Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

AUGUST 11, 2023

Marketers can leverage partnerships to reach larger audiences through a mobile experience—but they need the right technology to drive partner initiatives. Are you active in the right channels but unable to track sales on specific devices or platforms? Next, consider your challenges in measuring your campaign successes or failures.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Partnership management 52

Chaneltivity

MAY 19, 2023

And if you want to make an internal transition to partnerships, make sure you’re in good standing. Colin Harkins , Alliance Manager at Threekit, says, “First and foremost, you have to be a top performer. Start by talking to the partnerships team at your organization. What seems most important to them?

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Channel management 52