January, 2022


Partners Preceptors

By Bennett Napier, CAE. At Partners in Association Management, we instinctively follow the SMART goal system. S Specific M Measurable A Achievable R Realistic T Time Limited.


What Does The Future Hold For You?

Peter Simoons

Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. .


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Forget Forms, Conversation is King

Compare The Cloud

The marketing industry has experienced digital disruption like no other. The need to innovate, re-think, and reinvent is constant and has been amplified as a result of the global pandemic. .

Retail 171

The PartnerTap Story: A Company Built to Last


In 2020 when the world went into lockdown, many companies began to feel the effects. Revenue began slowing down and employees stopped coming into work.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

3 Ways to Engage Partners in a Subscription Model

Partner Path

As we continue to move into a digital age in which individuals are comfortable researching and buying online, a transition accelerated by the Coronavirus pandemic, the buying journey has become non-linear.


More Trending

The Channel Outlook for 2022: Get Ready for Major Change

Channel Insider

The good news is the channel is growing and full of opportunities. The challenge is that major changes are coming that will disrupt the channel and managed service provider (MSP) business model.

IEEE-ISTO Announces a New Alliance to Advance Clinical Research Data Sharing


PISCATAWAY, N.J., 12, 2022 (GLOBE NEWSWIRE) — Sharing clinical research data more widely has become a global priority.

Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit

Partnership on AI

Share. Our Blog. /. Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit. PAI Staff. January 12, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->.

Greenfield Reporting: What’s New, and Why It’s Important


In most partnerships today, spreadsheets are often shared manually, with one partner emailing another a spreadsheet of all of their customers. Usually, the entire list of customer accounts is shared, regardless of whether or not it maps to an existing customer or prospect.

How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom was struggling to ensure that sales reps around the world––with different levels of experience and proficiency––were getting certified on updated messaging. Traditional methods were unexciting, time-consuming, and ineffective! Find out how they achieved success in Second Nature’s Customer Case Study!

5 Partner Program Trends with Jay McBain

Partner Path

In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. They broke down what vendors should keep an eye out for in 2022.

Reflect and renew for 2022

Stellar Partnerships

One of my rituals for the start of a new year is to hang up a new calendar. Every space is blank; a clean sheet to fill with new possibilities and future adventures.

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Reimagining Supply Management in a Time of Unprecedented Turbulence

Vantage Partners

Click here to download the presentation. For more about our experience with Supply Management, please visit our Supply Management Academy. Sourcing & Supply Management


One of Our Many Happy Clients! TCC – A Client Success Story


There’s nothing like experiencing a win-win with a client – especially when it contains transformational results.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Envisioning the Next 5 Years in AI: Our December Partners Event

Partnership on AI

Share. Our Blog. /. Other. Envisioning the Next 5 Years in AI: Our December Partners Event. PAI Staff. January 14, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. In the next five years, what would we like to see happen in the field of AI?

CES 2022: Showcasing Advanced CASE Capabilities, Color Changing Cars, Cool Chips, and More

Frost & Sullivan

As the annual blockbuster Consumer Electronics Show (CES) wound up in Las Vegas last week amidst a resurgence of COVID-19, there was some cheer amidst the gloom.

Aaron “Ronnie” Chatterji

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. Aaron “Ronnie” Chatterji. Ideas. Ronnie works at the intersection of academia, policy and business, investigating the most important forces shaping economy and society.

The Spur Group Announces It Joins the Reply Network of Companies

PLM Alliances

The Spur Group has been acquired by Reply [MTA, STAR: REY] and joins the Reply network of companies worldwide. The Spur Group, the U.S.-based based go-to-market consulting and technology firm, is excited about providing additional value to our clients and opportunities for our employees. “I’m

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Six practical actions for building the cloud talent you need

McKinsey & Company

Despite a shortage of cloud talent, top companies are finding ways to get past table stakes and build the capabilities needed. Digital Insights Core IT Digital strategy and organization Talent


The Benefits of Effective Leadership


As John Maxwell put it, “A leader is one who knows the way, goes the way, and shows the way.”


Channel Predictions Are Fleeting; Fundamentals Are Enduring

The 2112 Group

Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships. By Larry Walsh.

Top Energy & Power Trends to Watch in 2022

Frost & Sullivan

Challenges Continue for Global Supply Chains. Global supply chains will continue to be disrupted in 2022, resulting in delays in the commissioning of new power & energy projects, with the booming wind and solar PV sectors worst affected.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

David Liddle

Thinkers 50

THINKERS50 RADAR CLASS OF 2022. David Liddle. Ideas. Life-long campaigner on the need for organisations to shift away from damaging, retributive models of workplace justice towards restorative approaches that have dialogue, compassion and collaboration at their heart.

Growing your Business through partnerships


Outsourcing & focusing on core competencies. For many small businesses, their small size is a crucial advantage. Small teams are able to move quickly and responsive to changing market trends. But what do you do when your business needs are beyond your size?

The CEO agenda in 2022: Harnessing the potential of growth jolts

McKinsey & Company

Despite uncertainties, the US economy is robust. The year ahead could jolt further growth. Strategy & Corporate Finance Insights Leadership Managing in Uncertainty Strategy

Why You Need An Innovation Business Strategy In 2022


The beginning of the year is the time most businesses implement new strategic plans designed to successfully lead them towards their year-end goals.


A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The Power of Collective Intelligence

INSEAD Knowledge

Lessons from an ant colony


Pandemic-Accelerated Digital Transformation and Increasing Adoption of Automation Fuel India’s IoT Market

Frost & Sullivan

SAN ANTONIO –Jan. 11, 2022– Frost & Sullivan’s recent analysis finds that Internet of Things (IoT) adoption is growing in India.

Radar Class of 2022

Thinkers 50

Announced every January, the Thinkers50 Radar list of 30 thinkers to watch in the coming year is one of the most eagerly anticipated events in the Thinkers50 calendar. It is an eclectic mix of people who have crossed our personal radar or been nominated by members of the Thinkers50 community.