Partner Ecosystems: Unlocking The Formula For Growth


Ecosystems Startups For Partnership Leaders Collaborative Selling GrowthWhere’s that crystal ball when you need it? Imagine if we knew exactly which strategies and tactics would result in success.

Account Mapping: Six Critical Insights to Drive Ecosystem Revenue


Account mapping is a piece of the mundane work that has to be done as alliance teams look for new opportunities in their ecosystem. Many see a Partner Ecosystem Platform (PEP) like PartnerTap as the answer to their question. Running an alliance team is not an easy task.


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Ecosystems, Design, and Glocalization: A Multi-Level Study of Technovation

TIM Review

Business ecosystems form around problems to solve and pain to soothe. Management scientist, coined “business ecosystems”. Business ecosystems are prominent in both theory and practice. Others describe ecosystems as “multi-level systems” (Muegge, 2011a; Muegge, 2013).

What Makes Business Ecosystems Succeed?

INSEAD Knowledge

Our framework guides you through the forces driving Airbnb and other ecosystem-based businesses

Buyer's Guide: Best-of-Breed Sales Enablement

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: The subcategories of sales enablement, the best-of-breed and single-vendor approaches, and how to set up your best-of-breed sales enablement ecosystem. Download the guide today!

Reconceiving the global trade finance ecosystem

McKinsey & Company

A new joint report sets out a vision for improving the ecosystem for all players. Trade finance does not work as well as it could, particularly for the millions of smaller businesses that help fuel the global economy.

Do you need an Ecosystem Code of Conduct?

Phoenix Consulting Group

Not only are we in an age of ecosystems, but we are also in an age of growing awareness of corporate social responsibility. That commitment commonly extends to expectations in the supply chain ecosystem for your suppliers to embrace the same social, environmental and ethical values.

Managing Ecosystems — ASAP Webinar

Alliance Strategy

This 35 minute video covers: The post Managing Ecosystems — ASAP Webinar appeared first on Alliance Strategy. By Ben Gomes-Casseres Excerpts from webinar for Association of Strategic Alliance Professionals, presented in July 2019. Alliance Constellations (MA) Alliance Management (MA) Online Course 2

Fostering the Partner Ecosystem

Partner Path

The primary goal of vendors focused on recruiting and onboarding partners is to identify and engage new types of partners. These are organizations that aren’t traditional IT solution providers and yet have influence in cloud-based technology solution purchases. Jay McBain of Forrester calls them shadow channels as they aren’t engaging with customers or vendors in the traditional way. We at PartnerPath take a bit more positive nomenclature and call them next-generation channels.

The Leadership Style of Collaborative Ecosystems

Phoenix Consulting Group

Businesses are coalescing into ecosystems and becoming more interconnected, dynamic and interdependent. An ecosystem business model requires a more agile, collaborative and inclusive approach to leadership. Blog Ecosystem Design Ecosystem Optimization

Green growth avenues in the cement ecosystem

McKinsey & Company

Collaboration across the value chain is pivotal to decarbonizing the built environment—and it needs to start today. Chemicals Insights Chemicals

Building a Culture for a Collaborative Ecosystem

Phoenix Consulting Group

Building a partner ecosystem is hard. But what’s harder than building an ecosystem? Building a culture that supports an ecosystem strategy. This is especially toxic to working within an ecosystem.

Finding Your North Star: Galvanizing The Customer-Centric Ecosystem

Phoenix Consulting Group

And as enterprise business models evolve to ecosystem business models, finding a North Star becomes even more crucial. Ecosystems, after all, are not managed by command and control. There are many recent examples of collaborative ecosystems that have sprung up around Covid-19.

It Takes an Ecosystem

Phoenix Consulting Group

or How to Build to Build Partner Ecosystems for Agility, Innovation and Growth in Your Business as published in As someone who has been architecting and managing business partner ecosystems for more than 30 years in the tech industry, I am quite interested in the attention ecosystems have been receiving from management pundits of late. Why build partner ecosystems? Ecosystems also provide stickiness. How does one build this type of ecosystem?

Why You Need a Strong Partner Ecosystem Now More Than Ever


Apple, Amazon, Google, and many other companies understand the opportunities of a strong partner ecosystem. Noticing the competitive edge it brings, many companies have become interested in building & strengthening their own ecosystems or joining someone else’s.

The Power of Ecosystems or Can you go it alone?

Phoenix Consulting Group

Since we are talking ecosystems, I think there is a very Darwinian answer. Those businesses that adopt an ecosystem model will be more successful in serving customers and more resilient during uncertain times. How did partnering with the world’s largest ecosystem fail?

The future of healthcare in Asia: Digital health ecosystems

McKinsey & Company

Asia is paving the way for digital health ecosystems, and potential ecosystem orchestrators can generate value by taking bold, strategic actions.

Channel Partner Ecosystems Measurement & Personalization

ITA Group

Channel Partner Ecosystems Measurement & Personalization. These are covered heavily in the report put out by Forrester’s team of channel experts, led by Jay McBain , called Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement.

Defining and seizing the mobility ecosystem opportunity

McKinsey & Company

What mobility ecosystems will help OEMs and other industry stakeholders in the next normal? Automotive & Assembly Insights Automotive

The Five Essential Roles of Corporate Ecosystems

INSEAD Knowledge

Most firms that try to build an ecosystem would be better off joining an existing one. The first step is for them to know where they would fit

A design-led approach to embracing an ecosystem strategy

McKinsey & Company

Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.

The Role of LMS in Partner Management in the Channel Ecosystem


However, the role of LMS has now expanded to include the channel ecosystem. There’s no reason, why vendors can’t have a highly engaged channel ecosystem that covers more than just the top-tier partners.

How insurers can act on the opportunity of digital ecosystems

McKinsey & Company

Professor Markus Warg, an ecosystem and platform enthusiast, discusses the role that big tech will play in insurance and the importance of setting the rules of the game within ecosystems.

Ecosystem Partnerships Extend and Evolve Alliances

Phoenix Consulting Group

Q: You have been involved with the channel and emerging ecosystems for some time. This is the value of the trend toward multi-partner, agile and collaborative ecosystems. At today’s pace of change, you have to trust aligned self-interests to maintain cohesion among ecosystem partners.

Ecosystems and Platforms — LinkedIn Learning Course

Alliance Strategy

By Ben Gomes-Casseres | Online course on | This conversation with Ben demystifies ecosystems and platform strategies. The post Ecosystems and Platforms — LinkedIn Learning Course appeared first on Alliance Strategy. It builds. Alliance Constellations (MA) Alliance Design (MA) Alliance Strategy (MA) Online Course

How Okta Ventures Surfaced 60 Ecosystem Qualified Leads for its Portfolio Companies in Just Two Weeks

Crossbeam Blog

account mapping co-selling Ecosystem Ops executeYou just invested in an early-stage startup, the newest addition to your corporate venture fund’s portfolio — but now what? What happens the next day? How quickly can you onboard the portfolio company so you can start supporting its growth plan?

An ecosystem of partners: The foundation of capital project excellence

McKinsey & Company

To deliver large capital projects in heavy industry more efficiently, project owners can consider forming an ecosystem of partners and fundamentally rethinking ways of working together.

Digital health ecosystems: Voices of key healthcare leaders

McKinsey & Company

COVID-19 has made it more pressing than ever to integrate online and offline offerings and to establish integrated health ecosystems. We asked key healthcare leaders about their views to make this change happen. Insights on Healthcare Systems & Services Health care services Health care providers Digital

Finding Opportunity in Disruption: Pivot your Ecosystem Strategy

Phoenix Consulting Group

Have you rethought your partner ecosystem strategy in terms of what new opportunities lie ahead? In the Covid economic crises, partner ecosystems are again shifting to address new opportunities: work from home solutions, tele-medicine, contact tracing, collaboration on therapies and vaccines.

How We Launched Our First Tech Ecosystem With 30+ Integrations in 6 Months

Crossbeam Blog

Launching a tech ecosystem involves a ton of moving parts. career advice partnerships 101 industry insights Ecosystem OpsIt’s more than just developing the integrations that improve your customers’ workflows and bottom line.

Don’t Confuse Platforms with Ecosystems

INSEAD Knowledge

A beginners’ guide to high-value business models

Why Principles-Based Collaboration Is Essential For Agile Ecosystems

Phoenix Consulting Group

As we enter an “Era of Ecosystems,” we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. Ecosystem collaborations in an agile world do not fit well with a highly process-oriented management model.

A Simple Guide to Charting the Evolution of an Ecosystem

INSEAD Knowledge

Capture key changes and pivots with a timeline

The "State of the Partner Ecosystem" Report is Now Available

Crossbeam Blog

Last year we published our first-ever State of the Partner Ecosystem Report , the first-of-its-kind survey of partnership professionals. Crossbeam news

Three Tools That Should Be in Every Channel Team’s Tech Stack


As Jay McBain says, “The effective use of technology tools is no longer optional — ecosystems don’t run on spreadsheets!” Partner Ecosystem Platform. Whatever your business needs are, a PEP gives you clear vision across your ecosystem. . Ecosystems don’t run on spreadsheets.

Multichannel Marketing – Top Strategic Tips for IT Vendors in the MSP Ecosystem


Multichannel Marketing – Top Strategic Tips for IT Vendors in the MSP Ecosystem. The MSP ecosystem is becoming more and more on-demand, making it an ever-growing industry today. The daunting challenge lies in how you can find that ideal partner in an overwhelming MSP ecosystem.

Integrated Test Sites for Innovation Ecosystems

TIM Review

Innovation clusters (for example, start-up ecosystems) already support and reinforce the absorptive capacity of companies, industries, or entire regions (Jansen et al., 2020), added the perspective of innovation ecosystem analysis.

Multi-Partner Plays are the Key to Enterprise Growth


Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. To remain competitive, enterprise companies need to sell collaboratively with their ecosystem partners. Co-Selling and Aligning with Your Ecosystem Partners.

Game on: An interview with Microsoft’s head of gaming ecosystem

McKinsey & Company

Sarah Bond discusses how Microsoft shifted its console-centric gaming business to make the most of its investments in cloud. Our Insights Video games & mobile gaming

Building a tech-services ecosystem to deliver products—not applications

McKinsey & Company

IT organizations focused on building value as well as reducing costs need to rethink how they engage with their vendors. Digital Insights IT cost & performance improvement IT management & strategy IT organization & governance Digital strategy and organization