Impact
AUGUST 11, 2023
Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives. Are you active in the right channels but unable to track sales on specific devices or platforms? What are some solutions that can help drive collaboration with partners?
Mindmatrix
MARCH 4, 2024
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
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Impact
NOVEMBER 11, 2021
These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.
Impact
AUGUST 5, 2022
You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. What’s the Channel Hotter Than Paid Search? Bring in a partnership marketing agency. Cast a wide net when recruiting.
Impact
OCTOBER 15, 2021
Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.
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