December, 2022

Imploding sports sponsorships: 3 lessons

Stellar Partnerships

There is something very interesting going on in sports sponsorships this year. Unless you’ve banned yourself from all media in Australia, you would have heard about Hancock Prospecting pulling its funding of Netball Australia.

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How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they?


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Clarifying UK cloud adoption patterns

Compare The Cloud

There is no doubt that cloud migration continues to gain pace within the UK industry. What is less clear is the exact form this transition is taking; from cloud only to cloud first to fully hybrid, there are many routes to take.

How personalization at scale can invigorate Asian insurers

McKinsey Public & Social Sector Insights

The surge in digital consumer interactions is making possible a new era of gathering, analyzing, and responding to individual customer data strategically and with precision. Insights on Financial Services Insurance Asia-Pacific Digital strategy and organization Analytics

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Common Vendor Miscues That Hinder the Partner Experience

Channel Insider

When the vendor–channel partner experience (PX) goes well, both sides benefit through increased sales, higher renewal rates, and a smooth relationship with relatively few glitches or missteps. But when it goes wrong, it can drastically hurt your business.

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More Trending

What Do Workplace Addiction Recovery Programs Look Like? Our Interview With SOS Recovery Community Organization

Chameleon Sales

As an employer looking to be more inclusive and grow your team, you may wonder how workplace addiction recovery programs work. Since we are so passionate about this area here at Chameleon Group, we decided to share our experiences with other like-minded employers.

Lessons Learned 2022

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] We are nearing the end of the year, so you know what that means: it’s time for 2022’s Lessons Learned. Lessons Learned is an opportunity for an MSP (or any business!)


SMEs: The Move from Legacy to the Cloud

Compare The Cloud

Over the past ten years, the on-premise IT footprint of both large enterprises and small and medium enterprises (SMEs) has decreased dramatically.

Getting digital transformation right in resource-heavy industries

McKinsey Public & Social Sector Insights

Eight core principles can help companies in the energy, oil and gas, basic materials, and utilities sectors achieve successful digital transformations. Digital Insights Oil & Natural Gas Digital Digital strategy and organization

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Collaborations That Are Bad for Business but Benefit Employees

INSEAD Knowledge

Firms working on new ideas often collaborate with partners to access complementary resources. Such alliances are commonplace, for example between entrepreneurial firms and venture capital investors, or film studios and movie publishers.

CHT Security Applauded by Frost & Sullivan for Its Leadership Position as a Managed Security Service Provider in Taiwan

Frost & Sullivan Manufacturing

SAN ANTONIO – December 7, 2022 – Recently, Frost & Sullivan researched the Taiwanese cybersecurity service market and, based on its analysis results, recognizes CHT Security with the 2022 Taiwanese Company of the Year Award for its cybersecurity service.

Employee Spotlight: Kathie McCauley

Market Source Inc

The post Employee Spotlight: Kathie McCauley appeared first on MarketSource


Don’t Want Your Social Media Accounts Stolen? Here’s How to Improve Their Security

Binfire Collaboration Blog

Over the last decade, social media expanded at unprecedented speed. It encompasses the better half world’s population , building connections without boundaries. Simultaneously, social networks added new features allowing users to monetize their accounts.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

How the cloud could hold the answers to the world’s biggest questions

Compare The Cloud

For any business with a growth mindset, cloud adoption can no longer be a “maybe”.

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Author Talks: After founding Grubhub, Mike Evans is still hungry

McKinsey Public & Social Sector Insights

Grubhub cofounder Mike Evans shares how he started one of the largest food delivery companies in the world and advises budding entrepreneurs on finding success. McKinsey on Books E-commerce


What Investors Should Know About Qualified Small Business Stock

Borgman Capital

Nathan J. Neuberger. Shareholder Reinhart Boerner Van Deuren Nate Neuberger represents private equity firms in a wide range of transactions including leveraged buyouts, strategic mergers and acquisitions, corporate governance and financing.

inVia Robotics Earns Frost & Sullivan’s 2022 North American Technology Innovation Leadership Award for Its Highly Differentiated Products and Robotics-as-a-service Model

Frost & Sullivan Manufacturing

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Employee Spotlight: Nick Esposito

Market Source Inc

The post Employee Spotlight: Nick Esposito appeared first on MarketSource


Ask the Experts: How Perform Agency[CB] manages compliance, avoids fraud, and resolves violations within telehealth partnership programs


Marketers rely on Perform [cb] Agency for their secret sauce : a unique combination of promotions and partnerships that will hit KPIs while maintaining an efficient ROAS. When you entrust your brand to Perform [cb] Agency, you get a HIVE—highly-integrated versatile experience team.

Don’t lose sight of SAP on Cloud operational excellence

Compare The Cloud

Digital transformation projects can often become complex with twists and turns, which can lead organisations to focus solely on the migration itself. This is a problem as attention is then detracted from the operating model, both in the planning phase, as well as on completion of the project or migration stage. To avoid this result, businesses need to take to an approach that is built on delivering operational excellence for SAP on Cloud.

Hitting the mark: Why markdowns matter more than ever

McKinsey Public & Social Sector Insights

Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their bottom lines. Retail Insights Retail & Consumer Goods Retail environments Sales

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Infographic: The Dawn of a New Go-To-Market Age

Ecommerce will dominate the future of B2B software sales, and the clouds have proven to be a linchpin in modern go-to-market strategies. The clouds represent a long-term business strategy for sellers. We call this a Cloud go-to-market (GTM).

Delta Controls Applauded by Frost & Sullivan for Its Innovative, Customer-centric Products and Competitive Strategy in Building Automation

Frost & Sullivan Manufacturing

SAN ANTONIO, TX. December 6, 2022 – Frost & Sullivan recently assessed the Internet of Things (IoT)-enabled smart building solutions industry and, based on its findings, recognizes Delta Controls with the 2022 Global Competitive Strategy Leadership Award.

The Four Pillars of Customer Success: Your Ultimate Guide to Improve Renewals

Market Source Inc

This essential guide can help you get your Customer Success program started or align your existing practice with best practices that help you hold on to your hard-fought customer relationships.


What is blockchain?

McKinsey Public & Social Sector Insights

Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time. McKinsey Explainers


Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Author Talks: Rules of power from Jeffrey Pfeffer to help you get your way

McKinsey Public & Social Sector Insights

Stanford professor Jeffrey Pfeffer shares advice for gaining power through resources, reputation, and relationships. McKinsey on Books Personal effectiveness Leadership


The state of AI in 2022—and a half decade in review

McKinsey Public & Social Sector Insights

The results of this year’s McKinsey Global Survey on AI show the expansion of the technology’s use since we began tracking it five years ago, but with a nuanced picture underneath. Insights on Artificial Intelligence Artificial Intelligence Big data Digital strategy and organization


Survey: Growth for top performers among mid-cap consumer companies

McKinsey Public & Social Sector Insights

Top performers among mid-cap consumer companies in Europe grow by outperforming in the core, moving into attractive adjacencies, and by very selectively launching new businesses. Growth, Marketing & Sales Insights Marketing & Sales