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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Technology partnerships help brands cross-promote their products and provide a better customer experience. Affiliate-based partnership marketing can make up 28 percent of your revenue Affiliate-type partnerships, or partnership marketing is a collaboration between two parties—typically two businesses or a business and an individual.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.