Remove Business development Remove Collaboration Remove IT partnerships Remove Partnership management
article thumbnail

How Partnership Automation Differs from Partner Marketing

Impact

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. Effectively managing these new partner types requires a paradigm shift in three distinct ways: 1. Organizational structure.

Legal 52
article thumbnail

Ultimate guide to SaaS affiliate marketing

Impact

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Examples of successful SaaS affiliate programs. Ability to work together.