Peter Simoons

Measure and Evaluate Alliance Performance

Peter Simoons

Tip 24: Measure and Evaluate Alliance Performance. An airplane is off its course most of the time. Wind, turbulence and air traffic are all factors why an airplane can’t fly in a straight line from Airport A to Airport B.

David and Goliath Relationships

Peter Simoons

Imagine you are walking into a showroom to buy a product. Not just a product, but one you really need to keep your business running. You have some extensive conversations with the store owner, simply because you want to understand how the product fits your business.

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. It was a situation in which the companies agreed to work together to solve a technical challenge that they were all facing. The final solution would be to benefit all of them.

The World is in Transformation

Peter Simoons

The world we live in is in transformation and the Covid pandemic has turned it upside down! Supply chains have become a logistical nightmare, containers appear to be on the wrong side of the world, ships are queuing up waiting to enter main harbours and gas and oil prices are at an all-time high.

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom were struggling to ensure that sales reps around the world - with different levels of experience and proficiency – were getting certified on updated messaging. Traditional methods were unexciting, time-consuming and ineffective! But using a new innovative method driven by AI, Zoom managed to: Achieve 100% participation for their certification program, increase the number of practice sales conversations performed by each employee, and standardize feedback and scoring of practice sessions. Find out how in Second Nature’s Customer Case Study!

Three Leadership Lessons from a 900km Walk

Peter Simoons

In 2013, I walked 900km (560ml) through Spain, along the Camino to Santiago de Compostela. It is in this city in Spain where the remains of Saint James the Greater were discovered in the year 813. Since then, people have undertaken a pilgrimage to visit the grave of Saint James. .

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Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.”

Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner.

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The Collaborative Value in Press Releases

Peter Simoons

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation.

What will be Your In-Work Refreshments This Summer?

Peter Simoons

It is July already and we are fully into summer and enjoying great weather, every now and then interrupted by a thunderstorm. Such rainfall is good to shake up the atmosphere and wipe out the dust. Often it also provides us with new views on the things we see around us.

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An Innovative & Creative Problem Solver Approach to Selling in the Medical Device Space

Speaker: Steve Goldstein, Sales Leader

Currently in sales or involved in a business that depends on strong sales results? Join Steve Goldstein, Sales Success Coach, Motivational Speaker and Medical Device Sales Leader from Gold Selling LLC. You will absorb critical strategies to become a trusted partner in greater sales success.

Build and Maintain Trust

Peter Simoons

Tip 20: Build and Maintain Trust. Johan Rudolph Thorbecke, one of the most influential Dutch politicians of the 19th century, once stated: “Trust comes on foot but leaves on horseback.” ” It means that while trust takes time and effort to build, it’s quick and easy to break.

Alliance Efforts Through a Different Lens

Peter Simoons

Look at your Alliance Efforts Through a Different Lens. I’ve seen some recent developments, not necessarily in the business space, but more in the public domain where organisations are trying to work together.

Avoid Hidden Agendas

Peter Simoons

Tip 21: Avoid Hidden Agendas. In the previous chapters, we have been emphasizing the value of communicating clearly and openly with your partner and of using terms whose definitions you have mutually agreed upon for the sake of clarity.

Alliances and The Story Behind the Photograph

Peter Simoons

It promised to become a warm day, therefore, I started my day early. After about 11 kilometers of walking on the Camino I reached the outskirts of the sleepy city of Cirueña. Everything was still closed, yet I felt it was high time for me to take my first break.

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Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Partner of Choice or Excellence in Partnering?

Peter Simoons

Many organisations want to be a Partner of Choice; the de facto organisation others turn to for a specific challenge. You probably recognise situations in your own personal environment.

Prepare Your Partnership by Following a Structured Alliance Process

Peter Simoons

Tip 14: Prepare Your Partnership by Following a Structured Alliance Process. Remember how we mentioned earlier, that you need to be in the winning side of the 80% rule if you want your partnership to succeed?

All Stakeholders on Board at Alliance Launch

Peter Simoons

Tip 23: Make Sure All Stakeholders Are on Board at Alliance Launch. What describes a good start of an alliance? That question is one I often ask in my workshops, and I always receive a wide variety of answers.

Be Flexible in Transitioning the Partnership

Peter Simoons

Tip 15: Be Flexible in Transitioning the Partnership. French essayist Francois de La Rochefoucauld once wrote that the only thing constant in life is change. As clichéd as it may sound, it is indeed true.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Are you Collaborating with your Competitors?

Peter Simoons

Coopetition, according to the dictionary, is “collaboration between business competitors, in the hope of mutually beneficial results”. Coopetition seems to be a word that finds its origin in the 1980s and slowly but steadily has grown into a common form of alliances and partnerships.

Internal Strategic Alliance Definition

Peter Simoons

Tip 18: Create an Internal Strategic Alliance Definition. As mentioned in the previous post , clear communication is the cornerstone towards the success of your partnership.

Be Clear with Your Prospective Partner on the Terms You Use

Peter Simoons

Tip 19: Be Clear with Your Prospective Partner on the Terms You Use.

Be Clear on the Roles and Responsibilities

Peter Simoons

Tip 10: Be Clear on the Roles and Responsibilities. Anyone who has been in a marriage or long-term relationship would know that maintaining such a relationship takes a lot of work.

Increase Revenue with Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. This exclusive eBook, Increase Revenue with Faster Sales Onboarding, provides details on how to: • Achieve your sales organization's goals • Increase revenue • Avoid turnover • Give reps a path to success Download the eBook today!

Collaborative Leadership Development

Peter Simoons

You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems.

Managing Alliance Information Jointly With Your Partner: Why, What and How

Peter Simoons

By Anoop Nathwani and Peter Simoons, CSAP, both founders of Alliance Accelerator , and Michael Roch, CA-AM Chief Commercial Officer of allianceboard. . Alliances and partnerships between organizations are on the rise. They need to be managed carefully to maximise their potential.

Communication in the New Normal

Peter Simoons

The usual sunny spring weather has returned, at least it looks like it from where I am at the moment, while writing this column – but what is normal weather? The water authority tweeted last week that for the first time in 3 years we had a “normal” amount of spring rain.

How to Become a Trusted Leader

Peter Simoons

Trust is an important cornerstone for successful collaborations. I’ve written about this topic a few times in the past. In his book “Trusted Leader”, David Horsager takes the topic to a deeper level.

The Blueprint for Better Sales Onboarding

Onboarding – every company does it, but a shockingly few do it really well. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding. Download the eBook today!

Where is the Reporting Line for an Alliance Team?

Peter Simoons

Last week I was asked a question about where would be the best location for an alliance & partnerships team in an organisation for reporting purposes. Like with many things in alliances & partnerships there isn’t one single answer that fits all organisations!

Are Alliance Managers Just “Born” That Way – Or Are They Moulded?

Peter Simoons

Recently I presented to Dr. Brian Tjemkes’ Alliances, Mergers and Networks Program at the VU University in Amsterdam. In good 2020 style, this presentation was fully online. Nevertheless it was highly interactive. Over 100 students participated and they asked many questions.

How Do You Define Alliance Success?

Peter Simoons

What is alliance success and how do you define it? It seems such a simple question, yet it can lead to lengthy discussions. Some people will immediately connect alliance success to the amount of revenue an alliance generates.

Building Personal Alliance Relationships Through Video

Peter Simoons

Whenever I speak to alliance professionals, they all agree that personal alliance relationships help to cement the performance of an alliance. Like many of you, I have spent the majority of this year behind the screen of my computer, conducting my work through video conversations.

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Buyer's Guide: Best-of-Breed Sales Enablement

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: The subcategories of sales enablement, the best-of-breed and single-vendor approaches, and how to set up your best-of-breed sales enablement ecosystem. Download the guide today!

Understand the Cultural Differences

Peter Simoons

Tip 8: Understand the Cultural Differences. When two people begin occupying the same space – as roommates or dorm-mates, as co-workers using the same office, as a couple living together – one of the many possible sources of conflict that can spring between them is the way they do things.

A Heightened Attention for Alliances & Partnerships

Peter Simoons

A few weeks ago, I wrote about the difference between a partnership and an alliance. In response to that column I received lots of replies from you. They all acknowledged the fact that in communication, it is essential to create clarity regarding the terms you use.

Alliances: Dangerous Liaisons or Healthy Relationships?

Peter Simoons

In a 1993 HBR interview Peter F. Drucker mentioned alliances as “ Dangerous liaisons […] which, by the way, very few people understand ”. In the article it is clear that Drucker refers to the manager’s desire to have control. Luckily, we’ve come a long way in the past 28 years.

Three Tried and Tested Ways to Dramatically Improve Your Alliance Skills

Peter Simoons

Without doubt, today’s business environment puts different demands on your alliance skills than ever before. As an example, the sudden change in the world due to Covid-19 has resulted in many companies putting their investments on hold.

9 Tips to Increase Sales Enablement Productivity

This eBook shares 9 best practices to make life easier for sales enablement professionals, regardless of whether you are a solo practitioner or a team of ten, with actionable tips for leveraging subject matter experts, creating enablement champions, and scaling your efforts with technology.