2021

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What Boards Can Learn from the Story of Nikole Hannah-Jones

Board Source

We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives. There’s a vast amount of news available to us every day – but we may not have enough time to consume it, and we often have even less time to reflect on it and consider how it may impact us. In the midst of this “information overload,” there’s one recent story that has fully captured my attention (and, hopefully, the attention of all social sector boards)

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My framework for starting a new business

Jake Jorgovan

After building up Lead Cookie & Content Allies to a decent state, I am beginning to look at building up a third company with a business partner this time. As I am doing this, I realized I needed to look back on what worked with my two successful companies, and what failed in the many attempts I made on other ventures. I’ve tried a lot of things before Lead Cookie, while running these companies, and I even made a lot of mistakes in the first couple of years of Content Allies.

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How to Partner With Other Companies to Grow Your Business

B Plans

When you want to scale your business , you have a few choices. You could toss more money into marketing. Possibly bump up your product or service lineup. You could even encourage your current customer base to give you more of their discretionary dollars. . And you know what? Any of those tactics could work to expand your brand’s reach. Nevertheless, you should consider another proven amplification approach for your brand: forming strategic partnerships.

Legal 312
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How to Resolve the Roots of Disagreement

Jesse Lyn Stoner

Most disagreements are due to differing interpretations of the facts. For example, John’s glass vase was broken when Carlos dropped it. This is an objective fact – an event that occurred. John is angry because he believes Carlos did it on purpose. John’s interpretation of the event is what creates meaning and emotion. If Carlos […]. The post How to Resolve the Roots of Disagreement appeared first on Seapoint Center for Collaborative Leadership.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Universal Basic Income Should Be President Biden’s Top Priority

INSEAD Knowledge

An updated system of income and taxes would alleviate the worst crises the United States faces, including climate change. What’s more, we’ve got the numbers to prove it can work.

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More Trending

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4 Steps to Get Free Public Relations

COO Alliance

When it comes to public relations, it can seem difficult to think of what stories and messages to get out there. What you must know is that it shouldn’t be that hard. If you’re doing good work, you’ll naturally have good stories to share. Getting them out there is where it becomes a little difficult. One of the best ways to get your company’s stories out – and to build excellent exposure for your company – is to get the media to cover your business for free.

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HPE Lauded by Frost & Sullivan for Lowering the Risk of 5G Deployments

Frost & Sullivan

Based on its recent analysis of the global 5G network infrastructure market, Frost & Sullivan recognizes Hewlett Packard Enterprise (HPE) with the 2021 Global Enabling Technology Leadership Award. 5G networks include an increasing number of suppliers, which raise the risk in 5G deployments. HPE approaches the market in a way that is unique and helps customers reduce this risk.

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Beyond Engagement: Aligning Algorithmic Recommendations With Prosocial Goals

Partnership on AI

Much of the media we see online — whether from social media, news aggregators, or trending topics — is algorithmically selected and personalized. Content moderation addresses what should not appear on these platforms, such as misinformation and hate speech. But what should we see, out of the thousands or millions of items available? Content selection algorithms are at the core of our modern media infrastructure, so it is essential that we make principled choices about their goals. .

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An Inside Look Into Google and HubSpot's GTM Strategy for Their Ads Integration

Crossbeam Blog

Behind every great integration is a successful go-to-market (GTM) story — but it’s hard to know what kind of GTM strategy delivers real results, especially when there are so many moving parts.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Kaseya Breach Shakes Faith in ITSM Platforms

Channel Insider

Managed service providers (MSPs) both large and small are reassessing their approaches to managing IT in the wake of a cyberattack against the IT service management (ITSM) platform provided by Kaseya. Kaseya is now reporting its software-as-a-service (SaaS) instance of its Virtual System Administrator (VSA) platform will be back online sometime between 4:00 and 7:00 EST today.

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Getting to the “Heart” of Racial Equity

Board Source

There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it. Whether the cause of the disagreement is related to something we’ve done (or not done), or something we’ve said (or neglected to say), we approach the person we’ve offended and ask for forgiveness with this request: “Please charge it to my head and not to my heart.".

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics.

Finance 317
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Why Reimagination is The New Execution

Thinkers 50

Are you leading in a perpetual state of beta? The last 18 months has showed that the status quo is fragile, unstable and decaying at a faster rate with $41 trillion dollars of enterprise value at risk from the forces of business, technology and workforce disruption. Now, the only certainty is uncertainty. Leaders must master ambiguous and demanding contexts by focusing not just on business continuity, but on reimagining relevancy across their strategy, culture, talent, operating model and leader

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Greatness Is Not For You

Jesse Lyn Stoner

What do you believe about greatness? Do you hear the call to greatness or is it reserved for a select special few? Great Quotes on Greatness “Everyone has the power for greatness — not for fame, but greatness, because greatness is determined by service.” ~ Martin Luther King Jr. “Never underestimate the power of dreams […]. The post Greatness Is Not For You appeared first on Seapoint Center for Collaborative Leadership.

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Strategy and Leadership Lessons From the ‘Notorious RBG’

INSEAD Knowledge

As the business world increasingly strives to be a catalyst for social justice and societal progress, Ruth Bader Ginsburg’s work provides many valuable lessons for leaders.

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8 Kanban Board Templates for Agile Marketing

Planview Blog

Editor’s Note: For this post on Kanban board templates for Agile marketing, we’re excited to welcome Jim Ewel to the Planview blog. As one of the leading voices on Agile marketing, Jim co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Since 2010, he has helped over 70 organizations adopt Agile to their marketing practice using the approach in his best-selling book, The Six Disciplines of Agile Marketing.

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Body Language Mistakes Business Leaders Make

COO Alliance

Body language, both good and bad, is very important for all business leaders to understand and utilize. When you cultivate good body language you create a more welcoming work environment with happier employees. It doesn’t matter if you’re a COO, a CEO, or even just the guy who is in charge of delivering mail to the office. No matter who you are, your body language matters.

Utilities 139
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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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What do your affiliate partners really want? 5 lessons from an affiliate manager turned affiliate

Impact

$8.2 billion. That’s how much affiliate marketing spend is expected to reach in 2022. With affiliate marketing on the rise, it just makes sense that you invest time and resources into starting an affiliate program. However, an affiliate program alone won’t cut it. You need to recruit, engage, and activate the right affiliate partners who can actually drive sales.

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Partnership on AI and USC Center for AI in Society To Advance Research and Deployment in Explainable Artificial Intelligence

Partnership on AI

The Partnership on AI today announced that USC Center for AI in Society has joined as a member of the Partnership to advance research efforts in Explainable AI (XAI) and Fairness, Transparency, and Accountability (FTA) in AI. As the Partnership on AI works to advance the development and deployment of responsible AI technologies, the addition of the USC Center for AI in Society strengthens the Partnership’s ability to incorporate a wide variety of perspectives and stakeholders into its work. .

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3 Easy Steps to Attracting and Retaining Channel Partners

Magnetrix

Running a business can be quite the challenge, especially when your business depends on channel partners to drive revenue. It can also be difficult to find channel partners who commit to your business and bring ROI. However, it is even more trying when it comes time to enable and encourage channel partners to sell your products. In order for your channel partners and channel sales strategy to be successful , you need to ensure that your business is set up to enable the success you are looking fo

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What DevOps Really Is and How You Can Integrate It into Your Business

Channel Insider

The simplest and most understandable definition of DevOps can be drawn from the two words it is a compound of; development and operations. In the earliest days of computer programming, a programmer produced the code necessary to have the computer perform specific functions. That code was presented to the computer operations team, who loaded it and ran it.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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The March Continues

Board Source

I believe I’ll remember the images of last summer’s racial justice marches for the rest of my life – largely for a reason that I didn’t expect. It wasn’t just the number of protests around the country that inspired me, or even the size of the crowds (impressive as they were). It was the rich, diverse tapestry of faces that I saw in those marches that I was especially surprised to see – a tapestry that provided much-needed hope and encouragement to me and many other Black Americans.

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Powerlinx: The 21st Century Rolodex

Powerlinx

The classic yet beautifully designed Rolodex was good enough for as long as it worked. But once the world became one big opportunity hub, the big black knobs used in the rotary file simply would not have been able to hold the number of cards needed to flip through, without the owner not being negatively impacted by missed business contacts. And even then, as Google became the go-to place to look for virtually everything, searches continued to be burdensome and time-consuming.

Retail 126
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Announcing the Thinkers50 2021 Leadership Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021. 1: Todd Cherches. Todd Cherches is the CEO and cofounder of BigBlueGumball, a New York City-based management consulting firm specializing in leadership development and executive coaching.

Law firms 135
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5 Strategic Insights Set to Power the Femtech Market

Frost & Sullivan

In honor of International Women’s Day, Frost & Sullivan experts share key findings on how femtech is improving women’s health and empowering them globally . Santa Clara, Calif. – March 8, 2021 – As we celebrate International Women’s Day and this year’s theme #ChooseToChallenge , Frost & Sullivan acknowledges the critical role of technology, such as artificial intelligence and big data analytics, in improving women’s lives and empowering them.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Developing Quality Conversations About Diversity, Equity and Inclusion

INSEAD Knowledge

Organisations – including business schools – are increasingly focused on expanding their DEI capabilities. Consider these best practices for productive conversations around DEI.

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Seven Signs Your Partner Program Is Too Complicated

Impartner

Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.” Does that sound like you?

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4 Signs Your Agile Coach is a Fake

Collaborative Leadership Team

Today’s business world is saturated with Agile Coaches, Scrum Masters, and certifications. Everyone is “going Agile” (if they haven’t already). Companies across the globe are engaging Coaches to guide their organizations and teams. Why are some gaining immense value with Agile, and others frustrated and failing? Not to say it’s all contingent upon the Coach – company culture, structure, and leadership have a hand in it too.

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