2021

Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help!

Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC.

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How the Cold Helped Me Move into the Growth Zone

Peter Simoons

“ Sit down, hands on your thighs and breathe ”, those were the final instructions I received and then I sat down and relaxed. Well, I tried to relax. Earlier that freezing cold Saturday morning I arrived with 14 others for a weekend that would leave a lasting impression on me.

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Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team

PartnerTap

We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

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Global Insight into Future Growth

EGA

Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges.

Got Quality Control?

Partners Preceptors

By Rachel Luoma Quality Control – I hear this term all the time in association management. We try to build quality control into every aspect of our work. From double checking member data entry to checking name badges before meetings, to ensuring financials are correct.

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Thinking cloud? Think again.

Compare The Cloud

It might have been around as a concept for more than a decade but, for many organizations, cloud computing is now becoming core to the way they can actually deliver their ‘business’. Others, however, are joining the ‘cloud club’ – often, it seems, without really knowing why. They just want cloud.

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

My framework for starting a new business

Jake Jorgovan

After building up Lead Cookie & Content Allies to a decent state, I am beginning to look at building up a third company with a business partner this time.

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Getting to the “Heart” of Racial Equity

Board Source

There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it.

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The Next Big Thing in Co-Selling

CoSell

At this time, we're all looking to the future. It's time to reset for growth. If you've been looking ahead with anticipation, it's a good thing. Here's why. With Co-Selling, the outlook for the future is optimistic.

Measure Alliance Performance

Peter Simoons

Tip 25: Measure Alliance Performance on Leading Indicators. Once you’ve got your alliance or partnership formed and running, how then do you determine if your endeavor is headed towards success or not?

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

How to Partner With Other Companies to Grow Your Business

B Plans

When you want to scale your business , you have a few choices. You could toss more money into marketing. Possibly bump up your product or service lineup. You could even encourage your current customer base to give you more of their discretionary dollars. . And you know what?

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How to Resolve the Roots of Disagreement

Jesse Lyn Stoner

Most disagreements are due to differing interpretations of the facts. For example, John’s glass vase was broken when Carlos dropped it. This is an objective fact – an event that occurred. John is angry because he believes Carlos did it on purpose.

Partnering is Personal

Partner Path

Partner Relationships Need a Personalized Touch, Even When You’re Not In-Person. In our recent channel chief virtual roundtable, we asked leading technology channel executives what was keeping them up at night.

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Importance of Equality in Peer Learning Groups

EGA

“The only source of knowledge is experience.” Albert Einstein.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The 4 C’s of Effective Advocacy During COVID-19

Partners Preceptors

During a conversation last week with veteran lobbyists about how COVID-19 will impact advocacy, it became clear that there are four keys to effectively advocating your member’s concerns in 2021 and beyond: Contacts, Conciseness, Coalitions, and Communication.

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Ansible Automation

Compare The Cloud

Over the past couple of years, and especially during the pandemic, we have been approached by a number of clients looking to adopt more automation in the way they administer and deploy their IT estate.

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Data Sharing Rests Upon Human Connection

PartnerTap

Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners.

Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

The Healing Potential of the Nonprofit Sector

Board Source

Today is the National Day of Racial Healing , which takes place each year the day after Martin Luther King, Jr.

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Will Co-Selling Ever Rule the World?

CoSell

Just a few years ago, co-selling was a little-known term. Yet, today, co-selling is taking the sales world like wildfire. It begs the question that I just heard from Dan, a dedicated Sales V.P., Will co-selling ever rule the world?"

Measure and Evaluate Alliance Performance

Peter Simoons

Tip 24: Measure and Evaluate Alliance Performance. An airplane is off its course most of the time. Wind, turbulence and air traffic are all factors why an airplane can’t fly in a straight line from Airport A to Airport B.

KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

Greatness Is Not For You

Jesse Lyn Stoner

What do you believe about greatness? Do you hear the call to greatness or is it reserved for a select special few? Great Quotes on Greatness “Everyone has the power for greatness — not for fame, but greatness, because greatness is determined by service.” ~ Martin Luther King Jr.

Applying Soft Skills to Hard Problems: Internal and External Alignment

Vantage Partners

Individual Effectiveness Vantage Views podcast

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Executive Growth Alliance Delivers on ROI

EGA

Investment in future-ready leadership is essential to a company’s successful growth. Back in 2019, companies allocated $3.5 billion for leadership training, but often employees were not able to apply the concepts taught during the training in their actual workplace.