Prepare Your Partnership by Following a Structured Alliance Process
Peter Simoons
JULY 12, 2021
This is the complete, seven-step structured alliance process as described by ASAP: Step 1: Alliance-specific strategy Step 2: Analysis and selection Step 3: Building trust and value creating negotiation Step 4: Operational planning Step 5: Alliance structuring and governance Step 6: Launching and management Step 7: Transform, innovate and exit.
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