February, 2024

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Four Partnering Trends Taking Off in 2024

Partner Path

Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems. Consider how these trends may impact or improve your partner program.

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Top 10 Truck Driver & CDL (Commercial Drivers License) Recruiters, Staffing Agencies, Headhunting, & Search Firms

Jake Jorgovan

Skilled truck drivers and those holding Commercial Drivers Licenses (CDL) are the backbone of the transportation and logistics industry, ensuring the timely and safe delivery of goods across vast distances. Their role is not just about driving; it's about upholding safety standards, meeting delivery deadlines, and representing the company on the road.

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Co-Sell Transformation Tech Stack

PartnerTap

Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires the right people, technology, and best practices. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation service

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Leveraging Consortia Collaboration for Technology Adoption

ISTO / IEEE

Unlocking Success: Leveraging Consortia Collaboration for Technology Adoption In today’s fast-paced technological landscape, the success of a new innovation often relies on widespread adoption across a range of industry stakeholders. Whether you are a startup breaking into the market or an established player introducing a groundbreaking solution, one strategy that can significantly amplify your reach is leveraging a consortium to help accelerate the market adoption of your technology.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Collaborative Solutions: Aligning Business Leaders with AI and Humanoid Robots

EGA

We are witnessing unparalleled shifts in various spheres in 2024 - from climate change to elections, alongside the emergence of new work paradigms as Gen Z assumes leadership roles. 57% of global leaders recognize Gen AI as a value play; open, brave leaders with the Silicon Valley mindset see AI not as a threat [.] The post Collaborative Solutions: Aligning Business Leaders with AI and Humanoid Robots appeared first on Executive Growth Alliance.

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3 Takeaways from Impartner Multiply

Partner Path

Make holistic partner program changes while optimizing operations. Traveling in from both sides of the pond, the PartnerPath team ventured to Miami for the Impartner Customer Conference, Multiply , this week. As Partner of the Year, we know a lot about Impartner , but there’s always a surprise or three at these conferences. Here are three takeaways that stood out to me and had me staring out to sea contemplating how we can better engage partners.

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Leadership in CPG: Key thought leaders in the CPG industry

Jake Jorgovan

Companies in the CPG industry often struggle to navigate rapidly changing consumer preferences and market dynamics. Thought leaders offer fresh perspectives and proven strategies to tackle these challenges effectively, delivering key insights to wide audiences. In this article, we'll introduce excellent key figures driving innovation and growth in the CPG space so that you can learn from them.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Companies have changed how they buy products and services for their companies, and sales deals today are exponentially more complex than they were 10 years ago. The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your bu

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Alliance Success: What’s Trust Got To Do With It?

Peter Simoons

In my previous article, I wrote that alliance success begins with having an alliance culture in your organisation, but what’s trust got to do with it? The short answer is everything ! Trust influences everything. Trust is essential in establishing successful relationships, after all that is what alliances are; relationships between organisations that are delivered successfully by the people involved and their personal relationships.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Internal Alignment — The Key to Professional Services Partnership Success

Vantage Partners

No professional service firm partnership works without getting buy-in and mindshare from the partners or account executives who manage client relationships.

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4 important questions to answer

Stellar Partnerships

Schools are back and we can feel the suburban tsunami of relief from harassed parents. On the other side of the fence, teachers are fielding a million ‘why’ questions from curious minds. Why is the sun called the sun? Why don’t sharks have eyebrows? Why did someone invent swear words if I’m not allowed to say them? The default answers from parents can typically include ‘ask your mum’ or ‘because I say so’.

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NetApp Awarded Frost & Sullivan’s 2024 Global Company of the Year Award for Addressing the Unmet Needs of the Hybrid Cloud Storage Management Industry with Its Revolutionary BlueXP Platform

Frost & Sullivan

San Antonio, TX — February 14, 2024 — Frost & Sullivan recently researched the global hybrid cloud storage management industry and, based on its findings, recognizes NetApp with the 2024 Global Company of the Year Award. NetApp provides a unified platform that offers seamless insights and automation, enhancing the management of storage and data services across diverse environments.

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Top 10 Investment Banking Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Investing in top talent is one of the best investments any company can make. This is especially true in the high-stakes world of investment banking, where the caliber of personnel can significantly influence a firm's success and overall reputation. The industry's competitive nature and the complexity of its operations necessitate not just any talent, but the absolute best of the best.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Co-Sell Transformation Pitfalls

PartnerTap

As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.

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Generative AI use cases for the enterprise

IBM Business Partners

Remember how cool it felt when you first held a smartphone in your hand? The compact design and touch-based interactivity seemed like a leap into the future. Before long, smartphones became a way of life for organizations worldwide because of all they offer for business productivity and communication. Generative AI ( artificial intelligence ) promises a similar leap in productivity and the emergence of new modes of working and creating.

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Video: A Hacker’s View of the Cyberthreat Landscape in 2024 – PPOV Bonus Episode Part 1

Channel Insider

In this special bonus episode of Channel Insider: Partner POV, host Katie Bavoso speaks with Cody Kretsinger, Principal Security Advisor at Galactic Advisors and former member of a hacking group LulzSec. In Part 1 of this interview, Cody tells his story of how he went from convicted hacker to cybersecurity defender using his skills and talents for good, and why other bad actors should do the same.

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3 ways to tell if your partnership is shaky

Stellar Partnerships

Valentine’s Day saw an ocean of red roses, love hearts and chocolate as we celebrated the important relationships in life. In Melbourne, it was followed by the Taylor Swift tsunami of sparkles, joy and friendship. When a relationship is strong, there is nothing more satisfying than getting to know each other, discovering new things and creating new memories together.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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What Female Artists Can Do About Discrimination

INSEAD Knowledge

Being an artist isn't easy. It takes a long time for artists to be noticed for their talent and creativity. They usually only sell their art in small galleries at first, and their early success might only happen in their own country or local area. To make matters worse, discrimination persists in the art world, particularly against female artists who often encounter the undervaluation of their work.

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Top 60 Digital Marketing Agencies to Consider in 2024

Jake Jorgovan

Securing a top-notch digital marketing agency is the first step toward ensuring your business's success. The overwhelming number of options makes the decision daunting. It's like looking for a needle in a haystack. Luckily, you've landed in the perfect spot to simplify your search. My comprehensive guide will navigate you through the top digital marketing agencies, ensuring you find your ideal match.

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The Sales Transformation Imperative in 2024: Co-Selling

PartnerTap

2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. Buyers have changed how they buy products and services for their companies and deal dynamics are exponentially more complex. Selling to the modern buyer in this more complex environment requires a seismic shift in how companies sell and empower their sellers.

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Reducing defects and downtime with AI-enabled automated inspections

IBM Business Partners

A large, multinational automobile manufacturer responsible for producing millions of vehicles annually, engaged with IBM to streamline their manufacturing processes with seamless, automated inspections driven by real-time data and artificial intelligence (AI). As an automobile manufacturer, our client has an inherent duty to provide high-quality products.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Why Your MSP Should Offer Hybrid Cloud and Multi-Cloud Services

Channel Insider

Managed Service Providers (MSPs) have become indispensable guides for businesses transitioning from traditional data center infrastructure to the cloud. As the cloud continues to assert its dominance as a primary driver of business innovation, organizations are relying on their MSPs to navigate the complexities and harness the robust architecture of cloud technologies.

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Has Your Organization been Blocked by Charitable Fundraising Platforms? It is likely due to California’s new “Good Standing” requirement.

Pearlman + Pearlman

In the past few months, a sizable number of nonprofit organizations were surprised to find themselves blocked from receiving donations through various online fundraising platforms including Facebook. The cause was failure to be in “good standing” in California. This “good standing” requirement is part of California’s law governing charitable fundraising platforms.

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Case Study: 1st Page Rankings with AI Content in 90 Days

SEO Magazine

In this latest case study, we reveal how AI-generated content can skyrocket a website to the first page of search results within 90 days. Leveraging two decades in global marketing and cutting-edge technology, we create bespoke SEO strategies rather than one-size-fits-all solutions. With a deep understanding of specific business needs, this serves as evidence that sophisticated tech paired with tailored expertise yields remarkable outcomes in digital visibility.

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Top 60 Social Media Agencies: Find Your Best One in 2024

Jake Jorgovan

The power of social media in shaping brands and driving engagement is undeniable. With platforms constantly updating their features and algorithms, staying ahead in the social media game has become a nuanced art as well as a strategic imperative for businesses across the globe. But you're in the right place to make that search effortless. In this article, I dive deep into the top 60 social media agencies that stand out from others for their focus on tangible results.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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In Praise of Boredom

INSEAD Knowledge

People who possess everything – the ultra-wealthy “kings” among us – are often the most prone to boredom. In an attempt to break free from their ennui, they indulge in luxurious homes, yachts, planes, extensive art collections and sprawling vineyards. But the allure of each of these distractions seems to be fleeting. Despite their opulent surroundings, they remain unfulfilled.

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Business Partners

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Advancements in technology mean customers can order virtually any product and receive it in less than a week.

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Jeskell Systems’ New CMO Discusses Channel Marketing Best Practices and Challenges

Channel Insider

In the latest installment of Channel Insider: Partner POV, host Katie Bovoso sat down with Kelly Nuckolls, Jeskell Systems’ newly appointed Chief Marketing Officer (CMO) to explore how IT solution providers can stand out in today’s business landscape. Drawing on her wealth of experience across various marketing leadership roles, Nuckolls shared a treasure trove of insights into how to navigate the fiercely competitive IT ecosystem.