What To Look for In a Collaboration Partnership Manager?
CoSell
AUGUST 28, 2021
A successful collaboration partnership manager is ….
Why it’s great to be a partnership manager in 2022
Stellar Partnerships
JANUARY 24, 2022
Corporate partnerships are at a tipping point in Australia and around the world. As a partnership manager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Can you seize this shift and think about how your partnership can benefit all of society?
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Malaysia’s top automotive accessories brand,TRAPO, teamed up with the world’s leading partnership management platform, impact.com, to boost its digital-push in the market
Impact
JANUARY 16, 2024
Kuala Lumpur, 16 January 2023 – TRAPO, the leading automotive accessories brand in Malaysia, today announced its collaboration with impact.com, the world’s leading partnership management platform. At TRAPO, we firmly believe that this stands as a cornerstone for the unprecedented growth of our business and brand.
How to overcome the biggest barriers in partnership management
Remarkable Partnerships
APRIL 11, 2022
Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships. If you want to gain more experience in partnership planning, delivering and growth, then check out our Partnerships Growth Crash Course. Handling difficult conversations. Find out more here.
How to use a partnership management platform to build strong relationships with your SaaS partners
Impact
NOVEMBER 1, 2022
A partnership management platform can help you achieve this outcome. . You’ll also find an option to identify partners by content based on search rankings to ensure optimal collaboration. The post How to use a partnership management platform to build strong relationships with your SaaS partners appeared first on impact.com.
Building bridges, not walls
Stellar Partnerships
JULY 31, 2023
I wish there were more partnership managers in our world. Individuals, like you, who possess the unique ability to bridge gaps, unite polarising forces and drive collective change (and partnerships) for good. Partnership managers can bring opposing teams together under a shared purpose. We need more of this.
Why a scarcity mindset is killing growth
Stellar Partnerships
OCTOBER 8, 2023
If you’re looking for a societal shift, you want collaborations that create long term solutions. If you think about impact, not scarcity, you’ll be open to innovation and tap into the creativity that comes with corporate collaboration. The post Why a scarcity mindset is killing growth appeared first on Stellar Partnerships.
3 secrets of successful organisations
Stellar Partnerships
OCTOBER 1, 2023
Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. For partnership managers, how often do you hang out with your program or services people? Probably not often.
Opposition or allies? Managing your internal stakeholders
Stellar Partnerships
AUGUST 7, 2022
You can build more clarity by sharing latest news with your colleagues, making your pipeline and corporate targets transparent for everyone and sharing partnership successes. Collaboration. Great solutions and innovative ideas come from collaboration. The key to collaboration is communication.
Myth busting in corporate partnerships
Stellar Partnerships
NOVEMBER 16, 2020
Too many times I’ve seen partnership managers told to ‘contact Apple for some free iPads’ or ‘call Qantas and ask for free flights’. It’s not the best use of a partnership manager to scrounge free stuff. My need is your emergency. Your funding shortfall is not a matter of urgency for a corporate.
Lighting the fire: leadership for corporate partnership success
Stellar Partnerships
MAY 16, 2021
The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. You’ve hired some great partnership managers and they are bringing in new opportunities.
??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program
Impact
MAY 21, 2023
As part of maximising its online footprint, PUMA, through its partner agency Lodestar Marketing, collaborates with impact.com – a global leader in partnership automation — to run its affiliate and partnerships program in Thailand. said Antoine Gross, General Manager, Southeast Asia, impact.com.
Pros and cons of corporate-matched giving
Stellar Partnerships
SEPTEMBER 24, 2023
The longer-term value of a corporate partnership is in growing the relationship, not settling for a series of one-off donations. With a deeper relationship comes trust collaboration and innovation- from which great financial commitment usually flows. Timing is another major issue.
Content commerce strategy: how publishers and brands can use automation to build a new revenue channel
Impact
JULY 4, 2022
A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.
Marketing is hard: Meet modern-day challenges, improve the customer experience, and drive ROI with partnerships
Impact
MARCH 26, 2024
The types of partnerships were predominantly with media publishers, affiliates, and influencers. Collaborations with content creators provide deeper connections Collaborations empower brands to address the marketing challenges in today’s landscape.
How to build a successful B2B affiliate marketing program: Tips from industry experts
Impact
DECEMBER 1, 2023
Listen here Keemia Ferasat, Manager of Global Affiliate Marketing & Partnerships at Microsoft 365 Tye DeGrange, C EO of Round Barn Labs Zoe Mackay , Strategic Partnership Manager at Technology Advice Key takeaways from this blog The three key players in B2B affiliate marketing are the brand, agency, and affiliate.
Affiliate marketing for the travel industry: 3 key considerations when building your program
Impact
NOVEMBER 9, 2022
Affiliate marketing entails collaborative, mutually beneficial relationships with brands, businesses, individuals, and communities. Take flight with the right partnership management platform. Fasten your seatbelt: Three factors to consider for success in the travel vertical. Discover more.
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iStyle.id and impact.com Join Forces to Enhance Affiliate and Influencer Marketing Capabilities in Indonesia
Impact
JUNE 6, 2023
June 06, 2023 — iStyle.id, a prominent Korean product e-commerce platform in Indonesia, today announced its partnership with impact.com, the world’s leading partnership management platform. is looking to expand beyond its existing partnerships with online deals and price comparison websites.
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Top 15 Instagram Marketing Agencies for 2023
Jake Jorgovan
JUNE 16, 2023
Influencer partnerships and collaboration Influencer marketing is a powerful tool on Instagram. Agencies have established relationships with a network of influencers across various niches and can connect businesses with the right influencers for collaborations.
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How Pangolia delivers value to pet owners with partnerships: A Q&A
Impact
DECEMBER 9, 2022
We also have Cait Sweeney, our Affiliate Partnerships Manager. She’s always happy to talk about forming great partnerships with brands that can help our audience. Cris: Tell us about the history of the partnership channel at Pangolia. We’re working and managing hundreds of brands simultaneously.
Maximizing Partnerships in 2024: 3 Strategies for Success
Mindmatrix
MARCH 12, 2024
Integrate Marketing Capabilities into Partner Portals Partner portals serve as indispensable hubs for collaboration and resource access. By adopting these strategies, businesses can navigate the complexities of partnership management in 2024 and capitalize on growth opportunities in a rapidly evolving landscape.
Overcoming the Hurdles of a Federated Model
Stellar Partnerships
APRIL 26, 2021
If you’re going after a national partnership you need everyone at the table, communicating often and sharing expertise and insights. You may have partnership managers in each state who manage local relationships, but you need a collaborative approach to a large corporate with national reach.
How publishers can become partnership experts with PXA and impact.com’s new certification training
Impact
OCTOBER 25, 2022
The Partnerships Experience Academy (PXA) offers in-depth training to ensure you take full advantage of impact.com’s partnership management platform. The expert-level Product Training for Partners certification covers ways for publishers to find compatible brands and optimize their partnerships quickly. .
impact.com Launches New Global Agency Partner Program, Helping Agency Partners Grow, Drive More Value for Customers
Impact
OCTOBER 25, 2022
25, 2022 – impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. . NEW YORK – Oct.
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Gain new affiliate revenue opportunities with the new Squarespace and impact.com integration
Impact
JANUARY 11, 2024
Squarespace customers can now explore more opportunities for growth thanks to a new integration with impact.com’s partnership management platform. How will a partnership management platform make the affiliate process easier? Even if a business experiences a fraction of that, it would be a significant gain.
impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events
Impact
MAY 23, 2023
We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”
Mindshare APAC deepens their relationship with impact.com to continue developing the affiliate and partnerships industry in APAC
Impact
MARCH 22, 2023
SINGAPORE—21 March, 2023 — Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with impact.com, the world’s leading partnership management platform driving partnerships for more than 2,500 brands.
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Why did we become corporate fundraisers?
Remarkable Partnerships
AUGUST 3, 2022
Denise Cranston, Partnerships Manager, Remarkable Partnerships. If you are inspired by the reasons we became corporate fundraisers listed, we recommend you check out our Introduction to Corporate Partnerships course – helping you kickstart your corporate partnerships career. Laura Swan, Partnerships Manager.
6 power moves to ace your role as a partnerships manager
Impact
AUGUST 21, 2023
Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.
Five lessons from five account management wins
Remarkable Partnerships
APRIL 26, 2022
As such, in this blog we share five examples – and the lessons they teach us – to demonstrate that there has never been a better time for corporate partnerships. Libby Kaluna, Senior Partnerships Manager at Acorns Children’s Hospice, shares the importance of knowing when an opportunity is too good to let go. Be tenacious.
Digital Coupons 101 [Plus, 4 tips to win with partnerships]
Impact
AUGUST 18, 2023
The right partnership management platform, like impact.com, counteracts the cons of digital coupons, such as promoting negative shopping habits, damaging brand reputation, and encouraging uncontrollable distribution. Brands can overcome these concerns with the right partnership marketing platform, like impact.com.
YoloFoods partners up with impact.com to bring its community ambassador program to the table through holistic health and wellness education
Impact
SEPTEMBER 13, 2022
Singapore — September 13, 2022 — YoloFoods, a healthy food delivery service in Singapore and Malaysia has partnered with impact.com, Southeast Asia’s leading partnership management platform, to accelerate its affiliate and influencer marketing initiative, the YoloFoods Health & Wellness Program.
5 steps to unite influencers with your marketing campaign: insights from WARC and impact.com’s research report
Impact
OCTOBER 26, 2022
Discovery and testing play vital roles in building long-term and successful partnerships. Marketers can use partnership management platforms (like impact.com ) to discover and collaborate with influencers that fit their values. Brands should look for the best possible partners and solutions to manage multiple programs. .
5 experts forecast affiliate marketing trends for 2024
Impact
FEBRUARY 7, 2024
Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.
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Introducing Prospects: a more effective tool for partner recruitment
Impact
NOVEMBER 23, 2022
That’s why brands rely on Prospects by impact.com, a tool that provides a unified system of record to collaborate and recruit partners at scale using workflow automation. The impact.com Prospects functionality brings powerful CRM functionality from Mediarails directly into the impact.com partnership management platform.
impact.com releases The Partnership Economy, a new book that guides businesses to success in a digital world
Impact
FEBRUARY 23, 2022
Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences. Yovanno, which explores the collaborative relationship between businesses and their partners.
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“I need to recruit new partners into my SaaS affiliate program”
Impact
FEBRUARY 1, 2022
If the partner works with a competitor, what does their partnership look like? Have they collaborated with other brands in the past? Are there any obvious red flags with how those partnerships went? A partnership management platform like impact.com can help you with both. Ability to work together.
What is Performance Marketing? The different types, benefits, and KPIs
Impact
MARCH 20, 2023
Partnership marketing Partnership marketing is a strategic collaboration between two parties—two businesses or a business and an individual. The different types of partnership marketing: Influencer marketing. Brands collaborate with creators and influencers. Both parties benefit by achieving shared business goals.
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5 ways to optimize ROI with mobile partnerships
Impact
AUGUST 11, 2023
What are some solutions that can help drive collaboration with partners? Button and impact.com expanded their strategic partnership to offer more revenue from every click on mobile, changing how marketers approach affiliate and influencer marketing.
What Growth Marketers Can Learn From Partnership Leaders
Impact
SEPTEMBER 23, 2021
The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.
Want to be a Great Chief Partnership Officer? Here are 5 Top Tips
Impact
JANUARY 21, 2021
Understand the 80/20 rule of partnership management. Having 80% of your revenue generated by only 20% of your partners carries considerable risk, so you will need to also collaborate with the 20% and see how you can grow their contributions. How can you maintain your key partners?
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4 types of B2B affiliate-based partnerships [+brands winning in each category]
Impact
NOVEMBER 23, 2023
Technology partnerships help brands cross-promote their products and provide a better customer experience. Affiliate-based partnership marketing can make up 28 percent of your revenue Affiliate-type partnerships, or partnership marketing is a collaboration between two parties—typically two businesses or a business and an individual.
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4 research-backed ways content creators can increase buyer intent
Impact
SEPTEMBER 8, 2023
Once you get this, you become a superhero for your brand partners by: Better understanding your role as a brand collaborator Boosting sales for your brand partners Identifying exactly how to get results Why does this matter? Join the community today and collaborate with more of the top brands you love!
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New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Center of the Brand-Consumer Relationship
Impact
AUGUST 23, 2022
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey, and offers guidance for how brands and influencers can create mutually beneficial partnerships. NEW YORK – Aug.
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