November, 2023

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3 Insights for Better Partner Engagement

Partner Path

One solution provider shares actions to take (or avoid) in your partner relationship. We’ve been beating the drum about the importance of partner experience for a while now (if this is the first you’re hearing of it, grab a cup of coffee and start here ). Every step along the partner journey is critical. The experience must be good to attract new partners.

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4 ways to be thankful

Stellar Partnerships

How does it feel when a good deed goes unrecognised? For me, it’s the small acts of selfishness that really get me fired up. The time when you hold a door open for someone and they stride through without a glance, or you pull over in a narrow road for another car, which sails by without a wave. Even more egregious is when you hold a place in the queue for someone and they return with 20 of their relatives.

Retail 130
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Top 10 Hospitality Consultants & Consulting Firms

Jake Jorgovan

Consultants and consulting firms in the hospitality sector play a pivotal role in shaping the success of hotels, restaurants, and other service-oriented businesses. They bring a wealth of knowledge and experience, offering tailored advice to improve operational efficiency, customer experience, and financial performance. Why are Hospitality Consultants Important?

Finance 130
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Enhancing or Replacing? Navigating the Future of Alliance Management with AI

Peter Simoons

Alliance management is a critical function that builds and maintains successful long-term partnerships between organisations. As an Alliance Manager , you juggle multiple tasks, from contract negotiation to cross-team communication and project tracking. Could Artificial Intelligence (AI) be a game-changer in making your job not just easier, but also more effective?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AI assistants optimize automation with API-based agents

IBM Business Partners

Generative AI-powered assistants are transforming businesses through intelligent conversational interfaces. Capable of understanding and generating human-like responses and content, these assistants are revolutionizing the way humans and machines collaborate. Large Language Models (LLMs) are at the heart of this new disruption. LLMs are trained on vast amounts of data and can be used across endless applications.

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The Missing Key in AI Content Writing

SEO Magazine

In the realm of digital marketing and content creation, the emergence of AI-driven writing tools has been nothing short of revolutionary. Yet, despite their ingenuity, a glaring gap has remained—a disconnect in context and relevance, a struggle to mirror the nuanced understanding that human writers bring to the table. This is where SEO GPT 2, the latest iteration from SEO Vendor, ushers in a groundbreaking patent-pending solution: Dynamic Topic Relations.

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4 recipes for resilience

Stellar Partnerships

We’re lining up on the runway, getting ready for Christmas take-off. You can feel the building stress in the crazy driving on the roads. We’re dealing with end of year celebrations, school and club events, present buying and holiday planning. That’s on top of nurturing our corporate partners and making sure they’re primed for the next ask. In busy times we try to multi-task, but that’s a misnomer according to author Johann Hari.

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Top 20 Insurance Recruiters, Headhunters, and Executive Search Firms

Jake Jorgovan

Navigating the complex and dynamic world of insurance recruitment can be a daunting task, whether you're a company seeking top talent or a professional looking for your next career move. This industry, rich in diversity and opportunity, requires a keen understanding of both the market and the unique skills demanded by insurance roles. The Value of Insurance Recruiters, Headhunters, and Executive Search Firms Insurance recruiters, headhunters, and executive search firms play a pivotal role in sha

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Unlocking Alliance Excellence: The Crucial Role of Leadership

Peter Simoons

Leadership is a multifaceted concept that can take on various meanings, depending on one’s perspective. When delving into the realm of leadership within alliances and partnerships, the complexity further intensifies as it encompasses a multitude of elements. People may associate leadership with being a stellar alliance leader, or with their company’s position at the forefront of alliance leadership.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How to implement enterprise resource planning (ERP)

IBM Business Partners

Once your business has decided to switch to an enterprise resource planning (ERP) software system, the next step is to implement ERP. For a business to see the benefits of an ERP adoption it must first be deployed properly and efficiently by a team that typically includes a project manager and department managers as well. This process can be complicated and feel overwhelming, depending on the needs of your organization.

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OpenAI's Crisis Is Yet Another Wake-Up Call

INSEAD Knowledge

Good governance aims to reduce surprises and effectively overcome them when they arise. The recent crisis at OpenAI, which has resulted in none of the remaining founders – Sam Altman, Ilya Sutskever and Greg Brockman – sitting on the interim board today, has again exposed the fragility of governance in high-speed tech organisations. Many commentaries on the OpenAI crisis excessively personalise and polarise matters, framing the actors as AI doomers, accelerationists, altruists or greedy techno-c

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Why the MBTI Personality Test Is as Useful as Astrology

TRG Blog

What’s your personality type? ESTP, INTJ, INFJ, or maybe something else? If it all sounds familiar to you, most likely you have taken or heard about the Myers–Briggs Type Indicator (MBTI) model before. In fact, MBTI is possibly the world’s most popular and widely used personality assessment ; roughly 2 million people take it annually. It is the most (over)hyped assessment, too.

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Your logo isn’t your biggest asset

Stellar Partnerships

The fashion industry has made trillions by encouraging women to make the most of their best assets. Depending on the latest trend, that might mean Botox lip fillers, eyelash extensions or liposuction. It’s always a focus on the cosmetic, outward appearance. But romantic interests are normally more interested in personality, a sense of humour and a willingness to pay for your round of drinks.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 10 Waste Management & Recycling Consultants and Consulting Firms

Jake Jorgovan

The complexity of waste management and recycling requires specialized knowledge and strategies. Consultants in this field offer invaluable expertise in areas such as regulatory compliance, innovative recycling techniques, and waste reduction methods. They guide businesses and communities in implementing environmentally responsible and cost-effective waste management practices.

Energy 130
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The Eight Skills Every Alliance Manager Should Have

Vantage Partners

In our experience working with thousands of organizations over the last thirty years, Vantage has identified eight essential skills that alliance managers must develop to be successful – for themselves, their teams and their organizations.

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IBM named a Leader in The Forrester Wave™: Digital Process Automation Software, Q4 2023

IBM Business Partners

Forrester Research just released “The Forrester Wave™: Digital Process Automation Software, Q4 2023: The 15 Providers That Matter Most And How They Stack Up” by Craig Le Clair with Glenn O’Donnell, Renee Taylor-Huot, Lok Sze Sung, Audrey Lynch, and Kara Hartig and IBM is proud to be recognized as a Leader. IBM named a Leader In the report, Forrester Research evaluated 15 digital process automation (DPA) providers against 26 criteria in three categories: Current offering,

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The Secret Ingredient For a Successful Career Change

INSEAD Knowledge

A stable job offers more than just a pay cheque; it provides a sense of belonging, self-worth and purpose. However, job stability is increasingly at risk. Technological advancements and economic shifts are challenging established roles, compelling workers to acquire new skills, change occupations or even re-evaluate their career paths to stay relevant.By 2030, a significant portion of the global workforce – ranging from 3 to 14 percent, equivalent to 75 to 375 million workers – will need to swit

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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impact.com partners with YouTube to increase revenue for brands and creators with affiliate marketing 

Impact

While creators can still manually pull and drop individual affiliate links into their video descriptions, creators can now more easily tag products directly in their videos, resulting in a richer, more integrated experience for viewers. impact.com is excited to announce a new partnership with YouTube that allows impact.com clients to connect to YouTube in a new way.

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Working harder on the wrong thing

Stellar Partnerships

Children get fixated on something that fascinates them. My daughter loved gardening when she was little. She planted her flowers gently, watered them diligently and talked to them daily. She waited in hope for a blooming garden. Unfortunately, she’d chosen to plant plastic flowers from her Lego Friends kit. There was no botanical bonanza at the end of summer.

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Top 10 Hospitality Recruiters, Headhunters & Executive Search Firms

Jake Jorgovan

In the dynamic world of hospitality, finding the right talent is crucial for success and growth. In an industry known for its ever-changing landscape and high turnover rates, the role of specialized recruiters, headhunters, and executive search firms becomes invaluable. These entities not only understand the unique demands of the sector but also possess the expertise to identify individuals who can thrive in this fast-paced environment.

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5 Most Common Budgeting Approaches and Their Pros & Cons

TRG Blog

Establishing a budget can be quite daunting, as is selecting the optimal budgeting method that aligns with your business' unique model and requirements. In this blog article, we will delve into the five most prevalent approaches to budgeting, delving into their advantages and disadvantages.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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FDA FSMA: Providing value beyond compliance

IBM Business Partners

The supply chain plays a pivotal role in delivering goods and services to both businesses and consumers, serving as the connective thread between industries, nations, communities and all components of the value chain. Our dependence on supply chains is most pronounced in ensuring food supply. However, over the decades, the supply chain has grown longer and increasingly intricate, which means consumers may find themselves more distant from the origin of the products they consume.

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Escape the Grip of Greed and Envy

INSEAD Knowledge

Healthy competition is natural, but when taken to extremes, it can transform into a dangerous obsession. Those fixated on being the best are often driven by insatiable greed and envy, perceiving the world as a battleground where only winners and losers exist. A clear example of this destructive pursuit can be found in the tale of Roman general Marcus Crassus, often hailed as “the richest man in Rome”.

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How brands can drive content conversion with creators [+5 steps to build communities]

Impact

Influencer marketing is set to reach an astounding $22.2 billion by 2025, more than double the $9.7 billion recorded in 2020. This meteoric rise validates a profound shift in how we connect, communicate, and convert. impact.com sat down with Riley Cronin , president and co-founder of ZeroTo1 , a full-service growth, creative, and influencer agency, to discuss the importance of influencer-led affiliate programs, best practices, and how to build a creator community.

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Utilizing ChatGPT for Client and Competitor Monitoring in SEO

SEO Magazine

You’re up to speed with SEO, but have you thought about using ChatGPT in your strategy? Imagine a tool that can track both client queries and competitor movements. With AI, this is no longer a fantasy! By integrating artificial intelligence like ChatGPT into your workflow it provides an effective way of monitoring those key players while addressing the needs of clients in real-time.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Top 14 BioPharmaceutical Consultants & Consulting Firms

Jake Jorgovan

Biopharmaceutical consultants and consulting firms play a pivotal role in guiding companies through the intricate landscape of drug development, regulatory compliance, and market strategies. With their deep understanding of both the scientific and commercial aspects of the industry, these experts offer invaluable insights that can significantly influence the success of a product.

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5 Diversity and Inclusion Challenges in the Workplace and How to Overcome Them

TRG Blog

Thanks to advancements in technology and the process of globalization, people are now more interconnected than ever. As a result, workplaces are becoming increasingly diverse , with individuals from various nationalities, cultures, genders, experiences, and personalities coming together under one roof. This transformative trend has compelled corporations to rethink how they manage their talent resources in order to leverage the benefits of multicultural perspectives.

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4 ways to empower small and medium businesses with generative AI

IBM Business Partners

In a tightening economy, small and medium businesses (SMBs) are challenged to grow while protecting thinning margins. Compared to large businesses, SMBs have fewer resources to help them weather an economic downturn or diversify into new value streams. As such, enterprises that serve SMBs must provide solutions that lessen administrative burdens and deliver tangible value.

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