Peter Simoons

How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they?

Where Do You Find Your Next Alliance Manager?

Peter Simoons

In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In other words, alliance managers are critical for the success of an alliance.

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A Positive Mindset: What Opportunities Can It Bring You??

Peter Simoons

As a coach I often talk to people on a one-to-one basis about their role in business or in their alliances or in their career. I always see a solution for the challenges my clients face.

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Your Alliance Skills in Changing Times

Peter Simoons

The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The Benefits of a Collaborative Culture

Peter Simoons

When we talk about alliances, we tend to focus on the external component: collaborating with other organisations. By itself that is correct, after all alliances are collaborations between two or more organisations to accomplish a goal that one of the organisations cannot achieve on its own.

Alliance Management is not Rocket Science

Peter Simoons

In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation.

What Does The Future Hold For You?

Peter Simoons

Chriet Titulaer was a visionary Dutch thinker. In the 1970s and 1980s he was involved with Dutch radio and television presenting programmes about science and technology. In the 1990s he came up with a couple of futuristic concepts such as “The House of the Future” and “The Office of the Future”. .

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How the Cold Helped Me Move into the Growth Zone

Peter Simoons

“ Sit down, hands on your thighs and breathe ”, those were the final instructions I received and then I sat down and relaxed. Well, I tried to relax. Earlier that freezing cold Saturday morning I arrived with 14 others for a weekend that would leave a lasting impression on me.

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Measure Alliance Performance

Peter Simoons

Tip 25: Measure Alliance Performance on Leading Indicators. Once you’ve got your alliance or partnership formed and running, how then do you determine if your endeavor is headed towards success or not?

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Measure and Evaluate Alliance Performance

Peter Simoons

Tip 24: Measure and Evaluate Alliance Performance. An airplane is off its course most of the time. Wind, turbulence and air traffic are all factors why an airplane can’t fly in a straight line from Airport A to Airport B.

How to Build Trust in a Remote Environment

Peter Simoons

Trust is one of the cornerstones in successful alliances and partnerships. We build trust in many ways, for instance, we observe people’s behaviour and unconsciously it helps us to answer the question “Can I trust this person?”

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Have you seen one Alliance?

Peter Simoons

In September, I walked the Camino Português from Porto to Santiago de Compostela together with my wife. Although we were “together”, we each travelled our own Camino. I walked the entire 240 kilometres while my wife skipped some of the more challenging parts.

David and Goliath Relationships

Peter Simoons

Imagine you are walking into a showroom to buy a product. Not just a product, but one you really need to keep your business running. You have some extensive conversations with the store owner, simply because you want to understand how the product fits your business.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The World is in Transformation

Peter Simoons

The world we live in is in transformation and the Covid pandemic has turned it upside down! Supply chains have become a logistical nightmare, containers appear to be on the wrong side of the world, ships are queuing up waiting to enter main harbours and gas and oil prices are at an all-time high.

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. It was a situation in which the companies agreed to work together to solve a technical challenge that they were all facing. The final solution would be to benefit all of them.

Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Inasmuch as we tend to think of organizations as inorganic entities, the fact is that organizations are made up of people. People have their own individual quirks and behaviors.

The Illusion of Communication

Peter Simoons

“ The single biggest problem in communication is the illusion that it has taken place. ” . This great quote by George Bernard Shaw highlights so much concerning the difficulties of communication.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Alliance Efforts Through a Different Lens

Peter Simoons

Look at your Alliance Efforts Through a Different Lens. I’ve seen some recent developments, not necessarily in the business space, but more in the public domain where organisations are trying to work together.

Build and Maintain Trust

Peter Simoons

Tip 20: Build and Maintain Trust. Johan Rudolph Thorbecke, one of the most influential Dutch politicians of the 19th century, once stated: “Trust comes on foot but leaves on horseback.” ” It means that while trust takes time and effort to build, it’s quick and easy to break.

Avoid Hidden Agendas

Peter Simoons

Tip 21: Avoid Hidden Agendas. In the previous chapters, we have been emphasizing the value of communicating clearly and openly with your partner and of using terms whose definitions you have mutually agreed upon for the sake of clarity.

Partner of Choice or Excellence in Partnering?

Peter Simoons

Many organisations want to be a Partner of Choice; the de facto organisation others turn to for a specific challenge. You probably recognise situations in your own personal environment.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Be Clear with Your Prospective Partner on the Terms You Use

Peter Simoons

Tip 19: Be Clear with Your Prospective Partner on the Terms You Use.

Internal Strategic Alliance Definition

Peter Simoons

Tip 18: Create an Internal Strategic Alliance Definition. As mentioned in the previous post , clear communication is the cornerstone towards the success of your partnership.

Three Leadership Lessons from a 900km Walk

Peter Simoons

In 2013, I walked 900km (560ml) through Spain, along the Camino to Santiago de Compostela. It is in this city in Spain where the remains of Saint James the Greater were discovered in the year 813. Since then, people have undertaken a pilgrimage to visit the grave of Saint James. .

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Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Are You Ready for New Leadership??

Peter Simoons

Recently we’ve noticed rising interest in alliances & partnerships. My alliance partner Anoop Nathwani and I hear it in the many conversations that we have.

Alliances and The Story Behind the Photograph

Peter Simoons

It promised to become a warm day, therefore, I started my day early. After about 11 kilometers of walking on the Camino I reached the outskirts of the sleepy city of Cirueña. Everything was still closed, yet I felt it was high time for me to take my first break.

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Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner.

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The Collaborative Value in Press Releases

Peter Simoons

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Be Flexible in Transitioning the Partnership

Peter Simoons

Tip 15: Be Flexible in Transitioning the Partnership. French essayist Francois de La Rochefoucauld once wrote that the only thing constant in life is change. As clichéd as it may sound, it is indeed true.

Collaborative Leadership Development

Peter Simoons

You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems.

Prepare Your Partnership by Following a Structured Alliance Process

Peter Simoons

Tip 14: Prepare Your Partnership by Following a Structured Alliance Process. Remember how we mentioned earlier, that you need to be in the winning side of the 80% rule if you want your partnership to succeed?

How to Become a Trusted Leader

Peter Simoons

Trust is an important cornerstone for successful collaborations. I’ve written about this topic a few times in the past. In his book “Trusted Leader”, David Horsager takes the topic to a deeper level.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.