article thumbnail

Strategic Partnership Management

Hype

Interestingly, financing is not the top reason for start-ups to pursue partnerships, or even among the top three. Their top motive is getting access to the larger partner’s market Open Innovation Partnership relation management

article thumbnail

What To Look for In a Collaboration Partnership Manager?

CoSell

A successful collaboration partnership manager is …. For Partnership Leaders Collaborative Selling

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Partnership Managers Wanted!

Remarkable Partnerships

And that shared struggle has made corporate-charity partnerships more vital than ever. We are in a new era of purpose-driven partnerships. We are recruiting two new roles: Partnerships Manager (Charities) Partnerships Manager (Companies).

article thumbnail

Crocs amongst new accounts bagged by partnership management impact.com

Impact

The post Crocs amongst new accounts bagged by partnership management impact.com appeared first on impact.com.

article thumbnail

Sparro deploys impact.com’s partnership management platform

Impact

The post Sparro deploys impact.com’s partnership management platform appeared first on impact.com. Affiliate Partnerships

article thumbnail

Why it’s great to be a partnership manager in 2022

Stellar Partnerships

Corporate partnerships are at a tipping point in Australia and around the world. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it.

article thumbnail

How to use a partnership management platform to build strong relationships with your SaaS partners

Impact

Software marketplace AppSumo tapped into affiliate tracking software to manage their referral partner relationships and payouts. The team decided to switch to impact.com to manage affiliate partnerships. A partnership management platform can help you achieve this outcome. .

article thumbnail

Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering

Impact

Singapore – Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally.

article thumbnail

Always be opening

Stellar Partnerships

When partnerships managers finally get to a yes with a new corporate partner, it’s fair to say you’ve just lost your warmest prospect. But the more effective way to create new prospects and get more value from the partnership is to ‘Always be Opening’.

article thumbnail

Balancing Risk and Opportunity

Stellar Partnerships

The best organisations have a risk policy to outline their approach to managing risk. How are you balancing the risk and the opportunity of corporate partnerships? Corporate partnerships are often viewed as risky. The Smith Family later withdrew from the partnership.

article thumbnail

Your Alliance Skills in Changing Times

Peter Simoons

The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”. Alliance Roles Alliances & Partnerships

article thumbnail

Flogging a dead horse

Stellar Partnerships

When partnership managers are under pressure to meet tough targets, they can fall into the trap of riding a number of dead horse partners and prospects in the hope they revive. The mantra we often hear from partnership managers is that a partnership is ‘all about awareness’.

article thumbnail

Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. Some of the biggest challenges in corporate partnerships are the myths and inaccurate assumptions about what constitutes a partnership and what a partner is willing to do for your non-profit. Nor does it constitute a partnership.

article thumbnail

Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Managers light a fire under people. Good leadership is critically important to light the fire for successful corporate partnerships. If you’re an NFP leader, how can you light the fire for your team to be successful in partnerships? Build a system to sustain a partnership.

article thumbnail

Why did we become corporate fundraisers?

Remarkable Partnerships

’ Daisy Wilson, Corporate Partnerships Lead, Dementia UK. Building corporate partnerships is an exciting and evolving space to work in, presenting win-win opportunities for both sides and transformational impact for causes you’re rooting for. Laura Swan, Partnerships Manager.

article thumbnail

Opposition or allies? Managing your internal stakeholders

Stellar Partnerships

When you’re working hard to build great corporate partnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. I once took a program specialist into a partnership meeting.

article thumbnail

Impact announces $150 million funding at a $1.5 Billion valuation to accelerate global growth and power productive partnerships

Impact

Leading partnership management platform also surpasses $100 million ARR . billion, the first partnership management platform provider to reach this milestone. In turn, this will accelerate growth for all participants in the Partnership Economy.

article thumbnail

AI: 4 uses for better partnerships

Stellar Partnerships

I went down a rabbit hole the other night having fun with Chat GPT and asked it to write a song about Stellar Partnerships. However, when it comes to corporate partnerships there are so many possibilities and uses for AI. Blog AI Partnership Taglines

article thumbnail

Best dressed for partnerships

Stellar Partnerships

When we talk with non-profits about being ready for partnerships, their thoughts go straight to resourcing. But there are more fundamental questions that your non-profit needs to answer to make sure you’re best dressed for corporate partnerships.

article thumbnail

New impact.com + Adobe Commerce integration: partner with affiliates and influencers to grow your business

Impact

Because we love partnerships, impact.com join the Adobe Experience Cloud Exchange Program at the Accelerate Tier. At this time, impact.com is the only partnership management solution recognized at this level.

article thumbnail

Raising the bar

Stellar Partnerships

It’s a similar situation for partnership managers. But your partnership portfolio is likely to include a wide range of different corporates. Partnership managers are advocates for your cause and your role is to persuade the decision makers.

Legal 130
article thumbnail

Are You Ready to be a Disrupter?

Stellar Partnerships

Corporate partnerships are moving fast and becoming more sophisticated. Challenging times need a different approach to winning and building partnerships and managing complexity. The lone wolf- follows their own instincts and is very confident but hard to manage.

article thumbnail

impact.com fiscal year H1 2021: $1.5B valuation, $150M in funding, BigCommerce integration, 69% customer growth

Impact

The leading partnership management platform also closed H1 with two acquisitions, expanded client portfolio with brands like Puma, Skyscanner, and Tempur Sealy, and added two new international offices .

article thumbnail

Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

That’s where commerce content partnerships come in — a winning solution for both publishers and brands to speak with their customers. You need easy-to-use and efficient content commerce tools to make the most of your partnerships. Connect with advertisers using a partnerships platform.

article thumbnail

Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. Remarkable Partnerships

article thumbnail

5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

Reveal key insights As a performance-based marketing channel, brands and partners also benefit from affiliate partnerships. An investment in affiliate partnerships drives an average of $12 in online sales. The team turned to partnerships to help the brand expand to new locations.

article thumbnail

Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth. Partnership success story: How Skyscanner ensured a perfect partnerships program take off. Partnerships

Credit 94
article thumbnail

impact.com to Power New Offers Across Google Surfaces, Providing Merchants with a Simplified Way to Share Discounts, Helping Consumers Find Relevant Deals and Discounts

Impact

By teaming up with impact.com – first through Google Pay and now across even more Google surfaces – we are helping people find relevant offers and deals, whether that’s from Google Search, Google Maps or in the Google Pay app,” said Steve Tung, Product Manager at Google.

article thumbnail

Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven.

article thumbnail

The 7 V’s of Big Data

Impact

Defining big data allows you to derive more value from partnership marketing , and the seven Vs sum it up pretty well: . How big data makes a major difference in partnership marketing. There’s no shortage of applications for big data in partnership marketing.

article thumbnail

Lotus’s Embraces Marketing Innovation powered by impact.com as First Hypermarket in Malaysia to adopt Affiliate Marketing

Impact

Singapore — Oct 5, 2022 — Lotus’s Malaysia, a leading hypermarket chain in Malaysia has partnered with impact.com, Southeast Asia’s leading partnership management platform, to run the country’s first hypermarket affiliate marketing program. Affiliate Partnerships

Retail 52
article thumbnail

Kindling the spark of innovation in partnerships

Stellar Partnerships

Kindling the spark of innovation to drive partnership growth requires the same patience and gradual approach as a log fire. Building innovation into partnerships is in the best interest of all partners. How can you stimulate innovation in your partnerships?

Insurance 130
article thumbnail

The 3 P’s sabotaging your partnership prospecting

Stellar Partnerships

We know that non-profits are hungry for new partnerships. For partnership managers that means an incremental approach to getting to a ‘yes’ with a corporate partner. People know that it takes time to build a new partnership. Partnership people are creative and resourceful.

Energy 130
article thumbnail

Burnout or boreout?

Stellar Partnerships

Some non-profits have doubled their partnership income in the last two years. You’ve hired a talented and enthusiastic partnership manager, but not given them the tools or the support they need to be successful. appeared first on Stellar Partnerships.

article thumbnail

Partnerships with a purpose: 10 brands that inspire change

Impact

Corporate social responsibility (CRS)/charity partnerships allow companies to embrace a purpose-driven brand strategy. As an alternative, cause-based partnerships provide an economically accessible way to increase reach while supporting causes. 10 purpose-driven partnerships campaigns.

article thumbnail

The truth is out there- but not where you think

Stellar Partnerships

It’s what corporate partnership managers hear all the time from their bosses. The pressure to find new partnership opportunities. We know there are plenty of corporate partnership opportunities for non-profits, despite the current environment.

article thumbnail

Five lessons from five wins

Remarkable Partnerships

Charities of all shapes and sizes are securing major partnership wins as purpose-driven business continues to rise in 2021. With that in mind, we’ve asked five partnerships managers to share the key lesson they’d like to share with you from their recent win.

article thumbnail

The cycle of frustration in corporate partnerships

Stellar Partnerships

Working in partnerships can sometimes feel like we’re chasing our own tails, but not as much fun. Potential – whether you’re starting from scratch or rebuilding a partnership portfolio, there’s partnership potential for everyone.

article thumbnail

impact.com teams up with Google Pay to bring even more offers to Google Pay users

Impact

New York, NY, December 7, 2021 — Today, impact.com , the world’s leading partnership management platform, announced a new integration with Google Pay, which will power an updated premium offers experience for Google Pay users.

article thumbnail

Rethinking the costs of partnerships

Stellar Partnerships

When non-profit leaders set partnership targets at the end of each financial year, they’re invariably about income. Apart from staff salaries, they often overlook the true costs of corporate partnerships and how to assess them properly.