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn. This increases pipeline and drives more sourced and influenced revenue from each one of your partners.