Impact

SEPTEMBER 23, 2021

The report describes the CGO as an evolution of the CMO driven by the growth management movement and defined by “driving growth through customer obsession and empowered by digital investments.” Many CMOs have either become CGOs or now collaborate with the CGO to ensure cross-functional collaboration with sales and product.

Collaboration 59

Collaboration Legal Finance Energy 59

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

AUGUST 5, 2022

This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

SEPTEMBER 30, 2021

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. Effectively managing these new partner types requires a paradigm shift in three distinct ways: 1. Organizational structure.

Legal 52

Legal Finance Retail Business development 52

Impact

NOVEMBER 11, 2021

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Examples of successful SaaS affiliate programs. Ability to work together.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

OCTOBER 15, 2021

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52