Myth busting in corporate partnerships

Stellar Partnerships

Corporate partnerships people are unique. Some of the biggest challenges in corporate partnerships are the myths and inaccurate assumptions about what constitutes a partnership and what a partner is willing to do for your non-profit. Nor does it constitute a partnership.

The truth is out there- but not where you think

Stellar Partnerships

It’s what corporate partnership managers hear all the time from their bosses. The pressure to find new partnership opportunities. We know there are plenty of corporate partnership opportunities for non-profits, despite the current environment.

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Couch to $500K

Stellar Partnerships

Many of you know me from before my Stellar Partnerships life and I’m sure you associate me with running. When you start seeing the results you’ll be amazed at how far you’ve come and how your success in partnerships begins to snowball.

Energy 130

Don’t try and sell snow boots in Hawaii

Stellar Partnerships

We all need to work smarter and not harder as partnership managers, as there are so many competing priorities. How does this relate to partnerships? Have the same market focus for your partnerships program.

Thanking your corporate partners

Stellar Partnerships

You need to highlight the difference they are making in the world as a result of your partnership. You probably have one or two key contacts for your corporate partnership. Sometimes it needs more than the corporate partnership manager to do the thanking.

Slowing down to speed up your results

Stellar Partnerships

As a busy partnership manager time is against you. Years ago, I was flying over to Perth to assist in a partnership meeting. My favourite stuff up around partnerships was organising to meet a potential partner.

Five significant learnings from 2020

Remarkable Partnerships

We’re seen game-changing partnerships built and delivered. Being responsible for creating new corporate partnerships can be quite a lonely experience even in an office environment. See more guidance from Remarkable Partnerships on how to secure internal partnerships here.

Good reads from a ghastly year: Check out our most popular content

Impact

Sharing knowledge and data about the partnership channel is part of our mission here at Impact, so we put out a lot of content throughout the year to help our audiences understand the ecosystem and optimize partnership ROI. eBook: Navigating partnerships in a crisis.

The Ultimate Partner Performance Dashboard

Successful Channels

Consolidated Channel Dashboards are as Rare as Some of the Greatest World Treasures: Channel executives have been searching for solutions to provide comprehensive dashboards for their partners and channel managers for many years unsuccessfully.