Partner Path
DECEMBER 13, 2023
Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, watch the video here.
Peter Simoons
DECEMBER 17, 2023
Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?
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Jake Jorgovan
DECEMBER 28, 2023
Growing a business. This is what almost everyone in business wants. You want more customers, more revenue, more freedom. And for most people, when they are getting started, it’s just all about getting by. Getting the first customers in the door. Getting stable. Getting marketing and lead generation working. Yet once you finally figure out marketing… and you have a product that people want….
Be Partner Ready
DECEMBER 11, 2023
It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
EGA
DECEMBER 23, 2023
In a recent Gallup study , the commitment to remote work flexibility among Chief Human Resources Officers (CHROs) in Fortune 500 companies has emerged as a strong trend. 8 out of 10 CHROs intend to maintain or expand remote work in the coming year. This aligns with the desires of the workforce, where 9 out of 10 individuals with remote capabilities express a preference for flexibility, with many advocating for a hybrid work model.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
DECEMBER 14, 2023
TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Is Q1 typically a slow start where the team waits for their new assignments and gradually builds rapport? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.
INSEAD Knowledge
DECEMBER 19, 2023
2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.
Jake Jorgovan
DECEMBER 28, 2023
The importance of strategic planning and efficiency in the logistics industry cannot be overstated. Choosing the right logistics consultant or consulting firm can be a crucial step in streamlining your supply chain, reducing costs, and enhancing overall performance. Top 12 Logistics Consultants and Consulting Firms TL;DR Maine Pointe : Maine Pointe specializes in supply chain and business consulting, focusing on procurement, operations, and logistics optimization with a notable ROI of 6:1, offer
IBM Business Partners
DECEMBER 8, 2023
Last year, almost 200 million people shopped on Black Friday. Online alone, they spent more than $9 billion. This holiday season, shoppers are ready to shop again and they’re prepared to spend even more. Are your IT systems ready to handle any spikes and keep everyone jolly? Or are you worried that incidents—finicky apps, slow page loads or even downtime— might ruin the holiday spirit along with your bottom line?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
EGA
DECEMBER 27, 2023
Business Need: Reshaping to meet the needs of the future Reorganizing to ensure serving new stakeholders Developing ways to ensure the organization has the right people, skills and structure for innovative working Obstacles to Success: Keeping people motivated to step up, understand where they are and what they need Continuing to engage with positive company [.
Stellar Partnerships
DECEMBER 3, 2023
It’s only a few weeks to Christmas and everyone I know is looking a bit stressed. If you’ve got kids, then you’re probably juggling all the concerts, prize-givings and performances that are inconveniently scheduled on the same weekend. It feels like you’ve got Heathrow air traffic control in your head and you’re worried that you’ll crash one of the planes at any minute.
PartnerTap
DECEMBER 13, 2023
TLDR: RUN A NEW TERRITORIES SALES PLAY WITH PARTNERTAP Is your Q1 sales productivity tanked by territory changes? Do your reps spend the whole quarter just trying to get to know their new accounts? We’ll share how to turn Q1 from a dead quarter to your sales teams’ best quarter ever with quick wins and strong new pipeline sourced and accelerated by partners.
INSEAD Knowledge
DECEMBER 6, 2023
Despite women comprising nearly half of the global workforce, only around 32 percent occupy senior leadership roles (director, vice-president or C-suite), according to the Global Gender Gap Report 2023 from the World Economic Forum. Leveraging LinkedIn data from 163 countries, the report reveals that in C-suite positions, women's representation drops to just 25 percent.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Jake Jorgovan
DECEMBER 28, 2023
"Information is power. But like all power, there are those who want to keep it for themselves." - Aaron Swartz. In the complex and ever-evolving landscape of information technology, staying compliant with various regulations is not just a necessity; it's a strategic imperative. IT compliance consultants play a pivotal role in navigating this intricate domain, ensuring that organizations align with relevant laws and industry standards, thus safeguarding their operations and reputation.
IBM Business Partners
DECEMBER 18, 2023
One of the largest sources of data is all around us—that is, geospatial data. This is information relating to the Earth’s surface, its climate, the people who live on it, its ecosystems and more. Geographic information systems (GIS ) visualize and make sense of this data, helping people and businesses better understand the patterns and relationships of our world.
EGA
DECEMBER 28, 2023
Business Need: Hire and develop a sustainable leadership team, allowing founder to drive the business forward through fundraising and strategic leadership. Approach: Identified under-performers in current team Defined three key roles for future Reached out to network for potential candidates Obstacles to Success: Time needed to manage out under-performers Limited funding for salaries to attract [.
TRG Blog
DECEMBER 15, 2023
The international school landscape has never been more competitive. In Bangkok for example, where I am based, there are almost 80 international schools with new establishments opening every year, meaning that the competition to attract and retain parents - and the best teachers - is intense. This makes the school marketing team’s job more challenging than ever, as they try to cut through the noise and get their message to the right audience.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Vantage Partners
DECEMBER 7, 2023
No account leader in a professional services firm ever relished the prospect of talking to a client about a scope overrun. There is often a temptation to avoid the conversation and simply suck it up, rationalizing it’s better for the relationship and for future business. Some firms try to rectify the situation by creating fairly strong disincentives for write-offs, which only serves to put partners, MDs, and others responsible for account growth and health firmly between a rock and a hard place.
INSEAD Knowledge
DECEMBER 12, 2023
Recent research has focused on the benefits of real-time feedback: See the problem, correct the problem. That probably works if you’re the boss passing feedback on to your subordinate. But if you’re younger and less experienced, going right up to your colleagues to tell them how they could improve is likely to put them on the defensive and make you a bunch of enemies.
Jake Jorgovan
DECEMBER 28, 2023
Finding the right Fractional CHRO or Chief Human Resource Officer entails evaluating their industry expertise, cultural alignment, and candidate selection processes. In other words, it’s tough. You're in the right place to solve this problem. This article discusses: The top 10 consulting firms specializing in Fractional CHRO services The industries these firms excel in Their core services Notable clients Continue reading to find the perfect CHRO consultant for your business needs.
IBM Business Partners
DECEMBER 6, 2023
As the adoption of AI and other technologies continues to expand, it will transform how we perform work with the potential to disrupt 83 million jobs globally and create 69 million new roles by 2025, according to the World Economic Forum. Like other groundbreaking technologies before it, the evolution of AI will create opportunities for new industries, new jobs and new approaches to existing ones.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
EGA
DECEMBER 28, 2023
Business Need: Define and prioritize needs and effective ways to implement financial and operational recovery plans for struggling YMCAs. Approach: Engage local leaders to define unique recovery plan for each area– gaining corporate support. Obstacles: Resistance to change from traditional inside our funding model Selection of YMCA leaders in light of broad-scale needs Specific Actionable [.
SEO Magazine
DECEMBER 6, 2023
SEO is the key to generating more organic traffic to your website by ranking it on search engines like Google or Bing. Since the search engines’ algorithms keep updating from time to time, websites require SEO tactics that can adapt to these changes frequently to maintain their rank and popularity. We at SEO Vendor have undergone numerous updates in Google’s search algorithm and provided optimal results to our clients.
Impact
DECEMBER 1, 2023
Affiliate marketing actively boosts both upper- and lower-funnel goals— 56 percent of marketers use affiliate marketing to increase brand awareness and 50 percent use it to close sales. Publishers and affiliates are also cashing in—the average annual salary of an affiliate marketer is just over than $63,000 , while many earn significantly more. impact.com’s Associate Manager of Product Marketing, Matt Moore, sat down with industry experts to discuss the growing value of business-to-business (B2B
INSEAD Knowledge
DECEMBER 11, 2023
Actions tend to be judged based on some set of expectations, standards or thresholds. For example, managers may set sales targets that employees must achieve before getting a bonus; parents may establish ground rules that children need to abide by before rewarding or punishing them; and content moderators may let social media users commit a certain number of rule breaches before permanently banning them.These common associations between actions and thresholds imply that there are two distinct st
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Jake Jorgovan
DECEMBER 25, 2023
Looking to boost your advertising efforts? Creative advertising agencies play a crucial role in helping brands stand out and connect with their target audience. Most importantly, these agencies make sure you leave a lasting impression without throwing money down the drain. Whether you're a start-up or an established brand, finding the right agency can be a game-changer.
TRG Blog
DECEMBER 2, 2023
Budgeting is a cornerstone of financial planning in businesses. The traditional budgeting approach , with its roots in historical accounting practices, has been a mainstay in the corporate world. However, this method has faced criticism , particularly from proponents of more dynamic budgeting methods like Beyond Budgeting.
EGA
DECEMBER 28, 2023
Business Need: Define, develop and gain customer adoption for new digital service Approach: Creation of digital app to provide value added service to airport customers Achieved Before EGC: Investment in many rewards and information apps with limited engagement Challenge: Building an app that travelers and others in community would see valuable Gained: Identified unmet need [.
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