Partner Path
OCTOBER 16, 2024
10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.
Jake Jorgovan
OCTOBER 19, 2024
B2B content marketing has seen a significant evolution, with an increasing focus on budget allocation towards video, thought leadership content, and influencer marketing. A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends: Prioritizing AI-driven personalization to cater to specific audience needs.
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Peter Simoons
OCTOBER 6, 2024
As part of my services, I offer Alliance Health Checks, which many of my clients find invaluable. In fact, during a recent Alliance Conference hosted by the Association of Strategic Alliance Professionals (ASAP) in London, one of the speakers mentioned how they’d engaged me several times to assess the well-being of their alliances through my health checks.
Stellar Partnerships
OCTOBER 20, 2024
The humble BandAid is much maligned. BandAid solutions have become synonymous with flimsy, short term responses. But anyone who’s ever had a hang nail or a paper cut will know how painful life can be without one. You don’t need a bandage or a visit to the doctor: the BandAid is the perfect solution. The writer Tracy Gary in her book Inspired Philanthropy outlines four models of social change.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Channel Insider
OCTOBER 10, 2024
The emergence of GenAI has introduced a new way of automating and gaining efficiencies for enterprises. However, uncontrolled AI can become a threat as you can start to lose control of what it could be doing for you without proper oversight. Hitachi Vantara supports data best practices Part of making GenAI tools a value add instead of a detriment to your business is managing and understanding your data holdings.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
OCTOBER 2, 2024
Which comes first for partnering success? In the ever-evolving landscape of partnerships, the debate continues over whether to start with a partner program or a partner portal. Both are crucial for fostering successful partnerships. In fact, some people might say one without the other is just as bad as having neither.
Jake Jorgovan
OCTOBER 17, 2024
If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.
SEO Magazine
OCTOBER 8, 2024
AI tools have become indispensable for enhancing SEO efforts. From generating high-quality content to analyzing data and improving web interactions, these tools are revolutionizing how we approach search engine optimization. However, navigating through the multitude of options can be daunting. This guide will introduce you to 20 essential FREE AI tools that should be a part of your SEO toolkit, ensuring that your strategy stays ahead in this field. 1.
Stellar Partnerships
OCTOBER 14, 2024
Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
OCTOBER 8, 2024
As businesses enter the fourth quarter with their sights set on closing deals and wrapping up annual forecasts, MSPs and other partners in the channel have their sights set on 2025. Channel Insider spoke with five solution providers, ranging in size, scope, solutions, and clients, to learn from them which technologies and offerings are dominating their planning conversations.
Vantage Partners
OCTOBER 15, 2024
Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?
Frost & Sullivan
OCTOBER 10, 2024
SAN ANTONIO, TX. – October 10, 2024 – Frost & Sullivan assessed the customer experience management (CXM) industry and, based on its findings, recognizes Alta Resources with the 2024 North American Entrepreneurial Company of the Year Award. Alta is a service provider that excels at creating exceptional customer experience (CX) with an approach that boosts customer satisfaction, retention, and loyalty, which directly enhances clients’ bottom lines.
Jake Jorgovan
OCTOBER 17, 2024
User-generated content (UGC) has become a game-changer in the marketing world. Brands that effectively leverage UGC create more authentic connections with their audience, boost engagement, and drive conversions — all while keeping their marketing costs down. In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
OCTOBER 8, 2024
According to Influencer Marketing Hub, the affiliate marketing industry will be worth $15.7 billion in 2024, an increase of $1.4 billion from last year alone. Affiliate publishers must adapt to ever-changing privacy features to scale their programs. One prominent feature is Apple’s Intelligent Tracking Prevention (ITP). There’s a lot of information about ITP, which can be confusing.
Stellar Partnerships
OCTOBER 6, 2024
What’s your appetite for risk? Sharon always teases me that I’m risk averse whilst she’s the new experience junkie. But I agreed to marry someone I’d only known for 4 months, moved across the world to a country I’d never visited, and changed careers three times without a new role ahead. I tend to go after the big risks and back myself to manage the consequences.
Channel Insider
OCTOBER 15, 2024
The largest growing technology trend across industries has been automation and AI, with no plans of slowing down. A new report by TD SYNNEX found that just 23 percent of channel businesses said they closed no deals involving AI. IT services and consulting company Pia has outlined a clear mission: Empower MSPs and IT service desks to utilize AI to optimize their operations.
Planview Blog
OCTOBER 2, 2024
The automotive sector is undergoing a paradigm shift, transitioning from its traditional hardware focus to a software-centric industry. To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. Adapting to technological innovations and making strategic decisions is key to thriving in this rapidly evolving environment.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Frost & Sullivan
OCTOBER 2, 2024
San Antonio, TX — 3 rd October, 2024 — Frost & Sullivan recently researched the CXM services industry and, based on its findings, recognizes Daythree Business Services Sdn Bhd ( Daythree) with the Malaysian Customer Value Leadership Award. Daythree is an industry-leading company that combines advanced artificial intelligence (AI) and robotic process automation (RPA) technologies to provide innovative, multilingual customer experience management (CXM) services across Asia-Pacific with a top-n
Jake Jorgovan
OCTOBER 17, 2024
Expanding your brand into international markets isn’t just about translation. It’s about making sure you’re found by the right people in the right places. A solid international SEO strategy helps you do that efficiently. It lowers your customer acquisition costs, maximizes your return on investment, and outperforms paid campaigns in long-term profitability.
Vantage Partners
OCTOBER 10, 2024
Some providers are stuck in old habits of spending most of their time, emphasis and focus on price. Explore the strategic implications, and learn how to adapt.
Partnership on AI
OCTOBER 8, 2024
Share Our Blog / Blog Synthetic and Manipulated Content 10 Things You Should Know About Disclosing AI Content Emerging Insights from Organizations Implementing PAI’s Synthetic Media Framework Claire Leibowicz, Christian Cardona October 8, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> AI has made it easier to manipulate and generate media, posing challenges to truth and trust online.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Channel Insider
OCTOBER 7, 2024
ServiceNow consultancy firm CoreX has made the first move of what it plans to be several in a strategic acquisition journey over the next six months to one year. On Sept. 25 CoreX announced it had acquired ITS Partners, a firm known for its expertise in operational technology, IT asset management, security operations and more. “As ServiceNow cements itself as the go-to AI platform for business transformation, it’s critical that we have partners that can guide our customers along their innovation
INSEAD Knowledge
OCTOBER 20, 2024
This month, we round up diverse research findings by INSEAD faculty. Among them is a simple law on long-term value capture by companies. Another study shows how companies can structure sales agents’ compensation to maximise revenue. Other studies explain why some people are more trusted than others within a network. Finally, changes in the environment can affect whether employees act in the interest of their employer vs. advancing their own career goals. 1.
Frost & Sullivan
OCTOBER 1, 2024
SAN ANTONIO, TX. – October 1, 2024 – Frost & Sullivan assessed the laboratory information management systems (LIMS) industry and, based on its findings, recognizes LabVantage Solutions with the 2024 Global Company of the Year Award. A leading provider of comprehensive laboratory (lab) informatics platforms, LabVantage Solutions offers differentiated, value-added solutions to transform data into knowledge and empower laboratories to address emerging business challenges and capitalize on futur
Jake Jorgovan
OCTOBER 16, 2024
If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Market Source Inc
OCTOBER 2, 2024
The battle for successful retail recruiting and retention faces many obstacles. When you create an employee experience that addresses employee preferences you can avoid attrition and win the battle. The post 8 Ways to Improve the Retail Employee Experience appeared first on MarketSource.
Partnership on AI
OCTOBER 17, 2024
Share Our Blog / Blog Shaping the Future of AI Policy: A Q&A with David Wakeling Thalia Khan October 17, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Read our other speaker Q&A from PAI’s AI Policy Forum here. In September 2024, the Partnership on AI (PAI) held its AI Policy Forum in New York City, bringing together global thought leaders, industry leaders, and policymakers to discuss the evolving landscape of global AI governance.
Channel Insider
OCTOBER 15, 2024
As organizations increasingly rely on their technological assets to power their day-to-day activities, sourcing and procuring IT hardware has become a key component in building and maintaining efficient, reliable, and secure organizational infrastructure. While IT procurement is a complex process that involves numerous considerations, MSPs can help manage the process to ensure that an organization’s technology investments align with its operational needs.
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