Partner Path
JULY 24, 2024
Help your partners sell simplicity for improved customer satisfaction. I’m a fan of indirect channels and I’ve spent years helping companies engage, empower and evolve partner ecosystems. I’ve always defended solution providers to vendors who undervalue partner contributions. But lately I’ve noticed that customers are being sold complex solutions when simpler ones will do – and I suspect partners are partly to blame.
Jake Jorgovan
JULY 26, 2024
Are your employees satisfied with their benefits? Evaluating your current employee benefits program can reveal gaps and opportunities for improvement. A well-structured benefits package is crucial for retaining top talent and maintaining employee satisfaction. This article will guide you through evaluating and improving your benefits program to meet the evolving needs of your workforce.
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ISTO / IEEE
JULY 16, 2024
PISCATAWAY, N.J., July 12, 2024 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the UNIFI Consortium. The Un iversal I nteroperability for G rid- F orming I nverters ( UNIFI ) Consortium is a U.
PartnerTap
JULY 1, 2024
Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Stellar Partnerships
JULY 21, 2024
The English have a complicated relationship with their men’s soccer team. Having invented the game and won one World Cup back in 1966 there is always the hope that ‘football is coming home’. Meanwhile the men’s team (unlike the women) haven’t won a major championship since then. I’ve just returned from the UK where the whole country had the flags flying for the England team’s appearance in the European Cup final.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
SEO Magazine
JULY 9, 2024
You want your social media ads to hit the mark every time, right? Think of SEO GPT as your secret weapon. Mixing SEO with smart tech helps you find individuals who’ve seen your content but need a nudge. Plus, when influencers share real stories about your product, people listen. However, more tools from top SEO agencies can fine-tune this process.
Jake Jorgovan
JULY 24, 2024
SAP ERP systems are fundamental to the backbone of modern enterprise operations, integrating diverse functions into a unified system. Their efficacy hinges on the capabilities of SAP professionals, who ensure these systems not only function but drive business value. This article delves into the competencies that define top-tier SAP professionals, pivotal for both implementation and ongoing system optimization.
ISTO / IEEE
JULY 25, 2024
When it comes to consortia or association management, outsourcing administration and operations can offer several advantages. In our experience, here are the top five reasons why consortia thrive when they partner with organizations like IEEE-ISTO: Focus on Core Competencies: Outsourcing alliance management allows organizations to concentrate on their core competencies.
PartnerTap
JULY 1, 2024
In May this year our CEO, Cassandra Gholston , delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she identified five new co-selling leadership opportunities and roles that people in the room could step up for regardless of their level within their companies.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Stellar Partnerships
JULY 7, 2024
I have 2 older brothers who are chefs. They’re a great source of how-to information when Google lets me down. What’s the herb flavour in the fish cakes we used to get from the takeaway as kids? It’s tarragon. They’d be appalled at how blunt I let my knives get. My test for a sharp knife: can you slice cherry tomatoes with it? I’m failing!
Channel Insider
JULY 5, 2024
Cognizant just introduced Cognizant Neuro Edge, an advanced addition to its Neuro suite of AI technologies designed to help businesses harness the power of AI and generative AI. Edge computing allows enterprises to leverage computing power through sensors and devices within their networks, reducing reliance on centralized servers and the cloud. The Neuro Edge platform is engineered to support the entire edge AI value chain, from chips and devices to applications and business solution deployments
SEO Magazine
JULY 1, 2024
Leveraging SEO GPT plays a key role in boosting your online reach across various platforms. This approach ensures that the content created isn’t only deep and helpful but also free from errors. It’s about making what you say matter and be easy to find by those who need it most. A solid strategy for attracting quality backlinks can lift your site higher in search rankings, bringing more eyes to your work.
Jake Jorgovan
JULY 24, 2024
Determining if your business needs a fractional CFO is crucial for its growth and financial health. Here’s the thing: As businesses scale, financial complexities increase. And not every company can afford a full-time CFO. This is where a fractional CFO becomes invaluable. They provide high-level financial expertise without the full-time cost. In this article, we will guide you through 5 key steps to assess if your business could benefit from a fractional CFO.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partnership on AI
JULY 24, 2024
Share Our Blog / Announcements Partnership on AI Appoints Six New Members to Board of Directors Nonprofit Welcomes Leaders from ACLU, Brown University, Capital One, Ford Foundation, Microsoft, and University of Pretoria PAI Staff July 24, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Partnership on AI, a multistakeholder nonprofit representing industry, civil society, and academia, welcomes six new members to its Board of Directors.
PartnerTap
JULY 1, 2024
TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. Over the next few articles we will dive into details about the new ecosystem and co-selling leadership roles emerging in companies that sell with and sell through their partner ecosystems.
Vantage Partners
JULY 3, 2024
As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?
Channel Insider
JULY 16, 2024
ASX-listed advisory Atturra is continuing its big-spending acquisition spree, announcing that it would absorb Brisbane-based Exent in a deal worth as much as AUD$8 million. This is more than the $5 million it splashed out to acquire Sabervox in September of last year and around half of the $16.5 million it paid to take over veteran MSP Somerville in April of the same year.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
SEO Magazine
JULY 4, 2024
Mastering SEO GPT is key to winning at Google Ads. You need great titles and descriptions that stand out. Think about what people search for online. Some look up short words like “jewelry.” Others type long phrases for specific things they want to know or buy. Using the right keywords can help your ad show up in these searches. Aim to use short ones for big topics and longer phrases for detailed searches.
Jake Jorgovan
JULY 23, 2024
This is an example of a Custom Englemann Spruce Top Ukulele, with Acacia Sides & Back, and a Mother of Pearls Inlay Rosette from Huni Ukuleles. Ukuleles are more than just instruments; they are an embodiment of culture, craftsmanship, and creativity. From the sunlit shores of Hawaii to concert halls around the world, custom-made ukuleles reflect the unique artistry of their creators and offer a personalized touch to any musician's collection.
INSEAD Knowledge
JULY 1, 2024
In December 2022, the world watched in awe as Argentina’s Lionel Messi and France’s Kylian Mbappé lit up the World Cup final. Playing at a top international tournament for their national team is the pinnacle of any footballer’s career. But what happens when they returned to their club, where their teammates are often their rivals on the international stage?
Partnership on AI
JULY 25, 2024
Share Our Blog / Blog AI Needs Inclusive Stakeholder Engagement Now More Than Ever Thalia Khan July 25, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> From algorithms that provide recommendations for what to watch next on platforms such as TikTok, Instagram, or Netflix, to automated systems that detect your vehicle and can read your license plate at toll booths and automatically issue you tolls, AI’s presence is ubiquitous.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Vantage Partners
JULY 3, 2024
Our team enjoyed presenting ( here's our presentation ) at Cambridge Healthtech Institute’s Strategic Alliance Management Congress in Philadelphia earlier this month. This conference is an annual highlight for us! The specialist focus, experienced practitioners, and commitment to sharing our successes and learnings as a community is always inspiring.
Channel Insider
JULY 24, 2024
Oracle NetSuite specialist Fusion5 has made its fourth acquisition in three months, announcing that it will be taking over Aotearoa NZ firm IntegrationWorks. IntegrationWorks was founded in 2005. Its acquisition will add another 80 people across seven offices in NZ, Australia, and the UK. “IntegrationWorks has significant skills, expertise and referenceability over a wide range of integration solutions and technologies,” Sven Martin, chief executive of Fusion5, said in a release.
Mindmatrix
JULY 25, 2024
The world of marketing is continually evolving, and one of the most significant shifts in recent years has been the rise of influencers. Celebrity influencers have huge global audiences and are great options for brand awareness campaigns, despite their potential high cost. These individuals wield considerable power over their audiences’ perceptions and purchasing decisions, making them valuable assets in modern marketing strategies.
Jake Jorgovan
JULY 23, 2024
Selecting the right physician staffing model for your business is foundational to your healthcare facility’s operation and efficiency. That’s how you ensure that patient care standards are not only met but exceeded. However, healthcare staffing presents both obstacles and advantages. And you can’t handle it without a nuanced approach. Luckily, you’re on the right page.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
INSEAD Knowledge
JULY 24, 2024
In the complex, uncertain and fast-changing world we live in, success and even survival require intensive collaboration among individuals, organisations and countries. The outcomes of such collaboration can be breathtaking – consider the growth of Netflix and Amazon, the rebirth of Microsoft and General Motors, the successful launch of the James Webb Space Telescope.Yet, most people and organisations fail to collaborate, preferring competition to cooperation.
Partnership on AI
JULY 23, 2024
Share Our Blog / Blog Policy Towards Global Alignment and Interoperability: Bringing Stakeholders Together at PAI’s AI Policy Forum Stephanie Ifayemi, Jacob Pratt, John Howell July 23, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> So far in 2024, we have seen a significant surge in new policies, frameworks, institutes, and governance bodies aimed at addressing AI governance and safety.
SEO Magazine
JULY 11, 2024
Focus on SEO GPT for titles, descriptions, and ads to boost your YouTube engagement. This approach helps videos show up first in searches, and a good title pulls viewers in. The right words let Google know what content you offer. Using video boosts ranks and grabs people’s interest quickly. Show what you know with clear, short clips that explain tough ideas simply and fast—like tax tips or money advice—a powerful way to build trust online via transparency and expertise sharing.
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