Channels and alliances Collaboration Partnership management Strategic partnership 
Mindmatrix
MARCH 4, 2024
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
Impact
AUGUST 11, 2023
Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives. Are you active in the right channels but unable to track sales on specific devices or platforms? What are some solutions that can help drive collaboration with partners?
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